Research For Good
Research For Good is a Seattle-based audience data company that recruits and matches human participants from a 27M+ curated network for market research surveys and AI/LLM training exercises via its proprietary DataForce platform, QuIP quality system, and Audience API.
- Company typePrivate
- Founded2011
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Research For Good does
Research For Good is a Seattle-based, privately held audience data company founded in 2011 that operates the proprietary DataForce platform to recruit and match human participants from a curated global network of over 27 million potential participants, organized across 11 targeting categories with approximately 1,000 targetable attributes. The platform blends high-caliber project management with automated decision-making to optimize participant-to-activity matching, supported by the QuIP (Quality Interception Point) AI-enabled quality control system, SecureGeoIP™ anti-fraud tooling, and a programmatic Audience API for real-time feasibility, cost estimation, and attribute-level targeting.
The company serves two primary customer segments: market research organizations requiring diverse, niche audience access for consumer insights, brand tracking, and product feedback, and AI/ML companies seeking human-generated training data to train and evaluate large language models. Secondary segments include advertising agencies and survey respondents themselves. Revenue derives from subscription-based DataForce platform access, professional services for AI training data, and usage-based Audience API integration, sold through quote-based multi-year enterprise contracts.
RFG differentiates through its 1-for-1 charitable incentive model, under which 100% of charitable donations since 2016 flow to Action Against Hunger, and through a comprehensive privacy compliance posture spanning GDPR, CCPA/CPRA, the EU-U.S. and Swiss-U.S. Data Privacy Frameworks, and the UK Extension, with VeraSafe acting as EU and UK Article 27 representative. The company is led by co-founders Baillie Buchanan (COO), Sean Case, Carl Sayres, and Matthew Ronco, and is a member of the Insights Association and ESOMAR.
Research For Good firmographics
Firmographics- Name
- Research For Good
- Legal name
- Research for Good, Inc.
- Website
- https://researchforgood.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Research For Good is a Seattle-based audience data company that recruits and matches human participants from a 27M+ curated network for market research surveys and AI/LLM training exercises via its proprietary DataForce platform, QuIP quality system, and Audience API.
- Ownership category
- akta.pro rank
Research For Good industry classification
Industry- Product category
- Online Sample and Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- akta.pro primary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
- akta.pro secondary industries
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where Research For Good is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Research For Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Survey Participant Recruitment: RFG recruits and matches survey respondents from their curated global network for market research projects. Clients pay for access to highly qualified, pre-screened participants who complete research surveys.
- AI Training Data Services: RFG recruits humans to complete AI training exercises to enhance LLMs and other artificial intelligence systems. This supports active AI training tasks, placing RFG at the forefront of the evolving consumer insights landscape.
- DataForce Platform Access: Enterprise clients access the DataForce platform for audience recruitment and engagement management, with automated matching and real-time optimization capabilities.
- API Integration Services: Clients integrate RFG's audience capabilities into their own systems via API, enabling programmatic access to the curated network with real-time feasibility and cost calculations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom Enterprise Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Research For Good product offering
Product offeringCore offering
Research For Good (RFG) recruits, matches, and engages human survey participants and AI training respondents from a curated global access network of 27M+ potential participants spanning 11 targeting categories and ~1,000 attributes. Its proprietary DataForce platform automates participant matching and project delivery, supplemented by QuIP AI-powered quality controls and an Audience API for programmatic integration. The company also runs a 1-for-1 incentive model where every research complete generates a charitable donation to Action Against Hunger.
Product overview
Research For Good operates as a market research and audience data company offering a unified platform centered on DataForce, their proprietary data management system. The core offering combines Audience & People Data recruitment services with the DataForce technology platform, augmented by the QuIP AI-powered quality control module and an Audience API for programmatic access. Together, these products enable clients to recruit, match, and engage survey participants and AI training respondents from a curated global network of over 27 million potential participants across multiple geographies.
Differentiator
Problem solved
Functional benefit
Brands
- DataForce: Proprietary data management platform designed to efficiently recruit and engage niche audiences in real-time from a curated network structured for both broad reach and representativeness.
- QuIP
Products and services
- DataForce RFG's proprietary data management platform that underpins all RFG operations by automating participant recruitment, engagement, and matching for market research and AI training projects. Designed for enterprise clients who need real-time access to a curated global participant network.
- Audience & People Data (Online Sample) Recruitment service for engaging human participants to complete surveys, AI training exercises, and other research activities. Provides access to 11 targeting categories with ~1,000 attributes across 27M+ potential participants globally.
- Audience API Programmatic API enabling automated access to RFG's curated audience network with real-time feasibility calculations, cost estimates, and hundreds of targetable attributes for enterprise integration.
- AI Training Data Services Service that recruits human participants to complete AI training exercises that enhance LLMs and other artificial intelligence systems, supporting active AI training tasks.
Quantifiable outcome
- 27M+ potential participants available for matching
- +2 more outcomes
Companies that use Research For Good
Customer profileSegments4 records
Ideal customer profiles3 records
Research For Good technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Research For Good partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Action Against HungercoreSince 2016, 100% of RFG's charitable donations go to Action Against Hunger as part of their 1-for-1 incentive model. Every research complete triggers a donation to fight hunger, aligning social impact with business operations. This partnership was established at company founding in 2011 and became the singular charity partner in 2016.
- VeraSafe (EU Representative)minorVeraSafe appointed as RFG's representative in the European Union for data protection matters pursuant to Article 27 GDPR. Provides contact point for EU data subjects exercising privacy rights.
- VeraSafe (UK Representative)minorVeraSafe appointed as RFG's representative in the United Kingdom for data protection matters pursuant to Article 27 UK GDPR. Provides contact point for UK data subjects exercising privacy rights.
- Insights AssociationminorRFG is a company member of the Insights Association, demonstrating adherence to industry codes and standards for market and opinion survey research.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Research For Good competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Research For Good social profiles
Digital presenceResearch For Good compliance and trust
Trust signalCompliance6 records
Research For Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Research For Good leadership team
Management profileNumber of profiles
Profiles4 records
Research For Good funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Research For Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Research For Good
What does Research For Good do?
Research For Good (RFG) recruits, matches, and engages human survey participants and AI training respondents from a curated global access network of 27M+ potential participants spanning 11 targeting categories and ~1,000 attributes. Its proprietary DataForce platform automates participant matching and project delivery, supplemented by QuIP AI-powered quality controls and an Audience API for programmatic integration. The company also runs a 1-for-1 incentive model where every research complete generates a charitable donation to Action Against Hunger.
Is Research For Good a public or private company?
Research For Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Research For Good founded?
Research For Good was founded in 2011. It employs 11 to 50 people.
Where is Research For Good based?
Research For Good is headquartered in Seattle, United States, in the North America region.
How does Research For Good make money?
Four revenue lines are on record. Survey Participant Recruitment is the primary driver. The others are AI Training Data Services, dataForce Platform Access and API Integration Services.
Does Research For Good have an API?
Yes. RFG's audience API enables deep programmatic integration into RFG's curated access network. It allows clients to automate audience access, including instantaneous feasibility calculations and cost estimates, and access to hundreds of targetable attributes. The API supports automated audience integration for streamlining connection to target audiences. Developer documentation is at docs.researchforgood.com/RFGAPI/client/apidocs/index.html#summary.
What industry is Research For Good in?
Research For Good's product category is Online Sample and Market Research Services. Its primary akta.pro industry code is MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork), with a secondary code of MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 541910.