Reitmans (Canada) Limited

What Reitmans (Canada) Limited does

Reitmans (Canada) Limited is a Montreal-headquartered, publicly traded Canadian specialty apparel retailer (TSX: RTMAF) founded in 1926 and approaching its 100th anniversary. The company operates a three-banner portfolio serving distinct Canadian consumer segments: Reitmans (women's specialty apparel), PENN. Penningtons (plus-size women's apparel), and RW&CO (men's and women's fashion apparel including suits, workwear, and versatile essentials). RW&CO is a Montreal-founded sub-brand launched in 1999, while the parent company itself traces its origins to 1926.

The company runs 390 physical retail stores across Canada under these three banners, complemented by owned e-commerce sites (rw-co.com, reitmans.com, penningtons.com), in-store pickup, and dedicated mobile apps on iOS and Android. Marketing is conducted through official social media accounts on Instagram, TikTok, Facebook, YouTube, and Pinterest, alongside influencer collaborations under hashtags such as #RWCO and #Rwcommunity. Pricing follows a unit-pricing model with promotional mechanics including up to 60% off select merchandise plus an additional 20% clearance discount, $100 off men's suits, select pants at $69.90, and free standard shipping on orders over $100.

The business model is straightforward specialty retail: purchasing apparel and accessories, merchandising under three differentiated banners, and selling through owned stores and digital channels to Canadian consumers. The company maintains no significant long-term debt and is executing a five-year strategic plan that includes new flagship openings (e.g., the 7,800 sq ft RW&CO flagship at Promenades Saint-Bruno in November 2025) and a new RW&CO visual identity. In Q3 fiscal 2026, net revenues reached $194.9M (+3.8% YoY) with comparable sales growth of 2.1% and Adjusted EBITDA of $5.6M (+47.4% YoY). Leadership is currently led by President and CEO Andrea Limbardi, with Samuel Minzberg as Chairman following Stephen Reitman's retirement in March 2026 after 50+ years with the company.

Name

Reitmans (Canada) Limited

Legal name

Reitmans (Canada) Limited

Website

https://rw-co.com

Company type

Public

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Reitmans (Canada) Limited is a Montreal-based, publicly traded Canadian specialty apparel retailer operating 390 stores and e-commerce sites under three banners (Reitmans, PENN. Penningtons, RW&CO) serving Canadian consumers across women's, plus-size, and fashion-forward men's and women's segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Reitmans (Canada) Limited is a Canadian specialty apparel retailer that operates 390 physical retail stores across Canada under three distinct banners—Reitmans (women's specialty apparel), PENN. Penningtons (plus-size women's apparel), and RW&CO (men's and women's fashion apparel including suits, workwear, and versatile essentials). The company sells its own branded apparel and accessories in-store and through owned e-commerce websites, with free shipping on orders over $100 and free returns.

Product overview

Reitmans (Canada) Limited is a Canadian specialty apparel retailer operating a multi-brand portfolio consisting of three distinct banners: Reitmans (women's apparel), PENN. (Penningtons, plus-size women's apparel), and RW&CO (fashion apparel for men and women). The company operates 390 stores across Canada under these three banners and continues executing its five-year strategic plan, opening new stores across all brands while maintaining no significant long-term debt. Net revenues for Q3 fiscal 2026 were $194.9 million, driven by comparable sales growth of 2.1%.

Differentiator

Problem solved

Functional benefit

Brands

• RW&CO: Men's and women's fashion apparel brand including suits, workwear, and versatile essentials for office, occasion and everyday wear. Founded in Montreal in 1999.
• Penningtons
• Reitmans

Products and services

• RW&CO Fashion Apparel Brand Men's and women's fashion apparel brand offering contemporary clothing including suits, workwear, versatile essentials, and beauty products for office, occasion, and everyday wear. Operates 84 stores across Canada, including a flagship at Promenades Saint-Bruno, and sells online at rw-co.com.
• Reitmans Women's Specialty Apparel Brand One of Canada's leading specialty women's apparel retailers, part of the Reitmans (Canada) Limited multi-brand portfolio operating 390 stores across three banners. Sells women's apparel across the company's retail and e-commerce channels.
• PENN. Penningtons Plus-Size Women's Apparel Brand Plus-size women's apparel brand under Reitmans (Canada) Limited, operating as part of the company's three-banner retail portfolio alongside Reitmans and RW&CO, with retail stores and an e-commerce site at penningtons.com.

Quantifiable outcome

• Q3 fiscal 2026 net revenues $194.9 million, up 3.8%
• +3 more outcomes

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nordstrom: Multi-banner department-store apparel retailer with Canadian presence (Nordstrom, Nordstrom Rack). Overlaps with Reitmans in mainstream apparel categories and operates a similar full-price plus off-price strategy.
• Carter's Inc. Multi-banner specialty apparel retailer (Carter's, OshKosh, Skip Hop) focused on family and women's apparel. Comparable multi-banner specialty retail structure and channel mix, though serving different end-customer segments.
• Inditex (Zara): Global fast-fashion incumbent operating multiple brands (Zara, Bershka, Pull&Bear). Comparable in scale and category overlap with Reitmans' multi-banner structure, though international and considerably larger.
• Lululemon Athletica: Vancouver-based global apparel retailer with strong Canadian roots. Operates a multi-banner strategy (lululemon, Beyond Yoga) and a comparable physical-plus-digital retail model, though focused on athletic versus Reitmans' mainstream apparel categories.
• Gap Inc. Multi-brand apparel retailer (Gap, Old Navy, Banana Republic, Athleta). Operates a comparable portfolio strategy of differentiated banners serving distinct customer segments — directly analogous to Reitmans' three-banner model.

Direct peers

• H&M: Global fast-fashion retailer with significant Canadian store presence. Competes directly with RW&CO and Reitmans in mid-market women's and men's apparel categories through both physical stores and e-commerce.
• Aritzia: Canadian specialty apparel retailer operating multi-banner contemporary fashion for women (and expanding into men's). Closest geographic and segment peer to Reitmans, with overlapping product categories and a similar mall-based + e-commerce distribution model.
• UNIQLO: Global apparel retailer with established Canadian footprint. Overlaps with Reitmans/RW&CO in basics, casualwear, and unisex apparel, with a value-to-mid positioning and similar mall-based retail format.
• American Eagle Outfitters: Multi-brand specialty apparel retailer (American Eagle, Aerie) operating physical and digital channels in similar mid-market segments. Comparable omnichannel structure and demographic targeting to Reitmans/RW&CO.
• Joe Fresh (Loblaw Companies): Canadian mid-market apparel brand carried within Loblaw grocery and standalone locations. Comparable mid-market positioning and Canadian-only footprint targeting everyday value apparel, similar to Reitmans' core banner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rw_co
• YouTubeyoutube.com/user/RWCOTV
• Facebookfacebook.com/RWandCO
• LinkedInlinkedin.com/company/reitmans
• Instagraminstagram.com/rw_co
• TikToktiktok.com/@rw_co
• Pinterestca.pinterest.com/rwco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reitmans (Canada) Limited