Lifetime Brands

What Lifetime Brands does

Lifetime Brands, Inc. (NASDAQ: LCUT) is a US-based, publicly traded designer, developer, and marketer of branded consumer products for the home, founded in 1945 and headquartered in Garden City, NY. The company operates a portfolio of more than 30 brands spanning kitchenware (Farberware, KitchenAid, Chef'n, Chicago Metallic, Sabatier, Hoffritz, Taylor, Kamenstein), tabletop and giftware (Mikasa, Pfaltzgraff, Fitz & Floyd, Dolly Parton, Year & Day, Towle, Wallace, International Silver, Wilton Armetale, Elements, Melannco), and home solutions (S'well, PlanetBox, Built NY, Rabbit), supported by an in-house design and development staff of over 100 professional designers, artists, and engineers and a patent estate of 300+ US and 600+ foreign design and utility filings.

Product development is driven by an internal Innovation Design Center, a Global Trend + Design Initiative, and an Open Innovation Network that has commercialized dozens of external inventor submissions (including Misto Gourmet Olive Oil Sprayer and Odor-Absorbing Splatter Screen) representing approximately $50 million in retail sales. The company also produces exclusive private label products for leading retailers worldwide and runs a foodservice division (Mikasa Hospitality) supplying porcelain, glassware, flatware, melamine, and Tritan drinkware through major foodservice dealers and distributors.

Lifetime Brands makes money through three primary revenue streams: wholesale sales of branded housewares and tabletop products across all retail tiers (specialty stores, department stores, national chains, mass merchants, warehouse clubs, home centers, supermarkets, off-price retailers); direct-to-consumer e-commerce through brand-specific websites (mikasa.com, swell.com, planetbox.com, genuinefred.com); and exclusive private label manufacturing for retailers. The company reports FY2025 revenue of $647.93 million with a net loss of $26.94 million, operates over 1.6 million square feet of warehouse and manufacturing space across five US facilities plus offices in the UK, Hong Kong, and Mexico, and has maintained a 16-year consecutive dividend record.

Name

Lifetime Brands

Legal name

Lifetime Brands, Inc.

Website

https://lifetimebrands.com

Company type

Public

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lifetime Brands (NASDAQ: LCUT) is a US-based designer, developer, and marketer of more than 30 branded consumer housewares, tabletop, and home solution products, selling through wholesale retail channels, direct-to-consumer e-commerce, private label, and foodservice distributors.

Ownership category

akta.pro rank

Product category

Consumer Housewares (Kitchenware, Tableware, and Home Products)

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Merchant Wholesalers (42321), Home Furnishings Retailers (44912), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Cutlery, Handtools & General Hardware (3420), Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Décor, Housewares & Gifts Distribution (CRAOAFAB)

akta.pro secondary industry

Tabletop & Front-of-House Supplies Wholesale (AFAIALAF)

Keywords

• Branded kitchenware products
• Tableware and dinnerware
• Consumer housewares marketing
• Private label manufacturing
• Foodservice tabletop supplies

Headquarters

HQ city

Garden City

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale/Product Sales: Sales of branded kitchenware, tableware, and home products through wholesale channels including specialty stores, department stores, national chains, mass merchants, warehouse clubs, home centers, supermarkets, and off-price retailers.
2. Private Label: Exclusive private label products manufactured and sold to leading retailers worldwide.
3. Direct-to-Consumer E-commerce: Direct sales through branded websites including mikasa.com, swell.com, planetbox.com, and other brand-specific e-commerce platforms.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Lifetime Brands designs, develops, and markets branded consumer products used in the home — kitchenware, tableware, dinnerware, cutlery, bakeware, barware, hydration, and home décor — under a portfolio of more than 30 owned and licensed brands including KitchenAid, Farberware, Mikasa, Pfaltzgraff, S'well, Chef'n, Chicago Metallic, Rabbit, Taylor, Fitz & Floyd, Dolly Parton, Year & Day, Towle, Wallace, Built NY, PlanetBox, Sabatier, Hoffritz, and Mikasa Hospitality. Products are sold through every major US retail channel, foodservice distributors, exclusive private-label programs with leading retailers, and brand-direct e-commerce websites, with manufacturing and sourcing operations in the US, Mexico, China, the UK, and Brazil.

Product overview

Lifetime Brands is a leading global designer, developer, and marketer of branded consumer products for the home. The company operates a multi-brand portfolio across three main product categories: kitchenware (Farberware, KitchenAid, Chef'n, Chicago Metallic, Sabatier, Hoffritz, Taylor, Kizmos, Misto, Kamenstein), tableware and giftware (Mikasa, Pfaltzgraff, Fitz & Floyd, Dolly Parton, Year & Day, Towle, Wallace, International Silver, Wilton Armetale, Elements, Melannco), and home solutions brands (S'well, PlanetBox, Built NY, Rabbit). Products are distributed through specialty stores, department stores, national chains, mass merchants, warehouse clubs, home centers, supermarkets, off-price retailers, and direct-to-consumer e-commerce websites. The company also provides exclusive private label products to leading retailers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Farberware: High-quality, classic styling kitchen products including tools, gadgets, cutlery, cutting boards and shears
• KitchenAid
• Mikasa
• Pfaltzgraff
• S'well
• Taylor
• Year & Day
• Built
• Chef'n
• Chicago Metallic
• Fred & Friends
• Dolly Parton
• PlanetBox
• Rabbit
• Sabatier
• Mikasa Hospitality
• KitchenCraft
• Kamenstein
• Towle
• Wallace
• Fitz & Floyd
• Copco
• Misto
• Hoffritz
• Elements
• Melannco
• International Silver
• Kizmos
• Wilton Armetale

Products and services

• KitchenAid Kitchen Tools and Bakeware Licensed KitchenAid-branded kitchen tools, gadgets, cutlery, cutting boards, and bakeware for home cooks and professional chefs.
• Farberware Kitchen Products Farberware-branded kitchen tools, gadgets, cutlery, cutting boards, shears, and the customizable Build-A-Board cutting board system.
• Mikasa Dinnerware and Tabletop Mikasa-branded dinnerware, crystal stemware, flatware, and decorative accessories for the home.
• Pfaltzgraff Dinnerware and Ceramics Pfaltzgraff-branded dinnerware, drinkware, ceramic accessories, and giftware with patterns such as Yorktowne and Winterberry; brand traces back over 200 years.
• Taylor Measurement Products Taylor-branded kitchen thermometers, scales, timers, weather instruments, and food service equipment with over 170 years of brand history.
• PlanetBox Lunchboxes PlanetBox-branded eco-friendly reusable lunchbox containers designed to reduce disposable packaging and teach children healthy eating habits.
• Built NY Lifestyle Accessories Built NY-branded stylish and functional lifestyle accessories including cooler bags, water bottles, and travel gear inspired by New York City.
• Chef'n Kitchen Tools Chef'n-branded innovative kitchen tools founded in Seattle, focused on smarter, easier-to-use designs for home cooks.
• Chicago Metallic Bakeware Chicago Metallic-branded everyday bakeware including cookie sheets, cake pans with traditional and non-stick finishes, lasagna pans, and brownie pans.
• Rabbit Wine Accessories and Barware Rabbit-branded wine accessories and barware including corkscrews, decanters, aerators, wine preservers, cocktail shakers, and citrus juicers.
• Fitz & Floyd Tabletop Fitz & Floyd-branded tabletop products including tea services, presidential dinnerware, holiday centerpieces, and everyday dinnerware.
• Dolly Parton Home and Tableware Collection Dolly Parton-branded multi-category home, kitchen, and tableware products reflecting her signature style for American homes.
• Year & Day Dinnerware and Flatware Year & Day-branded minimalist ceramic dinnerware with classic silhouettes and semi-matte California-inspired finishes, plus premium Portuguese flatware.
• Misto Olive Oil Sprayers Misto-branded reusable Gourmet Olive Oil Sprayers for cooking, grilling, sautéing, roasting, and basting.
• Copco Teakettles and Kitchen Storage Copco-branded teakettles, thermal mugs, carafes, barware, kitchen storage, organization, and food preparation products.
• Kamenstein Kitchen and Pantry Accessories Kamenstein-branded kitchen and pantry accessories with over a century of brand history, combining functional utility with elevated design.
• Melannco Picture Frames Melannco-branded distinguished picture frames for displaying art and family photographs.
• Towle Flatware and Giftware Towle-branded sterling silver, silver-plated, and stainless steel flatware, barware, and giftware, with a brand heritage dating back to 1690.
• Wallace Silver Products Wallace-branded sterling and silver-plated products known for superior craftsmanship in the silver industry.
• Wilton Armetale Cookware and Serveware Wilton Armetale-branded aluminum-based alloy cookware and serveware products; brand founded in 1892.
• Sabatier Cutlery and Kitchen Tools Sabatier-branded French-inspired cutlery, cutting boards, and kitchen tools manufactured to high standards for fine cuisine.
• Hoffritz Cutlery Hoffritz-branded high-quality cutlery including a commercial line of knives and cutting boards for professional and home kitchens.
• International Silver Flatware International Silver-branded fashionable, quality flatware and home products at value prices.
• Genuine Fred Novelty Kitchen Tools and Gadgets Genuine Fred (Fred & Friends)-branded whimsical, well-designed kitchen tools, gadgets, spice products, and novelty items.
• Kizmos Casual Kitchen Products Kizmos-branded fun, easy-to-use kitchen products including tools, gadgets, cookware, and cutlery in bright colors for casual use.
• Elements Home Décor Elements-branded home décor collections including decorative accessories, lighting, and wall décor spanning traditional to contemporary styles.
• Mikasa Hospitality Foodservice Tabletop Mikasa Hospitality division supplies porcelain dinnerware, glassware, stainless steel flatware, melamine dinnerware, and Tritan drinkware to foodservice dealers and distributors serving restaurants, hotels, and hospitality operators.
• S'well Reusable Hydration Products S'well-branded reusable, vacuum-insulated hydration bottles and products, originally created as the first reusable hydration fashion accessory.
• Private Label Kitchenware and Home Products Exclusive private-label kitchenware, tableware, and home products designed and manufactured for leading retailers worldwide under retailer-owned brands.
• Open Innovation Product Sourcing Program Program welcoming product ideas and inventions from external inventors; dozens of outside-invented products have been brought to retail, generating aggregate retail sales approaching $50 million (examples include Misto and Splatter Screen).

Quantifiable outcome

• Dolly brand sales increased 150% in Q4 2025
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Thomas Plant Limited (KitchenCraft)coreStrategic or Co-development Partner · 1 January 2014Acquisition in 2014 makes Lifetime a more effective global resource to key retailer partners. KitchenCraft's broad ranges of kitchenware products fill a gap in existing UK housewares assortment, complementing tableware and gift assortments marketed by Creative Tops.
• Housewares Corporation of Asia LimitedcoreStrategic or Co-development Partner · 1 January 2011Joint venture formed with Accent-Fairchild, Grupo Vasconia, and Fackelmann GMBH Co. KG to design and manufacture kitchenware products in Asia for sale to customers in North and South America.
• Accent-Fairchild Group, Inc.coreChannel Partner/ Reseller/ DistributorStrategic alliance formed to expand presence of Lifetime brands and products in the Canadian market. Accent-Fairchild has been Lifetime's distributor in Canada for over 15 years with strong relationships with Canada's leading retailers.
• La Cafetiere and RandwyckminorStrategic or Co-development PartnerAcquisition of business and certain assets of La Cafetiere from Greenfield Group Limited including exclusive distribution rights. Addition strengthens Lifetime's presence in the United Kingdom and Continental Europe.
• Vasconia (Mexican Manufacturing Operations)coreStrategic or Co-development PartnerAcquired Mexican manufacturing operations with roughly 80% of production expected outside China by end of 2025, positioning company to benefit from tariff changes and supply chain diversification.
• Housewares Charity FoundationminorOthersLifetime Brands has donated over $1,000,000 to the Housewares Charity Foundation which supports Breast Cancer Research Foundation, Haiti Relief Fund, America's Second Harvest, University of Chicago Integrated Breast Cancer Research Laboratory, and Aplastic Anemia & MDS International Foundation.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Yeti Holdings: Premium outdoor and lifestyle drinkware/coolers brand competing for the same consumer wallet share as S'well and Built NY in the reusable hydration category.

Broad incumbents

• Newell Brands: Large diversified consumer products conglomerate with housewares, kitchen, and home solutions brands (Rubbermaid, Calphalon, Oster). Closest publicly traded peer in multi-brand housewares marketing and wholesale distribution.
• Tupperware Brands: Iconic consumer housewares brand with multi-category kitchen and food storage products. Comparable in brand-marketing heritage and consumer household reach though distinct distribution model.

Direct peers

• Hamilton Beach Brands Holding: Designs, markets, and distributes small kitchen appliances and housewares through mass merchants, department stores, and warehouse clubs. Directly comparable wholesale-led housewares business model.
• Helen of Troy: Multi-brand consumer products company owning OXO, Hydro Flask, Vicks, Braun, and Honeywell home goods. Closely analogous multi-brand acquisition and wholesale distribution strategy into major retailers.
• Instant Brands (Corelle Brands): Houses Corelle, Pyrex, Instant Pot, and Snapware. Direct tabletop and kitchenware competitor sharing Lifetime's mass-channel distribution and licensed/private-label playbook.
• Libbey Inc. Leading tabletop glassware manufacturer and distributor serving foodservice and retail globally. Overlaps directly with Mikasa Hospitality and Mikasa retail stemware/barware lines.
• Le Creuset: Premium enameled cast iron cookware and tabletop brand sold through department stores and specialty retail. Highly comparable premium-housewares positioning overlapping with Mikasa, Pfaltzgraff, and Farberware.
• Steelite International: Manufacturer and distributor of tabletop products (porcelain dinnerware, flatware, glassware) for hospitality and retail channels. Directly comparable to Mikasa Hospitality's foodservice positioning.

Others

• Whirlpool Corporation (KitchenAid): Owner of KitchenAid brand, which Lifetime Brands licenses for non-electric kitchen tools, gadgets, and bakeware. Strategic licensor-cum-adjacent competitor shaping Lifetime's largest revenue brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/lifetimebrandsvideos
• Facebookfacebook.com/lifetimebrands
• Xx.com/lifetimebrands
• LinkedInlinkedin.com/company/lifetime-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries14 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A15 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetime Brands