PBI Gordonrporation

What PBI Gordonrporation does

PBI-Gordon Corporation is a 100% employee-owned, privately held specialty chemicals and animal health company headquartered in Shawnee, Kansas, founded in 1947 and operating through a holding company (PBI-Gordon Companies, Inc.) established in 2020. The company operates four core subsidiaries: PBI-Gordon Corporation, which manufactures and sells professional turf and ornamental products (herbicides, insecticides, fungicides, growth regulators including the Trimec line acquired as a patent in 1968) under the Gordon's consumer brand and the PBIGordonTurf professional line; Pet-Ag, Inc., which produces companion animal milk replacers (KMR and Esbilac, the world's best-selling neonatal milk replacers), nutritional supplements, and grooming products; Pegasus Laboratories, Inc., which develops and manufactures veterinary pharmaceuticals under the PRN Pharmacal brand and provides contract manufacturing services; and TriviumVet (acquired May 2025, the largest transaction in company history), an Ireland-based R&D organization advancing novel therapeutics including the FDA-conditionally approved Felycin-CA1 for feline hypertrophic cardiomyopathy.

The company generates revenue across five streams: professional turf and ornamental products, consumer lawn/garden/farm products, animal health pharmaceuticals sold through veterinarians, pet nutritional supplements and grooming products, and contract manufacturing services. Distribution is multi-channel and primarily U.S.-domestic, including farm and ranch retail (Tractor Supply Company, where Gordon's is the longest-standing brand), professional turf distributors, big-box retailers, specialty animal health retailers, and direct veterinary distribution. As of September 2025, the company employs 630+ employee-owners across its subsidiaries, up from 400+ historically, and is executing a multi-year strategic growth plan targeting nearly 60% sales growth and nearly 150% R&D investment growth. The pending CEO transition from Steve Clifford to Dr. Jackie Applegate (effective November 1, 2025) is bringing a Bayer Crop Science alumnus into the top role.

The company's competitive position is anchored by century-old brand recognition (Gordon's since 1924), 56 years of Trimec market leadership, EPA-registered pesticide formulations, FDA-approved veterinary drugs, vertically integrated manufacturing at its 172,000 sq ft Pensacola facility, and a 100% ESOP ownership structure that aligns employee incentives with long-term performance. The company has been recognized as a Shawnee Chamber of Commerce 2024 Major Employer and received multiple TOCA marketing awards for the Barrier Year-Long Vegetation Control launch campaign.

Name

PBI Gordonrporation

Legal name

PBI-GORDON CORPORATION

Website

https://pbigordon.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

PBI-Gordon Corporation is a 100% employee-owned specialty chemicals and animal health holding company that manufactures professional turf products, consumer lawn and garden brands, veterinary pharmaceuticals, and pet nutritional supplements for distribution across farm/ranch retail, veterinary, and professional turf channels.

Ownership category

akta.pro rank

Product category

Specialty Chemicals & Animal Health Manufacturing

NAICS

Pharmaceutical Preparation Manufacturing (325412), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Pharmaceutical Preparations (2834), Agricultural Chemicals (2870)

akta.pro primary industry

Veterinary Pharmaceutical Wholesalers & Distributors (HLAMAIAA)

akta.pro secondary industry

Life-Stage & Breed/Size-Specific Formulas (CRADAFAG)

Keywords

• Turf management chemicals
• Specialty crop protection
• Pet nutrition products
• Veterinary pharmaceuticals
• Companion animal health

Headquarters

HQ city

Shawnee Mission

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Turf & Ornamental Products: Manufacture and sale of herbicides, insecticides, fungicides, and growth regulators to professional turf managers including golf courses, athletic fields, and lawn care operators.
2. Consumer Lawn & Garden Products: Sale of Gordon's brand products for consumer lawn, garden, and farm/ranch maintenance through retail farm and ranch locations.
3. Animal Health Pharmaceuticals: Veterinary pharmaceutical products sold through veterinarians and under PRN Pharmacal brand for chronic pet health conditions.
4. Pet Nutritional Supplements & Grooming: Pet-Ag brand milk replacers, nutritional supplements, and grooming products sold through pet retailers and veterinary channels.
5. Contract Manufacturing: Pegasus Laboratories provides contract development and manufacturing services for human and animal health products.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

PBI-Gordon Corporation manufactures and sells specialty chemicals for professional turf, ornamental, and pest management — including herbicides, insecticides, fungicides, and plant growth regulators — marketed under brands such as Gordon's, Trimec, Segway, Zylam, and Barrier. Through its subsidiaries Pet-Ag, Pegasus Laboratories, and TriviumVet, the company also develops, manufactures, and distributes pet milk replacers, nutritional supplements, hygiene products, and veterinary pharmaceuticals (KMR, Esbilac, Lambert Kay, Bene-Bac Plus, Fresh 'n Clean, Zoo Dyne). It additionally provides contract and toll manufacturing services across its production facilities.

Product overview

PBI-Gordon Companies is a diversified chemical and animal health products company organized as a holding company with four subsidiaries. The portfolio includes: (1) PBI-Gordon Corporation with its PBIGordonTurf.com professional line of herbicides, insecticides, fungicides, and growth regulators (40+ products) plus GordonsUSA.com consumer lawn/garden/farm products (Gordon's® brand since 1924); (2) Pet-Ag, Inc. with neonatal milk replacers KMR®/Esbilac®, nutritional supplements (Zoo Dyne®, Bene-Bac Plus®), and grooming products (Fresh 'n Clean®); (3) Pegasus Laboratories with PRN® Pharmacal veterinary pharmaceuticals distributed through veterinarians, plus contract manufacturing; (4) TriviumVet focused on innovative veterinary therapeutics including FDA-conditionally approved Felycin®-CA1 for feline hypertrophic cardiomyopathy. The company is 100% employee-owned, founded in 1947, headquartered in Shawnee, Kansas.

Differentiator

Problem solved

Functional benefit

Brands

• Gordon's: Consumer lawn, garden, and farm products available at farm and ranch retail locations
• Trimec
• Lambert Kay
• KMR
• Esbilac

Products and services

• Gordon's branded turf and ornamental product line

Quantifiable outcome

• Nearly 60% sales increase in multi-year strategic growth plan
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• FloridaWest Economic Development AlliancecoreStrategic or Co-development Partner · 17 September 2025Local economic development partner for Escambia County that helped advance the Pegasus Laboratories Pensacola facility expansion project, working alongside Triumph Gulf Coast funding.
• TriviumVetcoreStrategic or Co-development Partner · 5 May 2025Acquired TriviumVet as a subsidiary, bringing Felycin-CA1 and innovative pet health therapeutic pipeline. TriviumVet continues as independent integrated team in Waterford, Ireland. Largest transaction in company history.
• Tractor Supply CompanycoreChannel Partner/ Reseller/ DistributorGordon's brand has been sold through Tractor Supply Company for decades, representing the longest-standing brand offered by the largest rural lifestyle retailer in the country.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Elanco Animal Health: Second-largest pure-play animal health company. Closest peer for the Pegasus/PRN Pharmacal franchise and the TriviumVet therapeutic pipeline, with comparable companion-animal focus and FDA-regulated product mix.
• Virbac: Independent global veterinary pharmaceutical company with a companion-animal-heavy portfolio and specialty-product orientation. Closely comparable to PBI-Gordon's vet-pharma strategy of addressing niche therapeutic and nutrition needs through veterinarians.
• Central Garden & Pet: Diversified branded consumer products company with significant lawn/garden and pet categories. Directly comparable to PBI-Gordon's Gordon's consumer lawn/garden business and Pet-Ag pet-specialty product lines through farm/ranch and pet retail channels.
• Zoetis: Largest pure-play global animal health company. Directly comparable to PBI-Gordon on the veterinary pharmaceutical side (PRN Pharmacal, Pegasus Laboratories, Felycin-CA1), with overlapping therapeutic categories and a similar direct-to-veterinarian go-to-market motion.
• Vetoquinol: Specialty veterinary pharmaceutical company focused on companion animals and livestock. Highly comparable to PBI-Gordon's mid-sized, specialty-positioned vet-pharma model and PRN Pharmacal-style branded portfolio.
• FMC Corporation: Global agricultural sciences company specializing in crop protection chemicals, including herbicides and insecticides. Most direct industrial analog to PBI-Gordon Corporation's professional turf and ornamental herbicide/insecticide/fungicide portfolio.

Emerging players

• Phibro Animal Health: Diversified animal health and nutrition company serving livestock and companion animals. Comparable to PBI-Gordon's combination of veterinary pharmaceuticals and Pet-Ag nutritional supplement/milk replacer categories, with similar mid-sized, branded-portfolio profile.

Broad incumbents

• Spectrum Brands: Diversified branded consumer products company with a pet-care segment. Comparable to PBI-Gordon's Pet-Ag and Lambert Kay pet grooming/supplement categories sold through big-box and specialty pet retail.
• Bayer Animal Health: Animal health division of Bayer, a global life-sciences incumbent. Comparable to PBI-Gordon's veterinary pharma business and the type of large, multi-modality competitor that several PBI-Gordon executives (Applegate, Demerath, Cleveland, Lee) previously worked for.
• Corteva: Large diversified agricultural input company with crop protection and seed businesses. Comparable to PBI-Gordon on the professional turf/agronomy chemistry side, though much larger and broader in crop inputs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pbigordon

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PBI Gordonrporation