Peek and Cloppenburg

What Peek and Cloppenburg does

Peek & Cloppenburg (P&C) is a family-run multi-brand fashion retailer founded in 1901 in Düsseldorf, Germany, and currently operating over 170 physical stores across 17 European countries alongside five online shops in Germany, Austria, the Netherlands, and Poland. The company employs approximately 16,000 staff from around 130 nations and is controlled by the founding families through the strategic holding JC Switzerland Holding AG, headquartered in Zug, Switzerland. Its offerings combine curated international fashion brands with five proprietary exclusive private labels (Christian Berg, MCNEAL, Jake*s, REVIEW, NAUTGARD) that are sold only through P&C channels, targeting mid-market fashion consumers across price segments and demographic groups.

The business operates an integrated omnichannel model: six iconic Weltstadthäuser flagship stores (in Düsseldorf, Berlin, Cologne, Frankfurt am Main, and Vienna) anchor the physical presence, supported by SAP-based retail infrastructure implemented in 2017 that powers a data-driven customer loyalty program (INSIDER), modern merchandising and procurement, and 51 in-house alteration ateliers performing several hundred thousand alterations annually. Vertically integrated shared-services subsidiaries — Fashion ID (e-commerce and marketing), Mode Logistik (logistics in Germany and Austria), Mode Service (in-store logistics), Fashion Digital (IT), and the International Brand Company (IBC) for exclusive brand development — provide the operational backbone. Sustainability and circularity are formalised through the 2023 Conscious Fashion Store in Berlin, the We Care Together product certification standard (requiring at least 30% certified sustainable materials), Fur Free Retailer membership, and partnerships with TexAid, Vintage & Rags, Die Änderei, and amfori BSCI.

Revenue is generated almost entirely through one-time retail product sales across physical and digital channels at standard unit pricing, with free shipping over €49.90 and a 62-day return window used as customer-acquisition and retention levers. Geographic reach is concentrated in Western, Central, Southern, and Eastern Europe (Germany, Netherlands, Belgium, Switzerland, Austria, Poland, Czech Republic, Slovakia, Hungary, Italy, Slovenia, Croatia, and Denmark), with 2025 marking Italian market entry. Recent strategic moves include the 2021 acquisition of Danish department store chain Magasin du Nord (with Scandinavian expansion signaled), the 2019 acquisition of luxury platform Stylebop, and a sustained rollout of online channels across European markets since 2011.

Name

Peek and Cloppenburg

Legal name

Peek & Cloppenburg B.V. & Co. KG

Website

https://peek-cloppenburg.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Peek & Cloppenburg is a family-run European multi-brand fashion retailer operating 170+ stores across 17 countries, offering curated international brands alongside five exclusive private labels to mid-market consumers via an integrated physical-and-digital omnichannel model.

Ownership category

akta.pro rank

Product category

Multi-brand fashion retail

NAICS

Clothing and Clothing Accessories Retailers (4581), General Merchandise Retailers (455), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Department Stores (5311), Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Accessories & Leather Goods Department Stores (CRAGADAE)

Keywords

• Multi-brand fashion retail
• Exclusive fashion brands
• Omnichannel apparel retail
• Premium clothing stores
• Sustainable fashion retail

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from the sale of apparel and fashion products through physical retail stores and online shops. P&C offers a curated mix of international brands and exclusive private labels (Christian Berg, MCNEAL, Jake*s, REVIEW, NAUTGARD). Products span women's, men's, and children's fashion across all style segments from casual to formal.
2. Exclusive Brand Products: Private label brands sold exclusively through P&C stores and online shops, providing higher margins than third-party brands

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Peek & Cloppenburg operates a multi-brand fashion retail business combining over 170 physical stores across 17 European countries with five online shops. The company offers a curated assortment of international brands alongside five proprietary exclusive brands (Christian Berg, MCNEAL, Jake*s, REVIEW, NAUTGÅRD) covering women's, men's, and children's fashion across all style segments from casual to formal. It also runs the ANSONS menswear subsidiary, the acquired Magasin du Nord department store chain in Denmark, and the Conscious Fashion Store concept for sustainable fashion in Berlin.

Product overview

Peek & Cloppenburg operates as a multi-brand fashion retailer combining physical stores (over 170 sales houses across 17 countries) with digital channels (five online shops). The core offering includes an integrated business model linking brick-and-mortar retail with digital sales. The company offers international top brands alongside five proprietary exclusive brands (Christian Berg, MCNEAL, Jake*s, REVIEW, NAUTGÅRD) sold exclusively through P&C. Key supporting services include Fashion ID (e-commerce platform), ANSONS (menswear subsidiary), Magasin du Nord (acquired Danish department store chain), Fashion Digital (IT services), Mode Logistik (logistics), and the International Brand Company (brand management). The Conscious Fashion Store in Berlin represents the company's sustainability-focused concept store.

Differentiator

Problem solved

Functional benefit

Brands

• Christian Berg: Classic, refined, quality-conscious. Timeless fashion with clear cuts, restrained colours and focus on good quality at a balanced price point.
• MCNEAL
• Jake*s
• REVIEW
• NAUTGARD

Products and services

• Jake*s Trend-conscious, stylish, and versatile exclusive private-label fashion brand sold exclusively through P&C. Targets urban, fashion-loving consumers with self-confident styles from casual to cocktail wear, covering women's, men's, and related segments.
• MCNEAL Preppy, classic, and style-conscious exclusive private-label brand sold only at P&C. Inspired by college-look aesthetics, offers casual and sporty styles in high-quality materials ranging from office looks to evening wear for men and women.
• Christian Berg Classic, well-groomed, and quality-conscious exclusive private-label brand sold exclusively at P&C. Offers timeless, reliable fashion with high everyday suitability, clear cuts, restrained colours, and a balanced price-quality ratio for men and women.
• REVIEW Young, urban, and international exclusive private-label brand sold only at P&C. Captures current trends and offers uncomplicated styles for everyday looks targeted at a younger audience.
• NAUTGÅRD Active and modern exclusive private-label brand sold only at P&C. Combines modern outdoor and functional fashion with clear design using high-quality materials with everyday suitability, targeting customers who move between city and nature.
• ANSONS Menswear Retail Standalone menswear retail brand operated through dedicated ANSONS stores in Germany and Eastern Europe, also operating the Magasin du Nord store in Kassel. Offers men's formal, business, and casual fashion under a focused menswear positioning separate from the multi-brand P&C stores.
• Magasin du Nord Department Store Danish department store chain acquired by P&C in 2021, offering a multi-category department store assortment with focus on Denmark and Scandinavian expansion under the JC DS Group subsidiary.
• Conscious Fashion Store Dedicated sustainable fashion concept store at Potsdamer Platz, Berlin. Offers certified sustainable fashion products (carrying the We Care Together label with at least 30% certified sustainable materials), circularity services such as clothing donation via TexAid and a Vintage & Rags secondhand corner, plus workshops and events for sustainability-focused customers.
• Peek & Cloppenburg Online Shop Service E-commerce shopping service comprising five online shops in Germany, Austria, the Netherlands, and Poland. Provides free shipping over €49.90, 62-day free returns, and pickup/return options in over 60 P&C physical stores, integrated with the broader in-store assortment and loyalty program.

Quantifiable outcome

• Over 170 stores across 17 countries
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fur Free AlliancecoreStrategic or Co-development Partner · 1 January 2023P&C joined the Fur Free Retailer Program in 2023, publicly declaring opposition to the use and sale of real fur in fashion products.
• amfori BSCIcoreStrategic or Co-development Partner · 1 January 2003Since 2003, P&C works with amfori Business Social Compliance Initiative to audit and verify social standards compliance at production facilities of direct suppliers.
• DHL GoGreencoreStrategic or Co-development PartnerDHL GoGreen provides CO2 compensation for emissions from online orders that cannot be reduced, supporting P&C's environmental sustainability commitments in logistics operations.
• TexAidminorStrategic or Co-development PartnerPartnership for clothing collection through P&C's Conscious Fashion Store Sammelbox (collection box), where customers can donate unwanted clothing items for recycling.
• Vintage & RagsminorStrategic or Co-development PartnerSecondhand corner in the Conscious Fashion Store where pre-owned fashion items are given new life, supporting circular fashion economy.
• VIER PFOTENcoreStrategic or Co-development PartnerP&C collaborated with animal welfare organization VIER PFOTEN to develop an animal welfare policy describing standards for dignified treatment of animals along supply chains.
• Die ÄndereiminorStrategic or Co-development PartnerSince 2025, P&C offers online alteration and repair services in cooperation with online atelier Die Änderei, enabling customers nationwide to book alterations and extend clothing lifespan.
• Fashion Council GermanyminorStrategic or Co-development PartnerPartner for workshops at the Conscious Fashion Store, collaborating on events that raise awareness for sustainable fashion among customers.
• Sustainable Fashion BrandscoreChannel Partner/ Reseller/ DistributorP&C partners with sustainable brands including VAUDE, Ecoalf, Knowledge Cotton, Lanius, Drykorn, and Colorful Standard at the Conscious Fashion Store, offering conscious fashion options.

Scale indicators6 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• C&A: C&A is a family-founded European multi-brand fashion retailer with hundreds of physical stores across multiple countries and an integrated private-label strategy. It is one of the most direct comparables to Peek & Cloppenburg in terms of family heritage, multi-brand model, and European footprint.
• Breuninger: Breuninger is a German premium multi-brand fashion retailer operating flagship department-style stores and a strong online shop. Closely comparable to P&C in curated assortment, premium positioning, and German/DACH market focus, with overlapping target customers.
• Engelhorn: Engelhorn is a German family-run multi-brand fashion and sports retailer with flagship stores in Mannheim and a curated assortment of international and private-label brands. Directly comparable to P&C in family ownership, multi-brand department format, and German market focus.
• Galeria Karstadt Kaufhof: Galeria is Germany's largest traditional department store chain, offering multi-category fashion and lifestyle merchandise across physical locations. Comparable to P&C's Weltstadthäuser department-store format and German consumer base, although broader in category mix.
• LPP (Reserved): LPP is a Polish family-controlled multi-brand fashion group operating Reserved, House, Mohito, and other banners across Central and Eastern Europe. Closely comparable to P&C in family ownership structure, multi-brand portfolio, and CEE/European expansion strategy including overlap in Poland.

Broad incumbents

• H&M: H&M is a global multi-brand fast fashion retailer with thousands of stores and a strong online presence. Operates in the same European multi-brand apparel segment as P&C but at much larger scale and with a value-oriented positioning that overlaps with P&C's mid-market customer base.
• Inditex (Zara): Inditex owns Zara and other multi-brand fashion banners operating globally with vertically integrated supply chains. Competes with P&C across European mid-market fashion but at significantly larger scale and faster inventory cycles.
• Marks & Spencer: Marks & Spencer is a UK-listed multi-category retailer with a significant apparel and home business. Comparable to P&C in family-heritage brand legacy, multi-format physical and online presence, and mid-market European positioning.
• Zalando: Zalando is Europe's largest online fashion platform, selling multi-brand apparel to consumers across more than 25 countries. Comparable to P&C in multi-brand assortment and European customer overlap, but operates as a pure e-commerce marketplace without physical retail.
• Primark (ABF): Primark is a European value fast-fashion retailer with hundreds of large-format physical stores. Competes with P&C in the same European mid-market fashion segment but with a value-led price positioning and no proprietary exclusive brand strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pucat

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peek and Cloppenburg