Einstein and Noah Corp.
Einstein and Noah Corp. (Einstein Bros. Bagels) is a U.S. fast-casual chain operating the largest American bagel brand through 600+ franchised and company-owned stores, serving fresh-baked bagels, shmears, egg sandwiches, and coffee to individual consumers, corporate catering clients, and franchise operators across 47 states.
- Company typePrivate
- Founded1995
- HeadquartersLakewood, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Einstein and Noah Corp. does
Einstein and Noah Corp., doing business as Einstein Bros. Bagels, is a privately held fast-casual restaurant chain founded in 1995 in Lakewood, Colorado. The company, legally Einstein Noah Restaurant Group, Inc., operates as the largest fast-casual bagel brand in America with over 600 stores across 47 U.S. states and is owned by JAB Holding Company under the Bagel Brands umbrella alongside Caribou Coffee and Panera Bread (since a 2014 acquisition). Its product platform centers on freshly baked bagels, signature made-to-order egg sandwiches, flavored cream cheese spreads (shmears), specialty coffees and teas, baked sweets, and breakfast/lunch catering, with limited-time offerings and seasonal items driving engagement.
The business operates a hybrid direct-to-consumer GTM: corporate-owned stores and franchise locations sell through dine-in, takeout, and drive-thru; digital ordering through einsteinbros.com and a dedicated iOS/Android mobile app enables skip-the-line pickup; and EBCatering.com handles group and corporate catering. Revenue is generated via four documented streams — retail food and beverage sales, franchise royalties and fees (recurring), catering services, and gift card/digital-order transactions — with location-dependent pricing that is not publicly disclosed; a featured $8 Breakfast & Brew bundle illustrates promotional pricing rather than fixed menu transparency. Customer segments are primarily individual breakfast consumers, with secondary segments in corporate/group catering buyers and franchise operators.
Since the 2014 acquisition by JAB Holding, Einstein Bros. has benefited from corporate-level capital and shared back-office infrastructure within Bagel Brands, while the brand has continued to pursue multi-unit U.S. franchise expansion. Operational milestones include opening the first non-traditional airport location at SFO in 1997 and reaching the 600-store mark in 2012. No revenue, AUV, or same-store-sales figures are disclosed in the available source data.
Einstein and Noah Corp. firmographics
Firmographics- Name
- Einstein and Noah Corp.
- Legal name
- Einstein Noah Restaurant Group, Inc.
- Website
- https://einsteinbros.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Einstein and Noah Corp. (Einstein Bros. Bagels) is a U.S. fast-casual chain operating the largest American bagel brand through 600+ franchised and company-owned stores, serving fresh-baked bagels, shmears, egg sandwiches, and coffee to individual consumers, corporate catering clients, and franchise operators across 47 states.
- Ownership category
- akta.pro rank
Einstein and Noah Corp. industry classification
Industry- Product category
- Fast-casual restaurants
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
Keywords
Where Einstein and Noah Corp. is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Einstein and Noah Corp. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Food and Beverage Sales: Revenue from direct sales of freshly baked bagels, shmears, egg sandwiches, specialty coffees, and baked goods at company-owned and franchise locations.
- Franchise Royalties and Fees: Franchise owners pay royalties and fees to operate Einstein Bros. Bagels locations. The company continues multi-unit growth across the U.S.
- Catering Services: Corporate and group catering orders for breakfast, lunch, and events delivered fresh to customers.
- Gift Cards and Digital Orders: Revenue from gift card sales and online/mobile ordering platform transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | $8 Breakfast & Brew promotion |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Einstein and Noah Corp. product offering
Product offeringCore offering
Einstein Bros. Bagels is a fast-casual restaurant chain that bakes and serves freshly made bagels, signature flavored cream cheese spreads (shmears), made-to-order egg sandwiches, specialty coffees and teas, and baked sweets through 600+ corporate-owned and franchised U.S. locations. The company also offers group and corporate catering, gift cards, a mobile/online ordering platform, and a customer rewards program for individual consumers and franchise operators.
Product overview
Einstein Bros. Bagels is a fast-casual restaurant chain offering freshly baked bagels, made-to-order hot sandwiches, signature cream cheese spreads (shmears), specialty coffees, and baked goods. The core product line centers on bagels with various shmear flavors and breakfast sandwiches like the Signature Egg Sandwich line, supported by a mobile app for ordering, a rewards program, and catering services. The company operates as the largest fast-casual bagel brand in America with locations across the U.S., offering products through dine-in, take-out, catering, and online ordering channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Bagels
Companies that use Einstein and Noah Corp.
Customer profileSegments3 records
Ideal customer profiles3 records
Einstein and Noah Corp. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Einstein and Noah Corp. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Einstein and Noah Corp. competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Einstein and Noah Corp. social profiles
Digital presenceEinstein and Noah Corp. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Einstein and Noah Corp. leadership team
Management profileNumber of profiles
Einstein and Noah Corp. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Einstein and Noah Corp. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Einstein and Noah Corp.
What does Einstein and Noah Corp. do?
Einstein Bros. Bagels is a fast-casual restaurant chain that bakes and serves freshly made bagels, signature flavored cream cheese spreads (shmears), made-to-order egg sandwiches, specialty coffees and teas, and baked sweets through 600+ corporate-owned and franchised U.S. locations. The company also offers group and corporate catering, gift cards, a mobile/online ordering platform, and a customer rewards program for individual consumers and franchise operators.
Is Einstein and Noah Corp. a public or private company?
Einstein and Noah Corp. is a private company. It is classified as private equity controlled and is currently operating.
When was Einstein and Noah Corp. founded?
Einstein and Noah Corp. was founded in 1995. It employs 5,001 to 10,000 people.
Where is Einstein and Noah Corp. based?
Einstein and Noah Corp. is headquartered in Lakewood, United States, in the North America region.
How does Einstein and Noah Corp. make money?
Four revenue lines are on record. Retail Food and Beverage Sales are the primary driver. The others are franchise Royalties and Fees, catering Services and gift Cards and Digital Orders.
Does Einstein and Noah Corp. have an API?
No public API is recorded for Einstein and Noah Corp..
What industry is Einstein and Noah Corp. in?
Einstein and Noah Corp.'s product category is Fast-casual restaurants. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice). Its NAICS code is 311811 and its SIC code is 2050.