BrainTrust Canada

What BrainTrust Canada does

BrainTrust Canada Association is a registered Canadian non-profit charitable organization founded in 1986 and headquartered in Kelowna, British Columbia. It provides community-based rehabilitation, education, and prevention services for individuals affected by acquired brain injury (ABI), serving adults, youth aged 13-25, caregivers, families, and justice-involved individuals across the Central and North Okanagan catchment area (Enderby/Armstrong to Peachland). Its service portfolio includes Life Skills Support, Clinical Counseling, Group Programs, a Crime Prevention and Reduction Program, a Caregiver Support Program, and Education & Prevention, supplemented by the BISEY youth substance-use education program and the BrainConnect virtual counselling initiative. The organization operates as the designated regional brain injury service partner to Interior Health and the Government of British Columbia, and contributed to the design of Kelowna's Integrated Court.

Name

BrainTrust Canada

Legal name

BrainTrust Canada Association

Website

https://braintrustcanada.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

BrainTrust Canada is a Kelowna-based non-profit (founded 1986) delivering rehabilitation, education, and prevention services for individuals and families affected by acquired brain injury across British Columbia's Central and North Okanagan region.

Ownership category

akta.pro rank

Product category

Brain Injury Rehabilitation Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Neurorehabilitation Centers (HLAFAFAH)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Brain injury rehabilitation
• Acquired brain injury support
• Traumatic brain injury services
• Concussion care programs
• Caregiver support services

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: BrainTrust Canada relies on donations from individuals, corporations, and community organizations to fund its programs and services. The organization is a registered charity (BN: 140202003RR0001) and issues tax-deductible receipts for donations.
2. Government and Foundation Funding: The organization receives funding from government sources and foundations including Interior Health, BC Government, and the Central Okanagan Foundation to support funded services for clients in the North and Central Okanagan region.
3. Fee-for-Service Paid Services: For clients who do not meet eligibility criteria for funded services or seek additional support, BrainTrust offers paid services under a fee-for-service model. These services are available in-person in Vernon and Kelowna, BC, and virtually to anyone in Canada and the U.S.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BrainTrust Canada provides community-based brain injury rehabilitation, counselling, prevention, and support services to individuals living with acquired brain injury, their caregivers, and youth. Core offerings include life skills support, clinical counselling, group programs, crime prevention, caregiver support, education/prevention, and youth programming, delivered through funded services in the Okanagan region and paid fee-for-service options across Canada and the U.S.

Product overview

BrainTrust Canada offers a comprehensive suite of brain injury support services centered around rehabilitation, education, and prevention. The core service portfolio includes Life Skills Support, Clinical Counseling, Group Programs, Crime Prevention and Reduction Program, Caregiver Support, and Education & Prevention initiatives. Specialized programs include BISEY (Brain Injury and Substance use Education for Youth) for youth prevention, BrainConnect Counselling Initiative for virtual mental health access, and Youth Services Program. The organization operates both funded (free) services for eligible Central/North Okanagan residents and paid fee-for-service equivalents available globally. Annual programming includes the West Coast Brain Injury Conference and community training presentations. All services are grounded in person-centered, evidence-based approaches focused on meaningful outcomes for individuals and families affected by acquired brain injury.

Differentiator

Problem solved

Functional benefit

Brands

• BrainConnect Counselling Initiative: A virtual counselling support initiative specifically designed to address mental health access barriers for individuals living with brain injuries across British Columbia, offering tailored remote support services.
• BISEY (Brain Injury and Substance use Education for Youth)

Products and services

• Life Skills Support Individualized care plans matching clients with personal facilitators to help identify, set, and meet post-injury goals including independent living, mental wellness, financial management, relationship-building, medical coordination, social integration, access to nutrition, employment, volunteerism, addiction support, and legal/justice assistance. Designed for adults living with acquired brain injury in the Central and North Okanagan.
• Clinical Counseling Expert clinical counselling services providing a safe space for individuals with brain injury and caregivers to share their experiences and receive guidance during times of uncertainty and personal growth. Available to eligible Okanagan clients through funded services.
• Group Programs Community-based group programs including Healing Art, Cognitive and Social Enhancement (CASE), Substance Use & Brain Injury, Peer Support, Caregiver Support, Walking Group, and The Social Boardroom. Designed for brain injury survivors and caregivers in the Okanagan.
• Crime Prevention and Reduction Program Support and rehabilitation services for persons with brain injury in contact with the justice system, including identification, rehabilitation, collaboration with community partners such as John Howard Society and Okanagan Correctional Centre, and advocacy. In-person only; not offered remotely.
• Caregiver Support Program Comprehensive support program for caregivers of individuals with brain injury, including understanding of brain injury, recovery journey support, role adjustment assistance, emotional management, and peer support.
• Education & Prevention Training presentations and community education including helmet safety program and brain injury awareness initiatives delivered to organizations, workplaces, and community groups across the Okanagan.
• BISEY (Brain Injury and Substance use Education for Youth) Interactive community-based education program for youth and young adults in the North/Central Okanagan focused on reducing preventable substance use-related brain injuries through engaging activities and simulation experiences.
• Youth Services Program Specialized services for youth ages 13-25 with brain injury, including Rapid Access Counselling (RAC) and Youth Support Group. Currently on hold per the source material.
• BrainConnect Counselling Initiative Virtual counselling support services specifically designed to address mental health access barriers for individuals living with brain injuries across British Columbia, offering tailored remote support focused on financial constraints and transportation limitations.
• Funded Services Equivalents (Paid Services) Fee-for-service versions of funded programs available to those who do not meet eligibility criteria or are located outside the service area, offering clinical counselling and other services in-person (Vernon and Kelowna, BC) and virtually across Canada and the U.S.
• Community Training Presentations Customized training presentations for community organizations, service providers, workplaces, and professionals to increase awareness of brain injury impacts and support strategies. Available in-person or virtually.

Quantifiable outcome

• Delivers specialized support services on an annual budget of $1.1 million, demonstrating efficient use of resources compared to far more expensive crisis responses (e.g., $345/day correctional facility costs).
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Pushor Mitchell LLPcoreGTM or Marketing PartnerTitle sponsor of the West Coast Brain Injury Conference for almost 30 years. Paul Mitchell, a founding director of BrainTrust, has been a director on the board for over 25 years.
• CONNECT CommunitiescoreStrategic or Co-development PartnerConference partner for the West Coast Brain Injury Conference. CONNECT operates life redesign and brain injury rehabilitation programs in Ontario and BC.
• Insurance Corporation of British Columbia (ICBC)coreGTM or Marketing PartnerSponsor of the West Coast Brain Injury Conference. Also partner in ICBC Brain Injury Navigation & Support Pilot program launching to support ICBC customers with brain injuries.
• John Howard Society of Okanagan & KootenaycoreStrategic or Co-development PartnerKey community partner for the Crime Prevention and Reduction Program, supporting reintegration of individuals back into the community.
• Okanagan Correctional CentrecoreStrategic or Co-development PartnerCommunity partner for the Crime Prevention and Reduction Program, working on identification and rehabilitation of individuals with brain injury in the justice system.
• Central Okanagan FoundationcoreGTM or Marketing PartnerGenerous funding support for 'Building Futures: Sustaining the Lifespan Continuum of Care' project, strengthening long-term sustainability of youth services.
• PurpplminorStrategic or Co-development PartnerCollaborative partner in the Building Futures project, bringing prevention-focused and equity-driven approach to supporting youth with brain injury.
• Interior HealthcoreStrategic or Co-development PartnerHealth authority partner providing regional health services in the Okanagan area.
• Metro HubminorOthersVenue partner for the 2025 West Coast Brain Injury Conference in Kelowna, BC.
• City of KelownaminorStrategic or Co-development PartnerCommunity partner and funder, co-funding the 2024-2028 Strategic Plan.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Centre for Neuro Skills: U.S.-based brain injury rehabilitation provider offering post-acute and community reintegration programs. Closely comparable in rehabilitation focus on TBI/stroke populations, though operates in a different (for-profit) funding model.
• ReMed: U.S. provider of brain injury rehabilitation and community re-entry services for adults with acquired brain injury. Comparable clinical and case-management focus on ABI rehabilitation, life skills, and supported living.
• Victoria Brain Injury Society: Regional brain injury society serving Vancouver Island, BC. Closely comparable as a community-based nonprofit delivering brain injury support, education, and rehabilitation services in a defined Canadian catchment.
• Pushing Boundaries: U.S. nonprofit providing intensive exercise-based therapy and rehabilitation for individuals with brain injury, spinal cord injury, and stroke. Comparable nonprofit rehab model serving ABI survivors and families.
• CONNECT Communities: Operates life-redesign and brain injury rehabilitation programs in Ontario and BC, and is a strategic partner of BrainTrust at the WCBIC. Highly comparable in service mix (community-based ABI rehabilitation, life skills, reintegration) and target population.

Broad incumbents

• Brain Injury Canada: National umbrella organization for the brain injury community in Canada. Comparable as a peer advocacy and resource body for ABI survivors and families, though it is not a direct service provider.
• March of Dimes Canada: National disability services nonprofit with an Acquired Brain Injury program offering rehabilitation, independent living, and return-to-work services. Comparable in service scope and target population, though it operates at national scale.
• Brain Injury Association of America: National U.S. brain injury advocacy and information organization. Comparable as a national voice on brain injury awareness, prevention, and support, though not a direct service provider.

Regional players

• Ontario Brain Injury Association: Provincial association providing brain injury support, education, and advocacy across Ontario. Comparable in mission and service architecture, though regionally focused outside BrainTrust's catchment.
• Saskatchewan Brain Injury Association: Provincial brain injury association offering support groups, education, and resource navigation in Saskatchewan. Comparable model (community-based nonprofit, advocacy, peer support) but serves a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/braintrustcad
• Facebookfacebook.com/braintrustcanada
• Instagraminstagram.com/braintrustcad
• TikToktiktok.com/@braintrustcad

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrainTrust Canada