Times Now

What Times Now does

Times Now is a 24-hour English news channel launched in 2006 by Bennett, Coleman & Company Limited (The Times Group), India's largest media conglomerate, and is headquartered in Mumbai. It operates as the flagship English news property of Times Network, alongside wholly-owned sister channels Times Now Navbharat (Hindi), Mirror Now (urban English), ET Now and ET Now Swadesh (business), and Zoom (entertainment), plus an extensive digital ecosystem spanning Times Now Digital, Times Now Premium subscription, Live TV streaming, vertical platforms (Health and Me, Digit, Pickleball Now, Times Drive), and 8 regional language platforms covering Marathi, Telugu, Tamil, Bengali, Kannada, Malayalam, and Hindi markets. The technology stack combines linear TV broadcast distribution (cable, DTH, satellite) with an AI-driven digital publishing platform that supports automated workflows, content personalization via recommendation engines, and AI-assisted video optimization, having grown monthly active users from 34 million in October 2022 to 121 million by April 2025.

The company serves two distinct customer bases: a long-tail B2C audience of general news consumers and digitally connected Gen Z viewers seeking analytical and entertainment-leaning content, and a B2B advertiser base purchasing display, video, and sponsored inventory across TV and digital properties. Revenue is generated primarily through advertising, supplemented by a recurring Times Now Premium subscription for paywalled long-form analysis and explainers. Its go-to-market combines event-driven initiatives (Times Now Summit, India Health Summit, Education Summit), content marketing across owned digital properties, organic social and YouTube distribution, and a recent programming slate revamp (May 2026) designed to court younger demographics and defend market share against digital-first competitors.

Name

Times Now

Legal name

Bennett, Coleman & Company Limited

Website

https://timesnownews.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Times Now is a 24-hour English news channel and digital media platform owned by The Times Group, serving general news consumers and Gen Z viewers across India via TV, web, mobile, YouTube, and 8 regional language properties.

Ownership category

akta.pro rank

Product category

News Broadcasting

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

24/7 National & International News Channels (MPABAIAA)

akta.pro secondary industries

News OTT & Live News Streaming Channels (MPABAHAK), News & Current Affairs Aggregators (MPACAKAA)

Keywords

• English news broadcasting
• Digital news media
• Live TV streaming
• Premium news subscription
• Regional language news

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Times Now generates primary revenue through advertising on its TV channel and digital platforms, including display ads, video ads, and sponsored content across its website and mobile properties.
2. Subscription Revenue: Times Now Premium subscription model offering exclusive content, in-depth analysis, explainers and opinion pieces behind a paywall.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Times Now is a 24-hour English news channel that delivers breaking news, in-depth analysis, and live coverage of India and world events across linear TV, digital platforms, and 8 regional language sites. The company distributes content via its website (timesnownews.com), mobile app, YouTube channel, and social media, and operates Times Now Premium, a subscription service offering exclusive articles, explainers, and opinion pieces. It is part of Times Network under Bennett, Coleman & Company Limited (The Times Group), India's largest media conglomerate.

Product overview

Times Now operates as a multi-platform news media company offering television broadcasting, digital streaming, and regional language content. The core offering consists of Times Now, India's leading English news channel, complemented by Times Now Navbharat (Hindi), ET Now/ET Now Swadesh (business news), Zoom (entertainment), and Mirror Now (urban English). The digital ecosystem includes Times Now Premium (subscription service), Live TV streaming, Health and Me, Digit (tech), Pickleball Now (sports), and Times Drive (auto). Regional platforms extend reach in Marathi, Telugu, Tamil, Bengali, Kannada, and Malayalam. Key programs include The Newshour, India Upfront, and Frankly Speaking with Zakka Jacob. The company has integrated AI for content automation and personalization, growing from 34 million to 121 million monthly active users between 2022-2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Times Now
• Times Now Navbharat
• ET Now
• ET Now Swadesh
• Mirror Now
• Zoom
• Times Now Premium
• Times Now Digital
• Live TV Streaming
• Regional Language Platforms
• Health and Me
• Digit
• Pickleball Now
• Times Drive

Quantifiable outcome

• 57% viewership share during Bihar elections
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bennett University Times School of MediacoreStrategic or Co-development Partner · 24 June 2026Bennett University's Times School of Media entered into an exclusive academic partnership with Times Now, providing students with industry exposure and potential recruitment pipeline for media professionals.
• TamashiiminorGTM or Marketing Partner · 20 June 2026Power partner for Times Now India Health Summit 2026 – South Edition, an event focusing on AI, digital health, women's healthcare, cancer care, preventive medicine, and minimally invasive surgery.
• University of NorthamptonminorStrategic or Co-development Partner · 8 May 2026UK delegation of students and faculty visited Bennett University as part of Namaste India Immersion Program, including industry visits to Times Now and Radio Mirchi for media exposure.
• Adsync Advertising LLCminorGTM or Marketing Partner · 7 May 2026Dubai-based events company hosted Real Estate Quality Excellence Awards in media partnership with Times Now, recognizing Indian real estate developers across various categories.
• OneXtel CommunicationminorStrategic or Co-development Partner · 19 December 2025TimesNow.in Education Summit 2025 organized in association with OneXtel Communication, a neutral knowledge-driven publishing platform, for education sector discussions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• India TV: Hindi news channel with a strong digital platform that competes for the same Hindi broadcast and digital news audience as Times Now Navbharat and Times Network's vernacular properties.
• NDTV: Premier English news broadcaster in India with parallel digital newsroom, primetime debate franchises and multi-language expansion — directly comparable to Times Now across TV, web and app distribution.
• ABP Network: Operates ABP News (Hindi) and ABP Ananda/English channels across broadcast and digital, competing with Times Network across Hindi, regional and English news categories in the same advertiser pools.
• CNBC-TV18: India's leading English business news channel operating under the same Network18 umbrella, offering a directly comparable business news vertical to Times Network's ET Now and ET Now Swadesh channels.
• Republic TV: India's leading English news channel competing head-to-head with Times Now for primetime English news viewership, advertiser budgets and marquee newsmakers, with a similar digital-first multi-platform footprint.
• India Today Group: Operates Aaj Tak (Hindi) and India Today (English) news channels with comparable primetime news formats, digital news platforms and large advertiser base, making it the closest multi-language competitor to Times Network.
• Zee Media (Zee News): One of India's largest Hindi news broadcasters with regional language channels and a digital platform, directly comparable to Times Now Navbharat and the broader Times Network vernacular footprint.
• Network18 (CNN-News18): Runs CNN-News18 English news plus News18 regional language channels, competing with Times Now for both English national audiences and vernacular market share with a comparable multi-language portfolio.

Broad incumbents

• Sky News: Established English news broadcaster with a multi-platform digital strategy and a strong premium news brand; comparable to Times Now as a benchmark for how an English news broadcaster monetizes across linear, digital and subscription.
• BBC News: Global English news broadcaster with extensive digital platforms and proven accountability-driven editorial brand; relevant as a benchmark for digital subscription models and premium news positioning Times Now is pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/timesnow
• YouTubeyoutube.com/@TimesNow
• Facebookfacebook.com/Timesnow
• Instagraminstagram.com/timesnow
• LinkedInlinkedin.com/company/9327333

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Times Now