JLL Spark
JLL Spark is the corporate venture capital arm of Jones Lang LaSalle, deploying early-stage capital in PropTech and ConTech startups targeting the global commercial real estate industry, augmented by JLL's distribution network and operational expertise.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JLL Spark does
JLL Spark is the corporate venture capital arm of Jones Lang LaSalle (NYSE: JLL), founded in 2017 and headquartered at One Front Street, San Francisco. The firm invests early-stage capital — typically seed through Series B — in PropTech and ConTech startups that target the $31.8 trillion global commercial real estate asset class, with a thematic emphasis on AI-native infrastructure (legal AI, sales agents, insurance compliance, construction materials, and access management). As of the latest data, JLL Spark has deployed more than $445 million across 55+ portfolio companies, including Orbital, Jeeva AI, Jones, Acelab, PROBIS, qbiq, SwiftConnect, OpenSpace, and INGENIOUS.BUILD.
The firm does not develop or sell proprietary software products; its core activity is capital allocation combined with value-add services delivered through JLL's enterprise network. Portfolio companies gain access to JLL's global distribution channels, customer introductions, go-to-market refinement, and operational expertise — a "smart money" model where competitive advantage derives from the parent's 200+ years of commercial real estate presence rather than standalone fund performance. Revenue is generated through standard corporate venture capital economics: equity returns realized via portfolio company exits (IPOs or acquisitions), with investment terms negotiated privately.
Operations are led by Managing Partners Raj Singh and Chris Pu, with a broader team that includes Co-Founder Mihir Shah and Chief Growth Officer Eric Wittman. The firm maintains a content-driven marketing presence (Spark Notes newsletter, blog, videos/webinars) targeting founders and the broader PropTech ecosystem, and explicitly markets itself as the bridge between the startup world and JLL's enterprise client base.
JLL Spark firmographics
Firmographics- Name
- JLL Spark
- Legal name
- JLL Spark
- Website
- https://spark.jll.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JLL Spark is the corporate venture capital arm of Jones Lang LaSalle, deploying early-stage capital in PropTech and ConTech startups targeting the global commercial real estate industry, augmented by JLL's distribution network and operational expertise.
- Ownership category
- akta.pro rank
JLL Spark industry classification
Industry- Product category
- Corporate Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN)
- akta.pro secondary industries
- Early-Stage Venture Capital (Series A/B) (FSANAAAB), Early-Stage Venture Capital (Pre-Seed/Seed) (FSANAAAA)
Keywords
Where JLL Spark is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JLL Spark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investment Returns: JLL Spark generates returns through equity investments in early-stage technology startups. Returns are realized through portfolio company exits via IPOs or acquisitions, following standard venture capital economics.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
JLL Spark product offering
Product offeringCore offering
JLL Spark Global Ventures is a corporate venture capital fund that deploys equity capital (seed through Series B) into early-stage PropTech and ConTech startups building technology for the commercial real estate and built world industries. Portfolio companies receive strategic value-add including customer introductions through JLL's global network, go-to-market support, and operational expertise from a growth team experienced in scaling technology companies.
Product overview
JLL Spark Global Ventures is a venture capital arm of Jones Lang LaSalle (JLL) focused on early-stage technology startups in the commercial real estate and built world sectors. Founded in 2017 and headquartered in San Francisco, JLL Spark has deployed more than $445 million across more than 55 portfolio companies. The firm does not operate a unified software product or platform; rather, it provides strategic investment capital, go-to-market support, and access to JLL's global real estate network and distribution infrastructure. JLL Spark's portfolio spans multiple PropTech and ConTech categories including AI-powered sales platforms (Jeeva AI), real estate legal AI (Orbital), insurance compliance solutions (Jones), construction materials AI (Acelab), and access management technology (SwiftConnect).
Differentiator
Problem solved
Functional benefit
Products and services
- JLL Spark Global Ventures (early-stage equity investment program)
Companies that use JLL Spark
Customer profileSegments1 record
Ideal customer profiles1 record
JLL Spark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JLL Spark partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
JLL Spark competitors and assessment
Company assessmentOthers
- Salesforce Ventures: Corporate venture arm of Salesforce investing in enterprise software. Thematically comparable as a CVC deploying capital strategically with operational support, though focused on enterprise SaaS rather than real estate.
Direct peers
- MetaProp Ventures: One of the earliest and largest dedicated PropTech VC firms, investing seed through Series B in real estate technology startups. Directly comparable to JLL Spark in stage focus and PropTech thesis, though structured as an independent fund rather than a CVC.
- Navitas Capital: ConTech and PropTech-focused venture firm investing across construction and real estate technology. Directly comparable investment thesis; co-invested with JLL Spark in Acelab's $13.5M Series A.
- Fifth Wall: Largest venture fund focused on real estate technology, managing billions in AUM from strategic LPs across real estate. Directly comparable in PropTech/ConTech thesis; differs as a multi-LP strategic VC versus JLL Spark's single-corporate-parent model.
- Moderne Ventures: VC firm investing in technology for real estate, insurance, finance, and other large industries. Directly comparable in PropTech seed-to-Series-B strategy and 'smart money' industry-expert value-add positioning.
- Camber Creek: Venture capital firm focused on technology companies serving the real estate and financial services industries. Directly comparable PropTech thesis at similar stage focus.
- Brick & Mortar Ventures: Venture firm focused exclusively on built world technology across construction, real estate, and infrastructure. Directly comparable in ConTech/PropTech seed-to-growth thesis.
Broad incumbents
- Tishman Speyer: Major global real estate owner/operator that has launched investment and innovation initiatives including venture-style investments. Comparable as a CRE strategic deploying capital into PropTech, though primarily an operating investor rather than a dedicated VC.
- CBRE Investment Management / CBRE Ventures: CBRE is JLL's primary global CRE services competitor with its own PropTech investment activities. Indirectly comparable as a strategic CRE parent making venture bets in adjacent technologies.
Regional players
- Suffolk Technologies: Venture arm of Suffolk Construction, one of the largest US construction firms. Comparable as a CRE/construction CVC investing in built-world technology startups; more regionally focused on US construction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JLL Spark social profiles
Digital presenceJLL Spark financial estimates
Financial estimateRevenue estimate
Valuation estimate
JLL Spark leadership team
Management profileNumber of profiles
Profiles4 records
JLL Spark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JLL Spark M&A and investment
M&A and investmentM&A1 record
Investments71 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JLL Spark
What does JLL Spark do?
JLL Spark Global Ventures is a corporate venture capital fund that deploys equity capital (seed through Series B) into early-stage PropTech and ConTech startups building technology for the commercial real estate and built world industries. Portfolio companies receive strategic value-add including customer introductions through JLL's global network, go-to-market support, and operational expertise from a growth team experienced in scaling technology companies.
Is JLL Spark a public or private company?
JLL Spark is a private company. It is classified as corporate owned and is currently operating.
When was JLL Spark founded?
JLL Spark was founded in 2017. It employs 11 to 50 people.
Where is JLL Spark based?
JLL Spark is headquartered in San Francisco, United States, in the North America region.
How does JLL Spark make money?
One revenue line is on record: investment Returns.
Who are JLL Spark's main competitors?
Salesforce Ventures is listed as an others. Direct peers are MetaProp Ventures, Navitas Capital, Fifth Wall, Moderne Ventures, Camber Creek and Brick & Mortar Ventures. Broad incumbents are Tishman Speyer and CBRE Investment Management / CBRE Ventures. Suffolk Technologies is listed as a regional player.
Does JLL Spark have an API?
No public API is recorded for JLL Spark.
What industry is JLL Spark in?
JLL Spark's product category is Corporate Venture Capital. Its primary akta.pro industry code is FSANAHAN, Corporate Strategic Real Assets & Infrastructure Venture Investing, with a secondary code of FSANAAAB, Early-Stage Venture Capital (Series A/B). Its NAICS code is 523940 and its SIC code is 6282.