Beauty Park
Beauty Park is a privately held, membership-based e-commerce community in the beauty and personal-care category, founded in 2017 in West Hollywood and led by founder and CEO Brian Park, combining low online pricing with member-facing content.
- Company typePrivate
- Founded2017
- HeadquartersWest Hollywood, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Beauty Park firmographics
Firmographics- Name
- Beauty Park
- Website
- https://beautypark.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 1–10 employees
- Short description
- Beauty Park is a privately held, membership-based e-commerce community in the beauty and personal-care category, founded in 2017 in West Hollywood and led by founder and CEO Brian Park, combining low online pricing with member-facing content.
- Ownership category
- akta.pro rank
Beauty Park industry classification
Industry- Product category
- Beauty E-commerce
- NAICS
- Health and Personal Care Retailers (4561)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
- akta.pro secondary industry
- Beauty & Personal Care Marketplaces (CRAFABAB)
Keywords
Where Beauty Park is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Markets served
Beauty Park business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Supply Chain, Operations, Personnel
Beauty Park product offering
Product offeringCore offering
Beauty Park operates as a technology-driven, membership-based e-commerce community that sells beauty products online at low prices while offering rewarding content to its members. The platform combines discounted beauty retail with a community-driven content and rewards experience targeted at individual beauty consumers.
Differentiator
Problem solved
Functional benefit
Companies that use Beauty Park
Customer profileIdeal customer profiles1 record
Beauty Park technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beauty Park competitors and assessment
Company assessmentDirect peers
- Cult Beauty: Online multi-brand beauty retailer with curated content and a community focus. Closely comparable as an e-commerce-first beauty destination with content-driven engagement.
- Ipsy: Membership-based beauty subscription and e-commerce community. Closely aligned with Beauty Park's stated model of combining low online prices with rewarding content for members.
- Glossier: Direct-to-consumer beauty brand with a strong community-driven e-commerce model. Comparable to Beauty Park's membership/community approach in the online beauty retail space.
- Birchbox: Subscription-driven beauty e-commerce community offering curated products and member rewards. Direct functional analog to Beauty Park's community-led beauty model.
- Deciem (The Ordinary): Direct-to-consumer beauty brand emphasizing transparent low pricing — directly comparable to Beauty Park's stated emphasis on 'low online prices' within the beauty category.
- Dermstore: Specialty online beauty and skincare retailer. Comparable as a category-specialist e-commerce operator targeting beauty consumers.
- Beautylish: Online beauty retailer with a strong community and content layer (reviews, tutorials). Comparable to Beauty Park's stated combination of e-commerce and rewarding content.
Broad incumbents
- Sephora: Dominant multi-brand beauty retailer with a large Beauty Insider membership program. Sets the competitive benchmark Beauty Park would face in online beauty retail.
- Ulta Beauty: Large-scale beauty retailer with a loyalty program and broad assortment. Represents the well-capitalized incumbent competition for any membership-based beauty e-commerce player.
- Amazon Beauty: Massive online retail platform with a significant beauty category. Represents the scale-driven competitive threat to any small beauty e-commerce community.
Market position
Customer concentration
Beauty Park social profiles
Digital presenceBeauty Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beauty Park leadership team
Management profileNumber of profiles
Profiles1 record
Beauty Park funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beauty Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beauty Park
What does Beauty Park do?
Beauty Park operates as a technology-driven, membership-based e-commerce community that sells beauty products online at low prices while offering rewarding content to its members. The platform combines discounted beauty retail with a community-driven content and rewards experience targeted at individual beauty consumers.
When was Beauty Park founded?
Beauty Park was founded in 2017. It employs 1 to 10 people.
Where is Beauty Park based?
Beauty Park is headquartered in West Hollywood, United States, in the North America region.
Who are Beauty Park's main competitors?
Direct peers on record are Cult Beauty, Ipsy, Glossier, Birchbox, Deciem (The Ordinary), Dermstore and Beautylish. Broad incumbents are Sephora, Ulta Beauty and Amazon Beauty.
Does Beauty Park have an API?
No public API is recorded for Beauty Park.
What industry is Beauty Park in?
Beauty Park's product category is Beauty E-commerce. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers, with a secondary code of CRAFABAB, Beauty & Personal Care Marketplaces. Its NAICS code is 4561 and its SIC code is 5940.