Inwido
Inwido is Europe's largest window and door manufacturer, operating 37 business units across 19 countries through a decentralized model. It serves consumers, contractors, social housing providers, and local governments with customized PVC, timber, and aluminum products.
- Company typePublic
- Founded2014
- HeadquartersMalmö, Sweden
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Inwido does
Inwido AB is Europe's largest window and door manufacturer, headquartered in Malmö, Sweden, and listed on Nasdaq Stockholm (ticker INWI) since September 2014. The company operates through a decentralized structure of 37 business units across 19 countries, manufacturing PVC, timber, and aluminum windows and doors tailored to regional specifications. Its customer base spans consumers, contractors, developers, social housing providers, and local government authorities, with a product range positioned around energy efficiency to align with EU Green Deal-driven retrofit demand. The group is organized into four business areas: Scandinavia (FY2025 revenue SEK 4,430M), West/UK-Ireland (SEK 1,774M), East/Finland-Poland (SEK 1,743M), and e-Commerce (SEK 1,071M), supported by a portfolio of 25+ acquired local brands including Sidey Solutions, Pihla Group, Victorian Sliders, Dekko, and Allan Brothers.
Inwido's product portfolio spans uPVC sliding sash windows, timber and aluminum casements, and entry doors, with technical capabilities including energy-rated designs and an on-site PVC recycling facility at the Victorian Sliders site in Wales — the group's first fully integrated manufacturing facility with closed-loop recycling. A scalable e-commerce platform supports direct-to-consumer sales across 11 European markets through 16 brands, with production concentrated in Estonia, Poland, and Romania. Notable technical and operational differentiators include local production enabling short delivery times, brand-led market positioning, and SBTi-validated science-based emissions targets that support premium positioning in EU retrofit tenders.
Revenue is generated primarily through one-time sales of customized window and door specifications via two channels: B2B sales to contractors, developers, and social housing providers (including multi-year public sector frameworks), and B2C sales to individual homeowners through both local showrooms and owned e-commerce platforms. FY2025 net sales were SEK 9,002 million (approximately USD 850M), with operating EBITDA margin of 10.5%, operating EBITA of SEK 941M, and net debt of 1.7x EBITDA. Growth is delivered through a combination of organic initiatives and serial bolt-on acquisitions, with management targeting SEK 20 billion in revenue by 2030 — implying approximately 15% CAGR from current levels.
Inwido firmographics
Firmographics- Name
- Inwido
- Legal name
- Inwido AB (publ)
- Website
- https://inwido.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Inwido is Europe's largest window and door manufacturer, operating 37 business units across 19 countries through a decentralized model. It serves consumers, contractors, social housing providers, and local governments with customized PVC, timber, and aluminum products.
- Ownership category
- akta.pro rank
Inwido industry classification
Industry- Product category
- Windows and Doors Manufacturing
- NAICS
- Wood Window and Door Manufacturing (321911), Metal Window and Door Manufacturing (332321)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Windows (IMADAIAC)
- akta.pro secondary industries
- Exterior Doors (IMADAIAA), Interior Doors (IMADAIAB), Window Replacement (Residential) (HSAPAJAA)
Keywords
Where Inwido is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Inwido business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Windows and doors manufacturing and sales: Inwido develops and sells customized window and door solutions through 37 business units across 19 countries. Revenue is generated through B2B sales to contractors, social housing providers, and B2C sales to consumers via direct and e-commerce channels. The company operates four business areas: Scandinavia (SEK 4,430M), West/UK-Ireland (SEK 1,774M), East/Finland-Poland (SEK 1,743M), and e-Commerce (SEK 1,071M).
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Inwido product offering
Product offeringCore offering
Inwido designs, manufactures, and sells customized windows and doors in PVC, timber, and aluminum through 37 decentralized business units operating across 19 European countries. Its offering covers energy-efficient window and door systems for residential renovation, new construction, social housing refurbishment, and commercial projects, complemented by a direct-to-consumer e-commerce platform spanning 11 markets under brands such as JNA, Sparfönster, and Bedst&Billigst. The company serves both B2B customers (contractors, housing associations, developers) and B2C customers (individual homeowners).
Product overview
Inwido is Europe's leading window and door group offering customized solutions through a decentralized structure with 37 business units across 19 countries. The company operates through four business areas: Scandinavia (covering Denmark, Norway, and Sweden with brands including KPK, Outline, Lyssand-Frekhaug, Elitfönster, Hajom, SnickarPer, WestCoast Windows, and Diplomat Dörrar), West (covering UK and Ireland with brands including Sidey Solutions, Walker Profiles, CWG Choices, Dekko, Allan Brothers, Fast Frame, Victorian Sliders, and Sovereign Group in the UK, and Carlson in Ireland), East (covering Finland and Poland including Pihla Group, Profin, and Sokolka), and e-Commerce (direct-to-consumer sales with brands including JNA, Sparfönster, and Bedst&Billigst across 11 markets). The company also maintains a scalable e-commerce platform enabling market launches in new territories.
Differentiator
Problem solved
Functional benefit
Brands
- Sidey Solutions: Scotland's largest window and door manufacturer, market leader in social housing refurbishment
- Walker Profiles
- CWG Choices
- Dekko
- Allan Brothers
- Fast Frame
- Victorian Sliders
- Sovereign Group
- Carlson
- Pihla Group
- Profin
- Sokolka
- KPK
- Outline
- Lyssand-Frekhaug
- Elitfönster
- Hajom
- SnickarPer
- WestCoast Windows
- Diplomat Dörrar
- JNA
- Sparfönster
- Bedst&Billigst
- Sparokna
Products and services
- Energy-efficient custom windows (PVC, timber, aluminum)
Quantifiable outcome
- SEK 9 billion in sales (2025)
- +3 more outcomes
Companies that use Inwido
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Inwido technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Inwido partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kroll Investment BankingminorKroll Investment Banking served as the exclusive sell-side adviser to the Business Growth Fund (BGF) and additional shareholders on the sale of Victorian House Window Group Ltd (Victorian Sliders) to Inwido AB.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Inwido competitors and assessment
Company assessmentDirect peers
- VKR Holding (VELUX): VKR Holding is the Danish parent of VELUX, Europe's leading roof window and skylight manufacturer with significant residential window exposure. Most directly comparable European peer to Inwido in scale, geographic mix (Nordic-centric), and decentralized multi-brand model serving renovation and new-build markets.
- Internorm International: Austrian family-owned manufacturer of premium PVC, timber-aluminum, and aluminum windows and doors across Central Europe. Comparable to Inwido's mid-to-premium market positioning and multi-material product strategy, with similar focus on energy efficiency and Central European residential renovation.
- Schüco International KG: German manufacturer of aluminum and PVC window, door, and façade systems serving residential and commercial markets across Europe. Comparable to Inwido's West/UK-Ireland and Scandinavian operations in terms of product breadth, energy-efficiency positioning, and integration of profile manufacturing with finished window assembly.
- Reynaers Aluminium: Belgian aluminum window, door, and curtain wall systems manufacturer with pan-European distribution. Comparable to Inwido's aluminum product line and similar European footprint, with overlapping presence in UK, Ireland, France, and Nordic markets.
- Aluprof (Grupa Kęty): Polish aluminum systems manufacturer and major European player in window, door, and façade aluminum profiles. Highly comparable to Inwido's East business area (Poland) and shared Eastern European manufacturing base, with overlapping channels into Central European fabricators.
- Profine GmbH (Kömmerling): German PVC window and door profile manufacturer operating the Kömmerling, Koemmerling, and Trocal brands across Europe. Comparable to Inwido's uPVC window production (Victorian Sliders, e-commerce brands) as a profile-to-finished-window value chain peer supplying overlapping markets.
- Josko Fenster und Türen: Austrian family-owned manufacturer of timber, timber-aluminum, and PVC windows and doors. Comparable mid-sized European peer to Inwido's Pihla Group (Finland) and Central European operations in product mix, energy-efficiency focus, and residential renovation market orientation.
- Weru AG: German window and door manufacturer with strong presence in residential renovation and dealer-driven distribution. Comparable to Inwido's decentralized multi-brand model in Germany and Central Europe, with similar emphasis on PVC and timber products for the replacement market.
- UNILUX GmbH: German manufacturer of premium timber, timber-aluminum, and PVC-aluminum windows and entrance doors. Comparable to Inwido's premium Elitfönster and Scandinavian timber window operations in product positioning, material mix, and focus on energy-efficient residential fenestration.
Emerging players
- Solarlux GmbH: German specialist in folding sliding doors, glass extensions, and balcony glazing. Comparable to Inwido's Profin (sliding doors in Finland) as a niche European specialist in premium movable glazing, serving overlapping architectural and renovation segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Inwido social profiles
Digital presenceInwido financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inwido leadership team
Management profileNumber of profiles
Profiles10 records
Inwido subsidiaries and ownership
Company hierarchySubsidiaries6 records
Inwido funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inwido M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inwido
What does Inwido do?
Inwido designs, manufactures, and sells customized windows and doors in PVC, timber, and aluminum through 37 decentralized business units operating across 19 European countries. Its offering covers energy-efficient window and door systems for residential renovation, new construction, social housing refurbishment, and commercial projects, complemented by a direct-to-consumer e-commerce platform spanning 11 markets under brands such as JNA, Sparfönster, and Bedst&Billigst. The company serves both B2B customers (contractors, housing associations, developers) and B2C customers (individual homeowners).
Is Inwido a public or private company?
Inwido is a public company. It is classified as public and is currently operating.
When was Inwido founded?
Inwido was founded in 2014. It employs 1,001 to 5,000 people.
Where is Inwido based?
Inwido is headquartered in Malmö, Sweden, in the Europe region.
How does Inwido make money?
One revenue line is on record: windows and doors manufacturing and sales.
Who are Inwido's main competitors?
Direct peers on record are VKR Holding (VELUX), Internorm International, Schüco International KG, Reynaers Aluminium, Aluprof (Grupa Kęty), Profine GmbH (Kömmerling), Josko Fenster und Türen, Weru AG and UNILUX GmbH. Solarlux GmbH is listed as an emerging player.
Does Inwido have an API?
No public API is recorded for Inwido.
What industry is Inwido in?
Inwido's product category is Windows and Doors Manufacturing. Its primary akta.pro industry code is IMADAIAC, Windows, with a secondary code of IMADAIAA, Exterior Doors. Its NAICS code is 321911 and its SIC code is 3442.