Superior Drilling Products

What Superior Drilling Products does

Superior Drilling Products, now operating as Drilling Tools International (DTI), is a US-based oilfield services manufacturer and tool rental provider founded in 1993. The company designs, engineers, manufactures, and refurbishes polycrystalline diamond compact (PDC) drill bits and drill string components for oil and gas drilling operators, with headquarters in Houston, Texas and a manufacturing and sales facility in Broussard, Louisiana, plus a Diamond Products Division manufacturing office in Vernal, Utah. Its product portfolio is organized into seven operating divisions: Directional Tool Rentals (stabilizers, drill collars, hole openers, downhole filters, sub assemblies, drilling accessories), Premium Pipe Rentals (drill pipe, Hevi-Wate drill pipe, handling tools, BOPs), the Diamond Products Division (PDC tool manufacturing and refurbishment), Wellbore Optimization (Drill-N-Ream® and RotoSteer™ systems), Deep Casing Tools (Target Depth Technology, plug and abandonment enhancement, slot recovery enhancement), Production Tools (Stinger Oil Tools, friction reduction Slick Tools), and Downhole Inspection Services.

The company generates revenue through a hybrid model that combines recurring rental streams from directional tools and premium pipe tubulars with PDC product sales, refurbishment services, prototype product engineering, and downhole inspection services. It sells directly to oil and gas drilling operators through an enterprise field sales motion anchored by 24-hour dispatch contacts in Houston and Louisiana, supported by a customer login portal, downloadable brochures, and a content marketing blog (Tool Talk). Customers use DTI tools across directional drilling operations, wellbore optimization, casing installation, plug and abandonment, and production drilling. The firmographic data references an amex:SDPI public listing, while the detailed company data describes a privately held entity with a Diamond Products Division as its sole disclosed subsidiary; this inconsistency in the source material limits the precision of any ownership classification.

Name

Superior Drilling Products

Legal name

Drilling Tools International

Website

https://sdpi.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Superior Drilling Products, operating as Drilling Tools International (DTI), manufactures and refurbishes PDC drill bits and drill string components and rents directional drilling tools, premium pipe, and BOPs to oil and gas drilling operators across the United States.

Ownership category

akta.pro rank

Product category

Oilfield Drilling Equipment & Tools

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Mining and Oil and Gas Field Machinery Manufacturing (33313), Support Activities for Mining (2131)

SIC

Oil & Gas Field Machinery & Equipment (3533), Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL)

akta.pro secondary industries

Drill Tools, Bits & Downhole Equipment (IMAHAMAB), Completion Tools & Subsurface Equipment (Packers, Liners, Valves, Sand Control) (EUALABAD)

Keywords

• Drill bit manufacturing
• Directional drilling tools
• PDC tool design
• Oilfield equipment rentals
• Drill string components

Headquarters

HQ city

Vernal

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Directional Tool Rentals: Rental of stabilizers, drill collars, hole openers, downhole filters, sub assemblies, and drilling accessories for directional drilling operations.
2. Premium Pipe Rentals: Rental of drill pipe, Hevi-Wate drill pipe, drill collars, handling tools, subs, and BOPs (Blowout Preventers).
3. PDC Product Sales: Sale of polycrystalline diamond compact tools, downhole desanders, and production tools including Stinger Oil Tools and friction reduction technology (Slick Tools).
4. Tool Refurbishment Services: Refurbishment of all types of PDC tools with fleet management systems support.
5. Inspection Services: Downhole inspection services for drilling equipment.
6. Prototype Product Support: Design, engineering, and manufacturing support for prototype PDC products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Superior Drilling Products, operating as Drilling Tools International (DTI), designs, engineers, manufactures, and refurbishes polycrystalline diamond compact (PDC) drill bits and drill string components for the oil and gas drilling industry. The company rents directional tools (stabilizers, drill collars, hole openers, sub assemblies), premium tubular goods (drill pipe, BOPs), and provides downhole inspection, prototype product support, and PDC tool refurbishment services through its dedicated Diamond Products Division.

Product overview

Superior Drilling Products, operating as Drilling Tools International (DTI), offers a comprehensive portfolio of oilfield drilling tools and services organized into distinct divisions. The core offerings include Directional Tool Rentals (stabilizers, drill collars, hole openers, downhole filters, sub assemblies, and accessories), Premium Pipe Rentals for tubular goods (drill pipe, heavi-wate drill pipe, handling tools, subs, and BOPs), and the Diamond Products Division specializing exclusively in PDC (Polycrystalline Diamond Compact) tools including manufacturing, refurbishment, and fleet management. The company also provides Wellbore Optimization solutions such as Drill-N-Ream® and RotoSteer™ systems, Deep Casing Tools for well construction and plug & abandonment operations, and Production Tools including Stinger Oil Tools and Friction Reduction Technology. This multi-product architecture enables DTI to serve the complete drilling lifecycle from initial construction through production and eventual abandonment.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Products Division: Dedicated PDC tools and refurbishment/fleet management division of DTI, specializing in design, engineering, manufacturing, and refurbishment of polycrystalline diamond compact products.
• Drill-N-Ream®
• RotoSteer™

Products and services

• Directional Tool Rentals Rental services for directional drilling tools including stabilizers, drill collars, hole openers, downhole filters, sub assemblies, and drilling accessories for oil and gas drilling operators.
• Next Generation Stabilizers Advanced stabilizer technology (ClearPath) for improved directional drilling performance, offered to oil and gas drilling operators.
• Drill-N-Ream® Wellbore Optimization Tool Proprietary wellbore optimization tool that combines drilling and reaming operations to improve hole quality for oil and gas drilling operators.
• RotoSteer™ Rotary Steerable System Proprietary rotary steerable system providing precise directional control during drilling for oil and gas operators.
• Premium Pipe (Tubular) Rentals Rental services for premium tubular goods including drill pipe, Hevi-Wate drill pipe, drill collars, handling tools, subs, and blowout preventers (BOPs) for drilling operators.
• Diamond Products Division – PDC Tools Polycrystalline Diamond Compact (PDC) tool design, engineering, manufacturing, refurbishment, and fleet management services for the oil and gas drilling industry, sold to drilling operators and E&P companies.
• Target Depth Technology (Deep Casing Tools) Deep casing tool technology used for well construction applications in oil and gas drilling operations.
• Plug & Abandon and Slot Recovery Enhancement Technology offerings for enhanced plug and abandonment operations and slot recovery / casing recovery in oil and gas wells.
• Downhole Desander Product sales item that removes sand and solids from downhole fluid streams during drilling operations.
• Stinger Oil Tools Production tools used for oil well interventions and operations, sold to upstream oil and gas operators.
• Friction Reduction Technology (Slick Tools) Friction reduction technology for slick-line well intervention operations.
• Downhole Inspection Services Inspection services for downhole equipment and tools to ensure operational integrity, offered to oil and gas drilling operators.
• Drill Pipe, Hevi-Wate Drill Pipe, Handling Tools, and BOPs Premium pipe rental line items including drill pipe, Hevi-Wate drill pipe, handling tools, and blowout preventers (BOPs) for drilling operators.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ulterra Drilling Technologies: Independent PDC drill bit manufacturer serving oil & gas operators globally. Direct competitor in the same core PDC bit and downhole cutting structure category that drives DTI's Diamond Products Division.
• Varel Energy Solutions: Manufacturer of PDC drill bits and downhole tools for oil & gas drilling. Directly comparable in product category (PDC bits, drill string tools) and customer base (directional drilling operators and service companies).
• Deep Casing Tools: Subsidiary/affiliated entity referenced in DTI's product lineup for Target Depth Technology, P&A, and slot recovery. Directly comparable in deep casing tool technology for well construction and decommissioning.

Broad incumbents

• Smith Bits (SLB): SLB's drill bit division is a leading global PDC and roller cone bit manufacturer serving the same oil & gas drilling customers as DTI. Broader portfolio but directly competing in the bit category at the heart of DTI's Diamond Products Division.
• Baker Hughes: One of the largest oilfield services companies globally, offering drill bits, downhole tools, directional drilling, and BHA services. Competes with DTI across PDC bits, directional tools, and downhole rental equipment as part of a much broader OFS portfolio.
• Halliburton: Major diversified OFS provider with extensive drill bit, directional drilling, and downhole tool offerings. Competes with DTI in PDC bits and directional BHA tools while also serving deeper international and offshore markets.
• National Oilwell Varco (NOV): Global manufacturer of oilfield equipment including drill bits, downhole tools, drill string components, and BOPs. Competes directly with DTI's PDC bit and surface equipment offerings as part of a much larger equipment portfolio.
• Weatherford International: Oilfield services and equipment provider with drill bit, directional drilling, and downhole rental capabilities. Overlaps with DTI in PDC bits, directional BHA tools, and downhole equipment rentals.

Emerging players

• Torqued-Up Energy Services: Niche US-focused directional drilling tools and BHA rental provider. Similar small-scale model to DTI's directional tool rental business, serving comparable onshore US operators.
• Cougar Drilling Solutions: Provider of downhole drilling tools and rental equipment for oil & gas operators. Comparable niche focus on directional BHA tools and downhole rentals serving US onshore drilling customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/teamSDPI
• Facebookfacebook.com/SuperiorDrillingProducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Drilling Products