Petal

What Petal does

Petal is a Canadian healthcare technology company that operates a cloud-based Real-Time Healthcare Orchestration platform built on Microsoft Azure, serving hospitals, health authorities, physicians, and clinics across Canada, the United States, and France. Its platform comprises three core product lines: Petal Patient Hub for real-time patient navigation, care coordination, and capacity visibility; Petal Workforce for automated scheduling, on-call management, and secure clinical communications; and Petal Billing for end-to-end revenue cycle management across all Canadian provincial payment models (RAMQ, OHIP, MSP, AHCIP, fee-for-service, capitation, shadow billing). The platform supports industry-standard healthcare interoperability protocols (FHIR, HL7) and integrates with major EMR/EHR systems including Cerner, Epic, and Connect Care.

Petal monetizes through a combination of subscription-based SaaS contracts (annual or multi-year terms, quote-based pricing tied to organization size and module mix) and transaction-fee medical billing services that process approximately $3B in claims annually across 40+ specialties. The company targets enterprise healthcare organizations through a direct field sales motion, with an inside sales channel for smaller clinics and a partnership program for strategic integrations. Notable customers include the Quebec Ministry of Health, CHUM, Vancouver General Hospital, and Hawkesbury General Hospital, with 97K healthcare professionals using the platform and 11,000+ providers connected in real-time.

The company was founded in 2010 by Patrice Gilbert and has scaled through both organic growth and strategic acquisitions, including Dobsi Medical Billing (Ontario, December 2024), Medcom (British Columbia, 2024), and earlier integrations of Xacte (Quebec) and Statgo (Alberta). The company maintains certifications including SOC 2 Type II, PIPEDA, GDPR, and Quebec TGV, and has received consecutive Gartner Hype Cycle recognition for Real-Time Health System Technologies (2024, 2025) and five-time Deloitte Technology Fast 500 inclusion. International offices are located in Boston and Paris (as Petal Solutions Europe B.V.).

Name

Petal

Legal name

Petal Solutions Inc.

Website

https://petal-health.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Petal is a Canadian healthcare technology company operating a cloud-based Real-Time Healthcare Orchestration platform that unifies patient navigation, workforce scheduling, and medical billing for hospitals, health authorities, physicians, and clinics across Canada, the US, and France.

Ownership category

akta.pro rank

Product category

Healthcare Orchestration Platform

NAICS

Veterinary Services (54194)

akta.pro primary industry

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

Keywords

• Healthcare orchestration platform
• Medical billing software
• Healthcare workforce scheduling
• Patient navigation software
• Clinical communications platform

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software (Platform): Subscription-based SaaS model for access to Patient Hub, Workforce scheduling, and communication tools. Pricing varies by organization size and module complexity. Term-based contracts with annual or multi-year renewal options.
2. Medical Billing Services: Revenue cycle management services including claim submission, error resolution, payment tracking. Supports fee-for-service, capitation, shadow billing, and alternate payment plans. Generates revenue through billing service fees and percentage of recovered revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Petal is a Real-Time Healthcare Orchestration platform that unifies patient navigation, workforce management, and medical billing for healthcare organizations. The platform comprises three core SaaS products: Petal Patient Hub (centralizing patient care requests and routing them in real time), Petal Workforce (automated scheduling, on-call management, and secure clinical communications), and Petal Billing (revenue cycle management for all Canadian provincial billing models). It supports hospitals, health authorities, governments, physicians, and clinics with FHIR/HL7-based interoperability on Microsoft Azure.

Product overview

Petal is a Real-Time Healthcare Orchestration platform that unifies patient navigation, workforce management, and billing operations across healthcare organizations. The platform comprises three core products: Petal Patient Hub for care coordination and patient routing, Petal Workforce for scheduling/on-call management, and Petal Billing for medical billing automation. Additional modules include Automated Scheduling, On-Call Solutions, Clinical Communications, Coverage Optimization, Smart Patient Routing, Care Program Management, and Care Insights & Analytics. Petal also operates mobile applications for clinical staff and has acquired regional billing brands including Medical Billing Alberta (Statgo), Dobsi Medical Billing (Ontario), and Medcom Billing Systems (British Columbia). The platform integrates with industry standards (HL7, FHIR) and connects with EMRs, EHRs, PMS, HRIS, and hospital systems including Cerner, Epic, and Connect Care.

Differentiator

Problem solved

Functional benefit

Brands

• Petal Patient Hub: Patient navigation and care access platform that centralizes patient care requests, routes them to the right care in real-time, and provides health leaders full visibility into capacity.
• Petal Workforce
• Petal Billing

Products and services

• Petal Patient Hub Patient navigation and access solution that centralizes patient care requests at every entry point, routes them to the right care in real time, and gives health leaders full visibility into capacity across the health system. For health authorities, hospitals, and physicians.
• Petal Workforce Workforce management solution that centralizes automated scheduling, on-call management, and secure clinical communications across entire hospitals and health systems. For hospitals, multi-site health systems, and physician groups.
• Petal Billing Medical billing solution that automates billing processes across all payment models (fee-for-service, capitation, shadow billing, alternate payment plans) for physicians, hospitals, health authorities, and clinics across Canada.
• Petal Mobile App Mobile application available on iOS App Store and Google Play providing scheduling, clinical communications, and on-call directory access for clinical staff on the go.
• Petal Billing Ontario (Dobsi Medical Billing) Ontario-based medical billing solution offering billing services for Ontario physicians and healthcare providers, operating under the Petal Billing umbrella following the December 2024 acquisition of Dobsi Medical Billing.
• Petal Billing British Columbia (Medcom Billing Systems) British Columbia medical billing solution serving BC physicians and clinics, operating under the Petal Billing umbrella following the acquisition of Medcom.
• Medical Billing Alberta (formerly Statgo) Alberta-based medical billing solution with optimized Alberta Health and ConnectCare claims, batch submissions, and automated payment reconciliation, now operating under the Petal billing umbrella.

Quantifiable outcome

• 80% lower care costs by using Petal
• +9 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered acquisition, core infrastructure, flagship, core and operating entity.

• Dobsi Medical BillingacquisitionOEM/ Whitelabel/ Licensing Partner · 3 December 2024Strategic acquisition of Dobsi Medical Billing to enhance support for hospitals and healthcare providers across Ontario. Now operating as Petal Billing Ontario.
• Microsoft Azurecore infrastructureTechnology or IntegrationCloud infrastructure provider powering Petal's platform. Microsoft Azure meets highest security standards including ISO 27001, HIPAA, GDPR, and PCI DSS. Provides global trusted cloud environment for healthcare data.
• Quebec Ministry of HealthflagshipStrategic or Co-development PartnerStrategic partnership for province-wide patient redirection from emergency departments to primary care. Implements Petal's Orchestration Hub to reduce ED overcrowding. Has generated $339M in savings since 2022.
• CAN HealthcoreStrategic or Co-development PartnerHealthcare network advocating for national deployment. Dr. Dante Morra, Founder and Chair, has publicly endorsed Petal for improving healthcare access across all Canadian provinces.
• Medcom (Medi-Com Consulting)acquisitionOEM/ Whitelabel/ Licensing PartnerStrategic acquisition of Medcom, a medical billing solution, solidifying Canadian market leadership in healthcare technology. Now operating as Petal Billing British Columbia.
• Xacte (Zone3W inc.)operating entityOEM/ Whitelabel/ Licensing PartnerOperating entity for Quebec medical billing operations. Real-time RAMQ NAM validation with French interface, automatic error detection, and live calculations.
• StatGo Corp.operating entityOEM/ Whitelabel/ Licensing PartnerOperating entity for Alberta medical billing operations. Optimized Alberta Health and ConnectCare claims, batch submissions, and automated payment reconciliation. Now Petal Billing Alberta.

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• QGenda Phreesia Kyruus symplr R1 RCM WELL Health Technologies Think Research CloudMD (now Cloud Practice) Veradigm (formerly Allscripts) Doctolib: QGenda is a leading provider of healthcare workforce scheduling and on-call management software for hospitals and physician groups, directly competing with Petal Workforce in the same product category and customer segment. Phreesia provides patient intake, scheduling, and care navigation solutions for health systems, overlapping with Petal Patient Hub's patient routing and care coordination capabilities, and serves a similar hospital and ambulatory customer base. Kyruus offers a provider data management and patient access platform that matches patients to the right care, directly comparable to Petal's Smart Patient Routing and Patient Hub modules for health systems. symplr is a large healthcare operations platform offering workforce, compliance, and provider data management, providing overlapping but broader capabilities than Petal's focused orchestration stack. R1 RCM is a major revenue cycle management provider serving large health systems; it competes with Petal Billing at the enterprise tier and operates at significantly greater scale across the US market. WELL Health is a Canadian digital health company operating across patient management, telehealth, and clinical software, making it a fellow Canadian health-tech operator with overlapping physician- and clinic-facing tools. Think Research provides clinical decision support and workflow software to hospitals and health systems in Canada and internationally, comparable to Petal in addressing healthcare workflow inefficiencies at scale. CloudMD was a Canadian health-services and technology company providing EMR, telehealth, and clinic management, comparable to Petal in serving Canadian physician practices and clinics with workflow software. Veradigm is a large EHR and healthcare IT vendor that integrates with Petal via HL7/FHIR; it represents the incumbent system-of-record that Petal's orchestration layer sits alongside in hospital deployments. Doctolib is a leading European health-tech platform for appointment booking, patient management, and teleconsultations; relevant given Petal's Paris office and European expansion ambitions, with overlapping patient-navigation use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/petalhealth
• YouTubeyoutube.com/channel/UC7qI1eOzi8yd6U3GBKo8JMQ
• Facebookfacebook.com/petalhealth
• LinkedInlinkedin.com/company/petalhealth

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petal