Sedona Systems
Sedona Systems is a Palo Alto-based private company that develops an IP/optical converged control platform enabling communication service providers to automate multilayer network orchestration across packet, optical, and microwave domains, with its technology integrated into Cisco's Crosswork Hierarchical Controller.
- Company typePublic
- Founded1984
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sedona Systems does
Sedona Systems is a Palo Alto-based private company founded in 2014 that develops an IP/optical converged control platform for communication service providers (CSPs). The company's core technology is a multilayer network management platform that combines IP and optical network orchestration through real-time network visualization, multidomain abstraction, and pre-built multivendor support across packet, optical, and microwave domains. The platform is positioned for service providers operating 5G, edge, and converged SDN transport networks, addressing operational complexity and cost pressure through automation of cross-layer service lifecycle management. Documented outcomes include 85% reduction in time to launch new services, 55% OpEx reduction, and 62% total cost of ownership savings.
The company has raised approximately $13.6 million across funding rounds, with a 2016 round led by Intel Capital and participation from Bessemer Venture Partners, Cerca Partners, NexStar Partners, and Scale-Up. Sedona's technology is integrated into Cisco's Crosswork Hierarchical Controller product, giving the platform reach through Cisco's global enterprise field sales, certified partner ecosystem, and Cisco Commerce distribution platform. The leadership team is lean, comprising a VP R&D (Assaf Nitzan), VP Marketing (Daniel Tardent), and VP North America Sales (Pete Thomas), consistent with a small execution-focused organization of 11-50 employees. Pricing is quote-based and not publicly disclosed, reflecting the large enterprise deal profile typical of service provider networking procurement.
Sedona Systems firmographics
Firmographics- Name
- Sedona Systems
- Legal name
- Cisco Systems, Inc.
- Website
- https://sedonasys.com
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sedona Systems is a Palo Alto-based private company that develops an IP/optical converged control platform enabling communication service providers to automate multilayer network orchestration across packet, optical, and microwave domains, with its technology integrated into Cisco's Crosswork Hierarchical Controller.
- Ownership category
- akta.pro rank
Sedona Systems industry classification
Industry- Product category
- Network Management and Orchestration Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Optical/Transport Network Management (OTN/WDM Controllers) (HDAFAGAK)
- akta.pro secondary industries
- SDN Controllers & Network Automation/Orchestration (MANO, ZTP, Policy) (HDAIAIAF), Fault & Performance Monitoring (SNMP/Telemetry/APM for Networks) (HDAFAMAA)
Keywords
Where Sedona Systems is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Markets served
Sedona Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sedona Systems product offering
Product offeringCore offering
Sedona Systems builds an IP/optical converged control platform that delivers unified multilayer network orchestration across packet, optical, and microwave domains. The platform provides real-time network visualization, multidomain abstraction, and pre-built multivendor support to automate service provider networks.
Differentiator
Problem solved
Functional benefit
Products and services
- IP/Optical Converged Control Platform Multilayer network orchestration and automation platform that unifies inventory, topology, and service operations across IP, optical, and microwave domains. Provides real-time network visualization, multidomain abstraction, and pre-built multivendor support (Ciena, Huawei, Nokia). Targeted at Communication Service Providers deploying 5G, edge, and converged SDN transport services.
Quantifiable outcome
- 85% reduction in time to launch new service
- +2 more outcomes
Companies that use Sedona Systems
Customer profileSegments1 record
Ideal customer profiles1 record
Sedona Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sedona Systems partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CienacoreCiena is listed as a supported multivendor optical vendor for Cisco Crosswork Hierarchical Controller, enabling automated operations across Ciena's optical systems alongside other vendors in the ecosystem.
- HuaweicoreHuawei is listed as a supported multivendor optical vendor for Cisco Crosswork Hierarchical Controller, enabling cross-vendor automation capabilities across Huawei's optical network equipment.
- NokiacoreNokia is listed as a supported multivendor optical vendor for Cisco Crosswork Hierarchical Controller, providing integration with Nokia's optical systems as part of the multivendor support framework.
- Appledore ResearchminorAppledore Research provided an independent analyst report on Crosswork Hierarchical Controller benefits analysis, including metrics on cost savings and ROI analysis for service providers.
- Analysys MasonminorAnalysys Mason authored a report on the role of automation in converged SDN transport networks, supporting Cisco's market positioning for Crosswork Hierarchical Controller.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Sedona Systems competitors and assessment
Company assessmentDirect peers
- Juniper Networks (Paragon Automation Platform): Juniper's Paragon Automation Platform provides automated, multivendor IP/optical network orchestration for service providers. Directly comparable to Sedona's Hierarchical Controller in target customer (CSPs), multivendor abstraction, and converged transport automation.
- Nokia (Network Services Platform / NetGuard): Nokia's NSP and NetGuard suites offer IP and optical network management with automation and assurance for CSPs. Comparable to Sedona in serving Tier-1 service providers with multi-domain orchestration, and Nokia is also a key supported multivendor partner for Sedona.
- Ciena (Blue Planet): Blue Planet is Ciena's multivendor network automation and orchestration platform, with deep roots in optical network automation for CSPs. Directly comparable in target market and multivendor IP/optical orchestration, and Ciena is a core Sedona integration partner.
- Huawei (iMaster NCE): Huawei's iMaster NCE provides IP/optical converged automation and management for carriers globally. Comparable in converged transport orchestration for CSPs, and Huawei is also a Sedona-supported multivendor optical partner.
- Ericsson (NFVO / Service Orchestration): Ericsson's NFVO and managed services orchestration target CSPs deploying 5G and transport automation. Comparable in orchestrating multi-domain, multi-vendor networks at Tier-1 service providers.
- NEC (Netcracker Network Domain Orchestration): Netcracker offers multi-domain service orchestration and SDN/NFV orchestration for CSPs. Comparable in target customer and converged IP/optical orchestration scope.
- VMware (Telco Cloud Automation): VMware Telco Cloud Automation provides multi-domain orchestration across RAN, transport, and core for CSPs. Comparable in targeting service-provider automation with multivendor support across physical and virtual network functions.
Broad incumbents
- Cisco (Crosswork Network Automation / EPNM): Cisco's broader Crosswork Network Automation and EPNM are adjacent portfolio products that overlap in CSP NMS and SDN control. Sedona's Hierarchical Controller now sits within this portfolio; relevant as the parent/incumbent platform context.
Emerging players
- Itential: Itential provides network automation orchestration for hybrid and multi-vendor environments, including service providers. Comparable in multi-domain, multivendor automation approach, though it spans enterprise and CSP use cases.
- Anuta Networks (ATOMS): Anuta's ATOMS platform provides multi-vendor network orchestration and service assurance for enterprises and service providers. Comparable in multidomain orchestration with multivendor support, though smaller scale than Sedona's installed footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Sedona Systems social profiles
Digital presenceSedona Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sedona Systems leadership team
Management profileNumber of profiles
Profiles3 records
Sedona Systems funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sedona Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sedona Systems
What does Sedona Systems do?
Sedona Systems builds an IP/optical converged control platform that delivers unified multilayer network orchestration across packet, optical, and microwave domains. The platform provides real-time network visualization, multidomain abstraction, and pre-built multivendor support to automate service provider networks.
Is Sedona Systems a public or private company?
Sedona Systems is a public company. It is classified as venture growth investor backed and is currently operating.
When was Sedona Systems founded?
Sedona Systems was founded in 1984. It employs 11 to 50 people.
Where is Sedona Systems based?
Sedona Systems is headquartered in Palo Alto, United States, in the North America region.
Who are Sedona Systems's main competitors?
Direct peers on record are Juniper Networks (Paragon Automation Platform), Nokia (Network Services Platform / NetGuard), Ciena (Blue Planet), Huawei (iMaster NCE), Ericsson (NFVO / Service Orchestration), NEC (Netcracker Network Domain Orchestration) and VMware (Telco Cloud Automation). Cisco (Crosswork Network Automation / EPNM) is listed as a broad incumbent. Emerging players are Itential and Anuta Networks (ATOMS).
Does Sedona Systems have an API?
No public API is recorded for Sedona Systems.
What industry is Sedona Systems in?
Sedona Systems's product category is Network Management and Orchestration Software. Its primary akta.pro industry code is HDAFAGAK, Optical/Transport Network Management (OTN/WDM Controllers), with a secondary code of HDAIAIAF, SDN Controllers & Network Automation/Orchestration (MANO, ZTP, Policy). Its NAICS code is 541512 and its SIC code is 7373.