Things Remembered

What Things Remembered does

Things Remembered is the largest and most prominent U.S. retailer of personalized gifts, founded in 1966 and operating today as a subsidiary of 1-800-Flowers.com, Inc. (NASDAQ: FLWR) under the legal entity PersonalizationMall.com, LLC, headquartered in Jericho, New York. The company's core offering is custom engraved and embroidered products spanning jewelry, home décor, drinkware, accessories, greeting cards, snow globes, picture frames, recognition/awards, religious gifts, and gift sets, organized by both occasion (birthdays, weddings, anniversaries, graduations, retirements, holidays) and recipient (her, him, baby & kids, office/professional). The product catalog is differentiated by licensed partnerships with premium brands including Vera Wang, Waterford, Kate Spade New York, Fossil, Carhartt, Vera Bradley, Nambé, and Georg Jensen, alongside sports licenses (NFL, NCAA, MLB).

The business operates primarily as a direct-to-consumer e-commerce platform at thingsremembered.com, with an additional B2B corporate gifting portal at personalizationmall.com/Corporate. The underlying technology stack is a standard e-commerce platform with personalization/engraving capabilities and a product preview system that lets customers visualize custom text and designs before ordering. Distribution covers the United States, Canada, and select international markets, with marketing conducted through Instagram, Facebook, Pinterest, email (including a 15%-off first-order promotion), and SEO. The company holds no disclosed AI/ML capabilities; its intellectual property consists of patents held by the parent entity related to the e-commerce service platform.

Revenue mechanics are transactional, one-time purchase unit pricing across tiers ranging from under $20 (greeting cards, small accessories) through $20-$50 (jewelry, frames, keepsakes) to $50+ premium items (Vera Wang crystal vases at $175, premium jewelry, wedding gift sets), with free standard shipping on orders over $99. The customer base is predominantly individual occasion-driven consumers, with a secondary corporate/team gifting segment serving employee recognition and client gifts. The company is part of the 1-800-Flowers family of brands, sharing infrastructure, customer data systems, and operational resources with sister brands including Harry and David, Cheryl's Cookies, and The Popcorn Factory.

Name

Things Remembered

Legal name

PersonalizationMall.com, LLC

Website

https://thingsremembered.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Things Remembered is a U.S. direct-to-consumer e-commerce retailer of custom engraved and embroidered personalized gifts, operating as a subsidiary of 1-800-Flowers.com. It serves individual consumers and corporate clients across occasions including weddings, birthdays, anniversaries, and graduations.

Ownership category

akta.pro rank

Product category

Personalized Gifts Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Jewelry Retailers (45831), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Jewelry Stores (5944), Greeting Cards (2771), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industries

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF), Luxury Gifting & Seasonal Collections (CRAKAFAK)

Keywords

• Personalized gift retail
• Custom engraving services
• Embroidered gifts
• Corporate gifting
• Keepsake gifts

Headquarters

HQ city

Hinsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct-to-consumer online sales of personalized gift products. Customers purchase customized items including jewelry, home decor, drinkware, accessories, and keepsakes at various price points ranging from under $20 to $50+.
2. Corporate/Group Gifting: B2B corporate gifting services through dedicated corporate portal, serving businesses for employee recognition, team events, and client gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Things Remembered is an e-commerce retailer of personalized and customized gifts, applying precision engraving and embroidery to a broad catalog of physical products including jewelry, home décor, drinkware, picture frames, snow globes, recognition awards, wedding accessories, greeting cards, and corporate gifts. Products are sold directly to consumers through thingsremembered.com and to businesses through a dedicated corporate gifting portal at personalizationmall.com/Corporate. The offering combines an extensive customizable product catalog with licensed premium-brand partnerships and a satisfaction guarantee.

Product overview

Things Remembered is a personalized gifts e-commerce platform offering custom engraved and embroidered products. The core offering centers on personalized gifts with engraving and embroidery services, organized across occasion-based categories (birthdays, weddings, anniversaries, graduations, retirements, religious events) and recipient-based categories (for her, for him, for baby & kids, for office/professional). The product portfolio includes jewelry, home décor, office/professional items, wedding items, greeting cards, drinkware and entertaining items, snow globes, picture frames, recognition/awards, religious gifts, and gift sets. The company also carries licensed brands including Carhartt, Vera Bradley, Kate Spade New York, Nambé, Fossil, Georg Jensen, Waterford, Vera Wang, NFL, NCAA, and MLB. The platform operates as part of the 1-800-Flowers.com family of brands and offers both direct consumer and corporate gifting solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Engraved and Embroidered Gifts Custom engraved and embroidered personalized gift items sold directly to consumers and businesses across occasions including birthdays, weddings, anniversaries, graduations, and retirements.
• Personalized Jewelry Personalized jewelry including necklaces, bracelets, lockets, watches, earrings, rings, charm jewelry, and jewelry boxes for her, him, and baby/kids.
• Personalized Home Décor Personalized home décor items including clocks, picture frames, blankets, vases, and gardening/outdoor décor.
• Personalized Baby and Kids Gifts Personalized gifts for babies and children including jewelry, accessories, snow globes, keepsakes, banks, room décor, picture frames, blankets, and stuffed animals.
• Personalized Office and Professional Gifts Corporate and professional personalized items including recognition awards, pens, desk accessories, office décor, and work/travel accessories.
• Personalized Wedding Gifts Personalized wedding gifts and accessories including frames, albums, vases, snow globes, jewelry, serving sets, and gifts for bridesmaids, groomsmen, and the wedding party.
• Customizable Greeting Cards Customizable greeting cards for occasions including weddings, anniversaries, birthdays, retirements, baby showers, and holidays.
• Personalized Drinkware and Entertaining Personalized barware, travel drinkware, cutting boards, cheese boards, serving pieces, and grilling tools for entertaining.
• Personalized Snow Globes Customizable snow globes sold as keepsake gifts for various occasions.
• Personalized Picture Frames and Photo Books Personalized frames and custom photo books for preserving memories.
• Personalized Recognition and Awards Personalized awards, recognition gifts, and appreciation items for corporate and professional settings.
• Personalized Religious Gifts Personalized religious gifts for occasions including baptisms, confirmations, and spiritual milestones.
• Personalized Gift Sets Curated personalized gift sets combining multiple items for special occasions.
• Corporate and Team Gifts Bulk and corporate gifting solutions for businesses, including team events and group orders, served via the personalizationmall.com/Corporate portal.
• Licensed Brand Personalized Gifts Portfolio of personalized gifts from licensed and partner brands including Carhartt, Vera Bradley, Kate Spade New York, Nambé, Fossil, Georg Jensen, Waterford, Vera Wang, NFL, NCAA, and MLB.

Quantifiable outcome

• Over 2 million personalized gift orders fulfilled since 1998
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Smartgift, Inc.coreTechnology or IntegrationSmartgift, Inc. provides the e-Gifting Service technology platform for processing electronic gift deliveries. Customer and gift recipient information is shared with Smartgift for administering the e-Gifting Service.
• 1-800-Flowers.com, Inc.flagshipOthersThings Remembered operates as a subsidiary and brand within the 1-800-Flowers.com family of brands, sharing technology infrastructure, customer data systems, privacy policies, and operational resources. The company joined the 1-800-Flowers.com family enabling cross-brand login access.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uncommon Goods: D2C retailer of unique and personalized gifts; comparable curation strategy, occasion-based catalog, and emphasis on customized/handmade-style products for gifting.
• Etsy: Largest marketplace for handmade and personalized goods; competes directly with Things Remembered for personalized jewelry, home decor, and gift occasions through millions of independent sellers.
• Shutterfly: Personalized photo products, gifts, and cards; directly comparable in customization-led gifting, occasion-based marketing, and direct-to-consumer e-commerce model.
• Personal Creations: Direct competitor in the personalized-gift category under 1-800-Flowers.com's broader gifting ecosystem; shares parent, audience overlap, and similar custom-product positioning.
• PersonalizationMall.com: Sister brand within the 1-800-Flowers.com family; operates the corporate-gifting portal that complements thingsremembered.com and shares product lines, customer accounts, and personalization infrastructure.
• Zazzle: Custom products marketplace enabling buyers to personalize gifts, apparel, and stationery; competes on similar occasion-based assortment and customization configurability.
• CafePress: Print-on-demand personalized gifts, apparel, and home goods; comparable in personalization configurator model and broad SKU coverage of customizable gift categories.

Broad incumbents

• Hallmark: Established incumbent in greeting cards and gifting with a massive retail footprint; overlaps with Things Remembered on personalized cards, keepsakes, and occasion-based gifts but operates at a much larger scale across cards as a core category.
• 1-800-Flowers.com: Parent brand and adjacent personalized-gifting retailer within the same family; competes and cooperates on floral + gift bundles and shares customer accounts, infrastructure, and corporate-gifting relationships.

Regional players

• Things Engraved: Canada-based personalized engraving and gift retailer with a near-identical brand name and product focus; comparable in engraved jewelry, drinkware, and home decor, but serves primarily Canadian and select regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thingsremembered
• Instagraminstagram.com/thingsremembered
• Pinterestpinterest.com/tremembered
• Xx.com/tremembered

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Things Remembered