Maurices

What Maurices does

Maurices Incorporated is a US-based private specialty retailer of women's apparel, denim, footwear, accessories, and intimates, headquartered in Duluth, Minnesota. The company operates a hybrid omnichannel model combining physical storefronts across the United States with a full e-commerce platform at maurices.com, including ship-to-store and in-store pickup options. Merchandise spans a $10-$75 price band and is organized around proprietary private label brands (m jeans by maurices, everflex, edgely, Studio Y, Bare) supplemented by third-party labels (KanCan, Silver Jeans Co., Flying Monkey, Risen), with notable depth in plus sizes (1X-4X) and curvy fit denim. Fabric and footwear technologies such as Cloud Scuba Knit, SuperCush, and Cool Comfort are embedded in select product lines.

Maurices generates revenue primarily through direct-to-consumer merchandise sales, with three identified streams: retail merchandise sales, gift card float, and interchange/transaction fees from the co-branded Maurices Credit Card issued by Comenity Bank. The credit card and the mRewards loyalty program (1 point per $1 spent, $5 reward per 100 points) are central to the retention model, with the company claiming cardmembers save nearly $100 per year through card-linked discounts and free shipping. The customer base targets women broadly, with a primary emphasis on plus-size shoppers and denim-focused customers, and the marketing mix spans email, SMS, four social platforms (Facebook, Instagram, Pinterest, TikTok), and an affiliate program. No revenue, headcount, founding date, ownership, or management information is disclosed in the source data.

Name

Maurices

Legal name

Maurices Incorporated

Website

https://maurices.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Maurices is a US-based private specialty retailer of women's apparel, denim, footwear, and intimates, operating through physical stores and maurices.com with strong plus-size and private label depth. It drives retention via the mRewards loyalty program and a Comenity Bank co-branded credit card.

Ownership category

akta.pro rank

Product category

Women's Specialty Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAABAN

Denim & Casualwear Specialty Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Women's apparel
• Denim retailer
• Plus size fashion
• Private label clothing
• Specialty fashion retail

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail merchandise sales: Maurices generates revenue primarily through retail sales of women's clothing, denim, accessories, shoes, and intimates through its physical store locations and e-commerce website. Products are sold at various price points ranging from under $10 to over $70.
2. Credit card program: Maurices partners with Comenity Bank to offer a proprietary credit card that provides the company with interchange revenue and the ability to drive customer loyalty through exclusive discounts (extra 10% off everyday for cardmembers).
3. Gift cards: Maurices sells gift cards which generate revenue when purchased and are redeemed later, providing float and encouraging higher spend.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Maurices is a women's fashion specialty retailer selling apparel, denim, footwear, accessories, and intimates through owned U.S. retail stores and its maurices.com e-commerce site. The assortment combines private label brands (m jeans by maurices™, everflex™, edgely™, Studio Y, Bare) with selected third-party denim brands (KanCan™, Silver Jeans Co.®, Flying Monkey™, Risen®). The retailer layers customer-retention mechanisms on top of merchandise sales, including the mRewards loyalty program and a co-branded credit card issued by Comenity Bank.

Product overview

Maurices is a women's fashion specialty retailer offering a comprehensive apparel portfolio across clothing, denim, shoes, and accessories. The core product offering spans tops (tees, tanks, sweaters, blouses), bottoms (pants, leggings, skirts, shorts), dresses, jumpsuits, jeans, shoes, and accessories (jewelry, bags, sunglasses). The brand operates both private label lines (m jeans by maurices™, everflex™, edgely™, Studio Y) and carries third-party brands (KanCan™, Silver Jeans Co.®, Flying Monkey™, Risen®). Maurices distinguishes itself with a strong plus-size offering (1X-4X) and technology-enhanced products like Cloud Scuba Knit fabric and SuperCush footwear. The company supports its retail operations with a loyalty program (mRewards) and co-branded credit card, while offering multiple shopping channels including in-store, online, and ship-from-store capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• m jeans by maurices™: Private label denim brand featuring high rise, leopard, and various fit styles.
• mRewards
• Studio Y
• Bare

Products and services

• m jeans by maurices™

Quantifiable outcome

• Cardmembers save nearly $100 per year

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Talbots: Talbots is a women's specialty apparel retailer known for classic, workwear-oriented and timeless styles. Overlap with Maurices is in women's clothing, denim, and a multi-channel store-plus-e-commerce model, though Talbots skews older and more classic.
• Buckle: Buckle is a US specialty apparel retailer with a strong denim-led assortment and private label strategy. Overlap with Maurices is in denim depth, multi-brand assortment (including premium denim brands), and a hybrid store-and-e-commerce model.
• Lane Bryant: Lane Bryant is a leading plus-size women's apparel retailer with deep denim, intimates, and workwear assortments. Maurices' plus-size focus (1X–4X) competes directly with Lane Bryant's specialty plus-size positioning, particularly in denim and curvy-fit categories.
• Torrid: Torrid is a plus-size women's apparel retailer with strong denim, intimates, and casualwear assortments. Comparable to Maurices' plus-size positioning and curvy fit denim, particularly in the 1X–4X range.
• Chico's FAS (Chico's, WHBM, Soma): Chico's FAS operates a portfolio of women's specialty apparel brands (Chico's, White House Black Market, Soma) with similar mid-market price points and store-and-e-commerce distribution. Comparable to Maurices in customer age targeting, private label strategy, and loyalty program emphasis.
• Cato Corporation: Cato is a US women's specialty apparel retailer with a strong focus on value-priced fashion and plus-size assortments, operating across similar small-to-mid-market US geographies. Maurices and Cato compete most directly on mid-market price points, plus-size depth, and mall/strip-center presence.
• Christopher & Banks: Christopher & Banks is a women's specialty apparel retailer serving a similar demographic of older women seeking affordable, casual, and workwear assortments. Overlap with Maurices is strong in seasonal tops, denim, and petite/plus sizing, and both operate a hybrid store-and-e-commerce model.
• Loft (Ann Taylor / Ascena brands): LOFT is a women's specialty apparel retailer focused on workwear, casual, and everyday fashion, sharing a similar multi-channel specialty model with Maurices. Both target working women seeking versatile, mid-priced apparel, with overlap in denim, tops, and dresses.

Broad incumbents

• Anthropologie (URBN): Anthropologie is part of Urban Outfitters Inc. and operates a women's specialty apparel and lifestyle brand with a strong store-plus-e-commerce model. While it skews higher price and more boutique-style, it competes with Maurices for women's specialty apparel share and demonstrates an omnichannel playbook at larger scale.
• TJX Companies (Marmaxx / T.J. Maxx / Marshall's): TJX is the largest off-price apparel and home retailer in the US, including T.J. Maxx and Marshalls. Comparable to Maurices as a direct competitor for value-conscious women's apparel shoppers, exerting ongoing price pressure on mid-market specialty retail.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maurices
• Instagraminstagram.com/maurices
• Pinterestpinterest.com/maurices
• TikToktiktok.com/@officialmaurices
• Xx.com/maurices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maurices