Roshel

What Roshel does

Roshel Inc. is a privately held Canadian manufacturer of armored vehicles founded in 2016 and headquartered in Brampton, Ontario (with a secondary U.S. production presence in Springfield). The company designs and builds smart armored vehicles that combine ballistic protection with connected vehicle capabilities, serving government/defense, commercial security (cash-in-transit), and law enforcement/emergency response customers. Its core product portfolio centers on the Senator series (APC, MRAP, ERV, EOD, Medevac, Pickup) and Captain APC for defense applications, a tiered Cash-In-Transit (light/medium/heavy-duty) line for secured transportation, plus adjacent offerings including upfitting services (notably as a Ford Pro authorized upfitter), portable guard booths, electric vehicle variants, and a connected fleet management solution.

Underlying technology integrates traditional armored-vehicle engineering (ballistic steel, blast-resistant platforms) with IoT/telematics-style connected features for real-time monitoring and fleet management. Roshel's revenue model is primarily hardware sales of armored vehicles and upfitting professional services to government and enterprise customers, with an emerging recurring component from Fleet Management subscriptions. Distribution is largely direct enterprise field sales, supplemented by GSA Schedule procurement (Contract #47QSWA22D001R) for U.S. federal customers and NATO supplier registration for allied defense markets. The company has built a growing international footprint through joint ventures — Roshel Algoma Defence Solutions Inc. (RADS) with Algoma Steel for sovereign Canadian ballistic steel production, an OMNIPOL JV in the Czech Republic for Senator MRAP/APC/Medevac production, and a partnership with ST Engineering to produce the ExtremV amphibious vehicle in Canada — while also acquiring International Motors' Springfield plant for U.S. manufacturing capacity and a joint production agreement with Ukroboronprom for Ukrainian battlefield-validated technology.

Name

Roshel

Legal name

Roshel Inc.

Website

https://roshel.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Roshel is a Canadian manufacturer of smart armored vehicles for government, defense, commercial security, and law enforcement customers, producing the Senator series, Captain APC, cash-in-transit vehicles, and connected fleet management solutions across Canadian, U.S., and Czech production operations.

Ownership category

akta.pro rank

Product category

Armored Vehicle Manufacturing

NAICS

Military Armored Vehicle, Tank, and Tank Component Manufacturing (336992), Armored Car Services (561613)

SIC

Miscellaneous Transportation Equipment (3790), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Armored Personnel Carriers (APCs) (IMABAJAC)

akta.pro secondary industries

Military Tactical Wheeled Vehicles (Light/Medium/Heavy) (IMABAJAK), Amphibious Armored Vehicles (IMABAJAL), Military & Tactical Off-Highway Vehicles (Armored, Tactical Mobility) (IMAHAIAJ), Secure Transportation & Protective Driving (Armored / Convoy) (BPAKABAH)

Keywords

• Armored vehicle manufacturing
• Military vehicles production
• Ballistic protection systems
• Cash in transit vehicles
• Defense vehicle manufacturing

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Defense Vehicle Sales: Sale of armored military vehicles including Senator APC, Senator ERV, Senator MRAP, Senator Pickup, Senator EOD, Senator Medevac, and Captain APC to government and defense customers
2. Commercial Armored Vehicle Sales: Sale of armored commercial vehicles, armored vans, and light/medium/heavy-duty CIT (Cash In Transit) vehicles to commercial organizations
3. Upfitting Solutions: Custom upfitting services for vehicles including Ford Pro upfitter capabilities, adding armored protection and specialized equipment
4. Fleet Management Services: All-in-one connected fleet management solutions for armored and secured transportation vehicles

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Roshel designs, manufactures, and sells smart armored vehicles for government defense, law enforcement, commercial security, and emergency response customers. Its product portfolio spans the Senator family of armored vehicles (APC, ERV, MRAP, Pickup, EOD, Medevac), the Captain APC, light/medium/heavy-duty Cash-In-Transit vehicles, armored vans, commercial armored vehicles, and portable guard booths. The company also provides connected fleet management software, Ford Pro-based upfitting services, and electric armored vehicle options.

Product overview

Roshel is one of the largest manufacturers of smart armored vehicles for commercial and government organizations in North America. The product portfolio includes two primary lines: Defense Solutions (Senator APC, Senator ERV, Senator MRAP, Senator Pickup, Senator EOD, Senator Medevac, Captain APC, Commercial Vehicles, Armored Vans, and Portable Guard Booths) and Secured Transportation (Light-Duty, Medium-Duty, and Heavy-Duty CIT Vehicles). The company also offers enabling solutions including Fleet Management (connected vehicle tracking), Upfitting Solutions (Ford Pro upfitter), and Electric Vehicles. Through joint ventures (Roshel Algoma Defence with Algoma Steel, OMNIPOL joint venture in Czech Republic) and partnerships (ST Engineering ExtremV), Roshel extends into sovereign ballistic steel production, Arctic mobility vehicles, and international manufacturing. Roshel provides smart and connected vehicle capabilities along with ballistic protection, positioning itself at the intersection of traditional armored vehicle manufacturing and modern connected vehicle technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Senator APC High-performance armored personnel carrier designed for emergency response and defense applications with advanced ballistic protection; used by law enforcement and defense agencies.
• Senator ERV Emergency Response Vehicle variant of the Senator platform designed for rapid deployment and casualty evacuation scenarios; supplied for the NASA Historic Mission.
• Senator MRAP Mine-Resistant Ambush Protected vehicle designed to withstand improvised explosive devices and ambush attacks for military operations.
• Senator Pickup Armored pickup truck variant offering tactical mobility with ballistic protection for reconnaissance and patrol operations.
• Senator EOD Explosive Ordnance Disposal vehicle equipped with specialized protection and equipment for handling explosive devices.
• Senator Medevac Medical evacuation vehicle with armored protection for transporting wounded personnel from combat zones.
• Captain APC Armored personnel carrier in the Captain series offering tactical defense capabilities with enhanced mobility.
• Light-Duty CIT Vehicles Cash-in-transit armored vehicle designed for secure transportation of valuables with ballistic protection for light-duty applications.
• Medium-Duty CIT Vehicles Cash-in-transit armored vehicle for medium-duty secure transportation operations with enhanced payload capacity.
• Heavy-Duty CIT Vehicles Cash-in-transit armored vehicle for heavy-duty secure transportation requiring maximum ballistic protection and payload capacity.
• Commercial Armored Vehicles Armored commercial vehicles for business and government organizations requiring ballistic protection in everyday operations.
• Armored Vans Armored van configurations providing secure transportation solutions for commercial applications.
• Portable Guard Booths Portable armored guard booths for security personnel at checkpoints and high-value asset protection sites.
• ExtremV Amphibious All-Terrain Vehicle Amphibious all-terrain vehicle produced in partnership with ST Engineering for Arctic mobility operations; leading candidate for Canada's Domestic Arctic Mobility Enhancement Program requiring 170 vehicles in four variants to replace the BV206 fleet.
• Electric Armored Vehicles Electric vehicle options for armored transportation combining zero-emission powertrains with ballistic protection; offered as a standalone EV product line.

Quantifiable outcome

• Joint venture supports 500+ workers in Canadian defense sector
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Algoma SteelcoreStrategic or Co-development Partner · 7 April 2026Established joint venture Roshel Algoma Defence Solutions Inc. (RADS) to create Canadian Centre of Excellence for Ballistic Steel Production in Sault Ste. Marie, Ontario. Partnership aims to produce sovereign ballistic steel solutions for Canadian defense needs including Light Utility Vehicles, Domestic Arctic Mobility Enhancement program, ships, and submarines. Expected to support over 500 workers and enable exports to allied nations.
• ST EngineeringcoreStrategic or Co-development Partner · 10 June 2025Agreement to produce ST Engineering's ExtremV amphibious all-terrain vehicle in Canada. Roshel leads domestic production engaging Canadian-owned suppliers. ExtremV is leading candidate for Canada's Domestic Arctic Mobility Enhancement Program requiring 170 vehicles in four variants to replace aging BV206 fleet.
• OMNIPOLcoreStrategic or Co-development Partner · 30 May 2025Joint venture established at IDET 2025 trade fair in Brno to produce Roshel Senator vehicles in Czech Republic. Partnership localizes production of MRAP, APC, and medical evacuation variants, supporting Czech defense industry and export markets.
• UkroboronpromstrategicStrategic or Co-development PartnerJoint production agreement with Ukrainian state defense conglomerate Ukroboronprom. Part of broader Canadian-Ukrainian defense industry collaboration where Canadian firms gain battlefield feedback and technology validation while Ukrainian companies access new markets.
• International MotorscoreOEM/ Whitelabel/ Licensing PartnerAcquired International Motors' plant in Springfield for production of commercial, special, and armored vehicles. International Motors had presence in Springfield spanning over a century. Financial terms and timeline not disclosed.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• INKAS Armored Vehicle Manufacturing: Toronto-based manufacturer of armored vehicles (APC, MRAP, CIT, executive protection) for government and commercial customers. Closest like-for-like peer to Roshel given Canadian domicile, similar product portfolio spanning military and cash-in-transit, and overlapping GSA/NATO-aligned customer base.
• Lenco Industries: US manufacturer of armored tactical vehicles (BearCat, Police Interceptor) for military, law enforcement, and government customers. Comparable as a North American armored vehicle specialist competing for similar federal/state defense and law enforcement contracts.
• STREIT Group: UAE-based armored vehicle manufacturer producing APCs, MRAPs, and tactical vehicles for military and commercial clients globally. Direct competitor in the international armored vehicle export market and a counterpart in Roshel's geographic expansion ambitions.
• Plasan Sasa: Israeli manufacturer of armored vehicle solutions, ballistic protection kits, and upfitting for OEM platforms including tactical and MRAP vehicles. Comparable as an upfitter and integrated armored vehicle producer serving defense customers worldwide.
• The Armored Group (TAG): US-based manufacturer of armored commercial vehicles, CIT trucks, and tactical/military vehicles. Directly comparable product portfolio covering secured transportation and defense vehicles with similar CIT and law enforcement customer base.
• International Armored Group (IAG): Manufacturer of armored vehicles, CIT trucks, and specialty military vehicles for governments, NGOs, and commercial clients globally. Direct peer in the CIT and armored vehicle category with overlapping emerging-market defense sales.

Broad incumbents

• Oshkosh Defense: US defense prime producing military tactical vehicles (JLTV, FMTV, HEMTT) and armored platforms for US and allied militaries. A broader incumbent Roshel competes with for major vehicle procurement programs, though Oshkosh's portfolio extends well beyond armored specialty vehicles.
• General Dynamics Land Systems: US defense prime producing main battle tanks, Stryker APCs, and other armored combat vehicles for the US and allies. A larger incumbent that competes with Roshel for major armored vehicle program awards, particularly through its specialty vehicle subsidiaries.
• Rheinmetall: German defense prime with major armored vehicle programs (Lynx, Boxer, Leopard) and a wide defense portfolio. Broad incumbent competing globally for armored vehicle contracts, including in the European and Canadian markets Roshel is targeting via OMNIPOL.
• AM General: US manufacturer of tactical and armored military vehicles including HMMWV (Humvee) platforms and Joint Light Tactical Vehicles. A broader incumbent in the North American military tactical vehicle market where Roshel competes for defense procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RoshelDefence
• YouTubeyoutube.com/channel/UCd7vtvhlaRyFJXLJUcoTfGA/videos
• Facebookfacebook.com/RoshelSmartArmoredVehicles
• LinkedInlinkedin.com/company/roshel

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roshel