Coldwell Banker Realty - California

Name

Coldwell Banker Realty - California

Legal name

Coldwell Banker Real Estate LLC

Website

https://coldwellbankerhomes.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Luxury property sales
• Home buying services
• Real estate listing platform
• Property transaction services

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate transaction commissions where agents earn a percentage of property sale price. The company operates through affiliated independent contractor sales associates who are not employees. Commissions are split between buyer's and seller's agents through the brokerage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Coldwell Banker Realty is a residential real estate brokerage that helps consumers buy, sell, and rent properties through a network of affiliated independent contractor real estate agents operating under the Coldwell Banker brand. The company provides MLS listing search, agent matching, and integrated home services including mortgage pre-approval (via Guaranteed Rate Affinity), home warranty (via Assurant), home insurance, and title services, all accessible through its coldwellbankerhomes.com platform and physical offices across multiple U.S. states.

Product overview

Coldwell Banker Realty operates primarily through its consumer-facing web platform ColdwellBankerHomes.com, which provides MLS real estate listings across multiple U.S. states. The platform offers a comprehensive suite of services including agent search, office locator, and home valuation tools. The Coldwell Banker Global Luxury sub-brand targets high-value properties through a network of certified specialists. Additional services include mortgage pre-approval via Guaranteed Rate Affinity and home warranty protection through Assurant, all integrated into the core platform.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate program with a network of certified Luxury Property Specialists serving high-end property markets.

Products and services

• Residential Home Buying Services End-to-end residential home buying services delivered through affiliated real estate agents with local market knowledge, including MLS listing access, property search, agent matching, offer negotiation, and closing support for individual home buyers.
• Residential Home Selling Services End-to-end residential home selling services including home value estimation, property marketing, MLS listing placement, buyer-side agent coordination, and closing support for individual home sellers.
• Coldwell Banker Global Luxury Program Specialized luxury property buying and selling program providing access to a network of 9,000+ certified Luxury Property Specialists across 45 countries for high-net-worth individuals buying or selling exceptional residences.
• Mortgage Pre-Approval Services Mortgage pre-approval service provided to home buyers through affiliated lender Guaranteed Rate Affinity, sharing common ownership with Coldwell Banker Realty.
• Home Warranty Plans Home warranty plans provided through partner Assurant that protect home buyers' budgets from unexpected repair costs on covered home systems and appliances.
• Home Insurance Services Home insurance services provided as part of the integrated suite of home services to support buyers and sellers through the real estate transaction process.
• Title Services Title services provided as part of the integrated suite of home services to support closing on real estate transactions.

Quantifiable outcome

• 43,136 affiliated real estate agents available to serve customers
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Guaranteed Rate AffinitycoreGTM or Marketing PartnerGuaranteed Rate Affinity, LLC is an affiliated lender partner that provides mortgage pre-approval services to Coldwell Banker customers. Coldwell Banker Realty and Guaranteed Rate Affinity share common ownership. Customers are not required to use Guaranteed Rate Affinity as a condition of purchase or sale of any real estate. Operating in New York as GR Affinity, LLC.
• AssurantminorGTM or Marketing PartnerAssurant Home Warranty provides home warranty plans as part of Coldwell Banker's integrated home services offering. Protects home buyers' budgets from unexpected repair costs through home warranty plans.
• Anywhere Advisors LLCcoreOthersAnywhere Advisors LLC is the parent company that owns Coldwell Banker company-owned offices. The Coldwell Banker System is comprised of company owned offices (owned by a subsidiary of Anywhere Advisors LLC) and franchised offices (independently owned and operated). Coldwell Banker fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: Tech-enabled residential real estate brokerage operating a similar agent-affiliated model with significant technology investment. Direct competitor in the same product category (residential brokerage) with comparable target market of home buyers/sellers and luxury segment.
• eXp World Holdings: Cloud-based real estate brokerage with a global agent network using an independent contractor model. Directly competes with Coldwell Banker's agent-affiliated approach but operates with lower fixed costs and equity-based agent incentives.
• Berkshire Hathaway HomeServices: Franchise-based residential real estate brokerage backed by Berkshire Hathaway's brand. Closely comparable to Coldwell Banker as a similarly structured franchise network serving home buyers and sellers across the US.
• Keller Williams Realty: Largest residential real estate franchise by agent count in the US. Directly comparable to Coldwell Banker as a franchise-based brokerage with affiliated independent contractor agents serving residential buyers and sellers.
• RE/MAX: Global franchise real estate brokerage with affiliated agents in residential and commercial markets. Closely aligned with Coldwell Banker in business model, agent-affiliated structure, and geographic reach.
• Sotheby's International Realty: Luxury-focused residential real estate network with global reach. Directly comparable to Coldwell Banker Global Luxury program, serving high-net-worth buyers and sellers of premium residential properties.
• Redfin: Tech-enabled residential brokerage and portal that uses a salaried agent model with lower commission rates. Direct competitor targeting the same home buyer/seller market with a more technology- and data-centric approach.
• The Corcoran Group: Luxury-focused residential real estate brand, particularly strong in coastal US markets. Comparable to Coldwell Banker in luxury segment positioning and serving high-end residential buyers and sellers.
• Howard Hanna Real Estate: Large privately-held residential real estate brokerage in the Eastern US with affiliated agents. Comparable franchise-affiliated residential brokerage model serving home buyers and sellers.

Broad incumbents

• Anywhere Real Estate (formerly Realogy): Parent company of Coldwell Banker Real Estate LLC and broader conglomerate owning multiple residential real estate brands including Better Homes and Gardens Real Estate, Century 21, and Sotheby's International Realty. Relevant as both the corporate parent and a portfolio-level competitor in residential real estate services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJNiRUSg00dxN5g5NjqlO5g
• Facebookfacebook.com/CBRealtyCal
• Instagraminstagram.com/cbrealtyutah
• Xx.com/cbrealtycal

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Realty - California