What Newterra does

Newterra is a North American provider of decentralized water and wastewater treatment solutions, operating a multi-brand platform spanning modular membrane bioreactor (MBR) systems, reverse osmosis, activated carbon adsorption, aeration and mixing equipment, stormwater treatment, and pressure vessels. Founded around 2003 and headquartered in Coraopolis, Pennsylvania, with regional offices in Rochester, Nashville, and Dallas, the company serves municipal, industrial, mining, food & beverage, oil & gas, chemical processing, energy/utilities, and commercial customers across the US, Canada, India, and the Caribbean. Its portfolio comprises acquired heritage brands including EPRO (reverse osmosis, founded 1976), TIGG (activated carbon), StormwateRx (stormwater), AIRE-O2 (aeration), COCHRANE (boiler feed water, 150-year heritage), H2O Engineering, Environmental Site Solutions, and Carbon Service and Equipment Company.

The company's technology stack centers on pre-engineered, factory-built modular and containerized treatment systems that reduce installation time and cost compared to traditional stick-built solutions, with specialized capabilities in PFAS removal using GAC, ion exchange, and reverse osmosis. Newterra generates revenue through three streams: one-time equipment sales via project-based contracts, recurring rental revenue from a mobile treatment fleet, and aftermarket services including GAC media exchange, spare parts, and technical support contracts. Distribution is handled through a direct enterprise field sales organization targeting municipal decision-makers, engineering firms, and industrial facility operators, supplemented by trade show participation (WEFTEC, ACE conferences) and technical content marketing.

In August 2025, Newterra was acquired by Grundfos, a Denmark-based global leader in pump solutions and water technology operating in 60+ countries, from private equity firm Frontenac. Prior to the Grundfos transaction, Newterra executed a sustained roll-up strategy acquiring five companies between 2018 and 2024 to broaden its product portfolio and geographic reach. Kevin Cassidy leads the company as CEO.

Name

Newterra

Legal name

Newterra Corporation, Inc.

Website

https://newterra.com

Company type

Private

Founded year

2003

Operating status

Acquired

Headcount range

101–250 employees

Short description

Newterra is a North American provider of modular and decentralized water and wastewater treatment systems for municipal, industrial, mining, and commercial customers, operating a multi-brand platform including EPRO, TIGG, COCHRANE, and AIRE-O2. Founded circa 2003 and headquartered in Coraopolis, Pennsylvania, it was acquired by Grundfos in August 2025.

Ownership category

akta.pro rank

Product category

Industrial Water Treatment Equipment

NAICS

Water, Sewage and Other Systems (2213), Sewage Treatment Facilities (221320), Water Supply and Irrigation Systems (22131), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Water Supply (4941), Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Treatment Plant Asset Programs (Process Assets, Electrical/Mechanical Systems) (EUANALAL), Source Water Intake & Pretreatment (Screens, Pre-oxidation, Algae/Cyanotoxin Control) (EUANABAI), Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF), Municipal Wastewater & Sewage Treatment Chemicals (IMAEAJAB)

Keywords

• Water treatment systems
• Wastewater treatment solutions
• Membrane bioreactor systems
• Reverse osmosis systems
• Industrial water treatment

Headquarters

HQ city

Brockville

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of custom-engineered water treatment systems including modular plants, filtration systems, and containerized units. Revenue is generated through project-based contracts with municipal, industrial, and mining customers.
2. Equipment Rentals: Rental of mobile treatment units for temporary, seasonal, or emergency applications. Provides recurring revenue and serves as a customer acquisition channel for permanent installations.
3. Aftermarket Services: Service contracts, maintenance, parts supply, and technical support for installed equipment base. Generates recurring service revenue from existing customer installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Newterra designs, manufactures, and services modular, containerized, and pre-engineered water and wastewater treatment systems for municipal, industrial, mining, commercial, and remediation applications. The portfolio includes membrane bioreactor plants, reverse osmosis systems, activated carbon adsorption units, aeration equipment, stormwater separators, and pressure vessels, complemented by a mobile rental fleet, aftermarket services, and specialized PFAS treatment capabilities.

Product overview

Newterra is a global leader in sustainable water and wastewater treatment solutions operating a platform-plus-modules architecture. The core offering centers on modular, pre-engineered treatment systems—particularly Clear3 Membrane Bioreactor (MBR) plants and EPRO Reverse Osmosis systems—augmented by a portfolio of specialized brands including AIRE-O2 aeration equipment (Triton 2.0, Mixer 2.0), TIGG activated carbon adsorption systems (CANSORB P, NIXTOX), COCHRANE process equipment (MRV, Delta RO), StormwateRx stormwater solutions (Clara Filter, Clara Gravity Separator), and MicroClear compact MBR systems. The portfolio addresses municipal, industrial, commercial, and remediation applications across 14+ market sectors including mining, food & beverage, oil & gas, and agriculture. Newterra has pursued strategic acquisitions—H2O Engineering (2022), Environmental Site Solutions (2023), and CSEC (2024)—to expand capabilities in filtration media, activated carbon, and West Coast presence. In 2025, Newterra was acquired by Grundfos to expand its North American water treatment footprint. The company also offers comprehensive services including digital solutions, technical support, parts and consumables, rental equipment, and PFAS pilot testing.

Differentiator

Problem solved

Functional benefit

Brands

• EPRO: Reverse osmosis water treatment solutions for residential, commercial and industrial applications
• TIGG
• StormwateRx
• AIRE-O2
• COCHRANE
• H2O Engineering
• Environmental Site Solutions (ESS)
• Carbon Service and Equipment Company (CSEC)
• Clear3
• MicroClear
• CANSORB
• NIXTOX
• Clara
• Aquip
• Argos
• BREEZE
• HURRICANE
• TORNADO
• TWISTER
• RIPTIDE
• Triton

Products and services

• Clear3 Membrane Bioreactor Systems Configurable, modular membrane bioreactor decentralized wastewater treatment systems for municipal, industrial, and remote-site applications, available in standardized (MBR.ST), custom modular (MBR.MF), and remote (MBR.WWT) configurations.
• EPRO Reverse Osmosis Systems Factory-tested, hand-assembled reverse osmosis water treatment systems producing high-purity water for residential, commercial, and industrial applications at flow rates from 500 to 175,000 GPD.
• TIGG Activated Carbon Adsorption Systems Liquid-phase and vapor-phase activated carbon adsorption systems for groundwater treatment, PFAS removal, and environmental remediation, including ASME U and R stamp pressure vessels and NSF/ANSI 61 certified drinking water systems.
• AIRE-O2 Aeration and Mixing Equipment Surface aerators, process aerators, and submersible mixers for wastewater treatment including the Triton 2.0 process aerator and the Mixer 2.0 surface mixer, with optional blower upgrade kits.
• COCHRANE Process Equipment Steam relief valves (Multiport Relief Valve), reverse osmosis systems, ASME code softeners, and multi-media filters for boiler feed water and industrial process applications, backed by 150-year heritage and multiple industry certifications.
• StormwateRx Industrial Stormwater Treatment Systems Pre-engineered oil-water separators and stormwater filters for industrial sites, including the Clara Filter and Clara Gravity Separator, capturing solids, particulate metals, hydrocarbons, and debris at high flow rates.
• Soil Vapor Extraction Systems (SVE) Remediation systems that extract contaminated petroleum vapors from soil for site cleanup, paired with air-phase carbon filters to ensure contamination-free discharge.
• Mobile Water Treatment Rental Solutions Rental fleet of mobile water treatment equipment covering surface aeration, non-potable water treatment, remediation, reverse osmosis, and pressure vessels for temporary, seasonal, bridge, supplemental, and emergency deployments.
• Technical Support, Service Contracts and Aftermarket Services Recurring technical support, maintenance, and service contracts covering modernizations, startup and commissioning, operations consultation, and parts and consumables for installed Newterra systems.
• Carbon and Media Exchange Services Granular activated carbon and media exchange services including spent carbon handling and replacement for ongoing operation of water treatment systems.
• PFAS Treatment Systems and Pilot Solutions Specialized treatment systems and pilot solutions for per- and polyfluoroalkyl substances (PFAS) removal combining GAC, ion exchange, and reverse osmosis, including pilot testing to validate performance.

Quantifiable outcome

• Reduced installation time through pre-engineered modular systems
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VeoliacoreStrategic or Co-development PartnerVeolia partnered with Newterra on a PFAS (per- and polyfluoroalkyl substances) treatment facility project. Veolia, a global leader in optimized resource management, collaborated with Newterra to deliver specialized PFAS remediation solutions for environmental cleanup applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fluence Corporation: Provider of decentralized, modular water and wastewater treatment plants using MBR and packaged plant technology. Directly comparable to Newterra's Clear3 modular MBR and packaged plant business model.
• Aqua-Aerobic Systems: US manufacturer of biological and activated sludge wastewater treatment equipment including aeration and clarification systems. Direct competitor to Newterra's AIRE-O2 aeration and packaged wastewater treatment offerings.
• H2O Innovation: Canadian provider of integrated water treatment solutions based on membrane filtration for municipal, industrial, and oil & gas customers. Direct comparable to Newterra on geography, customer mix, and decentralized treatment offerings.
• De Nora: Italian multinational specializing in water and wastewater treatment technologies including electrodes, filtration, and disinfection. Closely comparable to Newterra's electrochemical, filtration, and disinfection equipment portfolio.
• BioMicrobics: US-based manufacturer of decentralized wastewater treatment systems including MBR and packaged plants for residential, commercial, and small municipal applications. Closely matches Newterra's decentralized MicroClear and Clear3 product lines.

Broad incumbents

• Veolia Water Technologies: Global water treatment technology and services arm of Veolia, offering municipal and industrial treatment solutions. Directly comparable to Newterra's municipal/industrial water and wastewater treatment business, and an active partner on PFAS projects.
• SUEZ Water Technologies & Solutions: Provides water and wastewater treatment solutions and chemicals to industrial and municipal customers worldwide. Comparable to Newterra's industrial and municipal treatment portfolio.
• Kurita Water Industries: Japanese global water treatment solutions provider offering chemicals, equipment, and services to industrial and municipal customers. Comparable to Newterra's industrial water treatment chemicals, equipment, and services portfolio.
• Xylem: Global water technology leader spanning pumps, treatment, and metering after its acquisition of Evoqua. Overlaps with Newterra across municipal water, wastewater, and industrial process water applications.
• Ecolab: Global leader in water, hygiene, and energy technologies serving industrial and institutional customers. Comparable to Newterra's industrial water treatment and service offerings across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/newterrawaterltd
• Facebookfacebook.com/newterrainfo
• LinkedInlinkedin.com/company/newterra
• Xx.com/newterrawater

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newterra