Grow Inc

What Grow Inc does

Grow Inc is an Australian fintech company that develops technology and services for the superannuation (pension) and managed funds industries. Its core product is DLTA, an API-based registry platform built on Distributed Ledger Technology using the Corda Enterprise framework, providing real-time data, straight-through processing, and open architecture for superannuation funds and asset managers. Founded in May 2017 as GROW Super and rebranded to GROW Inc in 2020, the company now offers a platform-plus-modules architecture: DLTA powers Member Online (member-facing portal) and Admin Online (administration platform), with adjacent services covering Transitions (fund migration), Administration (outsourced fund administration), and Customer Relationships (ongoing partnership support). It operates exclusively in Australia and is headquartered in Surry Hills, Sydney, with 101-250 employees.

Revenue is generated through three streams: subscription-based platform and SaaS fees, professional services for transition and migration projects, and managed services for comprehensive fund administration. The go-to-market is enterprise sales-led, targeting Australian superannuation funds and global fund managers with custom implementations and quote-based pricing. Named enterprise clients include HESTA and Mercy Super, and the company is backed by AirTree Ventures, Five V Capital, and Marbruck, with board representation from Hitachi Ventures, ASX, Citi, and HESTA. The platform integrates with custody, insurance, banking, clearinghouse, and CRM counterparties under ISO 27001-aligned security and APRA prudential standards (CPG 235).

As of March 2026, Grow Inc is reportedly facing significant financial distress with insolvency concerns, less than a year after onboarding HESTA as a major client. Growing liabilities and operational instability have reportedly prompted major clients to extend debt facilities to support the company's operations, signaling acute funding and unit-economics pressure despite a credentialed management team drawn from American Express, BPAY, Aware Super, Mercer, JP Morgan, Sunsuper, Zalando, HESTA, and ASX.

Name

Grow Inc

Legal name

GROW Technology Services Ltd

Website

https://grow.inc

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Grow Inc is an Australian fintech that provides DLTA, a Distributed Ledger Technology platform built on Corda Enterprise, alongside fund administration and transition services for Australian superannuation funds and global asset managers.

Ownership category

akta.pro rank

Product category

Superannuation Administration Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

akta.pro secondary industries

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), Low-Code/No-Code Application Development & Modernization (BPAEAFAF), Data Loss Prevention (DLP) (HDADAFAA)

Keywords

• Superannuation technology platform
• Distributed ledger technology
• Fund administration services
• Member engagement software
• Wealth registry platform

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Platform/SaaS Subscription: Subscription-based access to the DLTA platform and associated technology products (Member Online, Admin Online). Clients pay recurring fees for platform access and usage.
2. Transition Services: End-to-end transition services for super funds moving to the DLTA platform. Includes project governance, data migration, and implementation support.
3. Administration Services: Comprehensive super fund administration services including escalated queries, finance operations, APRA reporting, contact centre services, member engagement, and employer servicing. Offered as an end-to-end solution alongside technology.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Grow Inc develops and sells the DLTA platform, an API-based registry built on Distributed Ledger Technology (Corda Enterprise), which underpins its Member Online and Admin Online products for superannuation funds and global fund managers. The company also delivers end-to-end administration services, fund transition services, and ongoing customer relationship support, enabling clients to replace legacy systems with real-time, straight-through processing capabilities.

Product overview

GROW Inc offers a platform-plus-modules architecture centered on DLTA, an API-based registry platform built on Distributed Ledger Technology (Corda Enterprise). DLTA serves as the core engine powering all technology products including Member Online (member-facing portal) and Admin Online (administration platform), both tightly integrated for real-time data and straight-through processing. The offering extends through services including Transitions (end-to-end migration support), Administration (comprehensive super fund admin), and Customer Relationships (ongoing partnership support), all built on the open architecture Infrastructure platform with Integrations capabilities for third-party connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• DLTA: API-based registry platform built on Distributed Ledger Technology that powers all of GROW Inc's technology products. DLTA enables super funds and fund managers to control their operating model and innovate on offerings.
• Member Online
• Admin Online
• Administration Services

Products and services

• DLTA API-based registry platform built on Distributed Ledger Technology (Corda Enterprise) that powers all of Grow Inc's technology products, providing scalable, integrated, modular and secure infrastructure for superannuation funds and fund managers to control their operating model and innovation pace.
• Member Online (MOL) Online member portal delivering a superior, human-centred digital experience for superannuation fund members, built with configurability and accessibility in mind and integrated with DLTA for real-time interactions via straight-through processing.
• Admin Online (AOL) Administration platform providing administrators with real-time information access and intuitive user experience, built on DLTA with code-free configuration capabilities for efficient admin operations, improved SLAs and simplified workflow management.
• Administration Services Comprehensive superannuation administration services including escalated queries, finance operations, APRA reporting, contact centre services, member engagement and employer servicing, delivered as an end-to-end solution with a transparent partnership approach.
• Transitions End-to-end transition services delivering timely and efficient fund migrations with accurate data and clear governance, including a proven governance structure, partnership approach and transparent transition model using DLTA's code-free configuration.
• Customer Relationships Ongoing partnership and support services post-transition including an alliance model, governance forums, relationship management, change management support and performance monitoring through regular meetings and SLA reviews.
• Integrations Open architecture integration platform enabling connection of DLTA to other applications and systems including custody, insurance, banking, clearinghouse and CRM solutions, providing 100% API coverage with real-time, two-way, straight-through processing capabilities.
• Infrastructure Cloud-based infrastructure built on DLTA's distributed ledger architecture with scalable cloud hosting in Australian data centres, resilient node structure with no single point of failure, self-healing capability, and cyber security practices adhering to high security standards.

Quantifiable outcome

• Real-time data integrations enabling live updates in the system for improved service delivery
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bravura Solutions: ASX-listed provider of superannuation, wealth management, and funds administration software. Directly competes with Grow's DLTA platform in the Australian super admin technology market, serving many of the same large super funds.
• Link Group: Major Australian superannuation and fund administration services provider (now part of Mitsubishi HC Capital). Competes directly with Grow's Administration Services and transition capabilities for the same enterprise super fund clients.
• FNZ: Global wealth management platform serving asset managers and superannuation funds with integrated registry, administration, and digital capabilities. Closely comparable to DLTA in offering a unified platform for super and managed fund product distribution.
• GBST: Wealth management and superannuation technology provider offering front-to-back platform solutions. Competes with Grow for technology-led transformation deals in the Australian and broader APAC super market.
• OneVue: Australian superannuation administration and platform services provider. Direct overlap with Grow's combined technology-plus-administration offering, particularly for mid-sized super funds.

Broad incumbents

• Mercer: Global consulting leader with a large Australian superannuation administration business. Competes with Grow on the administration services side and is the incumbent against which many super funds evaluate technology-led challengers.
• SS&C Technologies: Global financial services software and services company with significant superannuation administration capabilities (via DST and earlier acquisitions). Provides a benchmark for the scale and geographic reach Grow would need to expand beyond Australia.
• Iress: Australian-listed financial services technology provider with portfolio of wealth, trading, and super solutions. Operates broadly across financial services with overlapping capabilities in registry and member engagement.

Emerging players

• HUB24: ASX-listed investment and superannuation platform with rapid growth in platform technology and administration. Comparable as a tech-forward challenger to legacy incumbents in the Australian wealth and super market.
• Netwealth: Australian wealth management and superannuation platform with strong technology DNA. Demonstrates the scale a tech-led Australian platform can achieve, providing a comparable growth trajectory benchmark for Grow if it stabilizes and scales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInau.linkedin.com/company/grow-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grow Inc