Vollara
Vollara, LLC is a Dallas-based direct-selling subsidiary of Aerus that designs and distributes NASA-inspired ActivePure air and surface purifiers, water systems, laundry treatment devices, and nutritional supplements to health-conscious consumers and Independent Business Associates across North America.
- Company typePrivate
- Founded2010
- HeadquartersDallas, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vollara does
Vollara, LLC is a Dallas-headquartered direct-selling company and brand within the Aerus family of companies (formerly Electrolux USA, operating since 1924). The company designs, manufactures, and distributes a portfolio of healthy-living products centered on ActivePure Technology, a proprietary NASA-inspired air and surface purification process that uses broad-spectrum UV light combined with a proprietary coating to continuously reduce airborne and surface contaminants. The product lineup spans air purifiers (Air & Surface Pro XL/+, FreshAir Mobile variants, Pet ReFresh), alkaline and hydrogen water systems (LivingWater, H2Fuel), the LaundryPure 2.0 laundry water-treatment system, and a nutritional supplement range (Essentials for Life, Re:Vive, the I Feel Great! bundle). An automotive variant, AutoPure, extends the technology into vehicle HVAC systems.
Vollara manufactures at an EPA-registered facility in Bristol, Virginia (EPA #87327-VA-1) and combines corporate and manufacturing operations across approximately 500,000 square feet. The company operates a hybrid go-to-market combining a direct-selling network of Independent Business Associates (Business Associates) — who purchase at wholesale pricing, earn commissions on retail sales and team-building, and run host "Get Together" events — with a direct-to-consumer e-commerce platform serving the US, Canada, and Puerto Rico. Revenue streams include one-time hardware sales, wholesale/MLM distribution, and recurring Subscribe + Save consumable subscriptions (filters, supplements). The company is privately held under Aerus, LLC, with no external venture funding disclosed, and is led by CEO and Chairman Joseph P. Urso, with President and CSO Bill Coyle and founder Chris Allen.
Vollara firmographics
Firmographics- Name
- Vollara
- Legal name
- Vollara, LLC
- Website
- https://vollara.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vollara, LLC is a Dallas-based direct-selling subsidiary of Aerus that designs and distributes NASA-inspired ActivePure air and surface purifiers, water systems, laundry treatment devices, and nutritional supplements to health-conscious consumers and Independent Business Associates across North America.
- Ownership category
- akta.pro rank
Vollara industry classification
Industry- Product category
- Air Purification Systems
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
- akta.pro secondary industry
- Eco-Friendly Air Care & Odor Control (CRAJAOAI)
Keywords
Where Vollara is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vollara business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Vollara generates revenue through direct sales of health and wellness products including air purifiers, water filtration systems, nutritional supplements, and laundry purification devices sold directly to consumers through e-commerce and independent business associates.
- Wholesale/MLM Distribution: Independent Business Associates purchase products at wholesale pricing and earn commissions through retail sales and team building activities. Associates can recruit other distributors and earn bonuses based on downline sales organization performance.
- Subscription Services: Vollara offers Subscribe + Save subscription services for ongoing product purchases, providing recurring revenue through regular shipments of products including filters, supplements, and consumables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Business Associate option with wholesale pricing access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Vollara product offering
Product offeringCore offering
Vollara manufactures and distributes a portfolio of home wellness products through a direct-selling network of Independent Business Owners and its own e-commerce site. Core offerings include air and surface purifiers powered by proprietary ActivePure Technology, alkaline water systems, the LaundryPure laundry water treatment unit, and whole-food nutritional supplements (Essentials for Life, Re:Vive). The company is the exclusive licensee of ActivePure, which was inducted into the Space Technology Hall of Fame in 2017.
Product overview
Vollara is a direct-selling company offering a portfolio of healthy living products centered on ActivePure Technology. The product lineup includes air purification systems (Air & Surface Pro XL, Air & Surface Pro+, FreshAir Mobile, FreshAir Personal, FreshAir Mobile Rechargeable, Pet ReFresh), water treatment products (LivingWater alkaline water system, H2Fuel hydrogen supplement), the LaundryPure 2.0 water treatment system for laundry, and nutritional supplements (Essentials for Life, Re:Vive, and the combined I Feel Great! bundle). The core technology powering the air and surface products is ActivePure, a NASA-inspired purification technology that has been inducted into the Space Technology Hall of Fame. Products are sold through independent business associates/distributors.
Differentiator
Problem solved
Functional benefit
Products and services
- Air & Surface Pro XL Whole-room air and surface purifier using ActivePure Technology to continuously eliminate airborne and surface bacteria, viruses, mold, fungi, and VOCs 24/7.
- Air & Surface Pro+
- FreshAir Mobile Rechargeable
- FreshAir Mobile
- FreshAir Personal
- Pet ReFresh
- LivingWater
- H2Fuel
- LaundryPure 2.0
- Essentials for Life
- Re:Vive
- I Feel Great!
- Subscribe + Save
Quantifiable outcome
- 99.9% reduction of SARS-CoV-2 in 3 minutes (airborne)
- +6 more outcomes
Companies that use Vollara
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Vollara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vollara partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, minor and core.
- NASA / Space FoundationflagshipActivePure Technology was originally developed by NASA scientists to manage contaminants on the International Space Station. Aerus advanced and improved the original technology. The Space Foundation inducted ActivePure Technology into the Space Technology Hall of Fame in 2017, recognizing its contribution to improving quality of life for humanity.
- ForbesminorForbes published an article recognizing Aerus' ActivePure Technology as a key example of the impact space exploration has on America's economy. The Space Foundation inducted the firm and its founder into the Space Technology Hall of Fame as highlighted in Forbes.
- Mitsubishi Motors of BrazilflagshipMitsubishi Motors of Brazil partnered with Aerus (Vollara's parent company) to outfit its Pajero Full 2017 SUV with AutoPure technology. This three-year collaboration was designed to address Brazilian driving conditions where air pollution kills nearly 49,000 people annually. AutoPure uses broad-spectrum UV light with a proprietary coating to destroy toxins, VOCs, and microorganisms in vehicles. Extensive testing showed 99.99% effectiveness at reducing E.Coli, MRSA, and H1N1.
- Silux Ambientes Saudáveis (Brazil)coreBrazilian partner company that collaborated with Aerus and Mitsubishi Motors of Brazil for the AutoPure vehicle technology installation in Brazil. Silux Ambientes Saudáveis facilitated the market introduction and distribution of AutoPure technology in the Brazilian market.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Vollara competitors and assessment
Company assessmentDirect peers
- Coway: Coway is a leading manufacturer and direct-to-consumer seller of air purifiers, water purifiers, and bidets across Asia and globally. It is directly comparable to Vollara because both sell premium air and water purification hardware to households through a similar product mix.
- Dyson: Dyson is a global premium home appliance brand with a significant line of air purifiers, purifiers, and water-related products. It competes head-to-head with Vollara in the consumer air purification category through retail and e-commerce.
- Blueair: Blueair (owned by Unilever) is a specialist in consumer and commercial air purifiers with HEPA and proprietary filtration technology. It directly competes with Vollara's air purification product line for the same health-conscious household buyer.
- IQAir: IQAir is a high-end Swiss air purifier manufacturer serving consumers, schools, hospitals, and commercial customers. It overlaps Vollara in both consumer air purification and B2B verticals such as schools and healthcare.
- Amway: Amway is the largest MLM company globally, selling health, wellness, and home products (including air and water treatment devices) through independent distributors. It is the closest business-model peer to Vollara given shared direct-selling distribution.
- Herbalife: Herbalife is a global MLM nutrition company selling meal replacement shakes, supplements, and wellness products through a distributor network. It overlaps Vollara's nutrition vertical (Essentials for Life, Re:Vive) and its MLM go-to-market model.
- Nu Skin Enterprises: Nu Skin is a global MLM company selling nutritional supplements and personal care products through independent distributors. It is comparable to Vollara's nutrition and wellness verticals and its direct-selling distribution model.
- ActivTek: ActivTek is a sister brand under the Aerus family that also markets ActivePure-based air purification products through its own channel. It is a direct competitor within the same parent company, sharing ActivePure technology and overlapping customer bases.
- AirScrubber Plus: AirScrubber Plus is another Aerus family brand selling ActivePure-based air purification products, primarily through HVAC channel partners. It directly competes with Vollara for the same underlying technology applications in homes and commercial spaces.
Broad incumbents
- Honeywell: Honeywell offers a broad portfolio of indoor air quality products, including consumer air purifiers, as part of a much larger industrial and building technologies portfolio. It is comparable to Vollara's air purification business but operates as a broad incumbent across many other categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vollara social profiles
Digital presenceVollara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vollara leadership team
Management profileNumber of profiles
Profiles3 records
Vollara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vollara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vollara
What does Vollara do?
Vollara manufactures and distributes a portfolio of home wellness products through a direct-selling network of Independent Business Owners and its own e-commerce site. Core offerings include air and surface purifiers powered by proprietary ActivePure Technology, alkaline water systems, the LaundryPure laundry water treatment unit, and whole-food nutritional supplements (Essentials for Life, Re:Vive). The company is the exclusive licensee of ActivePure, which was inducted into the Space Technology Hall of Fame in 2017.
Is Vollara a public or private company?
Vollara is a private company. It is classified as corporate owned and is currently operating.
When was Vollara founded?
Vollara was founded in 2010. It employs 251 to 500 people.
Where is Vollara based?
Vollara is headquartered in Dallas, United States, in the North America region.
How does Vollara make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/MLM Distribution and subscription Services.
Who are Vollara's main competitors?
Direct peers on record are Coway, Dyson, Blueair, IQAir, Amway, Herbalife, Nu Skin Enterprises, ActivTek and AirScrubber Plus. Honeywell is listed as a broad incumbent.
Does Vollara have an API?
No public API is recorded for Vollara.
What industry is Vollara in?
Vollara's product category is Air Purification Systems. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of CRAJAOAI, Eco-Friendly Air Care & Odor Control. Its NAICS code is 333413 and its SIC code is 3564.