BluHorn
BluHorn is a privately held, web-based media buying and media planning platform founded in 2009 in Jacksonville, Florida, serving advertisers and agencies with digital campaign workflows. It employs 11–50 people and is led by founder Mary Jo Van Horn.
- Company typePrivate
- Founded2009
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BluHorn does
BluHorn is a 100% web-based media buying and media planning platform founded in 2009, headquartered in Jacksonville, Florida. Per the firmographic data provided, the company operates as a privately held for-profit entity with a small team of 11–50 employees and is led by founder Mary Jo Van Horn. The platform is described in the firmographics as a "100% web based media buying and media planning platform," indicating a workflow-software orientation serving media buyers, agencies, or advertisers needing digital tools to plan and execute media campaigns.
Beyond these high-level facts, the available input data does not contain BluHorn-specific product, pricing, customer, technology, or revenue information. Notably, the bulk of the input dataset describes a separate, much larger programmatic advertising platform (Simpli.fi, headquartered in Fort Worth, TX) with a Signal Level-AI engine, Unified Media Platform spanning CTV/programmatic/native/audio/DOOH, and 11+ vertical industry solutions. The relationship, if any, between BluHorn and Simpli.fi is not stated in the inputs, and conclusions about BluHorn's specific business model, technology stack, and go-to-market motion cannot be drawn with confidence from the data provided.
BluHorn firmographics
Firmographics- Name
- BluHorn
- Legal name
- Simpli.fi
- Website
- https://bluhorn.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BluHorn is a privately held, web-based media buying and media planning platform founded in 2009 in Jacksonville, Florida, serving advertisers and agencies with digital campaign workflows. It employs 11–50 people and is led by founder Mary Jo Van Horn.
- Ownership category
- akta.pro rank
BluHorn industry classification
Industry- Product category
- Advertising Technology
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industries
- Programmatic Display & Video (DSP/RTB) (BPAFACAC), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where BluHorn is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BluHorn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Programmatic Advertising Services: Real-time programmatic advertising platform that enables brands to connect digital intent with physical movement, measuring impact to physical or digital doors. Revenue generated through media buying and activation across multiple channels including CTV, programmatic display, native, audio, and DOOH.
- Agency Software Solutions: Agency workflow software including finance and accounting tools, media planning solutions, and project management tools, along with direct media solutions for linear TV buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on advertiser type and scale |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BluHorn product offering
Product offeringCore offering
Simpli.fi operates a programmatic advertising demand-side platform (DSP) that enables agencies, brands, and partners to plan, execute, and measure digital ad campaigns across multiple channels. Core capabilities include connected TV (CTV), display, video, audio, native, and geofencing, with tools for audience targeting, campaign optimization, and cross-channel analytics.
Product overview
Simpli.fi is a real-world media platform and programmatic DSP (demand-side platform) that offers a unified product architecture combining media activation across multiple channels with advanced AI-powered targeting and optimization. The core Unified Media Platform enables activation across CTV, programmatic, native, audio, DOOH, paid social, and Google Paid Search. The Targeting & Optimization Suite provides Geo-Fencing, Keyword Targeting, and ABM/First-Party Data capabilities. Both are powered by Signal Level-AI technology that learns which digital and real-world attributes predict action and optimizes accordingly. The platform also includes supplementary software modules for agency workflow management including Finance and Accounting, Media Planning, and Project Management.
Differentiator
Problem solved
Functional benefit
Products and services
- CTV Advertising
- Display Advertising
- Video Advertising
- Audio Advertising
- Native Advertising
- Geofencing
- BluHorn
Quantifiable outcome
- Brands can measure impact all the way to physical or digital door
Companies that use BluHorn
Customer profileSegments10 records
Ideal customer profiles2 records
BluHorn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
BluHorn partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights1 record
BluHorn competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BluHorn social profiles
Digital presenceBluHorn financial estimates
Financial estimateRevenue estimate
Valuation estimate
BluHorn leadership team
Management profileNumber of profiles
BluHorn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BluHorn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BluHorn
What does BluHorn do?
Simpli.fi operates a programmatic advertising demand-side platform (DSP) that enables agencies, brands, and partners to plan, execute, and measure digital ad campaigns across multiple channels. Core capabilities include connected TV (CTV), display, video, audio, native, and geofencing, with tools for audience targeting, campaign optimization, and cross-channel analytics.
Is BluHorn a public or private company?
BluHorn is a private company. It is classified as private equity controlled and is currently operating.
When was BluHorn founded?
BluHorn was founded in 2009. It employs 11 to 50 people.
Where is BluHorn based?
BluHorn is headquartered in Jacksonville, United States, in the North America region.
How does BluHorn make money?
Two revenue lines are on record. Programmatic Advertising Services are the primary driver. The others are agency Software Solutions.
Does BluHorn have an API?
No public API is recorded for BluHorn.
What industry is BluHorn in?
BluHorn's product category is Advertising Technology. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of BPAFACAC, Programmatic Display & Video (DSP/RTB). Its NAICS code is 541840 and its SIC code is 7311.