Vrai & Oro
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Vrai & Oro firmographics
Firmographics- Name
- Vrai & Oro
- Legal name
- Vrai & Oro, LLC
- Website
- https://vrai.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vrai & Oro industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Diamond Jewelry (CRAKAAAA)
- akta.pro secondary industries
- Engagement Rings (CRAKACAA), Bridal & Engagement Jewelry Retail (CRAKAGAC), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD)
Keywords
Where Vrai & Oro is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Vrai & Oro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Product Sales: One-time sales of engagement rings, wedding bands, necklaces, earrings, bracelets, and other fine jewelry featuring VRAI created diamonds. Products are sold as both made-to-order custom pieces and ready-to-ship designs.
- Financing Services: Partner financing through Shop Pay Installments, Affirm, and internal installment plans allowing customers to pay over time. Interest rates range from 0-36% APR with various term options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Shop Pay Installments |
| Transaction based/ take rate | Pay-as-you-go | Affirm Pay Over Time |
| Transaction based/ take rate | Monthly | Credit Card Installments |
| Unit Pricing | Pay-as-you-go | Recycling Fee (Return) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Vrai & Oro product offering
Product offeringCore offering
VRAI designs, sells, and delivers custom made-to-order engagement rings, wedding bands, and fine jewelry featuring VRAI Created Diamonds (lab-grown diamonds crystallized from greenhouse gas using zero-emission river energy in American foundries). The brand offers 31 diamond shapes, multiple ring settings (solitaire, halo, bezel, cathedral, vintage-inspired, hidden halo, three stone, two tone, floral), and complementary fine jewelry categories including necklaces, earrings, and bracelets, sold both online and through 11 global showrooms.
Product overview
VRAI is a direct-to-consumer fine jewelry brand specializing in custom made-to-order engagement rings and bridal jewelry featuring VRAI created diamonds (lab-grown diamonds crystallized from greenhouse gas using zero-emission river energy). The core product portfolio centers on engagement rings (offering 31 diamond shapes and multiple settings), wedding bands, and fine jewelry including necklaces, earrings, and bracelets. VRAI also offers Cut for You custom-cut diamonds, bespoke custom engagement ring design services, and ready-to-ship options. The brand operates multiple sub-brands including Constellation, V Collection, Arrow Collection, and VRAI Atelier, plus collaborations with designers like Stella McCartney. Showrooms are available across North America and Europe with virtual appointment options. Payment flexibility is provided through Shop Pay Installments, Affirm, and Klarna.
Differentiator
Problem solved
Functional benefit
Products and services
- Engagement Rings Custom made-to-order engagement rings offered in multiple settings (solitaire, halo, bezel, cathedral, vintage-inspired, hidden halo, three stone, two tone, floral) and 31 diamond shapes, sold to couples seeking bridal jewelry.
- Wedding Bands Timeless wedding bands for men and women, including eternity rings and anniversary rings, crafted in various metals with VRAI created diamonds.
- VRAI Created Diamonds Lab-grown diamonds crystallized from greenhouse gas in American foundries using zero-emission river energy, available in 31 shapes including round brilliant, oval, emerald, pear, cushion, radiant, marquise, trillion, asscher, and princess cuts.
- Cut for You Diamonds Custom-cut VRAI created diamonds where customers select their preferred diamond shape and the stone is cut specifically for them; available in 12 cuts up to 5 carats.
- Bespoke Custom Engagement Rings Custom-designed engagement rings created to customer specifications through consultation with VRAI diamond experts.
- Ready-to-Ship Engagement Rings Pre-made engagement rings available for immediate shipping without the made-to-order wait time.
- Necklaces Fine jewelry necklaces featuring VRAI created diamonds, including pendants and statement pieces.
- Earrings Diamond earrings including stud earrings and exclusive solitaire studs with upgraded size range.
- Bracelets Fine jewelry bracelets featuring VRAI created diamonds, including tennis bracelets.
- Bridal Jewelry Collection Complete bridal jewelry collection including wedding jewelry, anniversary pieces, bridesmaids gifts, and new parent gifts.
- Constellation Collection Star-themed fine jewelry collection featuring VRAI created diamonds.
- V Collection Signature fine jewelry collection featuring VRAI created diamonds.
- Arrow Collection Arrow-themed fine jewelry collection featuring VRAI created diamonds.
- VRAI Atelier High-end, artisanal fine jewelry collection featuring VRAI created diamonds.
- Divine Solitaires Premium solitaire diamond jewelry collection featuring VRAI created diamonds.
- VRAI x Stella McCartney Collaboration Collaborative jewelry collection designed with Stella McCartney featuring sustainable VRAI created diamonds.
- VRAI x Petra & Meehan Flannery Collaboration Collaborative fine jewelry collection with Petra and Meehan Flannery featuring VRAI created diamonds.
- VRAI Showrooms In-person showroom consultation and purchase service at 11 physical locations across North America (Boston, Chicago, Los Angeles, Miami, New York, Philadelphia, San Francisco, Toronto) and Europe (London, Madrid), plus virtual appointment options.
- Lifetime Care Package 100% diamond value guarantee including complimentary ring resizing (one resize up to one full US size), lifetime diamond upgrade program, and recycling fee waivers for store credit returns.
Quantifiable outcome
- Climate-positive diamonds: Each carat helps save the climate by crystallizing greenhouse gas that can no longer reflect heat in the atmosphere
Companies that use Vrai & Oro
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Vrai & Oro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Vrai & Oro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Shop Pay InstallmentscorePayment financing partnership offering installment plans to VRAI customers. Provides bi-weekly installments for 6 weeks at 0% APR, monthly installments for 6 months at 0% APR, and monthly installments at 10-36% APR for 3-24 months. Available for orders between $50-$20,000 in the US.
- AffirmcorePay-over-time financing partner offering multiple payment plans from interest-free to interest-bearing with terms from 3-24 months. Maximum loan $20,000 with $10,000 down payment option. Helps make VRAI jewelry more accessible to customers.
- KlarnaminorPayment provider offering invoice payments, direct debit, and direct bank transfer options in select countries, complementing other financing options.
- FedExcoreShipping partner for North American and international deliveries. FedEx 2Day service for $10 USD in US, FedEx Overnight for $50 USD, and FedEx International Priority for Canada and European destinations.
- Stella McCartneyminorDesigner collaboration featuring VRAI x Stella McCartney collection, combining sustainable fashion design with VRAI created diamonds.
- Petra & Meehan FlanneryminorDesigner collaboration featuring VRAI x Petra & Meehan Flannery collection of fine jewelry.
- MalaikaminorSocial impact collaboration with Malaika, an organization fighting poverty, supporting global causes and social organizations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Vrai & Oro competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Vrai & Oro social profiles
Digital presenceVrai & Oro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vrai & Oro leadership team
Management profileNumber of profiles
Vrai & Oro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vrai & Oro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vrai & Oro
What does Vrai & Oro do?
VRAI designs, sells, and delivers custom made-to-order engagement rings, wedding bands, and fine jewelry featuring VRAI Created Diamonds (lab-grown diamonds crystallized from greenhouse gas using zero-emission river energy in American foundries). The brand offers 31 diamond shapes, multiple ring settings (solitaire, halo, bezel, cathedral, vintage-inspired, hidden halo, three stone, two tone, floral), and complementary fine jewelry categories including necklaces, earrings, and bracelets, sold both online and through 11 global showrooms.
Is Vrai & Oro a public or private company?
Vrai & Oro is a private company. It is classified as corporate owned and is currently operating.
When was Vrai & Oro founded?
Vrai & Oro was founded in 2014. It employs 11 to 50 people.
Where is Vrai & Oro based?
Vrai & Oro is headquartered in San Francisco, United States, in the North America region.
How does Vrai & Oro make money?
Two revenue lines are on record. Jewelry Product Sales are the primary driver. The others are financing Services.
Does Vrai & Oro have an API?
No public API is recorded for Vrai & Oro.
What industry is Vrai & Oro in?
Vrai & Oro's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAA, Diamond Jewelry, with a secondary code of CRAKACAA, Engagement Rings. Its NAICS code is 458310 and its SIC code is 5944.