Era
Era Funds is a multi-strategy investment management firm founded by Jasper Lau, anchored by leading family enterprises and institutions. The firm mobilizes strategic capital and industry intelligence from its family partners to invest in technology, consumer, and fintech companies globally.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Era does
Era Funds is a multi-strategy investment management firm founded by Jasper Lau in 2022 and headquartered in New York City, with additional offices in Palo Alto and Taipei. The firm is anchored by leading family enterprises and institutions and mobilizes their strategic capital and industry intelligence to build and back world-class technology companies. Its stated ambition is to deliver superior long-term returns for investors while unlocking breakthrough technology with lasting value.
The firm operates with a lean team of 1-10 employees and maintains a diversified, cross-border investment posture. Disclosed 2026 portfolio activity spans a $187 million growth-stage round in fintech infrastructure company Nitra, alongside NEA and Pantera Capital; an investment in body care brand Iota alongside Sidekick Partners, Touch Capital, Palette Ventures, and Blueprint Capital to support retail expansion into Ulta Beauty and Nordstrom; and participation in Korean-inspired fragrance brand Elorea's $5 million funding round led by Willow Growth Partners. Era does not publicly disclose its AUM, fee structure, or pricing.
The firm's business model is conventional for a family-backed emerging manager: it raises capital from strategic family and institutional LPs, deploys that capital across venture and growth-stage technology and consumer investments, and generates revenue primarily through management fees and carried interest. No pricing, fund size, or revenue figures are publicly available, and the firm does not list named customers beyond its disclosed portfolio companies. The current data set is thin on revenue mechanics and on the identity and scale of the firm's LP base.
Era firmographics
Firmographics- Name
- Era
- Legal name
- Era Funds
- Website
- https://erafunds.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Era Funds is a multi-strategy investment management firm founded by Jasper Lau, anchored by leading family enterprises and institutions. The firm mobilizes strategic capital and industry intelligence from its family partners to invest in technology, consumer, and fintech companies globally.
- Ownership category
- akta.pro rank
Era industry classification
Industry- Product category
- Investment Management
- NAICS
- Other Investment Pools and Funds (5259), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Multi-Strategy — Single-Manager, Multi-PM (FSAHAFAB)
Keywords
Where Era is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Era business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Era product offering
Product offeringCore offering
Era Funds is a multi-strategy investment management firm that mobilizes strategic capital and industry intelligence from its family partners to build and back world-class technology companies. The firm manages investment portfolios across multiple strategies through its New York City headquarters and offices in Palo Alto and Taipei, with a dedicated venture capital arm (Era VC) that deploys capital into early- and growth-stage companies.
Product overview
Era is building a platform offering an intelligence layer that enables manufacturers, designers, and creators to build AI-powered intelligent devices. The platform allows creators to build devices with custom behavior without deep technical expertise. The first Era-powered product was expected to launch in May 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-strategy investment management services
Companies that use Era
Customer profileSegments1 record
Ideal customer profiles2 records
Era technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Era partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Era competitors and assessment
Company assessmentDirect peers
- WndrCo: Multi-strategy investment and operating firm backed by the Jacobs family (Qualcomm). Highly comparable to Era Funds as a family-anchored, multi-strategy vehicle investing in technology with operating support.
- Coatue Management: Technology-focused, multi-strategy investment manager combining public and private investing. Comparable to Era Funds in technology orientation and multi-strategy mandate, though at much greater scale.
- Tiger Global Management: Multi-strategy investment firm with public and private technology investing. Comparable to Era Funds in multi-strategy technology focus and global mandate.
- Cendana Capital: Multi-strategy investment firm backing emerging VC managers and direct technology investments. Comparable to Era Funds in multi-strategy mandate and technology orientation.
Broad incumbents
- General Catalyst: Multi-stage venture and growth investment firm with global technology mandate. Comparable to Era Funds in technology focus and stage flexibility, though significantly larger and longer-tenured.
- Andreessen Horowitz: Multi-strategy technology investment firm spanning venture, growth, and crypto. Comparable to Era Funds in multi-strategy approach to technology investing across stages and categories.
- Sequoia Capital: Premier multi-stage technology investor with global presence. Comparable to Era Funds in technology focus, multi-stage investing, and cross-border footprint.
- Insight Partners: Multi-stage technology investor with global presence and scale-buyout capability. Comparable to Era Funds in technology focus and stage flexibility.
- Lightspeed Venture Partners: Multi-stage global technology investor. Comparable to Era Funds in technology orientation, multi-stage mandate, and international footprint.
- Founders Fund: Technology-focused venture investment firm with concentrated portfolio approach. Comparable to Era Funds in technology focus, though narrower in stage and strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Era financial estimates
Financial estimateRevenue estimate
Valuation estimate
Era leadership team
Management profileNumber of profiles
Profiles1 record
Era funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Era M&A and investment
M&A and investmentM&A
Investments17 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Era
What does Era do?
Era Funds is a multi-strategy investment management firm that mobilizes strategic capital and industry intelligence from its family partners to build and back world-class technology companies. The firm manages investment portfolios across multiple strategies through its New York City headquarters and offices in Palo Alto and Taipei, with a dedicated venture capital arm (Era VC) that deploys capital into early- and growth-stage companies.
Is Era a public or private company?
Era is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Era founded?
Era was founded in 2022. It employs 1 to 10 people.
Where is Era based?
Era is headquartered in New York, United States, in the North America region.
Who are Era's main competitors?
Direct peers on record are WndrCo, Coatue Management, Tiger Global Management and Cendana Capital. Broad incumbents are General Catalyst, Andreessen Horowitz, Sequoia Capital, Insight Partners, Lightspeed Venture Partners and Founders Fund.
Does Era have an API?
No public API is recorded for Era.
What industry is Era in?
Era's product category is Investment Management. Its primary akta.pro industry code is FSAHAFAB, Multi-Strategy — Single-Manager, Multi-PM. Its NAICS code is 5259 and its SIC code is 6282.