Lifetime Brands
Lifetime Brands (NASDAQ: LCUT) is a US-based designer, developer, and marketer of more than 30 branded consumer housewares, tabletop, and home solution products, selling through wholesale retail channels, direct-to-consumer e-commerce, private label, and foodservice distributors.
- Company typePublic
- Founded1945
- HeadquartersGarden City, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lifetime Brands does
Lifetime Brands, Inc. (NASDAQ: LCUT) is a US-based, publicly traded designer, developer, and marketer of branded consumer products for the home, founded in 1945 and headquartered in Garden City, NY. The company operates a portfolio of more than 30 brands spanning kitchenware (Farberware, KitchenAid, Chef'n, Chicago Metallic, Sabatier, Hoffritz, Taylor, Kamenstein), tabletop and giftware (Mikasa, Pfaltzgraff, Fitz & Floyd, Dolly Parton, Year & Day, Towle, Wallace, International Silver, Wilton Armetale, Elements, Melannco), and home solutions (S'well, PlanetBox, Built NY, Rabbit), supported by an in-house design and development staff of over 100 professional designers, artists, and engineers and a patent estate of 300+ US and 600+ foreign design and utility filings.
Product development is driven by an internal Innovation Design Center, a Global Trend + Design Initiative, and an Open Innovation Network that has commercialized dozens of external inventor submissions (including Misto Gourmet Olive Oil Sprayer and Odor-Absorbing Splatter Screen) representing approximately $50 million in retail sales. The company also produces exclusive private label products for leading retailers worldwide and runs a foodservice division (Mikasa Hospitality) supplying porcelain, glassware, flatware, melamine, and Tritan drinkware through major foodservice dealers and distributors.
Lifetime Brands makes money through three primary revenue streams: wholesale sales of branded housewares and tabletop products across all retail tiers (specialty stores, department stores, national chains, mass merchants, warehouse clubs, home centers, supermarkets, off-price retailers); direct-to-consumer e-commerce through brand-specific websites (mikasa.com, swell.com, planetbox.com, genuinefred.com); and exclusive private label manufacturing for retailers. The company reports FY2025 revenue of $647.93 million with a net loss of $26.94 million, operates over 1.6 million square feet of warehouse and manufacturing space across five US facilities plus offices in the UK, Hong Kong, and Mexico, and has maintained a 16-year consecutive dividend record.
Lifetime Brands firmographics
Firmographics- Name
- Lifetime Brands
- Legal name
- Lifetime Brands, Inc.
- Website
- https://lifetimebrands.com
- Company type
- Public
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Lifetime Brands (NASDAQ: LCUT) is a US-based designer, developer, and marketer of more than 30 branded consumer housewares, tabletop, and home solution products, selling through wholesale retail channels, direct-to-consumer e-commerce, private label, and foodservice distributors.
- Ownership category
- akta.pro rank
Lifetime Brands industry classification
Industry- Product category
- Consumer Housewares (Kitchenware, Tableware, and Home Products)
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Merchant Wholesalers (42321), Home Furnishings Retailers (44912), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)
- SIC
- Cutlery, Handtools & General Hardware (3420), Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home Décor, Housewares & Gifts Distribution (CRAOAFAB)
- akta.pro secondary industry
- Tabletop & Front-of-House Supplies Wholesale (AFAIALAF)
Keywords
Where Lifetime Brands is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Lifetime Brands business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale/Product Sales: Sales of branded kitchenware, tableware, and home products through wholesale channels including specialty stores, department stores, national chains, mass merchants, warehouse clubs, home centers, supermarkets, and off-price retailers.
- Private Label: Exclusive private label products manufactured and sold to leading retailers worldwide.
- Direct-to-Consumer E-commerce: Direct sales through branded websites including mikasa.com, swell.com, planetbox.com, and other brand-specific e-commerce platforms.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Lifetime Brands product offering
Product offeringCore offering
Lifetime Brands designs, develops, and markets branded consumer products used in the home — kitchenware, tableware, dinnerware, cutlery, bakeware, barware, hydration, and home décor — under a portfolio of more than 30 owned and licensed brands including KitchenAid, Farberware, Mikasa, Pfaltzgraff, S'well, Chef'n, Chicago Metallic, Rabbit, Taylor, Fitz & Floyd, Dolly Parton, Year & Day, Towle, Wallace, Built NY, PlanetBox, Sabatier, Hoffritz, and Mikasa Hospitality. Products are sold through every major US retail channel, foodservice distributors, exclusive private-label programs with leading retailers, and brand-direct e-commerce websites, with manufacturing and sourcing operations in the US, Mexico, China, the UK, and Brazil.
Product overview
Lifetime Brands is a leading global designer, developer, and marketer of branded consumer products for the home. The company operates a multi-brand portfolio across three main product categories: kitchenware (Farberware, KitchenAid, Chef'n, Chicago Metallic, Sabatier, Hoffritz, Taylor, Kizmos, Misto, Kamenstein), tableware and giftware (Mikasa, Pfaltzgraff, Fitz & Floyd, Dolly Parton, Year & Day, Towle, Wallace, International Silver, Wilton Armetale, Elements, Melannco), and home solutions brands (S'well, PlanetBox, Built NY, Rabbit). Products are distributed through specialty stores, department stores, national chains, mass merchants, warehouse clubs, home centers, supermarkets, off-price retailers, and direct-to-consumer e-commerce websites. The company also provides exclusive private label products to leading retailers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Farberware: High-quality, classic styling kitchen products including tools, gadgets, cutlery, cutting boards and shears
- KitchenAid
- Mikasa
- Pfaltzgraff
- S'well
- Taylor
- Year & Day
- Built
- Chef'n
- Chicago Metallic
- Fred & Friends
- Dolly Parton
- PlanetBox
- Rabbit
- Sabatier
- Mikasa Hospitality
- KitchenCraft
- Kamenstein
- Towle
- Wallace
- Fitz & Floyd
- Copco
- Misto
- Hoffritz
- Elements
- Melannco
- International Silver
- Kizmos
- Wilton Armetale
Products and services
- KitchenAid Kitchen Tools and Bakeware Licensed KitchenAid-branded kitchen tools, gadgets, cutlery, cutting boards, and bakeware for home cooks and professional chefs.
- Farberware Kitchen Products Farberware-branded kitchen tools, gadgets, cutlery, cutting boards, shears, and the customizable Build-A-Board cutting board system.
- Mikasa Dinnerware and Tabletop Mikasa-branded dinnerware, crystal stemware, flatware, and decorative accessories for the home.
- Pfaltzgraff Dinnerware and Ceramics Pfaltzgraff-branded dinnerware, drinkware, ceramic accessories, and giftware with patterns such as Yorktowne and Winterberry; brand traces back over 200 years.
- Taylor Measurement Products Taylor-branded kitchen thermometers, scales, timers, weather instruments, and food service equipment with over 170 years of brand history.
- PlanetBox Lunchboxes PlanetBox-branded eco-friendly reusable lunchbox containers designed to reduce disposable packaging and teach children healthy eating habits.
- Built NY Lifestyle Accessories Built NY-branded stylish and functional lifestyle accessories including cooler bags, water bottles, and travel gear inspired by New York City.
- Chef'n Kitchen Tools Chef'n-branded innovative kitchen tools founded in Seattle, focused on smarter, easier-to-use designs for home cooks.
- Chicago Metallic Bakeware Chicago Metallic-branded everyday bakeware including cookie sheets, cake pans with traditional and non-stick finishes, lasagna pans, and brownie pans.
- Rabbit Wine Accessories and Barware Rabbit-branded wine accessories and barware including corkscrews, decanters, aerators, wine preservers, cocktail shakers, and citrus juicers.
- Fitz & Floyd Tabletop Fitz & Floyd-branded tabletop products including tea services, presidential dinnerware, holiday centerpieces, and everyday dinnerware.
- Dolly Parton Home and Tableware Collection Dolly Parton-branded multi-category home, kitchen, and tableware products reflecting her signature style for American homes.
- Year & Day Dinnerware and Flatware Year & Day-branded minimalist ceramic dinnerware with classic silhouettes and semi-matte California-inspired finishes, plus premium Portuguese flatware.
- Misto Olive Oil Sprayers Misto-branded reusable Gourmet Olive Oil Sprayers for cooking, grilling, sautéing, roasting, and basting.
- Copco Teakettles and Kitchen Storage Copco-branded teakettles, thermal mugs, carafes, barware, kitchen storage, organization, and food preparation products.
- Kamenstein Kitchen and Pantry Accessories Kamenstein-branded kitchen and pantry accessories with over a century of brand history, combining functional utility with elevated design.
- Melannco Picture Frames Melannco-branded distinguished picture frames for displaying art and family photographs.
- Towle Flatware and Giftware Towle-branded sterling silver, silver-plated, and stainless steel flatware, barware, and giftware, with a brand heritage dating back to 1690.
- Wallace Silver Products Wallace-branded sterling and silver-plated products known for superior craftsmanship in the silver industry.
- Wilton Armetale Cookware and Serveware Wilton Armetale-branded aluminum-based alloy cookware and serveware products; brand founded in 1892.
- Sabatier Cutlery and Kitchen Tools Sabatier-branded French-inspired cutlery, cutting boards, and kitchen tools manufactured to high standards for fine cuisine.
- Hoffritz Cutlery Hoffritz-branded high-quality cutlery including a commercial line of knives and cutting boards for professional and home kitchens.
- International Silver Flatware International Silver-branded fashionable, quality flatware and home products at value prices.
- Genuine Fred Novelty Kitchen Tools and Gadgets Genuine Fred (Fred & Friends)-branded whimsical, well-designed kitchen tools, gadgets, spice products, and novelty items.
- Kizmos Casual Kitchen Products Kizmos-branded fun, easy-to-use kitchen products including tools, gadgets, cookware, and cutlery in bright colors for casual use.
- Elements Home Décor Elements-branded home décor collections including decorative accessories, lighting, and wall décor spanning traditional to contemporary styles.
- Mikasa Hospitality Foodservice Tabletop Mikasa Hospitality division supplies porcelain dinnerware, glassware, stainless steel flatware, melamine dinnerware, and Tritan drinkware to foodservice dealers and distributors serving restaurants, hotels, and hospitality operators.
- S'well Reusable Hydration Products S'well-branded reusable, vacuum-insulated hydration bottles and products, originally created as the first reusable hydration fashion accessory.
- Private Label Kitchenware and Home Products Exclusive private-label kitchenware, tableware, and home products designed and manufactured for leading retailers worldwide under retailer-owned brands.
- Open Innovation Product Sourcing Program Program welcoming product ideas and inventions from external inventors; dozens of outside-invented products have been brought to retail, generating aggregate retail sales approaching $50 million (examples include Misto and Splatter Screen).
Quantifiable outcome
- Dolly brand sales increased 150% in Q4 2025
- +1 more outcomes
Companies that use Lifetime Brands
Customer profileSegments4 records
Ideal customer profiles4 records
Lifetime Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lifetime Brands partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Thomas Plant Limited (KitchenCraft)coreAcquisition in 2014 makes Lifetime a more effective global resource to key retailer partners. KitchenCraft's broad ranges of kitchenware products fill a gap in existing UK housewares assortment, complementing tableware and gift assortments marketed by Creative Tops.
- Housewares Corporation of Asia LimitedcoreJoint venture formed with Accent-Fairchild, Grupo Vasconia, and Fackelmann GMBH Co. KG to design and manufacture kitchenware products in Asia for sale to customers in North and South America.
- Accent-Fairchild Group, Inc.coreStrategic alliance formed to expand presence of Lifetime brands and products in the Canadian market. Accent-Fairchild has been Lifetime's distributor in Canada for over 15 years with strong relationships with Canada's leading retailers.
- La Cafetiere and RandwyckminorAcquisition of business and certain assets of La Cafetiere from Greenfield Group Limited including exclusive distribution rights. Addition strengthens Lifetime's presence in the United Kingdom and Continental Europe.
- Vasconia (Mexican Manufacturing Operations)coreAcquired Mexican manufacturing operations with roughly 80% of production expected outside China by end of 2025, positioning company to benefit from tariff changes and supply chain diversification.
- Housewares Charity FoundationminorLifetime Brands has donated over $1,000,000 to the Housewares Charity Foundation which supports Breast Cancer Research Foundation, Haiti Relief Fund, America's Second Harvest, University of Chicago Integrated Breast Cancer Research Laboratory, and Aplastic Anemia & MDS International Foundation.
Scale indicators11 records
Recent moves9 records
Expansion highlights5 records
Lifetime Brands competitors and assessment
Company assessmentEmerging players
- Yeti Holdings: Premium outdoor and lifestyle drinkware/coolers brand competing for the same consumer wallet share as S'well and Built NY in the reusable hydration category.
Broad incumbents
- Newell Brands: Large diversified consumer products conglomerate with housewares, kitchen, and home solutions brands (Rubbermaid, Calphalon, Oster). Closest publicly traded peer in multi-brand housewares marketing and wholesale distribution.
- Tupperware Brands: Iconic consumer housewares brand with multi-category kitchen and food storage products. Comparable in brand-marketing heritage and consumer household reach though distinct distribution model.
Direct peers
- Hamilton Beach Brands Holding: Designs, markets, and distributes small kitchen appliances and housewares through mass merchants, department stores, and warehouse clubs. Directly comparable wholesale-led housewares business model.
- Helen of Troy: Multi-brand consumer products company owning OXO, Hydro Flask, Vicks, Braun, and Honeywell home goods. Closely analogous multi-brand acquisition and wholesale distribution strategy into major retailers.
- Instant Brands (Corelle Brands): Houses Corelle, Pyrex, Instant Pot, and Snapware. Direct tabletop and kitchenware competitor sharing Lifetime's mass-channel distribution and licensed/private-label playbook.
- Libbey Inc. Leading tabletop glassware manufacturer and distributor serving foodservice and retail globally. Overlaps directly with Mikasa Hospitality and Mikasa retail stemware/barware lines.
- Le Creuset: Premium enameled cast iron cookware and tabletop brand sold through department stores and specialty retail. Highly comparable premium-housewares positioning overlapping with Mikasa, Pfaltzgraff, and Farberware.
- Steelite International: Manufacturer and distributor of tabletop products (porcelain dinnerware, flatware, glassware) for hospitality and retail channels. Directly comparable to Mikasa Hospitality's foodservice positioning.
Others
- Whirlpool Corporation (KitchenAid): Owner of KitchenAid brand, which Lifetime Brands licenses for non-electric kitchen tools, gadgets, and bakeware. Strategic licensor-cum-adjacent competitor shaping Lifetime's largest revenue brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lifetime Brands social profiles
Digital presenceLifetime Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifetime Brands leadership team
Management profileNumber of profiles
Profiles4 records
Lifetime Brands subsidiaries and ownership
Company hierarchySubsidiaries14 records
Lifetime Brands funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifetime Brands M&A and investment
M&A and investmentM&A15 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifetime Brands
What does Lifetime Brands do?
Lifetime Brands designs, develops, and markets branded consumer products used in the home — kitchenware, tableware, dinnerware, cutlery, bakeware, barware, hydration, and home décor — under a portfolio of more than 30 owned and licensed brands including KitchenAid, Farberware, Mikasa, Pfaltzgraff, S'well, Chef'n, Chicago Metallic, Rabbit, Taylor, Fitz & Floyd, Dolly Parton, Year & Day, Towle, Wallace, Built NY, PlanetBox, Sabatier, Hoffritz, and Mikasa Hospitality. Products are sold through every major US retail channel, foodservice distributors, exclusive private-label programs with leading retailers, and brand-direct e-commerce websites, with manufacturing and sourcing operations in the US, Mexico, China, the UK, and Brazil.
Is Lifetime Brands a public or private company?
Lifetime Brands is a public company. It is classified as public and is currently operating.
When was Lifetime Brands founded?
Lifetime Brands was founded in 1945. It employs 1,001 to 5,000 people.
Where is Lifetime Brands based?
Lifetime Brands is headquartered in Garden City, United States, in the North America region.
How does Lifetime Brands make money?
Three revenue lines are on record. Wholesale/Product Sales are the primary driver. The others are private Label and direct-to-Consumer E-commerce.
Who are Lifetime Brands's main competitors?
Yeti Holdings is listed as an emerging player. Broad incumbents are Newell Brands and Tupperware Brands. Direct peers are Hamilton Beach Brands Holding, Helen of Troy, Instant Brands (Corelle Brands), Libbey Inc., Le Creuset and Steelite International. Whirlpool Corporation (KitchenAid) is listed as an others.
Does Lifetime Brands have an API?
No public API is recorded for Lifetime Brands.
What industry is Lifetime Brands in?
Lifetime Brands's product category is Consumer Housewares (Kitchenware, Tableware, and Home Products). Its primary akta.pro industry code is CRAOAFAB, Home Décor, Housewares & Gifts Distribution, with a secondary code of AFAIALAF, Tabletop & Front-of-House Supplies Wholesale. Its NAICS code is 4491 and its SIC code is 3420.