Aquazzura
Aquazzura is a Florence-based Italian luxury fashion house that designs, produces, and sells women's luxury footwear, bags, accessories, bridal products, and a homeware line (Aquazzura Casa) to affluent consumers globally via owned e-commerce and physical boutiques.
- Company typePrivate
- Founded2011
- HeadquartersFlorence, Italy
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aquazzura does
Aquazzura is an Italian luxury fashion company headquartered in Florence (Lungarno Corsini 8) and operating as Aquazzura Italia S.r.l., founded in 2011. The company designs, produces, and distributes women's luxury footwear, handbags, jewelry, accessories, and — through its Aquazzura Casa sub-brand — a homeware collection. Its customer base is affluent women globally, with secondary demand from bridal customers (brides, bridesmaids, wedding guests) and luxury home/lifestyle consumers.
The company's underlying technology is Italian artisanal craftsmanship for footwear and accessory production; no proprietary digital platform, AI system, or software stack is disclosed. The product portfolio is broad within footwear (pumps, sandals, flats, boots, booties, mules, platforms, wedges, bridal shoes) and extends into shoulder bags, handbags, tote bags, evening and day bags, jewelry, charms, sunglasses and hats, and the Casa home line (table linens, tea and coffee sets, dinnerware, table decor, glassware across multiple named themed collections). Manufacturing heritage ("Made in Italy") is the principal technical differentiator; the company is private, with €1,000,000 share capital and 251-500 employees.
Aquazzura operates a direct-to-consumer business model: owned e-commerce at aquazzura.com shipping globally to at least the US, UK, France, Germany, Italy, UAE, India, Singapore, China, Australia and other markets, supplemented by physical boutiques (including a flagship in New Delhi via partnership with DS Luxury Retail Limited) and editorial content marketing. Revenue streams are one-time retail sales across shoes, bags, accessories, bridal, and home collections. Pricing is positioned at the luxury tier in line with Italian fashion houses; specific price points are not publicly disclosed. Marketing is anchored on celebrity visibility, Milan Fashion Week presentations, and owned editorial channels.
Aquazzura firmographics
Firmographics- Name
- Aquazzura
- Legal name
- Aquazzura Italia S.r.l.
- Website
- https://aquazzura.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aquazzura is a Florence-based Italian luxury fashion house that designs, produces, and sells women's luxury footwear, bags, accessories, bridal products, and a homeware line (Aquazzura Casa) to affluent consumers globally via owned e-commerce and physical boutiques.
- Ownership category
- akta.pro rank
Aquazzura industry classification
Industry- Product category
- Luxury Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Footwear, (No Rubber) (3140), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Luxury & Designer Footwear (CRAAACAI)
- akta.pro secondary industries
- Handbags & Purses (CRAAAJAA), Sunglasses & Luxury Eyewear (CRAKAEAE), Luxury & Designer Eyewear (CRAAAKAD)
Keywords
Where Aquazzura is headquartered
LocationHeadquarters
- HQ city
- Florence
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Aquazzura business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Luxury Footwear Sales: Direct sales of luxury women's footwear including pumps, sandals, flats, boots, mules, platforms, and bridal shoes through owned e-commerce and boutiques.
- Bags and Accessories: Sales of handbags, shoulder bags, tote bags, evening bags, day bags, charms, jewelry, and sunglasses.
- Home Collection (Aquazzura Casa): Sales of luxury homeware including table linens, tea and coffee sets, dinnerware, table decor, glassware across collections like Jaipur, Cherry Blossom, Tutti Frutti, Riviera, Murano, and Secret Garden.
- Bridal Products: Specialized bridal footwear, bags, and jewelry for brides, bridesmaids, and wedding guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Luxury price tier - premium positioning |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Aquazzura product offering
Product offeringCore offering
Aquazzura designs, produces, and sells luxury Italian-made women's footwear, including pumps, sandals, flats, mules, boots, platforms, wedges, and bridal shoes. The brand has extended into designer handbags, jewelry, charms, sunglasses, hats, and a homeware line (Aquazzura Casa) featuring table linens, dinnerware, glassware, tea and coffee sets, and themed collections. Products are distributed through owned e-commerce, brand boutiques, and partner-operated flagship stores worldwide.
Product overview
Aquazzura is an Italian luxury footwear brand that offers a diversified product portfolio centered on women's luxury shoes made in Italy. The core offering includes multiple footwear categories—pumps, sandals, flats, mules, boots, booties, platforms, wedges, and bridal shoes—complemented by designer bags (shoulder bags, handbags, tote bags, evening bags, day bags, charms), accessories (jewelry, charms, sunglasses, hats), and the Aquazzura Casa home collection (dinnerware, glassware, table linens, table decor, tea and coffee sets, and themed collections). The brand operates under a unified luxury positioning with Italian craftsmanship as a core differentiator, and expanded into home décor and tableware as an extension of its aesthetic into lifestyle categories.
Differentiator
Problem solved
Functional benefit
Brands
- Aquazzura Casa: Home collection featuring table linens, tea and coffee sets, dinnerware, table decor, glassware, and collections including Jaipur, Cherry Blossom, Tutti Frutti, Riviera, Murano, and Secret Garden
Products and services
- Women's Shoes Luxury women's footwear made in Italy, including pumps, sandals, flats, mules, boots, booties, platforms, wedges, bridal shoes, and essentials, sold to affluent consumers globally through aquazzura.com and brand boutiques.
- Bags Designer handbags and bags made in Italy, including shoulder bags, handbags, tote bags, evening bags, day bags, and bag charms, for women seeking coordinated luxury accessories.
- Bridal Collection Specialized bridal and wedding-event footwear, bags, and jewelry for brides, bridesmaids, and wedding guests, sold direct-to-consumer via aquazzura.com.
- Accessories Luxury accessories including jewelry, charms, and sunglasses and hats, sold alongside shoes and bags to complete the brand's lifestyle offering.
- Aquazzura Casa (Home Collection) Luxury home décor and tableware including dinnerware, glassware, table linens, table decor, and tea and coffee sets, organized into themed collections (Jaipur, Cherry Blossom, Tutti Frutti, Riviera, Murano, Secret Garden), sold to affluent consumers extending the brand's Italian aesthetic into home lifestyle.
Companies that use Aquazzura
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Aquazzura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aquazzura partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and flagship.
- Collegio alla QuerceminorAquazzura partnered with Collegio alla Querce, a Tuscan resort, to incorporate its tableware collection (Aquazzura Casa) into the guest experience. The collaboration includes afternoon tea and Sunday brunch services featuring exclusive dishware and themed tea collections, emphasizing Italian craftsmanship and aesthetic.
- DS Luxury Retail LimitedflagshipAquazzura opened its first India flagship boutique at Chanakya Mall in New Delhi in partnership with DS Luxury Retail Limited. The launch event featured media and influencers showcasing the Fall/Winter 2024 collection, with boutique interior designed by Dutch artist Marie-Anne Oudejans.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Aquazzura competitors and assessment
Company assessmentDirect peers
- Jimmy Choo: Global luxury footwear and accessories maison co-presented with Aquazzura at Milan Fashion Week; targets the same affluent female customer with similar price points and a strong DTC plus wholesale model.
- Gianvito Rossi: Italian luxury women's footwear brand with a comparable Milan-based, Made-in-Italy positioning; co-shown at Milan Fashion Week accessories presentations and competing directly for the same high-end clientele.
- Christian Louboutin: Iconic luxury footwear house with deep global DTC and wholesale presence; competes with Aquazzura in pumps, sandals, and bridal footwear at the top of the luxury price tier.
- Manolo Blahnik: Heritage luxury footwear brand with comparable women's pump and heel specialization; competes for the same bridal and occasion-driven purchase occasions as Aquazzura's bridal line.
- Roger Vivier: French luxury footwear and accessories maison with comparable price positioning and a comparable mix of shoes, bags, and small accessories; competes directly across multiple Aquazzura categories.
- René Caovilla: Italian luxury footwear maison known for embellished, occasion-driven women's shoes; competes with Aquazzura in the ultra-premium occasion and bridal footwear segments.
- Charlotte Olympia: British luxury footwear and accessories brand with a comparable focus on statement pumps, flats, and playful luxury design; targets an overlapping affluent female customer segment.
- Aquazzura Casa (parent reference): Listed here for completeness only; Aquazzura's own home sub-brand competes in the tableware and home decor space against heritage Italian specialists like Ginori 1735 and Richard Ginori.
Broad incumbents
- Bottega Veneta: Italian luxury house offering footwear as part of a broader leather goods, ready-to-wear, and accessories portfolio; overlaps with Aquazzura in premium Made-in-Italy women's shoes and bags at higher scale.
- Tod's: Italian luxury group with significant women's footwear alongside leather goods and apparel; competes in the same Made-in-Italy premium footwear category but with broader category breadth and larger distribution.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Aquazzura social profiles
Digital presenceAquazzura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquazzura leadership team
Management profileNumber of profiles
Profiles1 record
Aquazzura subsidiaries and ownership
Company hierarchySubsidiaries1 record
Aquazzura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquazzura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquazzura
What does Aquazzura do?
Aquazzura designs, produces, and sells luxury Italian-made women's footwear, including pumps, sandals, flats, mules, boots, platforms, wedges, and bridal shoes. The brand has extended into designer handbags, jewelry, charms, sunglasses, hats, and a homeware line (Aquazzura Casa) featuring table linens, dinnerware, glassware, tea and coffee sets, and themed collections. Products are distributed through owned e-commerce, brand boutiques, and partner-operated flagship stores worldwide.
Is Aquazzura a public or private company?
Aquazzura is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aquazzura founded?
Aquazzura was founded in 2011. It employs 251 to 500 people.
Where is Aquazzura based?
Aquazzura is headquartered in Florence, Italy, in the Europe region.
How does Aquazzura make money?
Four revenue lines are on record. Luxury Footwear Sales are the primary driver. The others are bags and Accessories, home Collection (Aquazzura Casa) and bridal Products.
Who are Aquazzura's main competitors?
Direct peers on record are Jimmy Choo, Gianvito Rossi, Christian Louboutin, Manolo Blahnik, Roger Vivier, René Caovilla, Charlotte Olympia and Aquazzura Casa (parent reference). Broad incumbents are Bottega Veneta and Tod's.
Does Aquazzura have an API?
No public API is recorded for Aquazzura.
What industry is Aquazzura in?
Aquazzura's product category is Luxury Footwear. Its primary akta.pro industry code is CRAAACAI, Luxury & Designer Footwear, with a secondary code of CRAAAJAA, Handbags & Purses. Its NAICS code is 3162 and its SIC code is 3140.