What PM Insights does

PM Insights, legally ApeVue Inc., is a private market analytics and valuations platform headquartered in New York, with additional offices in London and Singapore serving North America, Europe, and Asia-Pacific institutional clients. The company delivers independent, market-driven data on Private Growth and Pre-IPO companies, providing daily composite stock prices, implied market capitalizations, and private company indexes derived from institutional-sized broker contributions over a 90-day rolling window. Coverage extends across 50+ sub-sectors including SaaS, FinTech, Entertainment, and Data, encompassing thousands of private companies. Product surface consists of four core data products (Pricing Data, Reference Data, Indexes, Analytics), the PM50 Growth Index benchmark, a standalone SPV Calculator, and dedicated service offerings for investment banks, institutional brokers, institutional investors, and regulators/auditors.

The underlying technology combines tranche-level reference data with composite pricing algorithms, 90-day rolling volatility tracking, and quarterly bid-ask volume analysis to produce daily market-based valuations, liquidity metrics, and sector performance benchmarks. Functionality is delivered through a custom subscriber platform with login access, supplemented by a public-facing sample data preview and SPV pricing tool that operate as top-of-funnel acquisition mechanisms.

Commercially, PM Insights operates a B2B subscription model sold via enterprise field sales under annual or multi-year contracts governed by Master Services Agreements, with quote-based pricing that is not publicly disclosed. Named customers include Virgin and Fortress Wealth Group, and the platform is featured in leading financial publications including Bloomberg, Reuters, Financial Times, The Economist, and Fortune. In 2025, PM Insights was acquired by MSCI, a publicly traded provider of decision support tools and ESG data, to advance transparency in private markets; the company continues to operate its platform and services post-acquisition.

Name

PM Insights

Legal name

ApeVue Inc.

Website

https://pminsights.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

PM Insights provides institutional-grade daily pricing, valuations, and performance benchmarks for Private Growth and Pre-IPO companies, serving investment banks, brokers, institutional investors, and regulators globally across 50+ sub-sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Institutional Data Subscriptions: Subscription-based access to institutional-grade private market datasets including real-time pricing, valuations, and benchmarks. Clients include asset managers, banks, brokers, consultants, and regulators. Fees are typically annual or multi-year contracts with payment terms specified in Master Services Agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PM Insights provides institutional-grade private market analytics and valuations through a subscription platform delivering daily composite pricing, implied valuations, reference data, and performance benchmarks for Private Growth and Pre-IPO companies. Its core offering comprises four integrated data products (Pricing Data, Reference Data, Indexes, Analytics) plus the PM50 Growth Index and an SPV Calculator, sold to asset managers, investment banks, brokers, consultants, and regulators via subscription contracts.

Product overview

PM Insights is a unified private market analytics and valuations platform that provides institutional-grade data services for private investments. The platform operates as an integrated suite comprising four core data products—Pricing Data, Reference Data, Indexes, and Analytics—alongside sector-specific service offerings for banks, brokers, investors, and regulators. The company also offers a standalone SPV Calculator tool and publishes the PM50 Growth index as a benchmark. PM Insights was acquired by MSCI to advance transparency in private markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Pricing Data Provides timely, reliable composite and derived stock prices for private market securities, enabling real-time tracking of private investment valuations for institutional subscribers.
• Reference Data Delivers tranche-level, detailed content for comprehensive tracking of private market securities and positions for institutional subscribers.
• Indexes Offers highly accurate and up-to-date market and sector performance indexes for private markets, including the PM50 Growth index tracking the 50 most actively traded private companies.
• Analytics Provides private market input metrics missing from traditional factors, including volatility, liquidity, and performance analytics for private investments.
• SPV Calculator Allows private market participants to analyze SPV share pricing with and without management fees, carry, and other associated costs to compare various deals.
• Company Valuations Provides independent, market-driven data and implied valuations for Private Growth and Pre-IPO companies, with daily market-based pricing and comprehensive coverage across 50+ sub-sectors.
• PM50 Growth Index The leading private market index benchmark covering the most actively traded private companies among institutional investors, rebalanced monthly with equal weighting.
• Services for Investment Banks Provides Underwriting, M&A, LBO, Research, and Trading teams at investment banks with predictive datasets to source business and develop competitive deal terms.
• Services for Institutional Brokers Supports market liquidity through trusted data, research, and infrastructure to increase broker engagement and client access.
• Services for Institutional Investors Empowers investors to understand daily risks, liquidity, and market value of private investments.
• Services for Government, Regulatory and Audit Support Fosters reliability in private markets data and infrastructure, with collective best practices shaping the future of private markets.

Quantifiable outcome

• Tracks performance of 50 most active private companies through PM50 Growth index

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• IPO ProphetminorStrategic or Co-development PartnerPM Insights announced partnership with IPO Prophet to provide combined private market insights and IPO readiness analytics for institutional clients.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EquityZen: EquityZen is a private shares marketplace that also provides pricing data and insights on pre-IPO companies, directly comparable to PM Insights' pricing and valuation data offerings.
• Forge Global: Forge Global operates a private securities marketplace with pricing data and analytics on private company shares, overlapping with PM Insights' secondary market pricing and valuation products.
• Preqin: Preqin is a leading source of data and intelligence on the private markets, covering funds, deals, and performance - highly comparable to PM Insights' private market analytics and institutional customer focus.
• CB Insights: CB Insights provides market intelligence and data on private companies, including valuations and deal tracking, serving a comparable enterprise and institutional client base to PM Insights.
• PitchBook: PitchBook provides private market data, research, and analytics on venture capital, private equity, and M&A, directly competing with PM Insights' private market coverage and institutional client base.

Broad incumbents

• Bloomberg (Bloomberg L.P.): Bloomberg Terminal offers comprehensive financial market data and analytics to institutional users, including emerging private market data products that overlap with PM Insights' institutional customer base.
• FactSet: FactSet is a broad financial data and analytics platform serving institutional investors with portfolio and market data; it competes as a broader incumbent where PM Insights specializes in private market depth.
• S&P Global Market Intelligence: S&P Global Market Intelligence provides broad institutional data, analytics, and research including private market coverage, making it an established competitor to PM Insights' enterprise analytics platform.
• LSEG (Refinitiv): LSEG, through Refinitiv, provides enterprise financial data, analytics, and trading platforms with growing private market data coverage, competing for the same institutional customer wallet as PM Insights.

Emerging players

• Crunchbase: Crunchbase offers private company data and business intelligence, with growing enterprise offerings that overlap with PM Insights' coverage of thousands of private companies across sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/p_m_insights
• LinkedInlinkedin.com/company/pm-insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PM Insights