Concrete Rose Capital

What Concrete Rose Capital does

Concrete Rose Capital, doing business as Westbound, is a private venture capital firm headquartered in Menlo Park, California, founded in 2019 with 11–50 employees. The firm invests financial and social capital in early- to growth-stage companies led by visionary, values-aligned teams, with a stated thesis of building a virtuous cycle of wealth and opportunity for underrepresented consumers and founders. Its portfolio spans at least nine companies across diverse verticals, including Esusu (rental data and credit-building), Planet FWD (AI-powered decarbonization), Syndio (workplace equity analytics), Sierra (conversational AI), Mon Ami (aging and disability SaaS), The Browser Company of New York (Arc/Dia browsers), Conduit Tech (HVAC sales enablement), Manas AI (AI-driven drug discovery), and Laborup (industrial talent marketplace).

Beyond capital, Westbund distinguishes itself with a layered value-add platform built on three service lines: the Westbound Network, an extended community of entrepreneurs, operators, and investors who partner with portfolio founders; Culture Coaching, an advisory service for organizational development; and the Talent Network, a recruitment channel connecting talent with portfolio company job openings. The firm markets these through LinkedIn, Twitter/X, a blog, and the annual Westbound Summit. It is currently deploying Westbound Fund II, its second investment vehicle, and promotes a 50% Pledge initiative under its Foundation to reinforce its impact-oriented positioning.

The firm's business model is the standard emerging-manager VC structure: it raises limited-partner capital into successive funds (Fund I and Fund II are referenced), earns management fees on committed/invested capital, and stands to realize carried interest from successful portfolio exits. Specific AUM, fund sizes, fee terms, LP composition, and revenue are not publicly disclosed. The firm is led by co-founder and partner Jason Norman alongside other partners, with a core internal team supplemented by the extended Westbound Network for portfolio support.

Name

Concrete Rose Capital

Website

https://concreterosecapital.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Concrete Rose Capital (operating as Westbound) is a Menlo Park-based venture capital firm that invests financial and social capital in early-stage, values-aligned companies serving underrepresented consumers, supported by an in-house network, talent, and culture coaching platform.

Ownership category

akta.pro rank

Product category

Venture Capital

akta.pro primary industry

Early-Stage Venture Capital (Series A/B) (FSANAAAB)

akta.pro secondary industries

Late-Stage Venture Capital (Series C+) (FSANAAAC), Impact Investment & Development Investment Funds (BPADACAO)

Keywords

• Venture capital investing
• Early-stage investments
• Venture capital services
• Portfolio management
• Social impact investing

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Concrete Rose Capital (operating as Westbound) is an early-stage venture capital firm that deploys financial and social capital into exceptional ventures led by visionary, values-aligned teams. The firm manages investment vehicles such as Westbound Fund II and supplements capital with value-add partnership services including a Talent Network for recruitment, Culture Coaching for organizational development, and an extended Westbound Network of entrepreneurs, operators, and investors who partner deeply with portfolio founders.

Product overview

Concrete Rose Capital operates as an investment firm (branded as Westbound) that deploys financial and social capital into exceptional ventures. The firm provides a unified offering combining investment capital with value-add partnership services including the Talent Network for recruitment, Culture Coaching for organizational development, and the extended Westbound Network connecting founders with entrepreneurs, operators, and investors. The firm manages investment vehicles such as Westbound Fund II.

Differentiator

Problem solved

Functional benefit

Products and services

• Westbound Fund II Second investment fund operated by Concrete Rose Capital that deploys financial capital into early to growth-stage companies serving underrepresented consumers, typically at early to growth stages.
• Talent Network

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Westbound NetworkcoreStrategic or Co-development PartnerExtended network of leading entrepreneurs, operators, and investors who partner deeply with portfolio founders to accelerate their vision
• Talent NetworkcoreStrategic or Co-development PartnerNetwork connecting talent with portfolio companies, featuring portfolio job listings

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Collab Capital: Early-stage VC fund investing in Black founders building high-growth companies, with a values-aligned thesis and community/operating model similar to Westbound's Network.
• Precursor Ventures: Early-stage seed fund investing in pre-seed and seed companies across consumer, enterprise, and frontier tech — comparable in check size, stage, and founder-first orientation.
• Harlem Capital Partners: Early-stage VC firm explicitly focused on investing in diverse founding teams and underrepresented founders, with a mission-driven thesis closely paralleling Westbound's values-aligned approach.
• Backstage Capital: Venture fund dedicated to investing in underrepresented founders (women, people of color, LGBTQ+), with a comparable thesis-driven approach to backing values-aligned early-stage teams.
• MaC Venture Capital: Early-stage fund investing in seed-to-Series A founders building transformative companies, with a focus on diverse founders and a similar values-aligned, network-driven partnership model.
• Kapor Capital: Early-stage venture firm focused on seed investments in startups closing gaps of access, opportunity, or outcome for underrepresented communities — directly comparable mission-aligned thesis.
• Base Ventures: Early-stage fund backing diverse, technical founders at the seed stage with community support — comparable stage, founder profile, and operating ethos.
• Zeal Capital Partners: Early-stage impact-oriented VC investing in underrepresented founders and underserved markets — comparable thesis on wealth gap and values-aligned investing.
• Impact America Fund: Early-stage VC firm investing in companies driving measurable impact for underserved communities, with a values-aligned thesis paralleling Westbound's mission.
• JFF Ventures: Impact-focused early-stage VC backing companies that expand economic opportunity for underrepresented Americans — closely aligned with Westbound's wealth-gap thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/concreterosevc
• LinkedInlinkedin.com/company/westboundequity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments44 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concrete Rose Capital