CAFU

What CAFU does

CAFU is a UAE-based, privately held on-demand vehicle services platform founded in January 2018 by Rashid Ghurair. The company operates a mobile-first platform (iOS and Android apps plus web) that delivers fuel (Super 98, Special 95, Diesel) directly to vehicles at their location within 20 minutes, 24/7, across Dubai, Sharjah, Ajman, Umm Al Quwain, and Ras Al Khaimah. Beyond its core fuel delivery product, CAFU has expanded into a comprehensive suite of mobile vehicle services including car wash, battery replacement, tyre change, engine oil change (using Shell products), and emergency roadside rescue services ordered via WhatsApp. Sub-brands include CAFU Business (B2B fleet management with RFID tracking and analytics) and CAFU GO (monthly subscription with discounts and loyalty rewards); CAFU Cars (vehicle sales) launched in October 2023.

The platform is built on a modernized AWS 2.0 cloud architecture leveraging Amazon EKS, with real-time location tracking, on-demand booking, and contactless fulfillment through CAFU-operated trucks. Fuel meters are certified by Dubai Municipality and fuel products are tested by the Emirates Authority for Standardization and Metrology (ESMA). Distribution extends beyond the proprietary app through partnerships with Amazon UAE (Prime members receive free fuel deliveries) and Parkin (Dubai's largest public parking operator), while international footprint includes CAFU Canada, where the company operates mobile EV fast-charging services launched in March 2023.

CAFU monetizes through multiple streams: transaction-based fuel delivery fees (Dh16 standard, Dh20 priority), vehicle-service transactions (battery from AED 119, emergency fuel AED 250, jump start AED 150, towing AED 185, tyre pressure AED 50), the CAFU GO recurring subscription, and B2B fleet contracts with monthly cashback and analytics. The company previously operated on a free-delivery model during COVID-19, was loss-making during that period, and in 2025 transitioned to a paid model while opening its first institutional fundraising round to scale profitably.

Name

CAFU

Legal name

CAFU App Technologies FZE

Website

https://cafu.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Mobile Fuel Delivery and Vehicle Services

NAICS

Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Mobile Battery/Jump-Start, Lockout & Fuel Delivery (TLAKAFAE)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

Keywords

• Mobile fuel delivery
• Vehicle services app
• On-demand refueling
• Car wash service
• Fleet fuel management

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Delivery Services: Transaction-based fuel delivery where customers pay for fuel at petrol station prices plus delivery fees. Standard delivery Dh16, priority delivery Dh20. Peak hour surcharges apply.
2. CAFU GO Subscription: Monthly subscription program offering discounts on services, loyalty rewards, priority support, and exclusive partner benefits. Auto-renews monthly unless cancelled.
3. Vehicle Services (Car Wash, Battery, Tyres, Oil): On-demand mobile services including car wash, battery replacement, tyre change, and engine oil change delivered to customer location
4. Fleet/B2B Services: Corporate fleet fuel management with tailored benefits, monthly cashback, priority support, and fleet analytics. Enables businesses to manage vehicle fuel consumption centrally.
5. Emergency Services: Premium emergency services including emergency fuel (AED 250), jump start (AED 150), tyre pressure (AED 50), and towing (AED 185)

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

CAFU operates a mobile-first platform delivering petrol and diesel directly to vehicles at their parked location within 20 minutes, 24/7, across Dubai, Sharjah, Ajman, Umm Al Quwain, and Ras Al Khaimah. The same app offers on-demand battery replacement, car wash, tyre change, engine oil change, and emergency roadside rescue, with a parallel CAFU Business offering for corporate fleet fuel management and analytics.

Product overview

CAFU operates a comprehensive on-demand vehicle services platform offering multiple interconnected mobile services. The core offering centres on 24/7 fuel delivery (petrol and diesel) within 20 minutes, supplemented by a suite of scheduled and on-demand vehicle maintenance services including battery replacement, car wash, tyre change, engine oil change, and emergency roadside assistance. The platform also includes CAFU Business for corporate fleet management, CAFU GO subscription programme, CAFU Cars (vehicle sales), and EV Mobile Charging (Canada). Services are accessible via iOS/Android mobile app and website, with WhatsApp as the primary channel for emergency ordering. The architecture follows a platform-plus-modules model where the core fuel delivery app serves as the entry point, with add-on services (battery, tyres, oil, wash) integrated into the same app and brand.

Differentiator

Problem solved

Functional benefit

Brands

• CAFU Business: Fleet services offering tailored benefits for corporate vehicle fleet management including fuel delivery, car wash, tyre, oil and battery change services.
• CAFU GO

Quantifiable outcome

• Doubled engineering productivity through AWS 2.0 architecture modernization
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amazon UAEcoreGTM or Marketing Partner · 5 December 2025Amazon UAE partnered with CAFU to offer Prime members one year of free fuel delivery on monthly orders in Dubai, with plans for broader UAE expansion. Prime members receive up to 7 free deliveries per month, estimated at Dh400 in annual savings. This partnership enhances Amazon Prime's value proposition in the region.
• ParkincoreStrategic or Co-development Partner · 14 August 2025Parkin, Dubai's largest public parking provider, partnered with CAFU to offer on-demand fuel delivery and car wash services at parking facilities starting August 14, 2025. The service aims to enhance customer convenience, reduce traffic congestion, and support environmental goals, with estimated annual revenues of Dhs5 to 7 million for Parkin. Integration via SMS, WhatsApp, and app.
• AWS (Amazon Web Services)coreTechnology or IntegrationCAFU partnered with AWS to build its 2.0 architecture, leveraging Amazon EKS and other cloud services to modernize its technology infrastructure. The implementation resulted in doubled engineering productivity, reduced latency by over 50%, and lowered infrastructure costs while scaling on demand.
• Mobil (ExxonMobil)minorOthersCAFU uses Shell products for engine oil changes, formulated to deliver outstanding engine performance and protect car needs.
• ShellminorOthersCAFU uses Shell products for engine oil change services, formulated to deliver outstanding engine performance and protect car needs.
• Dubai MunicipalityminorOthersCAFU's meters are checked and verified by Dubai Municipality. Fuel products are regularly tested by certified laboratories to ensure they meet the standards set by the Emirates Authority for Standardization and Metrology (ESMA).

Scale indicators13 records

Recent moves9 records

Others

• SpotHero: Digital parking marketplace that sells and manages parking inventory across North America; comparable as an adjacent ecosystem partner model to CAFU's Parkin partnership, illustrating how parking/vehicle-services platforms are being digitally bundled.
• JUUL (Jiffy Lube-style mobile oil-change apps): Adjacent on-demand vehicle-maintenance providers; comparable because CAFU's mobile oil-change, battery, and tyre services overlap with the convenience-led mobile maintenance category more broadly.

Direct peers

• Yoshi Mobility (formerly Booster): US-based mobile fuel delivery startup that delivers fuel directly to parked vehicles via an app; comparable because it operates the same on-demand, mobile refueling model targeting individual drivers and fleets that CAFU runs in the UAE.
• Filld: US-based on-demand fuel delivery service that fills parked vehicles at the customer's location through a mobile platform; comparable as a direct product/market overlap with CAFU's B2C core offering.
• EzFill: US-based mobile fuel delivery and fleet fueling platform operating in multiple states; comparable as a direct peer in mobile/onsite fuel delivery with both consumer and B2B fleet focus similar to CAFU Business.

Broad incumbents

• ENOC (Emirates National Oil Company): UAE state-linked integrated fuel retailer with extensive forecourt network and corporate fleet services; comparable as the other dominant incumbent in the UAE fuel-retail market and as a B2B fleet fuel supplier that CAFU's CAFU Business offering competes against.
• Shell TapUp: Shell's mobile fuel delivery pilot offering fuel to vehicles at customer-chosen locations; comparable as it represents the major-oil-major version of CAFU's mobile-refueling thesis and a potential partnership or competitive vector (Shell already supplies lubricants to CAFU).
• ADNOC Distribution: UAE-listed fuel retail and forecourt operator that controls the largest service-station network in the UAE and supplies the same fuel grades (Super 98, Special 95, Diesel) that CAFU delivers; comparable because it is the dominant traditional refueling competitor against which CAFU's mobile model is benchmarked and from which future competitive response may emerge.

Emerging players

• WeFuel: Mobile fuel-delivery startup focused on convenience-driven refueling through an app; comparable as an emerging peer pursuing the same on-demand mobile-refueling model for individual drivers and small fleets that CAFU pioneered.

Regional players

• Petromin Express (Saudi Arabia): Saudi-based multi-brand vehicle-service platform offering quick service and maintenance; comparable as a regional (different GCC geography) vehicle-services platform whose model could inform CAFU's expansion across Saudi Arabia and the wider Gulf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mycafu

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAFU