Maurices
Maurices is a US-based private specialty retailer of women's apparel, denim, footwear, and intimates, operating through physical stores and maurices.com with strong plus-size and private label depth. It drives retention via the mRewards loyalty program and a Comenity Bank co-branded credit card.
- Company typePrivate
- Founded1931
- HeadquartersDuluth, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Maurices does
Maurices Incorporated is a US-based private specialty retailer of women's apparel, denim, footwear, accessories, and intimates, headquartered in Duluth, Minnesota. The company operates a hybrid omnichannel model combining physical storefronts across the United States with a full e-commerce platform at maurices.com, including ship-to-store and in-store pickup options. Merchandise spans a $10-$75 price band and is organized around proprietary private label brands (m jeans by maurices, everflex, edgely, Studio Y, Bare) supplemented by third-party labels (KanCan, Silver Jeans Co., Flying Monkey, Risen), with notable depth in plus sizes (1X-4X) and curvy fit denim. Fabric and footwear technologies such as Cloud Scuba Knit, SuperCush, and Cool Comfort are embedded in select product lines.
Maurices generates revenue primarily through direct-to-consumer merchandise sales, with three identified streams: retail merchandise sales, gift card float, and interchange/transaction fees from the co-branded Maurices Credit Card issued by Comenity Bank. The credit card and the mRewards loyalty program (1 point per $1 spent, $5 reward per 100 points) are central to the retention model, with the company claiming cardmembers save nearly $100 per year through card-linked discounts and free shipping. The customer base targets women broadly, with a primary emphasis on plus-size shoppers and denim-focused customers, and the marketing mix spans email, SMS, four social platforms (Facebook, Instagram, Pinterest, TikTok), and an affiliate program. No revenue, headcount, founding date, ownership, or management information is disclosed in the source data.
Maurices firmographics
Firmographics- Name
- Maurices
- Legal name
- Maurices Incorporated
- Website
- https://maurices.com
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Maurices is a US-based private specialty retailer of women's apparel, denim, footwear, and intimates, operating through physical stores and maurices.com with strong plus-size and private label depth. It drives retention via the mRewards loyalty program and a Comenity Bank co-branded credit card.
- Ownership category
- akta.pro rank
Maurices industry classification
Industry- Product category
- Women's Specialty Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Denim & Casualwear Specialty Retail (CRAAABAN)
Keywords
Where Maurices is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maurices business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail merchandise sales: Maurices generates revenue primarily through retail sales of women's clothing, denim, accessories, shoes, and intimates through its physical store locations and e-commerce website. Products are sold at various price points ranging from under $10 to over $70.
- Credit card program: Maurices partners with Comenity Bank to offer a proprietary credit card that provides the company with interchange revenue and the ability to drive customer loyalty through exclusive discounts (extra 10% off everyday for cardmembers).
- Gift cards: Maurices sells gift cards which generate revenue when purchased and are redeemed later, providing float and encouraging higher spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General merchandise pricing |
| Subscription | Annual | mRewards loyalty program |
| Other | Pay-as-you-go | Credit card incentive pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Maurices product offering
Product offeringCore offering
Maurices is a women's fashion specialty retailer selling apparel, denim, footwear, accessories, and intimates through owned U.S. retail stores and its maurices.com e-commerce site. The assortment combines private label brands (m jeans by maurices™, everflex™, edgely™, Studio Y, Bare) with selected third-party denim brands (KanCan™, Silver Jeans Co.®, Flying Monkey™, Risen®). The retailer layers customer-retention mechanisms on top of merchandise sales, including the mRewards loyalty program and a co-branded credit card issued by Comenity Bank.
Product overview
Maurices is a women's fashion specialty retailer offering a comprehensive apparel portfolio across clothing, denim, shoes, and accessories. The core product offering spans tops (tees, tanks, sweaters, blouses), bottoms (pants, leggings, skirts, shorts), dresses, jumpsuits, jeans, shoes, and accessories (jewelry, bags, sunglasses). The brand operates both private label lines (m jeans by maurices™, everflex™, edgely™, Studio Y) and carries third-party brands (KanCan™, Silver Jeans Co.®, Flying Monkey™, Risen®). Maurices distinguishes itself with a strong plus-size offering (1X-4X) and technology-enhanced products like Cloud Scuba Knit fabric and SuperCush footwear. The company supports its retail operations with a loyalty program (mRewards) and co-branded credit card, while offering multiple shopping channels including in-store, online, and ship-from-store capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- m jeans by maurices™: Private label denim brand featuring high rise, leopard, and various fit styles.
- mRewards
- Studio Y
- Bare
Products and services
- m jeans by maurices™
Quantifiable outcome
- Cardmembers save nearly $100 per year
Companies that use Maurices
Customer profileSegments3 records
Ideal customer profiles3 records
Maurices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maurices partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Maurices competitors and assessment
Company assessmentDirect peers
- Talbots: Talbots is a women's specialty apparel retailer known for classic, workwear-oriented and timeless styles. Overlap with Maurices is in women's clothing, denim, and a multi-channel store-plus-e-commerce model, though Talbots skews older and more classic.
- Buckle: Buckle is a US specialty apparel retailer with a strong denim-led assortment and private label strategy. Overlap with Maurices is in denim depth, multi-brand assortment (including premium denim brands), and a hybrid store-and-e-commerce model.
- Lane Bryant: Lane Bryant is a leading plus-size women's apparel retailer with deep denim, intimates, and workwear assortments. Maurices' plus-size focus (1X–4X) competes directly with Lane Bryant's specialty plus-size positioning, particularly in denim and curvy-fit categories.
- Torrid: Torrid is a plus-size women's apparel retailer with strong denim, intimates, and casualwear assortments. Comparable to Maurices' plus-size positioning and curvy fit denim, particularly in the 1X–4X range.
- Chico's FAS (Chico's, WHBM, Soma): Chico's FAS operates a portfolio of women's specialty apparel brands (Chico's, White House Black Market, Soma) with similar mid-market price points and store-and-e-commerce distribution. Comparable to Maurices in customer age targeting, private label strategy, and loyalty program emphasis.
- Cato Corporation: Cato is a US women's specialty apparel retailer with a strong focus on value-priced fashion and plus-size assortments, operating across similar small-to-mid-market US geographies. Maurices and Cato compete most directly on mid-market price points, plus-size depth, and mall/strip-center presence.
- Christopher & Banks: Christopher & Banks is a women's specialty apparel retailer serving a similar demographic of older women seeking affordable, casual, and workwear assortments. Overlap with Maurices is strong in seasonal tops, denim, and petite/plus sizing, and both operate a hybrid store-and-e-commerce model.
- Loft (Ann Taylor / Ascena brands): LOFT is a women's specialty apparel retailer focused on workwear, casual, and everyday fashion, sharing a similar multi-channel specialty model with Maurices. Both target working women seeking versatile, mid-priced apparel, with overlap in denim, tops, and dresses.
Broad incumbents
- Anthropologie (URBN): Anthropologie is part of Urban Outfitters Inc. and operates a women's specialty apparel and lifestyle brand with a strong store-plus-e-commerce model. While it skews higher price and more boutique-style, it competes with Maurices for women's specialty apparel share and demonstrates an omnichannel playbook at larger scale.
- TJX Companies (Marmaxx / T.J. Maxx / Marshall's): TJX is the largest off-price apparel and home retailer in the US, including T.J. Maxx and Marshalls. Comparable to Maurices as a direct competitor for value-conscious women's apparel shoppers, exerting ongoing price pressure on mid-market specialty retail.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Maurices social profiles
Digital presenceMaurices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maurices leadership team
Management profileNumber of profiles
Maurices funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maurices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maurices
What does Maurices do?
Maurices is a women's fashion specialty retailer selling apparel, denim, footwear, accessories, and intimates through owned U.S. retail stores and its maurices.com e-commerce site. The assortment combines private label brands (m jeans by maurices™, everflex™, edgely™, Studio Y, Bare) with selected third-party denim brands (KanCan™, Silver Jeans Co.®, Flying Monkey™, Risen®). The retailer layers customer-retention mechanisms on top of merchandise sales, including the mRewards loyalty program and a co-branded credit card issued by Comenity Bank.
Is Maurices a public or private company?
Maurices is a private company. It is classified as unknown and is currently operating.
When was Maurices founded?
Maurices was founded in 1931. It employs 5,001 to 10,000 people.
Where is Maurices based?
Maurices is headquartered in Duluth, United States, in the North America region.
How does Maurices make money?
Three revenue lines are on record. Retail merchandise sales are the primary driver. The others are credit card program and gift cards.
Who are Maurices's main competitors?
Direct peers on record are Talbots, Buckle, Lane Bryant, Torrid, Chico's FAS (Chico's, WHBM, Soma), Cato Corporation, Christopher & Banks and Loft (Ann Taylor / Ascena brands). Broad incumbents are Anthropologie (URBN) and TJX Companies (Marmaxx / T.J. Maxx / Marshall's).
Does Maurices have an API?
No public API is recorded for Maurices.
What industry is Maurices in?
Maurices's product category is Women's Specialty Apparel Retail. Its primary akta.pro industry code is CRAAABAN, Denim & Casualwear Specialty Retail. Its NAICS code is 45811 and its SIC code is 5621.