Juvia's Place
- Company typePrivate
- Founded2016
- HeadquartersSecaucus, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Juvia's Place firmographics
Firmographics- Name
- Juvia's Place
- Legal name
- Juvia's Place
- Website
- https://juviasplace.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Juvia's Place industry classification
Industry- Product category
- Color Cosmetics and Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)
- akta.pro secondary industries
- Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL), Eye & Lip Skincare (CRABAAAC)
Keywords
Where Juvia's Place is headquartered
LocationHeadquarters
- HQ city
- Secaucus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Juvia's Place business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase revenue from selling cosmetics and skincare products directly to consumers through their e-commerce website. Products include eyeshadow palettes, foundations, concealers, lipsticks, lip glosses, blushes, highlighters, skincare serums, and tools. No subscription component; customers purchase individual items or bundled sets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual makeup and skincare products at various price points |
| Unit Pricing | Pay-as-you-go | Bundles and gift sets at discounted rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Juvia's Place product offering
Product offeringCore offering
Juvia's Place is a privately held cosmetics and skincare brand that designs, manufactures, and sells highly pigmented makeup and skincare products directly to consumers through its own e-commerce website. Its portfolio spans eyeshadow palettes, foundations, concealers, lipsticks, glosses, blushes, bronzers, highlighters, eyeliners, brow products, false lashes, brushes, and tools, plus a dedicated skincare line (Juvia's Skin) featuring serums, toners, peel pads, moisturizers, and cleansers. The brand differentiates on inclusive shade ranges (42+ foundation shades) and vegan, cruelty-free formulations engineered to perform across all skin tones, especially deeper complexions.
Product overview
Juvia's Place is a cosmetics brand offering a comprehensive makeup and skincare portfolio centered around inclusivity for all skin tones, particularly deeper complexions. The core offering includes highly pigmented eyeshadow palettes (The Nubian, Warrior, Culture, Coffee Shop, and other themed collections), full-coverage foundations and concealers (I Am Magic line) available in 42+ shades, and an extensive lip category with lipsticks, glosses, oils, liners, and balms. The cheek category features blushes, bronzers, and highlighters in multiple formulas (powder, cream, liquid). Eye products include eyeliners, brow products, primers, and the Nubian Lashes vegan mink lash collection. Juvia's Skin is a dedicated skincare sub-brand offering serums (Hyaluronic Glow, Squalane Glow Oil, Afterglow, Glow C Elixir, 25% Vitamin C), treatments (Glycolic Acid Toner, AHA/BHA/PHA Peel Pads), moisturizers, and cleansers. The brand organizes products into themed collections (Nubian, Warrior, Culture, Coffee Shop, Nubian Earth, Olori, Rebel, Candy Shop, AFROGALACTIC, Garden of Juvia's) and offers various bundles and sets. Accessories include brushes, sponges, and makeup tools. All products are vegan and cruelty-free.
Differentiator
Problem solved
Functional benefit
Brands
- Juvia's Skin: Skincare line featuring dermatologist-tested, cruelty-free, vegan skincare products for all skin tones, concerns, and types.
Products and services
- Eyeshadow Palettes
- I Am Magic Velvety Matte Foundation
- I am My Skin Foundation Sticks
- I Am Magic Concealer
- I Am Magic Loose Setting Powder
- Nude Velvety Matte Lipstick
- Magic Lip Oils
- Luxe Lip Liner
- Lip Gloss
- Volumizing Gloss Sticks
- Nourishing Lip Balm
- Peptide Power Lip Balm
- Blushed Liquid Blush
- Blushed Liquid Tint
- Blushed Duo Blush
- Blushed and Bronzed Blurring Pro Palettes
- Bronzed Duo Bronzer
- Bronzed Cream Bronzer
- Nubian Glow Liquid Luminizer
- Nubian Loose Highlighter
- Tribe Highlighter
- i Prep, i Prime Eyeshadow Primer
- Nubian Pencil Eyeliner
- Egyptian Pencil Eyeliner
- i Sculpt, i Shade Brow Pen
- i Sculpt, i Shade Eyebrow Gel
- Nubian Eyeshadow Sticks
- Nubian Lashes
- I Am Magic Flat Top Foundation Brush
- i Live, i Love Pro Brush Set
- I am Magic duo Density Makeup Sponge
- Ready, Set, Sealed Setting Spray
- The Hyaluronic Glow Serum
- The Squalane Glow Oil
- The Afterglow Serum
- The 10% Glycolic Acid Toner
- The Glow C Elixir
- The 25% Vitamin C Serum
- The AHA/BHA/PHA Peel Pads
- The Peptide and Ceramide Cream
- The Niacinamide Serum
- Let's Melt It Off Cleansing Balm
- Bundles & Sets
- Shade Finder
Quantifiable outcome
- 100% of users agree that Blushed Liquid Tint lasts well throughout the day
- +3 more outcomes
Companies that use Juvia's Place
Customer profileSegments2 records
Ideal customer profiles2 records
Juvia's Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Juvia's Place partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Juvia's Place competitors and assessment
Company assessmentDirect peers
- Fenty Beauty: LVMH-backed inclusive beauty brand founded by Rihanna that pioneered 40+ foundation shades and competes directly with Juvia's Place for the same deeper-skin-tone consumer across foundation, complexion, and color cosmetics.
- Mented Cosmetics: POC-founded DTC beauty brand originally launched with nude lipsticks for women of color and now spanning complexion and eye color, serving an overlapping mission-driven customer base with similar inclusive-shade positioning.
- Pat McGrath Labs: High-end color cosmetics brand with a strong pigmented eyeshadow palette and complexion assortment; competes with Juvia's Place at a premium price point while also targeting deeper-skin-tone consumers.
- UOMA Beauty: Inclusive beauty brand founded by Sharon Chuter with a broad foundation shade range and active 'Pull Up or Shut Up' advocacy positioning, directly overlapping with Juvia's Place's mission and product mix.
- Iman Cosmetics: Pioneer inclusive cosmetics brand founded by Iman with foundation, powder, and lip lines formulated for deeper skin tones, representing the legacy direct competitor in Juvia's Place's core category.
Broad incumbents
- Black Radiance: Mass-market beauty brand focused on deeper skin tones sold through mass retail (Walmart, Target, CVS); competes in the same inclusive-beauty category but at lower price points and through broader retail distribution.
- NARS Cosmetics: Shiseido-owned prestige color cosmetics brand with a wide complexion range, pigmented eyeshadows, and lip products; competes with Juvia's Place in prestige color across counters, DTC, and Sephora.
- MAC Cosmetics: Estee Lauder-owned global color cosmetics powerhouse with one of the widest foundation shade ranges in the industry, serving a multicultural consumer base with broader price and distribution scale than Juvia's Place.
- E.l.f. Cosmetics: Mass-market affordable beauty brand with rapidly expanding shade ranges and a strong DTC-plus-retail footprint; competes with Juvia's Place at lower price points and increasingly in the same deeper-skin-tone consumer.
Emerging players
- LYS Beauty: Sephora-carried clean inclusive beauty brand founded by Tisha Thompson with comparable shade-range and clean-formulation positioning to Juvia's Place, representing an emerging DTC-to-retail competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Juvia's Place social profiles
Digital presenceJuvia's Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juvia's Place leadership team
Management profileNumber of profiles
Profiles2 records
Juvia's Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juvia's Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juvia's Place
What does Juvia's Place do?
Juvia's Place is a privately held cosmetics and skincare brand that designs, manufactures, and sells highly pigmented makeup and skincare products directly to consumers through its own e-commerce website. Its portfolio spans eyeshadow palettes, foundations, concealers, lipsticks, glosses, blushes, bronzers, highlighters, eyeliners, brow products, false lashes, brushes, and tools, plus a dedicated skincare line (Juvia's Skin) featuring serums, toners, peel pads, moisturizers, and cleansers. The brand differentiates on inclusive shade ranges (42+ foundation shades) and vegan, cruelty-free formulations engineered to perform across all skin tones, especially deeper complexions.
Is Juvia's Place a public or private company?
Juvia's Place is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Juvia's Place founded?
Juvia's Place was founded in 2016. It employs 1 to 10 people.
Where is Juvia's Place based?
Juvia's Place is headquartered in Secaucus, United States, in the North America region.
How does Juvia's Place make money?
One revenue line is on record: direct Product Sales.
Who are Juvia's Place's main competitors?
Direct peers on record are Fenty Beauty, Mented Cosmetics, Pat McGrath Labs, UOMA Beauty and Iman Cosmetics. Broad incumbents are Black Radiance, NARS Cosmetics, MAC Cosmetics and E.l.f. Cosmetics. LYS Beauty is listed as an emerging player.
Does Juvia's Place have an API?
No public API is recorded for Juvia's Place.
What industry is Juvia's Place in?
Juvia's Place's product category is Color Cosmetics and Skincare. Its primary akta.pro industry code is CRABACAA, Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter), with a secondary code of CRABACAC, Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint). Its NAICS code is 456120 and its SIC code is 2844.