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Houston Federal Credit Union

Full company profile

uuid0006r5k

Namestring
Houston Federal Credit Union
Legal namestring
Houston Federal Credit Union
Websiteurl
houstonfcu.org
Company typeenum
Private
Founded yearint
1960
Descriptiontext

Houston Federal Credit Union (HFCU) is a federally chartered, member-owned credit union cooperative headquartered in Sugar Land, Texas, operating 11 branches across Greater Houston (Sugar Land, Houston, Rosenberg, Missouri City) and Greenville, South Carolina. Originally chartered in 1960 as Fluor Mid-Continent Employees Federal Credit Union to serve Fluor Corporation employees, HFCU has since broadened its field of membership to include residents of defined Texas and South Carolina geographies, employees of 350+ partner companies (including HP), and members of associational organizations such as the Cornerstone Foundation and Rosenberg Railroad Museum. The institution is regulated by the NCUA, holds SBA Preferred Lender status across Express, Certified, and Microloan programs, and manages more than $900 million in assets as of the latest disclosed reporting.

HFCU delivers a full retail banking and consumer/commercial lending product suite across three pillars: (1) Deposit & Transaction Banking — personal and business checking (including the $6/month 360 Secure Checking with bundled IDProtect, cell phone protection, telehealth, roadside, fuel, and rideshare benefits), savings, share certificates, money market, merchant services, and direct deposit; (2) Lending — vehicle/auto loans (rates as low as 4.95% APR for 60 months), boat/RV/jet ski/motorcycle loans, signature loans up to $85,000 (10.50% APR), Visa credit cards (6.75% APR), mortgage purchase/refinance products (4.750%/4.967% APR), home equity loans, HELOCs, home improvement loans, lot loans, SBA loans, business loans, and business credit cards; and (3) Wealth & Protection — HFCU Investment & Retirement Services plus TruStage auto/home/life insurance, plus auto loan protection products (GAP Plus, VSC, tire/wheel/windshield/dent/door protection, debt cancellation). The technology stack runs on Jack Henry & Associates for web hosting and design (recognized with a 2025 WebAward), with eTeller Online & Mobile Banking (iOS/Android), Zelle for P2P payments, the CO-OP ATM & Shared Branch network, Five9 for chat support, and Banno Digital Quality Management for WCAG 2.2 / ADA compliance scanning.

The revenue model is the standard credit union net interest income engine — interest earned on the loan portfolio (auto, mortgage, home equity, signature, SBA, business) net of interest paid on deposits — augmented by recurring fee income (360 Secure Checking $6/month, paper statement fee, bill pay inactivity fee), interchange and interest from Visa credit cards, gain-on-sale and residual economics on protection products rolled into auto loans, merchant services residuals, and referral economics from the TruStage insurance and HFCU Investment & Retirement Services partnerships. HFCU's go-to-market is direct-to-consumer and direct-to-business member acquisition through a hybrid of 11 branches, the eTeller digital and mobile platform, a phone-based Electronic Lending Team, online applications, employer-group partnerships with 350+ companies, associational SEG pathways, and community content marketing across web, social, and a quarterly Money Matters newsletter.

Short descriptiontext

Houston Federal Credit Union is a federally chartered, member-owned credit union cooperative managing $900M+ in assets across 11 branches in Texas and South Carolina, serving consumer and business members with full-service deposit, lending, mortgage, SBA, wealth, and insurance products.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSugar Land, United States
HQ citystring
Sugar Land
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices8 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
retail banking services, consumer lending products, small business banking, mortgage and home equity, credit union deposits
Industry2 codes
1Community Credit Unions (Retail/Consumer Focus)
CodeFSABAEAAPrimaryYes
2Bank & Credit Union Personal Loans (Unsecured Installment)
CodeFSAKAAALPrimaryNo
NAICS code3 codes
  • Credit Unions52213
  • Credit Unions522130
  • Savings Institutions and Other Depository Credit Intermediation522180
SIC code1 code
  • Savings Institution, Federally Chartered6035
Product category
Retail Banking
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model6 records
1Net Interest Income
TypeSubscription Recurring
Description

Interest income from loan portfolio including vehicle loans, mortgage loans, home equity loans, personal loans, signature loans, SBA loans, and business loans. Interest expense paid on deposits. Credit union's primary revenue driver.

houstonfcu.org
2Service Fees
TypeSubscription Recurring
Description

Monthly service charges including $6/month for 360 Secure Checking account, $3/month paper statement fee, $3/month bill pay fee if not used at least once every three months

houstonfcu.org
3Credit Card Income
TypeTransaction Fee
Description

Revenue from Visa credit card products including interchange fees and interest charges

houstonfcu.org
4Protection Products
TypeProfessional Services
Description

Revenue from ancillary products rolled into auto loans including Vehicle Service Contracts, Tire/Wheel/Windshield/Dent & Door Protection, GAP Plus, and Debt Cancellation Protection

houstonfcu.org
5Investment & Retirement Services
TypeManaged Services
Description

HFCU Investment & Retirement Services offering financial planning and investment products

houstonfcu.org
6Insurance Products
TypeLicensing Royalties
Description

Auto, home, and life insurance through TruStage Insurance partnership

houstonfcu.org
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Pricing details10 tiers
1360 Secure Checking - $6/month premium checking
ModelSubscriptionBilling cadenceMonthly
Notes

$6 per month includes IDProtect identity theft monitoring, cell phone protection (up to $800), telehealth with zero copays, roadside assistance ($100/occurrence), fuel savings (5¢/gal at Shell), rideshare protection, and travel/leisure discounts

houstonfcu.org
2Basic Checking - No monthly fee
ModelSubscriptionBilling cadenceMonthly
Notes

Non-dividend earning account with no monthly minimum balance fee. Does not include 360 Secure benefits.

houstonfcu.org
3New Auto Loans - As low as 4.95% APR for 60 months
ModelUnit PricingBilling cadenceMonthly
Notes

Rates as low as 4.95% APR for 60 months. Loan terms up to 84 months available (for $20,000+ loans). $250 cash back rebate for loans $25,000+ with 30+ month terms.

houstonfcu.org
4Used Auto Loans - Competitive rates
ModelUnit PricingBilling cadenceMonthly
Notes

Competitive rates with flexible repayment terms up to 84 months

houstonfcu.org
5Mortgage Loans - As low as 4.750% (4.967% APR)
ModelUnit PricingBilling cadenceMonthly
Notes

Rates as low as 4.750% with 4.967% Annual Percentage Rate for mortgage products

houstonfcu.org
6Signature Loans - As low as 10.50% APR
ModelUnit PricingBilling cadenceMonthly
Notes

Rates as low as 10.50% APR, loan amounts up to $85,000, flexible terms up to 72 months

houstonfcu.org
7Credit Cards - As low as 6.75% APR
ModelUnit PricingBilling cadenceMonthly
Notes

Rates as low as 6.75% Annual Percentage Rate for Visa credit cards

houstonfcu.org
8Certificate Accounts - Up to 3.85% APY
ModelSubscriptionBilling cadenceMonthly
Notes

Share certificate accounts yielding as high as 3.85% Annual Percentage Yield

houstonfcu.org
9Money Market - Up to 1.45% APY
ModelSubscriptionBilling cadenceMonthly
Notes

Money market accounts yielding as high as 1.45% Annual Percentage Yield

houstonfcu.org
10Savings Account - Minimum $5 deposit
ModelSubscriptionBilling cadenceMonthly
Notes

$5 minimum deposit to establish Regular Savings account for membership

houstonfcu.org
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1HFCU Mortgage
Description

Mortgage services division of Houston Federal Credit Union located at 16255 Kensington Drive, Sugar Land, TX 77479, offering mortgage loans, home equity loans, HELOCs, home improvement loans, and unimproved property & lot loans.

houstonfcu.org
Core offering1 text field

Houston Federal Credit Union is a federally chartered, member-owned financial cooperative that provides consumer and small business banking products and services including checking accounts, savings and certificate accounts, vehicle and recreational loans, mortgages, home equity loans, SBA business loans, Visa credit cards, investment and retirement services, and insurance products. Members access services through 11 branches in Texas and South Carolina, an eTeller digital banking platform with mobile apps, Zelle P2P payments, and a CO-OP shared ATM and branch network.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Saved members $209,515.85 through loan refinancing in May alone
+3 more records
Product overview1 text field

Houston Federal Credit Union is a full-service credit union managing over $900 million in assets and serving members in Texas and South Carolina. Its product portfolio spans three core areas: (1) Deposit & Transaction Banking — Personal Checking (including the premium 360 Secure Checking with bundled identity, cell phone, telehealth, roadside, fuel, and rideshare benefits), Personal Savings, eTeller Online & Mobile Banking, Business Checking/Savings/Merchant Services, and Direct Deposit; (2) Lending — Vehicle/Auto Loans, Boat/RV/Jet Ski/Motorcycle Loans, Signature (Personal) Loans, Visa® Credit Cards, Mortgage Loans, Home Equity Loans, HELOCs, Home Improvement Loans, Lot Loans, SBA Loans, Business Loans, and Business Credit Cards; and (3) Wealth & Protection — HFCU Investment & Retirement Services, TruStage Insurance (auto/home/life), and Protection Products (GAP Plus, Vehicle Service Contract, Tire & Wheel/Windshield/Dent & Door Protection, Debt Cancellation). Add-on value services include IDProtect® identity theft monitoring, cell phone protection, Telehealth access, Roadside Assistance, Fuel Savings, RideShare Protection, ELEVATE Financial Wellness education, Financial Counseling, Financial Calculators, Pre-Purchase Vehicle Inspection, First-Time Auto Buyers Program, eVIP Check, and in-branch services (money orders, notary). The $250 cash back promotion is a current incentive applied to qualifying vehicle loans of $25,000+ with 30+ month terms.

Product and service22 records
1Personal Checking
CategoryDeposit Accounts
Description

Standard personal checking accounts providing Visa debit card access, digital banking, direct deposit, and overdraft protection for individual members.

2360 Secure Checking
CategoryDeposit Accounts
Description

Premium checking account charging $6 per month that bundles IDProtect identity theft monitoring, cell phone protection up to $800 per occurrence, zero-copay telehealth, $100-per-occurrence roadside assistance, 5¢/gal Shell fuel savings, rideshare protection, and travel/leisure discounts for individual members.

3Personal Savings
CategoryDeposit Accounts
Description

Savings accounts including Regular Savings with a $5 minimum deposit required for membership, plus share certificate accounts yielding up to 3.85% APY and money market accounts yielding up to 1.45% APY for individual members.

4eTeller Online & Mobile Banking
CategoryDigital Banking
Description

Digital banking platform offering 24/7 account access, bill pay, remote deposit capture, Zelle P2P transfers, and account management via iOS (16.0+) and Android (12.0+) apps and web portal.

5Business Checking
CategoryDeposit Accounts
Description

Checking account designed for business members to manage operations and cash flow.

6Business Savings
CategoryDeposit Accounts
Description

Savings account designed for business members to earn dividends on deposits while maintaining liquidity.

7Merchant Services
CategoryPayment Processing
Description

Payment processing and merchant services enabling business members to accept card-based payments from customers.

8Vehicle Loans (Auto)
CategoryConsumer Lending
Description

New and used automobile loans with rates as low as 4.95% APR for 60 months, terms up to 84 months, fast pre-approval via eVIP Check, and a $250 cash back promotion for loans of $25,000 or more with 30+ month terms.

9Boat, RV, Jet Ski & Motorcycle Loans
CategoryConsumer Lending
Description

Recreational vehicle loans covering boats, RVs, jet skis, and motorcycles with low rates, flexible terms, and a $250 cash back promotion.

10Signature Loans
CategoryConsumer Lending
Description

Unsecured personal loans for debt consolidation or general purposes, with rates as low as 10.50% APR, loan amounts up to $85,000, and terms up to 72 months.

11Credit Cards
CategoryConsumer Lending
Description

Visa credit card products including rewards and standard options, with rates from 6.75% APR for individual members.

12Mortgage Loans
CategoryMortgage Lending
Description

Home purchase and refinance loans with rates as low as 4.750% (4.967% APR), available through the HFCU Mortgage office in Sugar Land, TX.

13Home Equity Loans
CategoryMortgage Lending
Description

Fixed-rate loans using home equity as collateral for a lump-sum disbursement, with terms and rates distinct from HELOCs.

14Home Equity Lines of Credit (HELOC)
CategoryMortgage Lending
Description

Revolving credit line secured by home equity, allowing members to draw funds as needed up to a set limit.

15Home Improvement Loans
CategoryMortgage Lending
Description

Loans specifically designed to fund home renovation and improvement projects.

16Unimproved Property & Lot Loans
CategoryMortgage Lending
Description

Financing for the purchase of unimproved land or lots, separate from improved residential property loans.

17SBA Loans
CategoryBusiness Lending
Description

Small Business Administration loan products — Preferred Lender/Express, Certified, and Microloan programs — offered through HFCU's SBA Lender designation.

18Business Loans
CategoryBusiness Lending
Description

General-purpose commercial lending products for business members, including term loans and credit lines.

19Business Credit Cards
CategoryBusiness Lending
Description

Credit card products designed for business members to manage business expenses.

20HFCU Investment & Retirement Services
CategoryWealth Management
Description

Investment and retirement planning services providing members with financial planning and wealth management guidance through a partnership arrangement.

21TruStage Insurance (Auto, Home & Life)
CategoryInsurance
Description

Auto, home, and life insurance products offered through TruStage Insurance and accessible via a dedicated landing page linked from HFCU's Invest & Insure menu.

22Protection Products (GAP, Vehicle Service Contract, Tire & Wheel, Debt Cancellation)
CategoryLoan Protection
Description

Optional auto loan add-on products including GAP Plus (covers remaining loan balance if vehicle is totaled), Vehicle Service Contract (extends warranty coverage), Tire & Wheel/Windshield/Dent & Door Protection, and Debt Cancellation Protection.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership8 partners
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-12-15
Description

Jack Henry & Associates provides web hosting and design services for HFCU's website, enabling modern, secure, and user-friendly digital banking experiences. HFCU won a 2025 WebAward for their website built using Jack Henry's technology platform.

Strategic tierCoreTypeOthers
Description

TruStage Insurance provides auto, home, and life insurance products marketed to HFCU members through a dedicated platform accessible via the HFCU website. Insurance products are offered as part of HFCU's Invest & Insure services.

Strategic tierCoreTypeTechnology or Integration
Description

CO-OP provides ATM and shared branch access for HFCU members nationwide, enabling access to cash withdrawals and branch services outside the HFCU service area.

Strategic tierCoreTypeOthers
Description

HFCU originally chartered in 1960 as Fluor Mid-Continent Employees Federal Credit Union, serving Fluor Corporation employees and subsidiaries. Fluor remains a primary employer group partner with employees in Houston, Cypress, and Richmond locations.

Strategic tierCoreTypeOthers
Description

HP employees in Houston, Cypress, and Richmond locations are eligible for HFCU membership through the employer group partnership program.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Cornerstone Foundation 'Friends of the Foundation' organization offers a pathway to HFCU membership for $15/year. HFCU covers the first year's membership fee. Members receive quarterly newsletters, access to BALANCE financial counseling, and HFCU products/services.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Rosenberg Railroad Museum offers a pathway to HFCU membership for $45/year. Members receive unlimited museum admission, newsletters, special event invitations, and 10% gift shop discount. Located in Fort Bend County preserving railroad history.

Strategic tierCoreTypeTechnology or Integration
Description

Zelle provides free peer-to-peer payment services integrated into HFCU's digital banking platform, allowing members to send money to friends and family instantly.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeRegional player
Description

El Paso, Texas-based federal credit union serving consumer and business members. Comparable community-charter federal credit union model, useful as a non-local benchmark.

TypeDirect peer
Description

Houston-based, federally chartered credit union serving Shell employees and broader community. Comparable footprint, charter type, employer-group distribution model, and product breadth including vehicle lending, mortgages, and business banking.

TypeBroad incumbent
Description

Large, geographically diversified federal credit union with extensive consumer lending and mortgage operations. Comparable product suite at materially greater scale and geographic reach than HFCU.

TypeDirect peer
Description

Houston-headquartered credit union serving consumer and business members with checking, lending, mortgages, and wealth services. Closely overlaps HFCU on product suite and geographic catchment.

TypeRegional player
Description

Upstate South Carolina-based credit union overlapping HFCU on the Greenville footprint. Provides direct overlap on the new SC expansion geography where HFCU is acquiring share.

TypeDirect peer
Description

Large Texas-headquartered community credit union offering consumer and business banking, mortgages, auto lending, and wealth. Provides a useful like-for-like on product menu and scale-tier benchmark.

TypeDirect peer
Description

Texas Gulf Coast community credit union offering deposit accounts, vehicle and mortgage lending, and business services. Comparable community-membership credit union model with a similar Greater Houston footprint.

TypeRegional player
Description

Local Houston credit union serving law-enforcement-affiliated SEG members. Overlaps on consumer deposit and lending products but serves a narrower affinity membership rather than an open community field of membership.

TypeBroad incumbent
Description

One of the largest credit unions in Texas, with a full-service consumer and business banking platform including auto, mortgage, and investment products. Broader and more diversified than HFCU but illustrates the upper-bound peer group.

TypeDirect peer
Description

Major Houston-area federal credit union with comparable employer-group origin (Dow/petrochemical) and similar full-service deposit and lending menu. Most directly comparable in scale, geography, and target member profile.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration6 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance6 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Houston Federal Credit Union

Retail Bankinghoustonfcu.org

Houston Federal Credit Union is a federally chartered, member-owned credit union cooperative managing $900M+ in assets across 11 branches in Texas and South Carolina, serving consumer and business members with full-service deposit, lending, mortgage, SBA, wealth, and insurance products.

What Houston Federal Credit Union does

Houston Federal Credit Union (HFCU) is a federally chartered, member-owned credit union cooperative headquartered in Sugar Land, Texas, operating 11 branches across Greater Houston (Sugar Land, Houston, Rosenberg, Missouri City) and Greenville, South Carolina. Originally chartered in 1960 as Fluor Mid-Continent Employees Federal Credit Union to serve Fluor Corporation employees, HFCU has since broadened its field of membership to include residents of defined Texas and South Carolina geographies, employees of 350+ partner companies (including HP), and members of associational organizations such as the Cornerstone Foundation and Rosenberg Railroad Museum. The institution is regulated by the NCUA, holds SBA Preferred Lender status across Express, Certified, and Microloan programs, and manages more than $900 million in assets as of the latest disclosed reporting.

HFCU delivers a full retail banking and consumer/commercial lending product suite across three pillars: (1) Deposit & Transaction Banking — personal and business checking (including the $6/month 360 Secure Checking with bundled IDProtect, cell phone protection, telehealth, roadside, fuel, and rideshare benefits), savings, share certificates, money market, merchant services, and direct deposit; (2) Lending — vehicle/auto loans (rates as low as 4.95% APR for 60 months), boat/RV/jet ski/motorcycle loans, signature loans up to $85,000 (10.50% APR), Visa credit cards (6.75% APR), mortgage purchase/refinance products (4.750%/4.967% APR), home equity loans, HELOCs, home improvement loans, lot loans, SBA loans, business loans, and business credit cards; and (3) Wealth & Protection — HFCU Investment & Retirement Services plus TruStage auto/home/life insurance, plus auto loan protection products (GAP Plus, VSC, tire/wheel/windshield/dent/door protection, debt cancellation). The technology stack runs on Jack Henry & Associates for web hosting and design (recognized with a 2025 WebAward), with eTeller Online & Mobile Banking (iOS/Android), Zelle for P2P payments, the CO-OP ATM & Shared Branch network, Five9 for chat support, and Banno Digital Quality Management for WCAG 2.2 / ADA compliance scanning.

The revenue model is the standard credit union net interest income engine — interest earned on the loan portfolio (auto, mortgage, home equity, signature, SBA, business) net of interest paid on deposits — augmented by recurring fee income (360 Secure Checking $6/month, paper statement fee, bill pay inactivity fee), interchange and interest from Visa credit cards, gain-on-sale and residual economics on protection products rolled into auto loans, merchant services residuals, and referral economics from the TruStage insurance and HFCU Investment & Retirement Services partnerships. HFCU's go-to-market is direct-to-consumer and direct-to-business member acquisition through a hybrid of 11 branches, the eTeller digital and mobile platform, a phone-based Electronic Lending Team, online applications, employer-group partnerships with 350+ companies, associational SEG pathways, and community content marketing across web, social, and a quarterly Money Matters newsletter.

Houston Federal Credit Union firmographics

Firmographics
Name
Houston Federal Credit Union
Legal name
Houston Federal Credit Union
Website
https://houstonfcu.org
Company type
Private
Founded year
1960
Operating status
Operating
Headcount range
101–250 employees
Short description
Houston Federal Credit Union is a federally chartered, member-owned credit union cooperative managing $900M+ in assets across 11 branches in Texas and South Carolina, serving consumer and business members with full-service deposit, lending, mortgage, SBA, wealth, and insurance products.
Ownership category
akta.pro rank

Houston Federal Credit Union industry classification

Industry
Product category
Retail Banking
NAICS
Credit Unions (52213), Credit Unions (522130), Savings Institutions and Other Depository Credit Intermediation (522180)
SIC
Savings Institution, Federally Chartered (6035)
akta.pro primary industry
Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
akta.pro secondary industry
Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

  • Retail banking services
  • Consumer lending products
  • Small business banking
  • Mortgage and home equity
  • Credit union deposits

Where Houston Federal Credit Union is headquartered

Location

Headquarters

HQ city
Sugar Land
HQ country
United States
HQ region
North America

Offices8 records

Markets served

Houston Federal Credit Union business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

  1. Net Interest Income: Interest income from loan portfolio including vehicle loans, mortgage loans, home equity loans, personal loans, signature loans, SBA loans, and business loans. Interest expense paid on deposits. Credit union's primary revenue driver.
  2. Service Fees: Monthly service charges including $6/month for 360 Secure Checking account, $3/month paper statement fee, $3/month bill pay fee if not used at least once every three months
  3. Credit Card Income: Revenue from Visa credit card products including interchange fees and interest charges
  4. Protection Products: Revenue from ancillary products rolled into auto loans including Vehicle Service Contracts, Tire/Wheel/Windshield/Dent & Door Protection, GAP Plus, and Debt Cancellation Protection
  5. Investment & Retirement Services: HFCU Investment & Retirement Services offering financial planning and investment products
  6. Insurance Products: Auto, home, and life insurance through TruStage Insurance partnership

Pricing tiers

ModelBillingPrice
SubscriptionMonthly360 Secure Checking - $6/month premium checking
SubscriptionMonthlyBasic Checking - No monthly fee
Unit PricingMonthlyNew Auto Loans - As low as 4.95% APR for 60 months
Unit PricingMonthlyUsed Auto Loans - Competitive rates
Unit PricingMonthlyMortgage Loans - As low as 4.750% (4.967% APR)
Unit PricingMonthlySignature Loans - As low as 10.50% APR
Unit PricingMonthlyCredit Cards - As low as 6.75% APR
SubscriptionMonthlyCertificate Accounts - Up to 3.85% APY
SubscriptionMonthlyMoney Market - Up to 1.45% APY
SubscriptionMonthlySavings Account - Minimum $5 deposit

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Houston Federal Credit Union product offering

Product offering

Core offering

Houston Federal Credit Union is a federally chartered, member-owned financial cooperative that provides consumer and small business banking products and services including checking accounts, savings and certificate accounts, vehicle and recreational loans, mortgages, home equity loans, SBA business loans, Visa credit cards, investment and retirement services, and insurance products. Members access services through 11 branches in Texas and South Carolina, an eTeller digital banking platform with mobile apps, Zelle P2P payments, and a CO-OP shared ATM and branch network.

Product overview

Houston Federal Credit Union is a full-service credit union managing over $900 million in assets and serving members in Texas and South Carolina. Its product portfolio spans three core areas: (1) Deposit & Transaction Banking — Personal Checking (including the premium 360 Secure Checking with bundled identity, cell phone, telehealth, roadside, fuel, and rideshare benefits), Personal Savings, eTeller Online & Mobile Banking, Business Checking/Savings/Merchant Services, and Direct Deposit; (2) Lending — Vehicle/Auto Loans, Boat/RV/Jet Ski/Motorcycle Loans, Signature (Personal) Loans, Visa® Credit Cards, Mortgage Loans, Home Equity Loans, HELOCs, Home Improvement Loans, Lot Loans, SBA Loans, Business Loans, and Business Credit Cards; and (3) Wealth & Protection — HFCU Investment & Retirement Services, TruStage Insurance (auto/home/life), and Protection Products (GAP Plus, Vehicle Service Contract, Tire & Wheel/Windshield/Dent & Door Protection, Debt Cancellation). Add-on value services include IDProtect® identity theft monitoring, cell phone protection, Telehealth access, Roadside Assistance, Fuel Savings, RideShare Protection, ELEVATE Financial Wellness education, Financial Counseling, Financial Calculators, Pre-Purchase Vehicle Inspection, First-Time Auto Buyers Program, eVIP Check, and in-branch services (money orders, notary). The $250 cash back promotion is a current incentive applied to qualifying vehicle loans of $25,000+ with 30+ month terms.

Differentiator

Problem solved

Functional benefit

Brands

  • HFCU Mortgage: Mortgage services division of Houston Federal Credit Union located at 16255 Kensington Drive, Sugar Land, TX 77479, offering mortgage loans, home equity loans, HELOCs, home improvement loans, and unimproved property & lot loans.

Products and services

  • Personal Checking Standard personal checking accounts providing Visa debit card access, digital banking, direct deposit, and overdraft protection for individual members.
  • 360 Secure Checking Premium checking account charging $6 per month that bundles IDProtect identity theft monitoring, cell phone protection up to $800 per occurrence, zero-copay telehealth, $100-per-occurrence roadside assistance, 5¢/gal Shell fuel savings, rideshare protection, and travel/leisure discounts for individual members.
  • Personal Savings Savings accounts including Regular Savings with a $5 minimum deposit required for membership, plus share certificate accounts yielding up to 3.85% APY and money market accounts yielding up to 1.45% APY for individual members.
  • eTeller Online & Mobile Banking Digital banking platform offering 24/7 account access, bill pay, remote deposit capture, Zelle P2P transfers, and account management via iOS (16.0+) and Android (12.0+) apps and web portal.
  • Business Checking Checking account designed for business members to manage operations and cash flow.
  • Business Savings Savings account designed for business members to earn dividends on deposits while maintaining liquidity.
  • Merchant Services Payment processing and merchant services enabling business members to accept card-based payments from customers.
  • Vehicle Loans (Auto) New and used automobile loans with rates as low as 4.95% APR for 60 months, terms up to 84 months, fast pre-approval via eVIP Check, and a $250 cash back promotion for loans of $25,000 or more with 30+ month terms.
  • Boat, RV, Jet Ski & Motorcycle Loans Recreational vehicle loans covering boats, RVs, jet skis, and motorcycles with low rates, flexible terms, and a $250 cash back promotion.
  • Signature Loans Unsecured personal loans for debt consolidation or general purposes, with rates as low as 10.50% APR, loan amounts up to $85,000, and terms up to 72 months.
  • Credit Cards Visa credit card products including rewards and standard options, with rates from 6.75% APR for individual members.
  • Mortgage Loans Home purchase and refinance loans with rates as low as 4.750% (4.967% APR), available through the HFCU Mortgage office in Sugar Land, TX.
  • Home Equity Loans Fixed-rate loans using home equity as collateral for a lump-sum disbursement, with terms and rates distinct from HELOCs.
  • Home Equity Lines of Credit (HELOC) Revolving credit line secured by home equity, allowing members to draw funds as needed up to a set limit.
  • Home Improvement Loans Loans specifically designed to fund home renovation and improvement projects.
  • Unimproved Property & Lot Loans Financing for the purchase of unimproved land or lots, separate from improved residential property loans.
  • SBA Loans Small Business Administration loan products — Preferred Lender/Express, Certified, and Microloan programs — offered through HFCU's SBA Lender designation.
  • Business Loans General-purpose commercial lending products for business members, including term loans and credit lines.
  • Business Credit Cards Credit card products designed for business members to manage business expenses.
  • HFCU Investment & Retirement Services Investment and retirement planning services providing members with financial planning and wealth management guidance through a partnership arrangement.
  • TruStage Insurance (Auto, Home & Life) Auto, home, and life insurance products offered through TruStage Insurance and accessible via a dedicated landing page linked from HFCU's Invest & Insure menu.
  • Protection Products (GAP, Vehicle Service Contract, Tire & Wheel, Debt Cancellation) Optional auto loan add-on products including GAP Plus (covers remaining loan balance if vehicle is totaled), Vehicle Service Contract (extends warranty coverage), Tire & Wheel/Windshield/Dent & Door Protection, and Debt Cancellation Protection.

Quantifiable outcome

  • Saved members $209,515.85 through loan refinancing in May alone
  • +3 more outcomes

Companies that use Houston Federal Credit Union

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Houston Federal Credit Union technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Houston Federal Credit Union partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

  • Jack Henry & AssociatescoreTechnology or Integration · 15 December 2025Jack Henry & Associates provides web hosting and design services for HFCU's website, enabling modern, secure, and user-friendly digital banking experiences. HFCU won a 2025 WebAward for their website built using Jack Henry's technology platform.
  • TruStage InsurancecoreOthersTruStage Insurance provides auto, home, and life insurance products marketed to HFCU members through a dedicated platform accessible via the HFCU website. Insurance products are offered as part of HFCU's Invest & Insure services.
  • CO-OP Credit Union ATM & Branch NetworkcoreTechnology or IntegrationCO-OP provides ATM and shared branch access for HFCU members nationwide, enabling access to cash withdrawals and branch services outside the HFCU service area.
  • Fluor CorporationcoreOthersHFCU originally chartered in 1960 as Fluor Mid-Continent Employees Federal Credit Union, serving Fluor Corporation employees and subsidiaries. Fluor remains a primary employer group partner with employees in Houston, Cypress, and Richmond locations.
  • Hewlett-Packard (HP)coreOthersHP employees in Houston, Cypress, and Richmond locations are eligible for HFCU membership through the employer group partnership program.
  • Cornerstone FoundationminorStrategic or Co-development PartnerCornerstone Foundation 'Friends of the Foundation' organization offers a pathway to HFCU membership for $15/year. HFCU covers the first year's membership fee. Members receive quarterly newsletters, access to BALANCE financial counseling, and HFCU products/services.
  • Rosenberg Railroad MuseumminorStrategic or Co-development PartnerRosenberg Railroad Museum offers a pathway to HFCU membership for $45/year. Members receive unlimited museum admission, newsletters, special event invitations, and 10% gift shop discount. Located in Fort Bend County preserving railroad history.
  • ZellecoreTechnology or IntegrationZelle provides free peer-to-peer payment services integrated into HFCU's digital banking platform, allowing members to send money to friends and family instantly.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Houston Federal Credit Union competitors and assessment

Company assessment

Regional players

  • First Light Federal Credit Union: El Paso, Texas-based federal credit union serving consumer and business members. Comparable community-charter federal credit union model, useful as a non-local benchmark.
  • Greenville Federal Credit Union: Upstate South Carolina-based credit union overlapping HFCU on the Greenville footprint. Provides direct overlap on the new SC expansion geography where HFCU is acquiring share.
  • Houston Police Officers Federal Credit Union: Local Houston credit union serving law-enforcement-affiliated SEG members. Overlaps on consumer deposit and lending products but serves a narrower affinity membership rather than an open community field of membership.

Direct peers

  • Shell Federal Credit Union: Houston-based, federally chartered credit union serving Shell employees and broader community. Comparable footprint, charter type, employer-group distribution model, and product breadth including vehicle lending, mortgages, and business banking.
  • Smart Financial Credit Union: Houston-headquartered credit union serving consumer and business members with checking, lending, mortgages, and wealth services. Closely overlaps HFCU on product suite and geographic catchment.
  • TDECU (Texas Dow Employees Credit Union): Large Texas-headquartered community credit union offering consumer and business banking, mortgages, auto lending, and wealth. Provides a useful like-for-like on product menu and scale-tier benchmark.
  • Associated Credit Union: Texas Gulf Coast community credit union offering deposit accounts, vehicle and mortgage lending, and business services. Comparable community-membership credit union model with a similar Greater Houston footprint.
  • Texas Dow Federal Credit Union: Major Houston-area federal credit union with comparable employer-group origin (Dow/petrochemical) and similar full-service deposit and lending menu. Most directly comparable in scale, geography, and target member profile.

Broad incumbents

  • Security Service Federal Credit Union: Large, geographically diversified federal credit union with extensive consumer lending and mortgage operations. Comparable product suite at materially greater scale and geographic reach than HFCU.
  • Randolph-Brooks Federal Credit Union (RBFCU): One of the largest credit unions in Texas, with a full-service consumer and business banking platform including auto, mortgage, and investment products. Broader and more diversified than HFCU but illustrates the upper-bound peer group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Houston Federal Credit Union social profiles

Digital presence

Houston Federal Credit Union compliance and trust

Trust signal

Compliance6 records

Houston Federal Credit Union financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Houston Federal Credit Union leadership team

Management profile

Number of profiles

Houston Federal Credit Union funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Houston Federal Credit Union M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houston Federal Credit Union

What does Houston Federal Credit Union do?

Houston Federal Credit Union is a federally chartered, member-owned financial cooperative that provides consumer and small business banking products and services including checking accounts, savings and certificate accounts, vehicle and recreational loans, mortgages, home equity loans, SBA business loans, Visa credit cards, investment and retirement services, and insurance products. Members access services through 11 branches in Texas and South Carolina, an eTeller digital banking platform with mobile apps, Zelle P2P payments, and a CO-OP shared ATM and branch network.

Is Houston Federal Credit Union a public or private company?

Houston Federal Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Houston Federal Credit Union founded?

Houston Federal Credit Union was founded in 1960. It employs 101 to 250 people.

Where is Houston Federal Credit Union based?

Houston Federal Credit Union is headquartered in Sugar Land, United States, in the North America region.

How does Houston Federal Credit Union make money?

Six revenue lines are on record. Net Interest Income is the primary driver. The others are service Fees, credit Card Income, protection Products, investment & Retirement Services and insurance Products.

Who are Houston Federal Credit Union's main competitors?

Regional players on record are First Light Federal Credit Union, Greenville Federal Credit Union and Houston Police Officers Federal Credit Union. Direct peers are Shell Federal Credit Union, Smart Financial Credit Union, TDECU (Texas Dow Employees Credit Union), Associated Credit Union and Texas Dow Federal Credit Union. Broad incumbents are Security Service Federal Credit Union and Randolph-Brooks Federal Credit Union (RBFCU).

Does Houston Federal Credit Union have an API?

No public API is recorded for Houston Federal Credit Union.

What industry is Houston Federal Credit Union in?

Houston Federal Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 52213 and its SIC code is 6035.

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