Garo
GARO AB is a Swedish manufacturer of electrical installation products and EV charging solutions serving residential, housing cooperative, commercial, public charging, and infrastructure customers across the Nordics and select European markets.
- Company typePublic
- Founded1983
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Garo does
GARO AB is a Swedish publicly-listed manufacturer of electrical installation products and EV charging solutions, headquartered in Gnosjö, Sweden. The company operates through two reporting segments: Electrification (meter cabinets, energy meters, engine heaters, marina and camping electrical equipment, temporary power solutions) and E-mobility (AC wallboxes, AC/DC public charging stations, fast chargers). It sells both under its own brand — including the GARO Entity, GARO Entity Pro, GARO LS4, GARO RAPID, and QC45 product lines — and through a wholly-owned Polish manufacturing subsidiary (GARO Polska).
Core technology centers on OCPP-compliant smart charging stations with load balancing, V2G-readiness, and a proprietary "GARO Entity User" mobile app that includes solar-charging optimization ("Ladda med sol"). Underlying products are engineered for harsh Nordic climates and meet forthcoming Swedish building code (PBL) charging infrastructure requirements effective July 2026.
GARO makes money primarily through B2B hardware sales via a hybrid go-to-market: direct sales for major infrastructure and housing-cooperative projects (e.g., Stockholm Bypass, Mariestad Prison, Viggby Ängar BRF), a certified electrical installer channel for residential and commercial deployments, regional dealers for international markets (e.g., Hlada in Iceland), and bundled OEM partnerships with vehicle importers (Hyundai). Pricing is quote-based and project-driven. Revenue is split across residential, housing cooperative, commercial/workplace, public charging operator, infrastructure, and specialized marine/camping segments, with the E-mobility segment being the most volatile and currently under significant pressure.
Garo firmographics
Firmographics- Name
- Garo
- Legal name
- GARO AB
- Website
- https://garo.se
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- GARO AB is a Swedish manufacturer of electrical installation products and EV charging solutions serving residential, housing cooperative, commercial, public charging, and infrastructure customers across the Nordics and select European markets.
- Ownership category
- akta.pro rank
Garo industry classification
Industry- Product category
- EV Charging Infrastructure & Electrical Distribution Equipment
- NAICS
- Electrical Equipment Manufacturing (3353), Electrical Equipment Manufacturing (33531), Wiring Device Manufacturing (33593)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)
- akta.pro secondary industries
- Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
Keywords
Where Garo is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Garo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-mobility Products: Sale of EV charging stations, wallboxes, and charging infrastructure. Revenue from hardware sales to installers, property developers, housing cooperatives, and public charging operators. The segment experienced significant challenges with 21% decline in Q4 2025.
- Electrification Products: Sale of electrical installation products including meter cabinets, energy meters, engine heaters, marina electrical equipment, and temporary power solutions. This division showed stability while E-mobility struggled.
- Project-Based Infrastructure: Major infrastructure contracts such as the Stockholm Bypass and Mariestad prison, involving custom electrical distribution solutions and charging infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B and B2G project pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Garo product offering
Product offeringCore offering
GARO designs, manufactures, and sells electrical installation products and EV charging infrastructure under its own brand. The portfolio spans wallboxes and AC/DC charging stations for residential, workplace, and public use, alongside meter cabinets, energy meters, engine heaters, marina and camping electrical equipment, and payment-enabled fast chargers. Products are sold direct to enterprise and government clients for major projects, and through certified installers, dealers, and automotive OEM partners for residential and SMB customers.
Differentiator
Problem solved
Functional benefit
Brands
- GARO Entity: Wallbox/charging box product line for residential EV charging
- GARO Entity Pro
- GARO Entity Compact
- GARO Entity User
- GARO RAPID
- GARO LS4
Products and services
- GARO Entity Charging Station (Wallbox)
Quantifiable outcome
- 99% market share in Icelandic home charging market for connectable units
- +1 more outcomes
Companies that use Garo
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
Garo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Garo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HyundaicorePartnership with Hyundai for delivery of charging stations. This partnership was announced as part of the Q3 2025 interim report and represents a significant original equipment manufacturer relationship in the e-mobility segment.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Garo competitors and assessment
Company assessmentDirect peers
- Easee: Norwegian EV charging specialist offering smart home and commercial wallboxes with OCPP support. Direct Nordic competitor with similar smart-charger positioning and broad installer channel.
- Zaptec: Norwegian manufacturer of AC EV charging stations for residential, commercial, and public use. Closely comparable product portfolio, target segments, and Nordic market focus.
- Wallbox: Spanish-headquartered smart EV charging company offering Pulsar, Commander, and Supernova chargers. Comparable smart-charger product line with V2G and bidirectional capability, competing for the same European residential and commercial segments.
- Alfen: Dutch manufacturer of EV charging stations, energy storage systems, and smart grid solutions. Directly comparable product portfolio spanning AC/DC charging, smart energy management, and grid services.
- DEFA: Norwegian electrical solutions provider offering EV charging, engine heaters, and marina power systems. Highly comparable Nordic peer with overlapping product categories in electrification and e-mobility.
Broad incumbents
- ChargePoint: US-headquartered EV charging network operator and hardware manufacturer. Larger, publicly traded incumbent competing in commercial and public charging segments where GARO operates LS4 and QC45 stations.
- ABB E-mobility: Global industrial group with a dedicated EV charging infrastructure division offering AC and DC fast chargers. Large-scale incumbent with broader portfolio and deeper resources competing in GARO's commercial and public segments.
- Schneider Electric: Global energy management and automation company with EVlink EV charging product line. Broad incumbent offering EV charging as part of wider electrical distribution portfolio, including low-voltage switchgear overlapping with GARO's Electrification segment.
Emerging players
- Circontrol: Spanish manufacturer of EV charging solutions and efficiency systems for parking and mobility. Comparable AC/DC charging product line with strong European public charging focus, smaller scale than GARO.
- Ensto: Finnish manufacturer of electrical solutions including EV charging, lighting, and enclosures. Comparable Nordic manufacturer with overlapping focus on EV charging infrastructure and electrical distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Garo social profiles
Digital presenceGaro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garo leadership team
Management profileNumber of profiles
Profiles5 records
Garo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Garo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garo
What does Garo do?
GARO designs, manufactures, and sells electrical installation products and EV charging infrastructure under its own brand. The portfolio spans wallboxes and AC/DC charging stations for residential, workplace, and public use, alongside meter cabinets, energy meters, engine heaters, marina and camping electrical equipment, and payment-enabled fast chargers. Products are sold direct to enterprise and government clients for major projects, and through certified installers, dealers, and automotive OEM partners for residential and SMB customers.
Is Garo a public or private company?
Garo is a public company. It is classified as public and is currently operating.
When was Garo founded?
Garo was founded in 1983. It employs 251 to 500 people.
Where is Garo based?
Garo is headquartered in Stockholm, Sweden, in the Europe region.
How does Garo make money?
Three revenue lines are on record. E-mobility Products are the primary driver. The others are electrification Products and project-Based Infrastructure.
Who are Garo's main competitors?
Direct peers on record are Easee, Zaptec, Wallbox, Alfen and DEFA. Broad incumbents are ChargePoint, ABB E-mobility and Schneider Electric. Emerging players are Circontrol and Ensto.
Does Garo have an API?
No public API is recorded for Garo.
What industry is Garo in?
Garo's product category is EV Charging Infrastructure & Electrical Distribution Equipment. Its primary akta.pro industry code is IMACACAE, EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers), with a secondary code of IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards). Its NAICS code is 3353 and its SIC code is 3600.