What Turning Point Action does

Turning Point Action (TPAction) is a Phoenix-headquartered 501(c)(4) conservative advocacy organization founded in 2019 by Charlie Kirk, with a secondary office in Las Vegas and field operations spanning at least 24 US states. Its core function is mobilizing Republican and conservative voters through grassroots field operations, candidate endorsements, demographic coalition-building, and direct voter contact at scale — quantified in the 2024 cycle by 315,000+ ballots chased in Arizona alone, 400,000+ relationships built, and 352,486 unique voter contacts across its programs. The product surface centers on the TPAction Mobile App (a first-of-its-kind conservative ballot-chasing tool that combines door-knocking mobilization, early ballot detection, calling/texting, and a volunteer-generated "contact party rating" voter dataset), the Commit 100 volunteer commitment program, Super Chase in-person voter contact events, the Chase the Vote ballot identification and mobilization initiative, the Precinct Leader grassroots leadership pipeline, the TPAction Scorecard legislator tracking tool, and nine demographic coalitions (Faith, Gen Z, Latino, Black Americans, Farmers/Ranchers, and others). Endorsement activity spans federal (US Senate, House), gubernatorial, and state legislative races with marquee figures such as Ted Cruz, Marsha Blackburn, Andy Biggs, Kari Lake, Lauren Boebert, and Chip Roy.

Turning Point Action generates revenue through tax-non-deductible donations to its 501(c)(4) entity, accepted via online contributions, mail-in checks, and fundraising events including marquee rallies like AmericaFest and Build the Red Wall. As a 501(c)(4) social welfare organization, it does not sell products or services and does not publicly disclose revenue; documented advertising outlays include $4.2M in Indiana primary advertising and over $2M specifically in Indiana state Senate primaries, which are single-state, single-cycle line items implying a substantially larger national budget. Go-to-market is community-led and event-driven: grassroots activism via precinct-level organizing and voter registration, layered with large-scale rallies featuring conservative leaders (Donald Trump, Ron DeSantis), a national podcast (Swing State Update), and active social media operations across Facebook, Instagram, X/Twitter, and YouTube. Following Charlie Kirk's death in 2025, the organization has publicly committed to continuing operations with renewed momentum into the 2026 cycle, though post-Kirk governance structure is not detailed in available sources.

Name

Turning Point Action

Legal name

TURNING POINT ACTION, INC.

Website

https://tpaction.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Turning Point Action is a Phoenix-based 501(c)(4) conservative advocacy organization founded in 2019 by Charlie Kirk that mobilizes Republican voters through ballot-chasing field operations, candidate endorsements, demographic coalitions, and a proprietary mobile app across 24+ US states.

Ownership category

akta.pro rank

Product category

Political Advocacy and Voter Mobilization

NAICS

Political Organizations (813940), Social Advocacy Organizations (81331)

SIC

Services-Advertising (7310)

akta.pro primary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

akta.pro secondary industry

Political & Advocacy Advertising (MPADAEAK)

Keywords

• Conservative political advocacy
• Voter mobilization services
• Grassroots campaign organizing
• Ballot chasing operations
• Political endorsement programs

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations: Turning Point Action is a 501(c)(4) organization that generates revenue through donations. All donations are not tax deductible. The organization accepts a wide range of donation options including mail-in checks and online contributions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Turning Point Action is a 501(c)(4) nonprofit that mobilizes conservative voters through ballot-chasing field operations, a proprietary mobile application for door-knocking and voter contact, candidate endorsements across federal and state offices, demographic-based coalitions, and large-scale rallies. Its core deliverable is the infrastructure and volunteer network that identifies, contacts, and turns out Republican voters in U.S. battleground states.

Product overview

Turning Point Action (TPAction) is a 501(c)(4) conservative advocacy organization founded in 2019 by Charlie Kirk, operating as a platform for grassroots political activism. The organization functions as a unified platform with multiple interconnected modules centered on voter engagement and conservative candidate support. The core offerings include the TPAction Mobile App (which powers their ballot-chasing operations), the Chase the Vote program (their ballot identification and contact initiative), Commit 100 (volunteer ballot-chasing commitment program), Super Chase Events (in-person voter contact gatherings), the TPAction Scorecard (legislator tracking tool), various voter Coalitions targeting specific demographics, and Candidate Endorsements. The Precinct Leader Program recruits grassroots leaders at the local level, while Online Trainings provide educational resources. These products work together to form a comprehensive voter mobilization and conservative political engagement ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• TPAction Mobile Application A proprietary mobile application that enables activists to conduct door-knocking mobilization, early ballot detection, calling and texting voter outreach, and voter data management through contact party rating. It is the operational backbone for the organization's ballot-chasing field operations.
• TPAction Scorecard A voter-information tool that tracks legislators' voting records and provides voters with critical information surrounding candidates and elections, helping them elect conservative leaders.
• Chase the Vote Program Turning Point Action's ballot-chasing initiative that identifies Republican voters, builds key relationships, registers voters, inspires patriotic voters at rallies and trainings, and mobilizes voters to polling locations on Election Day.
• Commit 100 A first-of-its-kind volunteer ballot-chasing program where activists commit to chase 100 early ballots and 100 election-day ballots; participants can chase in their home states or travel to key battleground states.
• Candidate Endorsements Political candidate endorsements across federal, state, and state legislative levels supporting conservative candidates running for offices including U.S. Senate, congressional districts, governorships, and state legislative positions.
• Super Chase Events In-person voter contact events held in key target areas across battleground states including Arizona, Iowa, Michigan, North Carolina, Pennsylvania, and Wisconsin, providing food, organization, speakers, and application tools for direct voter contact.
• Precinct Leader Program A grassroots leadership recruitment initiative where precinct leaders register voters, gather petition signatures, knock doors, observe polls, organize election results, and vote for party leadership and platforms.
• Demographic Coalitions Grassroots coalitions including Classic Americans, Men's Coalition, Healthy Americans, Gen Z, Moms Coalition, Faith Coalition, Latino Coalition, Black Americans Coalition, and Farmers & Ranchers Coalition, each focused on mobilizing specific voter demographics.
• Online Trainings Training resources including videos, presentations, and materials covering Chase the Vote methodology, ballot curing, Legacy Field training, campaign strategies, and coalition building.
• Voter Registration Tools Resources and tools to help voters register to vote, get election reminders, and pledge to register, covering all 50 states with state-specific election information.

Quantifiable outcome

• 315,000+ ballots chased in Arizona alone in 2024
• +3 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turning Point USA: Founded by Charlie Kirk as a 501(c)(3) youth-focused conservative organization and the closest affiliate to Turning Point Action. Operates adjacent student and activist programming, shares branding and leadership legacy, and is the primary organizational sibling in the same movement ecosystem.
• Americans for Prosperity: Koch-backed 501(c)(4) advocacy organization running large-scale grassroots canvassing, door-knocking, and paid political activity in support of conservative policy priorities. Directly competes for activist capacity, donor dollars, and ballot-chasing influence in the same battleground states.
• Club for Growth: Conservative 501(c)(4) that endorses and spends heavily in primary elections to elect free-market aligned candidates. Directly comparable to TPAction on primary endorsements (e.g., Indiana state Senate), paid political advertising, and donor-driven political advocacy.
• Susan B. Anthony Pro-Life America: Single-issue 501(c)(4) advocacy organization running large-scale canvassing, voter contact, and paid political advertising on abortion-related ballot measures and candidate endorsements. Closely comparable operating model of field + paid media + endorsements targeting conservative voters.

Broad incumbents

• Heritage Foundation: Major conservative think tank and advocacy organization that produces policy research, scorecards, and runs allied political engagement campaigns. Comparable on the scorecard and policy-tracking functionality (TPAction Scorecard vs. Heritage tools) and on influencing conservative candidate positioning.
• National Rifle Association (NRA): Long-established 501(c)(4) advocacy organization with large-scale member fundraising, political endorsements, and paid advertising in support of conservative candidates. Comparable on the model of combining donations, endorsements, and political spending, though focused on Second Amendment issues.
• National Republican Senatorial Committee (NRSC): The Republican Party's official Senate campaign committee running coordinated field, advertising, and GOTV operations. Operates at significantly larger scale and overlaps with TPAction on U.S. Senate endorsements and battleground state voter mobilization.

Emerging players

• PragerU: Conservative media and education nonprofit producing short-form video content, podcasts, and online courses aimed at conservative persuasion. Overlaps with TPAction on content-driven voter persuasion and conservative donor engagement, though focused on education rather than field operations.
• Eagle Forum: Conservative advocacy organization focused on grassroots mobilization, voter education, and candidate endorsements from a social conservative perspective. Operates a similar model of small-dollar donations, candidate scorecards, and direct voter contact though at a smaller scale.
• Federalist Society: Conservative legal organization that influences judicial and political appointments through networking, endorsements, and policy work. Overlaps with TPAction on conservative candidate identification and influence in Republican politics, though focused on legal/judicial pipeline rather than field mobilization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/TPAction_
• YouTubeyoutube.com/@TurningPointAction
• Facebookfacebook.com/tpaction
• Instagraminstagram.com/tpaction
• LinkedInlinkedin.com/company/turning-point-action

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turning Point Action