Upress
uPress is a managed WordPress hosting provider serving SMBs, bloggers, agencies, and Israeli enterprise customers across four subscription tiers ($15-$99+/month) and a proprietary management panel with automated backups, staging, and security tooling, backed by five owned server centers.
- Company typePrivate
- Founded1907
- HeadquartersLjubljana, Slovenia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Upress does
uPress (legal entity UPRESS INK.) is a managed WordPress hosting service operating as a subsidiary of Drubit Raid Ltd., with a US corporate footprint at 50 Tice Blvd, Woodcliff Lake, NJ and operational roots in Israel and the Netherlands. The company runs its own infrastructure across five data centers, primarily on Nginx (with an Apache migration option), and exposes a custom proprietary management panel that consolidates provisioning, staging/sandbox environments, automated daily and incremental backups, plugin/core update management, FTP account creation, domain management, and a security tool called WordPress Clinic. uPress also offers module-style add-ons including SSL/CDN management, Git integration, cron scheduling, phpMyAdmin database access, file manager, redirects, daily hosting reports, and file-change reports, plus email services through an Inbox.co.il integration.
The commercial model is recurring subscription hosting on four publicly listed tiers — Personal ($15/month, 1 site), Professional ($25/month, 3 sites), Business ($50/month, 10 sites), and VPS (from $99/month) — with an affiliate/partner program providing a secondary commission-based revenue stream. Go-to-market is self-serve PLG: customers register directly at my.upress.io/account/register, with bilingual English/Hebrew support and a 4-hour support response guarantee. Distribution is supplemented by an affiliate channel, content marketing (blog, knowledge base, video tutorials), and organic social. The customer base is reported at 50,000+ WordPress websites globally, blending a long tail of SMBs and bloggers with named enterprise customers including Ynet, Clalit, Migdal, Sapiens, Fattal, IBI, and Aroma, supported by web-developer and agency users managing multiple client sites.
uPress positions itself as a horizontally-segmented SMB-hosting alternative differentiating on integrated tooling (120+ features), in-house infrastructure, and a customer-service team described as fluent in both technical ("Geek") and plain English. The single disclosed funding event is a 2015 LAUNCHub Ventures round for $27,614 — a bootstrapped posture consistent with a privately held subsidiary under Drubit Raid Ltd. rather than a venture-backed scale-up.
Upress firmographics
Firmographics- Name
- Upress
- Legal name
- UPRESS INK.
- Website
- https://upress.io
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- uPress is a managed WordPress hosting provider serving SMBs, bloggers, agencies, and Israeli enterprise customers across four subscription tiers ($15-$99+/month) and a proprietary management panel with automated backups, staging, and security tooling, backed by five owned server centers.
- Ownership category
- akta.pro rank
Upress industry classification
Industry- Product category
- Managed WordPress Hosting
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
Keywords
Where Upress is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Upress business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed WordPress Hosting Subscriptions: Recurring monthly subscription revenue from four hosting tiers (Personal, Professional, Business) and VPS plans. Customers pay monthly rates ranging from $15 to $99+ per month based on the selected plan.
- Affiliate/Partner Program: Partners earn commissions for referring new customers. Minimum withdrawal threshold is $100, with commissions available after 45 days of the referred customer's first payment. Affiliates can also apply commissions toward their own storage service packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal - $15/month for small businesses or blogs with 1 website |
| Subscription | Monthly | Professional - $25/month for growing small businesses with 3 websites |
| Subscription | Monthly | Business - $50/month for managing multiple websites centrally |
| Subscription | Monthly | VPS - starting at $99/month for dedicated cloud computing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Upress product offering
Product offeringCore offering
Upress provides managed WordPress hosting delivered as monthly subscription plans across four tiers (Personal at $15, Professional at $25, Business at $50, and VPS from $99), running on Nginx-based infrastructure across five owned server centers. The service bundles hosting with a proprietary management panel that includes staging environments, automated backups, security scanning (WordPress Clinic), free site migration, SSL/CDN management, and 4-hour bilingual support response.
Product overview
Upress is a managed WordPress hosting service offering a unified platform with four hosting tier plans (Personal, Professional, Business, and VPS Cloud Computing) that provide WordPress website hosting, management, and security tools. The core offering includes the hosting plans as the primary product, supplemented by integrated management modules such as Staging/Sandbox Environment for development testing, Automatic Backups for data protection, SSL Certificate Management for security, CDN Management for performance, Web Firewall and WordPress Clinic for security scanning, Database Management via phpMyAdmin, FTP and File Manager tools, Email Services through Inbox.co.il integration, GIT Integration for version control, Cron Jobs for task scheduling, and Website Migration Service for transitions. Additional modules include Domain Management, Website Duplication, Website Sharing with role-based permissions (Website Manager, Developer, Administrator), Daily Hosting Report, and File Change Report. The platform also offers an Affiliate/Partner Program and Support Knowledgebase. All features are accessible through a centralized management panel without requiring separate subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Plan Entry-level managed WordPress hosting plan for small businesses or blogs, offering 1 website, 1GB disk space, 50GB bandwidth, daily backups, and IPv6 support at $15/month.
- Professional Plan Mid-tier managed WordPress hosting plan for growing small businesses, offering 3 websites, 3GB disk space, 100GB bandwidth, daily backups, and IPv6 support at $25/month.
- Business Plan Advanced managed WordPress hosting plan for centralized management of multiple websites, offering 10 websites, 10GB disk space, 250GB bandwidth, daily backups, and IPv6 support at $50/month.
- VPS Cloud Computing Advanced dedicated VPS cloud computing services hosting multiple websites, starting from 40GB disk space and 3TB bandwidth, priced from $99/month with custom configurations available.
- Affiliate/Partner Program Commission-based partner program that pays partners for referring new customers to Upress, with a $100 minimum withdrawal and a 45-day hold; commissions can also be applied to the partner's own hosting package.
Quantifiable outcome
- Site loading speed tripled immediately after migration to uPress
- +5 more outcomes
Companies that use Upress
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Upress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Upress partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- StripecoreStripe is used as a payment processor for customer transactions. Listed as a sub-processor in uPress's Data Processing Agreement. Customers can pay for services through Stripe.
- PayPalcorePayPal is used as a payment processor for customer transactions. Listed as a sub-processor in uPress's Data Processing Agreement. Customers can pay for services through PayPal.
- illuminea.comminorDesign and development partner credited for the design and development of the uPress website.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Upress competitors and assessment
Company assessmentDirect peers
- WP Engine: The leading venture-backed managed WordPress hosting provider, offering tiered plans, staging environments, and agency-focused tooling — the most direct competitor to uPress across SMB and enterprise WP hosting.
- Kinsta: Premium managed WordPress hosting built on Google Cloud Platform, targeting agencies and high-traffic sites with tiered plans and a proprietary dashboard — directly comparable feature set and pricing ladder to uPress.
- Flywheel: Managed WordPress hosting tailored to designers and agencies, with staging, billing-transfer, and collaboration features — overlapping with uPress's developer/agency segment and small-team product ethos.
- Pressable: Managed WordPress hosting on a private cloud with agency and enterprise plans, owned by Automattic — competes in the same mid-market and agency tier as uPress.
- SiteGround: Independent managed hosting provider with a strong managed WordPress tier, proprietary control panel, and global data centers — directly competes with uPress in the SMB and growing-business segments.
- Cloudways: Managed cloud hosting on top of AWS/Google/DigitalOcean with WordPress-optimized stacks — overlaps uPress's VPS tier and serves a similar audience of developers and SMBs who want more control.
- Hostinger: Global low-cost hosting provider with managed WordPress plans and a proprietary control panel — competes with uPress on price in the SMB tier across international markets.
- DreamHost: Independent hosting provider with managed WordPress offerings and VPS plans — competes with uPress on shared/WP hosting and VPS tiers for SMBs and developers.
Broad incumbents
- Bluehost: Large incumbent shared and managed WordPress hosting provider, owned by Newfold Digital — competes on price at the entry tier and serves the same small-business and blogger base as uPress's Personal plan.
- GoDaddy: Broad web services incumbent offering domain registration, hosting, and managed WordPress — overlaps uPress's customer segments but operates a much wider portfolio rather than specializing in WP.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Upress social profiles
Digital presenceUpress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upress leadership team
Management profileNumber of profiles
Profiles2 records
Upress funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upress
What does Upress do?
Upress provides managed WordPress hosting delivered as monthly subscription plans across four tiers (Personal at $15, Professional at $25, Business at $50, and VPS from $99), running on Nginx-based infrastructure across five owned server centers. The service bundles hosting with a proprietary management panel that includes staging environments, automated backups, security scanning (WordPress Clinic), free site migration, SSL/CDN management, and 4-hour bilingual support response.
Is Upress a public or private company?
Upress is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upress founded?
Upress was founded in 1907. It employs 1 to 10 people.
Where is Upress based?
Upress is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Upress make money?
Two revenue lines are on record. Managed WordPress Hosting Subscriptions are the primary driver. The others are affiliate/Partner Program.
Who are Upress's main competitors?
Direct peers on record are WP Engine, Kinsta, Flywheel, Pressable, SiteGround, Cloudways, Hostinger and DreamHost. Broad incumbents are Bluehost and GoDaddy.
Does Upress have an API?
No public API is recorded for Upress.
What industry is Upress in?
Upress's product category is Managed WordPress Hosting. Its primary akta.pro industry code is BPAEACAF, Cloud Managed Services (Operations, Monitoring, Patching). Its NAICS code is 5182 and its SIC code is 7370.