JAMA

What JAMA does

JAMA (Japan Automobile Manufacturers Association / 一般社団法人日本自動車工業会) is a Tokyo-based General Incorporated Association (非营利一般社团法人) founded in 1967 to represent the interests of Japan's domestic automobile manufacturers. It currently has 14 member companies and an employee base of 101-250, with overseas representative offices in Washington D.C., Brussels, and Beijing. JAMA's mandate is to coordinate industry-wide action on policy, technology standards, international trade, and supply chain issues that individual automakers cannot solve alone. The association states that the industry it represents accounts for approximately 5.5 million jobs in Japan (about 8% of total employment), about 18% of total manufacturing shipments, and about 40% of machinery industry output.

JAMA operates a portfolio of informational, research, and event products rather than commercial technology products. Its core outputs include the biennial Japan Mobility Show (rebranded from Tokyo Motor Show in 2023; the 2025 edition drew roughly 1.01 million attendees), JAMAGAZINE publication, the JAMA Carbon Neutral Press Room, the JAMA Blog and MOTOINFO (two-wheel) blogs, social channels on X, YouTube, Instagram, and Facebook, the nationwide light-truck market portal k-truck.jama.or.jp, the 2050 Carbon Neutrality Scenario research series (commissioned with the Institute of Energy Economics Japan across 10 regional annexes), and the JAMA Vision 2035 strategic framework. It does not sell software, APIs, or data products.

JAMA's business model is a member-funded non-profit association rather than a commercial enterprise. As a General Incorporated Association it does not publicly disclose revenue, pricing, or membership fees; funding flows through membership dues from the 14 member OEMs and associated revenues from events, publications, and programs. Go-to-market is relational advocacy through government ministries (METI, MLIT), international forums (G7, COP), adjacent industry associations (JAPIA, ITS Japan), and cross-industry partners (NTT, KDDI on autonomous driving). JAMA does not have parent companies, external shareholders, subsidiaries, or outside funding rounds and is governed by its member companies through the Board of Directors and General Assembly.

Name

JAMA

Legal name

Japan Automobile Manufacturers Association, Inc.

Website

https://jama.or.jp

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

JAMA (Japan Automobile Manufacturers Association / 一般社団法人日本自動車工業会) is a Tokyo-based non-profit General Incorporated Association founded in 1967 that represents 14 domestic Japanese automakers on policy, trade, supply chain, and industry initiatives, including the Japan Mobility Show and 2050 Carbon Neutrality research.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels8 records

Core offering

JAMA is a non-profit general incorporated association (一般社団法人) founded in 1967 that represents Japan's 14 automobile and motorcycle manufacturers, including Toyota, Honda, Nissan, Mazda, Subaru, Suzuki, Mitsubishi, Isuzu, Daihatsu, and Yamaha. The organization coordinates industry-wide policy advocacy, public communications, international engagement, and operates industry events including the Japan Mobility Show alongside publishing JAMAGAZINE and running market information portals covering Japan's automotive sector that employs approximately 5.5 million people nationally.

Product overview

JAMA (Japan Automobile Manufacturers Association) is an industry association for Japanese automobile manufacturers, not a product company. It operates as a coordinating body that provides informational, promotional, and research services to its 14 member companies. Its offerings include publications (JAMAGAZINE), event organization (Japan Mobility Show), research publications (Carbon Neutrality Scenarios, Vision 2035), community portals (National Light Truck Market Information), and information platforms (Carbon Neutral Press Room). These services support industry coordination, policy advocacy, public communication, and knowledge sharing among Japanese automotive manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Japan Mobility Show (formerly Tokyo Motor Show) Flagship industry exhibition organized by JAMA bringing together Japanese automakers and the broader mobility ecosystem for public-facing product debuts and industry engagement.
• JAMAGAZINE JAMA's editorial publication providing news, industry coverage, and analysis related to the Japanese automotive sector.
• National Light Truck Market Information (k-truck.jama.or.jp) Market information portal hosting data, statistics, and analyses pertaining to the light truck segment of the Japanese automotive market.
• 2050 Carbon Neutral Scenario Industry-wide scenario research initiative developed by JAMA outlining pathways for the Japanese automotive industry to achieve carbon neutrality by 2050.
• JAMA Vision 2035 Long-horizon strategic vision framework published by JAMA outlining the future direction of the Japanese automotive industry through 2035.
• Carbon Neutral Press Room Information portal operated by JAMA centralizing communications and updates related to the Japanese automotive industry's carbon neutrality initiatives.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Japan Automobile Parts Industry Association (部工会/JAPIA)coreStrategic or Co-development PartnerJAMA and JAPIA maintain regular executive-level meetings (正副会長懇談会) to address supply chain resilience, fair trade practices, and price pass-through issues. They conduct joint seminars on fair trade and hold regional briefings at automotive industry clusters across Japan. The two associations coordinate on wage increases, labor cost pricing, and mold transaction practices to strengthen the supply chain.
• ITS JapancoreStrategic or Co-development PartnerJAMA partners with ITS Japan for autonomous driving initiatives. At ITS Japan's fifth midterm plan unveiling in June 2023, JAMA participated in the event that included NTT Corporation and KDDI Corporation joining as permanent directors to strengthen cross-industry collaboration for autonomous driving.
• Ministry of Land, Infrastructure, Transport and Tourism (国交省)coreStrategic or Co-development PartnerJAMA collaborates with MLIT on the 'Road to the L4' project for autonomous driving technology development and deployment, including Level 4 autonomous trucks on expressways.
• Ministry of Economy, Trade and Industry (経産省)coreStrategic or Co-development PartnerJAMA works with METI on automotive policy including carbon neutrality strategies, tax reform proposals, and the 'Road to the L4' autonomous driving project.
• Japan Automobile Manufacturers Association USA (JAMA USA)minorChannel Partner/ Reseller/ DistributorJAMA operates JAMA USA as an overseas office to represent Japanese automotive industry interests in the US market.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• VDA (Verband der Automobilindustrie): Germany's main automobile industry association representing major German OEMs (VW, BMW, Mercedes, etc.). Most direct functional peer to JAMA as a national OEM trade body with policy, trade, and mobility-show functions.
• ACEA (European Automobile Manufacturers' Association): Brussels-based European-level association representing 16 European and global automakers. Direct peer in coordinating EU policy positions, emissions regulation, and trade advocacy that mirrors JAMA's domestic coordinating role.
• Alliance for Automotive Innovation: U.S. automotive innovation trade association representing most major automakers operating in the US. Direct peer at the national association level, also overlapping with JAMA USA's advocacy territory.
• Korea Automobile Manufacturers Association (KAMA): South Korea's national automobile manufacturers association representing Hyundai, Kia, and others. Closely comparable in mandate and structure to JAMA, focused on Korean OEM coordination and government advocacy.
• CAAM (China Association of Automobile Manufacturers): China's national automotive industry association representing domestic and foreign OEMs in China. Direct peer in coordinating industry data, policy engagement, and trade representation.
• SIAM (Society of Indian Automobile Manufacturers): India's apex automotive industry body representing passenger vehicle, two-wheeler, and commercial vehicle manufacturers. Functionally analogous to JAMA as the unified industry voice for OEM members.
• ANFAVEA (Associação Nacional dos Fabricantes de Veículos Automotores): Brazil's national automobile manufacturers association. Comparable peer in Latin America representing OEM members and coordinating policy advocacy, market data, and trade fairs.
• JAPIA (Japan Automobile Parts Industry Association): Japan's tier-1 automotive parts manufacturers association. Closely coordinated peer working with JAMA on supply-chain resilience, fair trade, and labor cost pass-through; effectively JAMA's supply-side counterpart.
• SMMT (Society of Motor Manufacturers and Traders): UK automotive industry trade association. Peer in coordinating national OEM interests, organizing industry events, and publishing market data — directly analogous to JAMA's role in Japan.
• CCFA (Comité des Constructeurs Français d'Automobiles): French automobile manufacturers committee representing French OEMs and their international operations. Comparable peer in scope and mandate at the national industry-association level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jama_jpn
• YouTubeyoutube.com/c/日本自動車工業会
• Facebookfacebook.com/103274513060656
• Instagraminstagram.com/jama_jpn

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about JAMA