Petal
Petal is a Canadian healthcare technology company operating a cloud-based Real-Time Healthcare Orchestration platform that unifies patient navigation, workforce scheduling, and medical billing for hospitals, health authorities, physicians, and clinics across Canada, the US, and France.
- Company typePrivate
- Founded2010
- HeadquartersQuebec, Canada
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Petal does
Petal is a Canadian healthcare technology company that operates a cloud-based Real-Time Healthcare Orchestration platform built on Microsoft Azure, serving hospitals, health authorities, physicians, and clinics across Canada, the United States, and France. Its platform comprises three core product lines: Petal Patient Hub for real-time patient navigation, care coordination, and capacity visibility; Petal Workforce for automated scheduling, on-call management, and secure clinical communications; and Petal Billing for end-to-end revenue cycle management across all Canadian provincial payment models (RAMQ, OHIP, MSP, AHCIP, fee-for-service, capitation, shadow billing). The platform supports industry-standard healthcare interoperability protocols (FHIR, HL7) and integrates with major EMR/EHR systems including Cerner, Epic, and Connect Care.
Petal monetizes through a combination of subscription-based SaaS contracts (annual or multi-year terms, quote-based pricing tied to organization size and module mix) and transaction-fee medical billing services that process approximately $3B in claims annually across 40+ specialties. The company targets enterprise healthcare organizations through a direct field sales motion, with an inside sales channel for smaller clinics and a partnership program for strategic integrations. Notable customers include the Quebec Ministry of Health, CHUM, Vancouver General Hospital, and Hawkesbury General Hospital, with 97K healthcare professionals using the platform and 11,000+ providers connected in real-time.
The company was founded in 2010 by Patrice Gilbert and has scaled through both organic growth and strategic acquisitions, including Dobsi Medical Billing (Ontario, December 2024), Medcom (British Columbia, 2024), and earlier integrations of Xacte (Quebec) and Statgo (Alberta). The company maintains certifications including SOC 2 Type II, PIPEDA, GDPR, and Quebec TGV, and has received consecutive Gartner Hype Cycle recognition for Real-Time Health System Technologies (2024, 2025) and five-time Deloitte Technology Fast 500 inclusion. International offices are located in Boston and Paris (as Petal Solutions Europe B.V.).
Petal firmographics
Firmographics- Name
- Petal
- Legal name
- Petal Solutions Inc.
- Website
- https://petal-health.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Petal is a Canadian healthcare technology company operating a cloud-based Real-Time Healthcare Orchestration platform that unifies patient navigation, workforce scheduling, and medical billing for hospitals, health authorities, physicians, and clinics across Canada, the US, and France.
- Ownership category
- akta.pro rank
Petal industry classification
Industry- Product category
- Healthcare Orchestration Platform
- NAICS
- Veterinary Services (54194)
- akta.pro primary industry
- Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)
Keywords
Where Petal is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Petal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software (Platform): Subscription-based SaaS model for access to Patient Hub, Workforce scheduling, and communication tools. Pricing varies by organization size and module complexity. Term-based contracts with annual or multi-year renewal options.
- Medical Billing Services: Revenue cycle management services including claim submission, error resolution, payment tracking. Supports fee-for-service, capitation, shadow billing, and alternate payment plans. Generates revenue through billing service fees and percentage of recovered revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular platform with standalone or bundled solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Petal product offering
Product offeringCore offering
Petal is a Real-Time Healthcare Orchestration platform that unifies patient navigation, workforce management, and medical billing for healthcare organizations. The platform comprises three core SaaS products: Petal Patient Hub (centralizing patient care requests and routing them in real time), Petal Workforce (automated scheduling, on-call management, and secure clinical communications), and Petal Billing (revenue cycle management for all Canadian provincial billing models). It supports hospitals, health authorities, governments, physicians, and clinics with FHIR/HL7-based interoperability on Microsoft Azure.
Product overview
Petal is a Real-Time Healthcare Orchestration platform that unifies patient navigation, workforce management, and billing operations across healthcare organizations. The platform comprises three core products: Petal Patient Hub for care coordination and patient routing, Petal Workforce for scheduling/on-call management, and Petal Billing for medical billing automation. Additional modules include Automated Scheduling, On-Call Solutions, Clinical Communications, Coverage Optimization, Smart Patient Routing, Care Program Management, and Care Insights & Analytics. Petal also operates mobile applications for clinical staff and has acquired regional billing brands including Medical Billing Alberta (Statgo), Dobsi Medical Billing (Ontario), and Medcom Billing Systems (British Columbia). The platform integrates with industry standards (HL7, FHIR) and connects with EMRs, EHRs, PMS, HRIS, and hospital systems including Cerner, Epic, and Connect Care.
Differentiator
Problem solved
Functional benefit
Brands
- Petal Patient Hub: Patient navigation and care access platform that centralizes patient care requests, routes them to the right care in real-time, and provides health leaders full visibility into capacity.
- Petal Workforce
- Petal Billing
Products and services
- Petal Patient Hub Patient navigation and access solution that centralizes patient care requests at every entry point, routes them to the right care in real time, and gives health leaders full visibility into capacity across the health system. For health authorities, hospitals, and physicians.
- Petal Workforce Workforce management solution that centralizes automated scheduling, on-call management, and secure clinical communications across entire hospitals and health systems. For hospitals, multi-site health systems, and physician groups.
- Petal Billing Medical billing solution that automates billing processes across all payment models (fee-for-service, capitation, shadow billing, alternate payment plans) for physicians, hospitals, health authorities, and clinics across Canada.
- Petal Mobile App Mobile application available on iOS App Store and Google Play providing scheduling, clinical communications, and on-call directory access for clinical staff on the go.
- Petal Billing Ontario (Dobsi Medical Billing) Ontario-based medical billing solution offering billing services for Ontario physicians and healthcare providers, operating under the Petal Billing umbrella following the December 2024 acquisition of Dobsi Medical Billing.
- Petal Billing British Columbia (Medcom Billing Systems) British Columbia medical billing solution serving BC physicians and clinics, operating under the Petal Billing umbrella following the acquisition of Medcom.
- Medical Billing Alberta (formerly Statgo) Alberta-based medical billing solution with optimized Alberta Health and ConnectCare claims, batch submissions, and automated payment reconciliation, now operating under the Petal billing umbrella.
Quantifiable outcome
- 80% lower care costs by using Petal
- +9 more outcomes
Companies that use Petal
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Petal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature6 records
Petal partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered acquisition, core infrastructure, flagship, core and operating entity.
- Dobsi Medical BillingacquisitionStrategic acquisition of Dobsi Medical Billing to enhance support for hospitals and healthcare providers across Ontario. Now operating as Petal Billing Ontario.
- Microsoft Azurecore infrastructureCloud infrastructure provider powering Petal's platform. Microsoft Azure meets highest security standards including ISO 27001, HIPAA, GDPR, and PCI DSS. Provides global trusted cloud environment for healthcare data.
- Quebec Ministry of HealthflagshipStrategic partnership for province-wide patient redirection from emergency departments to primary care. Implements Petal's Orchestration Hub to reduce ED overcrowding. Has generated $339M in savings since 2022.
- CAN HealthcoreHealthcare network advocating for national deployment. Dr. Dante Morra, Founder and Chair, has publicly endorsed Petal for improving healthcare access across all Canadian provinces.
- Medcom (Medi-Com Consulting)acquisitionStrategic acquisition of Medcom, a medical billing solution, solidifying Canadian market leadership in healthcare technology. Now operating as Petal Billing British Columbia.
- Xacte (Zone3W inc.)operating entityOperating entity for Quebec medical billing operations. Real-time RAMQ NAM validation with French interface, automatic error detection, and live calculations.
- StatGo Corp.operating entityOperating entity for Alberta medical billing operations. Optimized Alberta Health and ConnectCare claims, batch submissions, and automated payment reconciliation. Now Petal Billing Alberta.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
Petal competitors and assessment
Company assessmentDirect peers
- QGenda Phreesia Kyruus symplr R1 RCM WELL Health Technologies Think Research CloudMD (now Cloud Practice) Veradigm (formerly Allscripts) Doctolib: QGenda is a leading provider of healthcare workforce scheduling and on-call management software for hospitals and physician groups, directly competing with Petal Workforce in the same product category and customer segment. Phreesia provides patient intake, scheduling, and care navigation solutions for health systems, overlapping with Petal Patient Hub's patient routing and care coordination capabilities, and serves a similar hospital and ambulatory customer base. Kyruus offers a provider data management and patient access platform that matches patients to the right care, directly comparable to Petal's Smart Patient Routing and Patient Hub modules for health systems. symplr is a large healthcare operations platform offering workforce, compliance, and provider data management, providing overlapping but broader capabilities than Petal's focused orchestration stack. R1 RCM is a major revenue cycle management provider serving large health systems; it competes with Petal Billing at the enterprise tier and operates at significantly greater scale across the US market. WELL Health is a Canadian digital health company operating across patient management, telehealth, and clinical software, making it a fellow Canadian health-tech operator with overlapping physician- and clinic-facing tools. Think Research provides clinical decision support and workflow software to hospitals and health systems in Canada and internationally, comparable to Petal in addressing healthcare workflow inefficiencies at scale. CloudMD was a Canadian health-services and technology company providing EMR, telehealth, and clinic management, comparable to Petal in serving Canadian physician practices and clinics with workflow software. Veradigm is a large EHR and healthcare IT vendor that integrates with Petal via HL7/FHIR; it represents the incumbent system-of-record that Petal's orchestration layer sits alongside in hospital deployments. Doctolib is a leading European health-tech platform for appointment booking, patient management, and teleconsultations; relevant given Petal's Paris office and European expansion ambitions, with overlapping patient-navigation use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Petal social profiles
Digital presencePetal compliance and trust
Trust signalCompliance6 records
Petal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petal leadership team
Management profileNumber of profiles
Profiles16 records
Petal subsidiaries and ownership
Company hierarchySubsidiaries4 records
Petal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petal M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petal
What does Petal do?
Petal is a Real-Time Healthcare Orchestration platform that unifies patient navigation, workforce management, and medical billing for healthcare organizations. The platform comprises three core SaaS products: Petal Patient Hub (centralizing patient care requests and routing them in real time), Petal Workforce (automated scheduling, on-call management, and secure clinical communications), and Petal Billing (revenue cycle management for all Canadian provincial billing models). It supports hospitals, health authorities, governments, physicians, and clinics with FHIR/HL7-based interoperability on Microsoft Azure.
Is Petal a public or private company?
Petal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Petal founded?
Petal was founded in 2010. It employs 251 to 500 people.
Where is Petal based?
Petal is headquartered in Quebec, Canada, in the North America region.
How does Petal make money?
Two revenue lines are on record. Subscription Software (Platform) is the primary driver. The others are medical Billing Services.
Who are Petal's main competitors?
QGenda Phreesia Kyruus symplr R1 RCM WELL Health Technologies Think Research CloudMD (now Cloud Practice) Veradigm (formerly Allscripts) Doctolib is listed as a direct peer.
Does Petal have an API?
Yes. Petal supports industry-standard protocols like HL7 and FHIR, and offers flexible APIs to connect with virtually any health information system. The platform includes a built-in FHIR API for seamless EHR connection. API integrations are used for decision making, billing reporting, and connecting EMRs, EHRs, scheduling systems, and PMS integrations.
What industry is Petal in?
Petal's product category is Healthcare Orchestration Platform. Its primary akta.pro industry code is HLAMAGAD, Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist). Its NAICS code is 54194.