Rodeo FX
- Company typePrivate
- Founded2010
- HeadquartersMontréal, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Rodeo FX firmographics
Firmographics- Name
- Rodeo FX
- Legal name
- Rodeo FX
- Website
- https://rodeofx.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Rodeo FX industry classification
Industry- Product category
- Visual Effects Services
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)
- akta.pro secondary industries
- VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), VFX Review, QC & Delivery (Client Review, Conform, Final Outputs) (MPAHABAL)
Keywords
Where Rodeo FX is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Rodeo FX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Film & Episodic VFX Services: Project-based visual effects services for feature films and television series. Revenue is generated through custom production contracts with entertainment studios such as Netflix, Warner Bros., and Legendary Pictures for projects like Dune, Stranger Things, Avatar: The Last Airbender, and Masters of the Universe.
- Advertising VFX Services: Visual effects and animation services for commercial advertising campaigns for brands such as Nike, Toyota, Minute Maid, and Carolina Herrera. Project-based engagements with global brands and advertising agencies.
- Experiences (Gaming & Experiential): VFX and immersive content creation for gaming experiences and branded experiential installations. Projects include The Callisto Protocol gaming franchise and Netflix Stranger Things experiential activations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Rodeo FX product offering
Product offeringCore offering
Rodeo FX provides project-based visual effects services across three divisions: Film & Episodic (VFX for feature films and TV series), Advertising (VFX and animation for commercial campaigns), and Experiences (immersive content, themed installations, and virtual production). Services span creature animation, environment creation, complex digital compositing, real-time rendering, and AI-assisted post-production, delivered to entertainment studios, streaming platforms, global brands, and gaming companies.
Product overview
Rodeo FX is a visual effects creative company offering three core service divisions: Film & Episodic (VFX for movies and TV series), Advertising (VFX for commercials), and Experiences (immersive content and interactive installations). The company operates globally with studios in Montreal, Toronto, Paris, Los Angeles, Quebec City, and Bangalore, and has expanded through acquisitions including Mikros Animation. The portfolio is complemented by affiliate companies Alchemy 24 and Rodeo Production.
Differentiator
Problem solved
Functional benefit
Brands
- Film & Episodic: Visual effects services for film and television productions
- Advertising
- Experiences
Products and services
- Film & Episodic VFX Project-based visual effects services for feature films and television series, including creature animation, environment creation, and complex digital compositing for major entertainment studios and streaming platforms.
- Advertising VFX Visual effects and animation services for commercial advertising campaigns, helping global brands and advertising agencies produce visually compelling campaigns with brand-consistent creative execution.
- Experiences (Immersive Content) Creation of immersive and experiential content, including interactive experiences, themed attractions, branded activations, and virtual production content for gaming and entertainment clients.
Quantifiable outcome
- Global expansion with new Bangalore studio opening in April 2026
- +1 more outcomes
Companies that use Rodeo FX
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Rodeo FX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rodeo FX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mikros AnimationcoreRodeo FX acquired Mikros Animation, a unit previously owned by Technicolor, following Technicolor's shutdown. The deal included Mikros Animation's brand, operations in Paris and Canada, and equipment. Mikros Animation continues its activities independently within Rodeo FX as part of the company's global expansion and animation capabilities enhancement.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Rodeo FX competitors and assessment
Company assessmentDirect peers
- Framestore: UK-based VFX and immersive content studio working across film, episodic, advertising, and themed experiences. Directly comparable to Rodeo FX across all three of Rodeo FX's divisions, with a similar global studio footprint and similar tier-1 studio client base.
- Weta FX: New Zealand-based VFX house known for Avatar, Lord of the Rings, and Planet of the Apes. Comparable premium-tier VFX competitor pursuing the same prestige film and streaming clients (Netflix, Legendary-adjacent) as Rodeo FX.
- Luma Pictures: Independent VFX studio with offices in LA, Vancouver, and Melbourne serving film and episodic clients. Comparable independent positioning to Rodeo FX, competing for Marvel, Netflix, and similar tier-1 episodic work.
- Moving Picture Company (MPC): Global VFX house owned by Technicolor (now emerging from restructuring), historically a major competitor on creature, character, and environment work for Hollywood tentpoles. Direct peer offering overlapping film and episodic VFX services to the same studio clients.
- DNEG: Publicly listed VFX and post-production company serving feature film, episodic, and streaming clients globally. Competes head-to-head with Rodeo FX on tentpole film VFX and operates multi-region production hubs similar to Rodeo FX's six-studio model.
- Sony Pictures Imageworks: Vertically integrated VFX and animation studio supporting Sony Pictures tentpoles and third-party work. Comparable scale and service mix (film + animation) to Rodeo FX post-Mikros, with studio-client advantage offsetting independent Rodeo FX's agility.
- Method Studios: VFX and post-production house with feature, episodic, and advertising capabilities under the Encore parent. Directly comparable to Rodeo FX's three-division model (Film, Advertising, and emerging experiences), competing for streaming-driven VFX bids.
- Digital Domain: Hollywood-based VFX and virtual production studio with feature and episodic capabilities. Competes with Rodeo FX for mid-to-large budget streaming and theatrical VFX work, with comparable virtual production tech stack.
- Industrial Light & Magic (ILM): Lucasfilm-owned VFX and animation studio delivering creature, environment, and CG work for blockbuster film and episodic. Like Rodeo FX, ILM competes for tentpole feature VFX bids and operates globally, but with the advantage of Disney ownership securing in-house tentpole work.
Emerging players
- Mikros Animation: Animation studio now operating as a wholly owned subsidiary of Rodeo FX following the 2025 acquisition from Technicolor. Listed as a peer to reflect its previously independent competitive position in animated feature production, which it still operates within the Rodeo FX group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rodeo FX social profiles
Digital presenceRodeo FX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodeo FX leadership team
Management profileNumber of profiles
Profiles6 records
Rodeo FX subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rodeo FX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodeo FX M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodeo FX
What does Rodeo FX do?
Rodeo FX provides project-based visual effects services across three divisions: Film & Episodic (VFX for feature films and TV series), Advertising (VFX and animation for commercial campaigns), and Experiences (immersive content, themed installations, and virtual production). Services span creature animation, environment creation, complex digital compositing, real-time rendering, and AI-assisted post-production, delivered to entertainment studios, streaming platforms, global brands, and gaming companies.
Is Rodeo FX a public or private company?
Rodeo FX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rodeo FX founded?
Rodeo FX was founded in 2010. It employs 501 to 1,000 people.
Where is Rodeo FX based?
Rodeo FX is headquartered in Montréal, Canada, in the North America region.
How does Rodeo FX make money?
Three revenue lines are on record. Film & Episodic VFX Services are the primary driver. The others are advertising VFX Services and experiences (Gaming & Experiential).
Who are Rodeo FX's main competitors?
Direct peers on record are Framestore, Weta FX, Luma Pictures, Moving Picture Company (MPC), DNEG, Sony Pictures Imageworks, Method Studios, Digital Domain and Industrial Light & Magic (ILM). Mikros Animation is listed as an emerging player.
Does Rodeo FX have an API?
No public API is recorded for Rodeo FX.
What industry is Rodeo FX in?
Rodeo FX's product category is Visual Effects Services. Its primary akta.pro industry code is MPADAHAA, VFX Production & Supervision (2D/3D, Compositing, FX, CG), with a secondary code of MPAHABAB, VFX Production & Shot Work (CG Integration, Matte Painting, FX). Its NAICS code is 71 and its SIC code is 7829.