Big Brothers Big Sisters of East Central Wisconsin

What Big Brothers Big Sisters of East Central Wisconsin does

Big Brothers Big Sisters of East Central Wisconsin (BBBSECW) is an independent 501(c)(3) nonprofit organization headquartered in Neenah, Wisconsin, affiliated with the national Big Brothers Big Sisters of America network. Founded locally with national roots dating to 1904, the agency operates across four counties in East Central Wisconsin (Outagamie, Winnebago, Calumet, and Waupaca) and delivered its 2025 mission through three core programs: Community-Based Mentoring (one-to-one outings 2-4 times per month), Site-Based Mentoring (at workplaces or schools, approximately twice monthly), and Bigs in School (weekly school-based mentoring during lunch and recess with a minimum two-year commitment). In its 2025 impact cycle, the agency served 497 youth, facilitated 153 new matches, logged 8,172 volunteer mentoring hours, and conducted 3,879 match support calls, with reported outcomes including 83% academic improvement and 91% substance avoidance among Littles.

The organization runs a 13-person staff led by CEO Jaime Kriewaldt, with functional leadership spanning development, programs, volunteer recruitment, donor engagement, and youth enrollment. It is governed by a board of directors composed largely of executives from major regional employers including Kimberly-Clark, SECURA Insurance, Oshkosh Corporation, U.S. Venture, Amcor, Festival Foods, American National Bank, and Fox Communities Credit Union, giving the agency deep corporate-partner integration in the Fox Cities corridor. No proprietary technology platform is operated; standard nonprofit infrastructure is used including a Wix-hosted website, Qgiv for online donations, and TFA Forms for applications.

Revenue is generated entirely through philanthropic channels with no products or services sold. Streams include individual donations (one-time and recurring monthly giving via the Game Changer program starting at $5/month), two signature annual fundraisers (Bowl for Kids' Sake and Dream Big Gala), a Mission Partner corporate sponsorship program, community foundation grants (including a documented $20,000 Community Foundation grant in September 2024), and a Legacy Circle planned giving program covering bequests, charitable gift annuities, IRA rollovers, donor-advised fund gifts, and appreciated securities. Distribution is direct via in-person match support and self-serve online applications, with no third-party resellers.

Name

Big Brothers Big Sisters of East Central Wisconsin

Legal name

Big Brothers Big Sisters of East Central Wisconsin

Website

https://bbbsecw.org

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Brothers Big Sisters of East Central Wisconsin is an independent 501(c)(3) nonprofit in Neenah, Wisconsin that delivers one-to-one youth mentoring across Outagamie, Winnebago, Calumet, and Waupaca Counties through Community-Based, Site-Based, and Bigs in School programs, funded by donations, corporate sponsorships, events, and planned giving.

Ownership category

akta.pro rank

Product category

Youth Mentoring Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

K–12 Support & School Improvement Nonprofits (BPAGADAB), Student Mentoring & Peer Support Programs (EDAJALAL), Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO)

Keywords

• Youth mentoring services
• Volunteer mentoring programs
• Nonprofit youth services
• One-on-one mentoring
• Community youth development

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual donors through online giving platform and mail. Monthly giving program called 'Game Changer' starting at $5/month.
2. Annual Fundraising Events: Bowl for Kids' Sake bowling events and Dream Big Gala generate revenue through participant fundraising, sponsorships, raffles, and auction items.
3. Corporate Sponsorships & Grants: Mission Partner program, event sponsorships, workplace giving, matching gifts, and corporate grants from businesses in the Fox Cities, Waupaca, Chilton and Oshkosh areas.
4. Planned Giving & Legacy Gifts: Bequests, beneficiary designations, charitable gift annuities, endowed gifts, and IRA charitable rollovers for donors aged 70.5+.
5. Donor-Advised Fund & Stock Gifts: Accepts donations through donor-advised funds, appreciated stocks, bonds, and mutual funds with tax advantage benefits.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Big Brothers Big Sisters of East Central Wisconsin is a 501(c)(3) nonprofit organization that provides youth mentoring services by matching adult volunteer mentors ('Bigs') with youth ('Littles') aged 6-18 across Outagamie, Winnebago, Calumet, and Waupaca Counties in Wisconsin. Its core offerings include Community-Based Mentoring (one-on-one matches meeting in the community), Site-Based Mentoring (mentoring at partner locations), and Bigs in School (school-day mentoring). The organization focuses on long-term, consistent mentoring relationships to foster positive youth development, academic success, and avoidance of risky behaviors.

Product overview

Big Brothers Big Sisters of East Central Wisconsin is a nonprofit mentoring organization offering youth mentoring programs and support services. The organization operates three core program types: Community-Based Mentoring (one-to-one mentoring through outings and activities), Site-Based Mentoring (at workplaces or schools), and Bigs in School (mentoring at school locations). Additional services include enrollment support, volunteer matching, match support, donor engagement, and alumni networking. The organization also facilitates scholarship assistance and disaster relief resources for families served.

Differentiator

Problem solved

Functional benefit

Brands

• BBBSECW: Shortened abbreviation used for the organization's social media and communications.
• Game Changer
• Legacy Circle

Products and services

• Community-Based Mentoring A traditional one-on-one mentoring program that matches a screened, trained adult volunteer ('Big') with a youth ('Little') aged 6-18. Pairs meet in the community several times per month over a long-term commitment (typically 12+ months) to build a consistent, supportive relationship. Free to participating youth and families.
• Site-Based Mentoring A variant of one-on-one mentoring in which matched Bigs and Littles meet at a designated partner location (such as a community organization or facility) rather than independently in the community. Provides a structured, supervised environment for mentoring activities. Free to participating youth and families.
• Bigs in School A school-based mentoring program where adult volunteer mentors meet with their Little on-site at a partner school during the school day, typically once per week for an hour. Designed to provide academic encouragement, social support, and a positive role model during the school year. Free to participating youth and families.

Quantifiable outcome

• 83% of Littles show increase in academic performance and skill learning
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major and minor.

• Kimberly-Clark CorporationmajorGTM or Marketing PartnerLogo displayed on website as Mission Partner. Corporation supports BBBS through corporate giving, employee engagement, and event sponsorships.
• SECURA Insurance CompaniesmajorGTM or Marketing PartnerLogo displayed on website as Mission Partner and event sponsor for Bowl for Kids' Sake. Supports organization through sponsorships.
• AmcormajorGTM or Marketing PartnerLogo displayed on website as Mission Partner. Board member Wendy Lauer represents Amcor. Corporate support through giving and engagement.
• Oshkosh CorporationmajorGTM or Marketing PartnerLogo displayed on website as Mission Partner. Board member Danny Parks represents Oshkosh Corporation.
• U.S. VenturemajorGTM or Marketing PartnerLogo displayed on website as Mission Partner. Board member Brian Rhodes represents U.S. Venture. Corporate sponsor for events.
• American National Bank (ANB)majorGTM or Marketing PartnerLogo displayed on website as Mission Partner. Board member Shelly Rohde represents American National Bank.
• Festival FoodsmajorGTM or Marketing PartnerBoard President Jason Stingl and Board Treasurer Jeremy Gritton represent Festival Foods. Major community supporter.
• Fox Communities Credit UnionmajorGTM or Marketing PartnerLogo displayed on website as Mission Partner. Supports organization through community giving programs.
• Fox Cities Convention and Visitors BureauminorOthersTracks disaster relief hotel rates for tornado-affected community members following July 2026 tornado.
• Fox Cities, Waupaca, Chilton and Oshkosh SchoolsmajorOthersSchool district partnerships enable Bigs in School and Site-Based Mentoring programs. Teachers serve as program advocates.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Big Brothers Big Sisters of America: National umbrella network of which BBBSECW is an independent affiliate. Directly comparable operating model (one-to-one youth mentoring, volunteer-driven, donation-funded) but operates at national scale rather than within a single four-county region.
• Boys & Girls Clubs of America: National youth-development nonprofit network focused on after-school programming rather than one-to-one mentoring. Comparable mission (positive youth outcomes, donor-supported) but different delivery model and broader programming scope.
• YMCA of the Fox Cities: Regional community-services nonprofit offering youth programs, after-school care, and family services in the same East Central Wisconsin market. Competes for overlapping donor dollars and corporate sponsorships while addressing some of the same youth-development pain points.
• Girls Inc. National nonprofit delivering youth-development programming with a different demographic focus. Comparable donor-supported, volunteer-augmented model and outcome-driven value proposition, though with broader programming beyond mentoring.

Others

• Mentoring.org (MENTOR): National umbrella/advocacy organization for the youth-mentoring field. Not a direct service peer, but a relevant ecosystem participant that influences BBBSECW's access to research, funding programs, and cross-affiliate best practices.
• Oshkosh Area Community Foundation: Regional philanthropic foundation that processes IRA charitable rollovers, stock gifts, and other planned-giving vehicles for BBBSECW. Comparable in that it channels the same Fox Valley donor base, but is a grantmaker rather than a competing direct-service nonprofit.

Direct peers

• Big Brothers Big Sisters of Metro Milwaukee: Sister BBBS affiliate serving a different Wisconsin region (Metro Milwaukee). Same brand, same one-to-one mentoring model, same volunteer pipeline — most directly comparable in operating mechanics and fundraising approach.
• Big Brothers Big Sisters of Dane County: Another Wisconsin BBBS affiliate operating the identical model in the Madison/Dane County area. Direct operational peer for benchmarking match ratios, fundraising yield, and per-staff capacity.
• Boys & Girls Club of Fox Valley: Direct regional peer nonprofit serving youth in the same Fox Cities / East Central Wisconsin footprint via after-school and youth-development programs. Competes for the same local donors, corporate Mission Partners, and volunteer base.

Regional players

• United Way Fox Cities: Regional funder and convener that itself supports BBBSECW and competing youth nonprofits in the same geography. Comparable donor-base composition (local corporate partners, workplace giving) but operates as a pass-through grantmaker rather than direct service provider.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BBBSECW
• LinkedInlinkedin.com/company/bbbsecw
• Instagraminstagram.com/bbbsecw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Brothers Big Sisters of East Central Wisconsin