Maddie's Place

What Maddie's Place does

Maddie's Place is a 501(c)(3) non-profit free-standing recovery nursery headquartered in Spokane, Washington, that delivers residential medical care and wraparound support for newborns with Neonatal Abstinence Syndrome (NAS) and their parents. Incorporated in March 2018 and licensed by the Washington State Department of Health as a pediatric transitional care facility, it opened its doors in October 2022. As of October 2024 the organization had served 96 infants and 48 parents, with 67 parents receiving wraparound case management services. It is one of only approximately four facilities of its kind in the United States (the others located in Ohio, West Virginia, and Arizona), operating in a market where Washington State's NAS rate runs 80% above the national average and Spokane County's runs 240% above the national average.

The core operating model is a non-pharmacological, low-intervention care protocol for substance-exposed infants. Clinical care combines vertical positioning, deep pressure holds, skin-to-skin contact, swaddling, pacifiers, and a deliberately low-stimulus environment (dimmed lights, quiet voices, soft music, womb-like atmosphere using Moby wraps). Nurses apply the Hopkins Assessment/Intervention Tool to track infants across four domains — autonomic, motor/muscle tone, state control/attention, and sensory reactivity — to guide care decisions. Empire Therapy provides primitive reflex integration therapy as a complementary specialty. The facility includes two nurseries (a Recovery Nursery for medically fragile infants and a Transitional Nursery for older, healthier babies), residential rooms for parents, kitchen, common areas, and courtyard space. Capacity was doubled from 8 to 16 infants in 2023, and a 0.92-acre adjacent parcel was acquired in December 2024 for family housing expansion.

All services are provided at no cost to families. Funding flows from a mix of government contracts (a $5.5 million Washington State pilot project secured by Representative Marcus Riccelli and a $600,000 Spokane County opioid settlement contract approved in September 2024), foundation grants (Premera Blue Cross as anchor), corporate sponsorships (Phillips 66, Bouten Construction, Avista Foundation), individual donations, and community fundraising. Paid staff grew from 5 at opening to 79 by mid-2024, including 29 nurses plus a Nurse Manager, Volunteer Manager, Director of Family Advocacy, Medical Director, and a peer-support team largely composed of program alumni. The organization is actively pursuing federal policy change via the MIRACLE Act (introduced to Congress by Representative Cathy McMorris Rodgers in July 2024) and is distributing a 9-part webinar series on launching clinics modeled after its own.

Name

Maddie's Place

Legal name

Maddie's Place

Website

https://maddiesplace.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Maddie's Place is a Spokane-based 501(c)(3) nonprofit free-standing recovery nursery providing non-pharmacological residential care for substance-exposed infants with NAS and wraparound support for their parents. All services are free, funded through government contracts, foundation grants, and donations.

Ownership category

akta.pro rank

Product category

Pediatric Transitional Care Services

NAICS

Child and Youth Services (62411), Child Care Services (62441)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Newborn Developmental Support & Soothing Techniques (NCS) (HSAAACAJ)

akta.pro secondary industry

Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ)

Keywords

• Neonatal abstinence care
• Recovery nursery services
• Substance-exposed infant care
• Pediatric transitional care
• Wraparound family support

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Charitable Donations: All services are free to mothers and families. Funding comes from individual donations, corporate sponsorships, and community fundraising events
2. Government Contracts and Grants: $600,000 contract from Spokane County opioid settlement; $5.5 million state pilot project secured by Representative Marcus Riccelli; federal advocacy for Medicaid reimbursement and MIRACLE Act
3. Service Fees: Revenue from book sales by staff member Shannon Davis ('Maddie's Gentle Beginnings'), with portion donated to organization

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Maddie's Place operates a free-standing, 24/7 licensed pediatric transitional care nursery for infants with Neonatal Abstinence Syndrome (NAS) and other prenatal substance exposures, providing medical, developmental, and sensory care in a low-stimulation environment. Services are delivered at no cost and combine specialized infant care (e.g., vertical positioning, deep pressure holds, swaddling, Hopkins Assessment-based tracking) with a wraparound Mom Program that includes peer support, case management, recovery resources, housing, meals, transportation, lactation support, and parent education.

Product overview

Maddie's Place is a non-profit 501(c)(3) free-standing recovery nursery facility, not a software product company. The organization provides medical care in a nurturing environment for infants with prenatal substance exposure (Neonatal Abstinence Syndrome/NAS), together with wraparound support for their caregivers. Services include: 24/7 nursery care staffed by registered nurses and infant care specialists, a Mom Program offering peer support and case management, a Cuddler volunteer program, and parent support services. The facility operates as a physical healthcare provider licensed by the Department of Health as a pediatric transitional care facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Recovery Nursery Care 24/7 licensed medical, developmental, and sensory care for medically fragile substance-exposed infants (primarily those withdrawing from opioids or other substances) using a non-pharmacological, low-intervention model and the Hopkins Assessment/Intervention Tool. Care is delivered by registered nurses and infant care specialists in a low-stimulation environment.
• Transitional Nursery Care Residential care for older, healthier substance-exposed infants who no longer require intensive withdrawal management, supporting continued development and preparation for discharge home or to foster placement.
• Mom Program (Wraparound Caregiver Support) Wraparound support services for parents and caregivers of NAS infants, including peer support, case management, recovery program connections, housing and meals assistance, transportation, food program, lactation support, parenting education, and respite for families with former babies up to one year old. Delivered at no cost and designed to keep parents and babies together during recovery.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Empire TherapycoreTechnology or IntegrationEmpire Therapy provides primitive reflex integration therapy for infants with NAS, helping involuntary reflexes become voluntary and supporting natural development. This specialized therapy is setting infants up to become healthy, functioning adults.
• Northwest Mother's Milk Bank (NWMMB)coreStrategic or Co-development PartnerThe only nonprofit milk bank in the Pacific Northwest, NWMMB provides pasteurized breastmilk to Maddie's Place infants who cannot receive breastmilk from their mothers. They donated a milk freezer and 300 oz of breastmilk to get Maddie's Place started.
• Alano Club (Spokane)supportingStrategic or Co-development PartnerThe Alano Club provides welcoming space in Spokane for Maddie's Place to host monthly Recovery Coin Night celebrations for alumni families and the Spokane recovery community.
• Representative Marcus RiccellicoreStrategic or Co-development PartnerWashington State Representative Marcus Riccelli secured a $5.5 million state pilot project funding that helped cover Maddie's Place operations and funded a WSU study on NAS outcomes.
• Representative Cathy McMorris RodgerscoreStrategic or Co-development PartnerU.S. House Representative introduced the MIRACLE Act (Maddie's Infant Recovery and Children's Legislative Emergency) to Congress in July 2024. If passed, it would require HHS to study NAS prevalence nationally to help states protect infants and caregivers.
• Bouten ConstructionsupportingImplementation/ SI/ Consulting PartnerBouten Construction was a longtime supporter that built Maddie's Place's second nursery. They completed the project while working around the full functioning of the facility, converting an unused space into an operational nursery with 5 new rooms.
• Rising Strong (Catholic Charities Eastern Washington)coreStrategic or Co-development PartnerRising Strong is a holistic, family-centered drug treatment and housing program through Catholic Charities. Many Maddie's Place parents transition to Rising Strong after their babies are discharged, providing continuity of care for families.
• Senator Patty MurraycoreStrategic or Co-development PartnerU.S. Senator Patty Murray visited Maddie's Place in May 2024. She previously sponsored the SUPPORT and CRIB Acts which provided federal Medicaid funding framework for pediatric transitional care facilities. She is working to address Washington's position that Maddie's Place services are not covered by Medicaid.
• Ronald McDonald HousesupportingStrategic or Co-development PartnerProvided lodging for Mary while her son Zachariah was hospitalized at Sacred Heart Medical Center before transitioning to Maddie's Place.
• Department of Children, Youth, and Families (DCYF)coreStrategic or Co-development PartnerDCYF is involved when infants need foster placement or parents need additional support. Maddie's Place works with DCYF to find suitable placements and facilitates adoption inquiries when needed.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Nurse-Family Partnership: Nurse-Family Partnership is a national nonprofit operating evidence-based nurse home-visiting programs for low-income first-time mothers and infants. It shares Maddie's Place's reliance on registered nurses, focus on at-risk mothers and infants, and outcome-driven model, but delivers services in-home rather than in a residential nursery.
• March of Dimes: March of Dimes is a national nonprofit addressing maternal and infant health, including prematurity and the opioid crisis's impact on newborns. It is not a facility operator but operates in the same maternal-infant health domain and is a relevant funder, policy partner, and awareness-amplifier for Maddie's Place's mission.

Direct peers

• Lily's Place: Lily's Place in Huntington, WV is one of the first standalone neonatal abstinence recovery centers in the U.S. and one of the four facilities Maddie's Place identifies as comparable. It provides residential NAS care and family wraparound services with a near-identical operating model.
• Brigid's Path: Brigid's Path in Kettering, OH is one of the four facilities Maddie's Place explicitly benchmarks itself against. It serves substance-exposed infants in a residential recovery setting with wraparound family services — a directly comparable operating model.
• Caleb's Care Center: Caleb's Care Center in Charleston, WV is the second of the four facilities Maddie's Place identifies as comparable, offering residential NAS recovery in a specialized non-hospital setting with similar non-pharmacological care philosophy.
• Hushabye Nursery: Hushabye Nursery in Phoenix, AZ is one of the two Arizona-based NAS recovery facilities cited by Maddie's Place as comparable. It provides short-term residential care for infants withdrawing from prenatal substance exposure, directly overlapping Maddie's Place's core service line.

Emerging players

• Center for Great Expectations: Center for Great Expectations in New Jersey provides residential treatment for pregnant and parenting women in recovery along with infant care — overlapping Maddie's Place's wraparound care model for mothers with substance-exposed newborns, though anchored in maternal recovery rather than infant specialty care.

Regional players

• Healthy Mothers, Healthy Babies Coalition of Washington: This statewide coalition advocates for maternal and infant health services in Washington, including substance-exposed newborn support. It overlaps Maddie's Place in mission and referral pathways, particularly for Spokane-area families, but operates as a coalition rather than a direct service provider.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCpAZ_vE_1Rvu9n6decZteKA
• Facebookfacebook.com/maddiesplaceWA
• Instagraminstagram.com/maddies.place.spokane
• TikToktiktok.com/@maddies.place.spokane?lang=en
• LinkedInlinkedin.com/company/maddie-s-place

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maddie's Place