Roshel
Roshel is a Canadian manufacturer of smart armored vehicles for government, defense, commercial security, and law enforcement customers, producing the Senator series, Captain APC, cash-in-transit vehicles, and connected fleet management solutions across Canadian, U.S., and Czech production operations.
- Company typePrivate
- Founded2016
- HeadquartersBrampton, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roshel does
Roshel Inc. is a privately held Canadian manufacturer of armored vehicles founded in 2016 and headquartered in Brampton, Ontario (with a secondary U.S. production presence in Springfield). The company designs and builds smart armored vehicles that combine ballistic protection with connected vehicle capabilities, serving government/defense, commercial security (cash-in-transit), and law enforcement/emergency response customers. Its core product portfolio centers on the Senator series (APC, MRAP, ERV, EOD, Medevac, Pickup) and Captain APC for defense applications, a tiered Cash-In-Transit (light/medium/heavy-duty) line for secured transportation, plus adjacent offerings including upfitting services (notably as a Ford Pro authorized upfitter), portable guard booths, electric vehicle variants, and a connected fleet management solution.
Underlying technology integrates traditional armored-vehicle engineering (ballistic steel, blast-resistant platforms) with IoT/telematics-style connected features for real-time monitoring and fleet management. Roshel's revenue model is primarily hardware sales of armored vehicles and upfitting professional services to government and enterprise customers, with an emerging recurring component from Fleet Management subscriptions. Distribution is largely direct enterprise field sales, supplemented by GSA Schedule procurement (Contract #47QSWA22D001R) for U.S. federal customers and NATO supplier registration for allied defense markets. The company has built a growing international footprint through joint ventures — Roshel Algoma Defence Solutions Inc. (RADS) with Algoma Steel for sovereign Canadian ballistic steel production, an OMNIPOL JV in the Czech Republic for Senator MRAP/APC/Medevac production, and a partnership with ST Engineering to produce the ExtremV amphibious vehicle in Canada — while also acquiring International Motors' Springfield plant for U.S. manufacturing capacity and a joint production agreement with Ukroboronprom for Ukrainian battlefield-validated technology.
Roshel firmographics
Firmographics- Name
- Roshel
- Legal name
- Roshel Inc.
- Website
- https://roshel.ca
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roshel is a Canadian manufacturer of smart armored vehicles for government, defense, commercial security, and law enforcement customers, producing the Senator series, Captain APC, cash-in-transit vehicles, and connected fleet management solutions across Canadian, U.S., and Czech production operations.
- Ownership category
- akta.pro rank
Roshel industry classification
Industry- Product category
- Armored Vehicle Manufacturing
- NAICS
- Military Armored Vehicle, Tank, and Tank Component Manufacturing (336992), Armored Car Services (561613)
- SIC
- Miscellaneous Transportation Equipment (3790), Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Armored Personnel Carriers (APCs) (IMABAJAC)
- akta.pro secondary industries
- Military Tactical Wheeled Vehicles (Light/Medium/Heavy) (IMABAJAK), Amphibious Armored Vehicles (IMABAJAL), Military & Tactical Off-Highway Vehicles (Armored, Tactical Mobility) (IMAHAIAJ), Secure Transportation & Protective Driving (Armored / Convoy) (BPAKABAH)
Keywords
Where Roshel is headquartered
LocationHeadquarters
- HQ city
- Brampton
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Roshel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Defense Vehicle Sales: Sale of armored military vehicles including Senator APC, Senator ERV, Senator MRAP, Senator Pickup, Senator EOD, Senator Medevac, and Captain APC to government and defense customers
- Commercial Armored Vehicle Sales: Sale of armored commercial vehicles, armored vans, and light/medium/heavy-duty CIT (Cash In Transit) vehicles to commercial organizations
- Upfitting Solutions: Custom upfitting services for vehicles including Ford Pro upfitter capabilities, adding armored protection and specialized equipment
- Fleet Management Services: All-in-one connected fleet management solutions for armored and secured transportation vehicles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Government/defense procurement via GSA Schedule |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Roshel product offering
Product offeringCore offering
Roshel designs, manufactures, and sells smart armored vehicles for government defense, law enforcement, commercial security, and emergency response customers. Its product portfolio spans the Senator family of armored vehicles (APC, ERV, MRAP, Pickup, EOD, Medevac), the Captain APC, light/medium/heavy-duty Cash-In-Transit vehicles, armored vans, commercial armored vehicles, and portable guard booths. The company also provides connected fleet management software, Ford Pro-based upfitting services, and electric armored vehicle options.
Product overview
Roshel is one of the largest manufacturers of smart armored vehicles for commercial and government organizations in North America. The product portfolio includes two primary lines: Defense Solutions (Senator APC, Senator ERV, Senator MRAP, Senator Pickup, Senator EOD, Senator Medevac, Captain APC, Commercial Vehicles, Armored Vans, and Portable Guard Booths) and Secured Transportation (Light-Duty, Medium-Duty, and Heavy-Duty CIT Vehicles). The company also offers enabling solutions including Fleet Management (connected vehicle tracking), Upfitting Solutions (Ford Pro upfitter), and Electric Vehicles. Through joint ventures (Roshel Algoma Defence with Algoma Steel, OMNIPOL joint venture in Czech Republic) and partnerships (ST Engineering ExtremV), Roshel extends into sovereign ballistic steel production, Arctic mobility vehicles, and international manufacturing. Roshel provides smart and connected vehicle capabilities along with ballistic protection, positioning itself at the intersection of traditional armored vehicle manufacturing and modern connected vehicle technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Senator APC High-performance armored personnel carrier designed for emergency response and defense applications with advanced ballistic protection; used by law enforcement and defense agencies.
- Senator ERV Emergency Response Vehicle variant of the Senator platform designed for rapid deployment and casualty evacuation scenarios; supplied for the NASA Historic Mission.
- Senator MRAP Mine-Resistant Ambush Protected vehicle designed to withstand improvised explosive devices and ambush attacks for military operations.
- Senator Pickup Armored pickup truck variant offering tactical mobility with ballistic protection for reconnaissance and patrol operations.
- Senator EOD Explosive Ordnance Disposal vehicle equipped with specialized protection and equipment for handling explosive devices.
- Senator Medevac Medical evacuation vehicle with armored protection for transporting wounded personnel from combat zones.
- Captain APC Armored personnel carrier in the Captain series offering tactical defense capabilities with enhanced mobility.
- Light-Duty CIT Vehicles Cash-in-transit armored vehicle designed for secure transportation of valuables with ballistic protection for light-duty applications.
- Medium-Duty CIT Vehicles Cash-in-transit armored vehicle for medium-duty secure transportation operations with enhanced payload capacity.
- Heavy-Duty CIT Vehicles Cash-in-transit armored vehicle for heavy-duty secure transportation requiring maximum ballistic protection and payload capacity.
- Commercial Armored Vehicles Armored commercial vehicles for business and government organizations requiring ballistic protection in everyday operations.
- Armored Vans Armored van configurations providing secure transportation solutions for commercial applications.
- Portable Guard Booths Portable armored guard booths for security personnel at checkpoints and high-value asset protection sites.
- ExtremV Amphibious All-Terrain Vehicle Amphibious all-terrain vehicle produced in partnership with ST Engineering for Arctic mobility operations; leading candidate for Canada's Domestic Arctic Mobility Enhancement Program requiring 170 vehicles in four variants to replace the BV206 fleet.
- Electric Armored Vehicles Electric vehicle options for armored transportation combining zero-emission powertrains with ballistic protection; offered as a standalone EV product line.
Quantifiable outcome
- Joint venture supports 500+ workers in Canadian defense sector
- +1 more outcomes
Companies that use Roshel
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Roshel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roshel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- Algoma SteelcoreEstablished joint venture Roshel Algoma Defence Solutions Inc. (RADS) to create Canadian Centre of Excellence for Ballistic Steel Production in Sault Ste. Marie, Ontario. Partnership aims to produce sovereign ballistic steel solutions for Canadian defense needs including Light Utility Vehicles, Domestic Arctic Mobility Enhancement program, ships, and submarines. Expected to support over 500 workers and enable exports to allied nations.
- ST EngineeringcoreAgreement to produce ST Engineering's ExtremV amphibious all-terrain vehicle in Canada. Roshel leads domestic production engaging Canadian-owned suppliers. ExtremV is leading candidate for Canada's Domestic Arctic Mobility Enhancement Program requiring 170 vehicles in four variants to replace aging BV206 fleet.
- OMNIPOLcoreJoint venture established at IDET 2025 trade fair in Brno to produce Roshel Senator vehicles in Czech Republic. Partnership localizes production of MRAP, APC, and medical evacuation variants, supporting Czech defense industry and export markets.
- UkroboronpromstrategicJoint production agreement with Ukrainian state defense conglomerate Ukroboronprom. Part of broader Canadian-Ukrainian defense industry collaboration where Canadian firms gain battlefield feedback and technology validation while Ukrainian companies access new markets.
- International MotorscoreAcquired International Motors' plant in Springfield for production of commercial, special, and armored vehicles. International Motors had presence in Springfield spanning over a century. Financial terms and timeline not disclosed.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Roshel competitors and assessment
Company assessmentDirect peers
- INKAS Armored Vehicle Manufacturing: Toronto-based manufacturer of armored vehicles (APC, MRAP, CIT, executive protection) for government and commercial customers. Closest like-for-like peer to Roshel given Canadian domicile, similar product portfolio spanning military and cash-in-transit, and overlapping GSA/NATO-aligned customer base.
- Lenco Industries: US manufacturer of armored tactical vehicles (BearCat, Police Interceptor) for military, law enforcement, and government customers. Comparable as a North American armored vehicle specialist competing for similar federal/state defense and law enforcement contracts.
- STREIT Group: UAE-based armored vehicle manufacturer producing APCs, MRAPs, and tactical vehicles for military and commercial clients globally. Direct competitor in the international armored vehicle export market and a counterpart in Roshel's geographic expansion ambitions.
- Plasan Sasa: Israeli manufacturer of armored vehicle solutions, ballistic protection kits, and upfitting for OEM platforms including tactical and MRAP vehicles. Comparable as an upfitter and integrated armored vehicle producer serving defense customers worldwide.
- The Armored Group (TAG): US-based manufacturer of armored commercial vehicles, CIT trucks, and tactical/military vehicles. Directly comparable product portfolio covering secured transportation and defense vehicles with similar CIT and law enforcement customer base.
- International Armored Group (IAG): Manufacturer of armored vehicles, CIT trucks, and specialty military vehicles for governments, NGOs, and commercial clients globally. Direct peer in the CIT and armored vehicle category with overlapping emerging-market defense sales.
Broad incumbents
- Oshkosh Defense: US defense prime producing military tactical vehicles (JLTV, FMTV, HEMTT) and armored platforms for US and allied militaries. A broader incumbent Roshel competes with for major vehicle procurement programs, though Oshkosh's portfolio extends well beyond armored specialty vehicles.
- General Dynamics Land Systems: US defense prime producing main battle tanks, Stryker APCs, and other armored combat vehicles for the US and allies. A larger incumbent that competes with Roshel for major armored vehicle program awards, particularly through its specialty vehicle subsidiaries.
- Rheinmetall: German defense prime with major armored vehicle programs (Lynx, Boxer, Leopard) and a wide defense portfolio. Broad incumbent competing globally for armored vehicle contracts, including in the European and Canadian markets Roshel is targeting via OMNIPOL.
- AM General: US manufacturer of tactical and armored military vehicles including HMMWV (Humvee) platforms and Joint Light Tactical Vehicles. A broader incumbent in the North American military tactical vehicle market where Roshel competes for defense procurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roshel social profiles
Digital presenceRoshel compliance and trust
Trust signalCompliance6 records
Roshel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roshel leadership team
Management profileNumber of profiles
Roshel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roshel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roshel
What does Roshel do?
Roshel designs, manufactures, and sells smart armored vehicles for government defense, law enforcement, commercial security, and emergency response customers. Its product portfolio spans the Senator family of armored vehicles (APC, ERV, MRAP, Pickup, EOD, Medevac), the Captain APC, light/medium/heavy-duty Cash-In-Transit vehicles, armored vans, commercial armored vehicles, and portable guard booths. The company also provides connected fleet management software, Ford Pro-based upfitting services, and electric armored vehicle options.
Is Roshel a public or private company?
Roshel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roshel founded?
Roshel was founded in 2016. It employs 101 to 250 people.
Where is Roshel based?
Roshel is headquartered in Brampton, Canada, in the North America region.
How does Roshel make money?
Four revenue lines are on record. Defense Vehicle Sales are the primary driver. The others are commercial Armored Vehicle Sales, upfitting Solutions and fleet Management Services.
Who are Roshel's main competitors?
Direct peers on record are INKAS Armored Vehicle Manufacturing, Lenco Industries, STREIT Group, Plasan Sasa, The Armored Group (TAG) and International Armored Group (IAG). Broad incumbents are Oshkosh Defense, General Dynamics Land Systems, Rheinmetall and AM General.
Does Roshel have an API?
No public API is recorded for Roshel.
What industry is Roshel in?
Roshel's product category is Armored Vehicle Manufacturing. Its primary akta.pro industry code is IMABAJAC, Armored Personnel Carriers (APCs), with a secondary code of IMABAJAK, Military Tactical Wheeled Vehicles (Light/Medium/Heavy). Its NAICS code is 336992 and its SIC code is 3790.