Blue Cross and Blue Shield of Kansas
Blue Cross and Blue Shield of Kansas is a health insurer providing medical, dental, Medicare, and ancillary insurance to Kansas residents, employers, and Medicare beneficiaries, covering all Kansas counties except Johnson and Wyandotte.
- Company typePrivate
- Founded1942
- HeadquartersKansas City, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Blue Cross and Blue Shield of Kansas does
Blue Cross and Blue Shield of Kansas (BCBSKS) is an independent licensee of the Blue Cross Blue Shield Association providing medical, dental, vision, Medicare, and ancillary insurance products to Kansas residents, employers, and Medicare beneficiaries. Founded in 1942 and headquartered in Topeka, Kansas, BCBSKS operates as a mutual insurance company covering all 105 Kansas counties except Johnson and Wyandotte counties, serving a broad cross-section of the Kansas market through individual and family plans, employer and group plans (including 1-50+ employee tiers), Medicare Advantage, Medicare Supplement, and Part D prescription drug plans, as well as dental, vision, life, disability, cancer, hospital indemnity, and travel health products.
The company's technology infrastructure consists primarily of vendor-provided platforms rather than proprietary systems. Member services are delivered through the BlueAccess online portal, with prescription drug benefits administered by Prime Therapeutics (retail pharmacy) and Express Scripts (mail order), provider network navigation through Sapphire Care Select, and wellness programming through partnerships with WebMD (Strive by WebMD One) and YMCA (YMCA 360). National provider access is enabled by the BlueCard program, allowing members to access in-network care across all 50 states through the broader Blue Cross Blue Shield Association network.
BCBSKS generates revenue primarily through recurring monthly premiums from individuals, families, employers, and Medicare beneficiaries, supplemented by Administrative Services Only (ASO) fees for self-funded employer groups. Distribution occurs through direct enrollment via the bcbsks.com website, a network of Kansas-licensed insurance brokers serving employer groups of all sizes, a dedicated Medicare enrollment team, provider referrals, and the ACA health insurance marketplace. The company has 1001-5000 employees and is led by President and CEO Matthew All. BCBSKS became the first health plan in the nation to earn URAC's Health Equity Accreditation in February 2026, distinguishing itself on maternal health programs implemented across all 105 Kansas counties.
Blue Cross and Blue Shield of Kansas firmographics
Firmographics- Name
- Blue Cross and Blue Shield of Kansas
- Legal name
- Blue Cross and Blue Shield of Kansas
- Website
- https://bcbsks.com
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Blue Cross and Blue Shield of Kansas is a health insurer providing medical, dental, Medicare, and ancillary insurance to Kansas residents, employers, and Medicare beneficiaries, covering all Kansas counties except Johnson and Wyandotte.
- Ownership category
- akta.pro rank
Blue Cross and Blue Shield of Kansas industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- MA Employer Group Waiver Plans (EGWP) (HLAEACAH)
- akta.pro secondary industry
- Individual Disability Income Insurance (Non-Group) (FSAIAIAA)
Keywords
Where Blue Cross and Blue Shield of Kansas is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Cross and Blue Shield of Kansas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Health Insurance Premiums: Blue Cross and Blue Shield of Kansas generates revenue primarily through collected premiums from individuals, families, and employers (ranging from 1 employee to large groups) who purchase medical, dental, vision, and other health coverage plans. Medicare Advantage, Medicare Supplement, and Medicare Part D prescription drug plans represent another significant premium revenue stream. The company also administers ASO (Administrative Services Only) contracts where groups self-fund claims but pay BCBSKS for administrative services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual and Family Plans - ACA-compliant medical and dental plans available on and off marketplace |
| Subscription | Monthly | Medicare Plans - Medicare Advantage, Medicare Supplement (Medigap), and Medicare Part D prescription drug plans |
| Subscription | Monthly | Employer and Group Plans - Medical and dental coverage for Kansas employers with 1 to 50+ employees |
| Subscription | Monthly | Dental Plans - Standalone dental insurance for individuals, families, and employees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Blue Cross and Blue Shield of Kansas product offering
Product offeringCore offering
Blue Cross and Blue Shield of Kansas is a mutual health insurance company that underwrites and administers medical, dental, vision, Medicare Advantage/Supplement/Part D, prescription drug, life, disability, cancer, hospital indemnity, and travel health insurance products for Kansas individuals, families, and employer groups. The company also delivers integrated wellness programs including telehealth, behavioral health, health coaching, case management, and digital tools via the BlueAccess member portal.
Product overview
Blue Cross and Blue Shield of Kansas is a health insurance provider offering a comprehensive portfolio of insurance products and wellness programs. The core offerings include Individual and Family Plans, Medicare Plans (including Medicare Advantage, supplement, and Part D), and Employer/Group Plans for Kansas businesses. The product portfolio extends to dental, vision, travel health, disability, life insurance, and cancer/hospital indemnity coverage. The company administers prescription drug benefits through the BlueRx program using Prime Therapeutics for retail pharmacy and Express Scripts for mail order. Health and wellness services include behavioral health, case management, telehealth, health coaching, and wellness programs like Strive by WebMD One. Members access services through the BlueAccess online portal. The company serves all Kansas counties except Johnson and Wyandotte.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual and Family Plans ACA-compliant medical and dental insurance plans for Kansas residents not eligible for coverage through an employer, Medicare, or Medicaid. Includes bronze, silver, gold, and catastrophic plan tiers with monthly premiums varying by age, family size, location, and tobacco status.
- Medicare Plans Medicare insurance options for Kansas Medicare-eligible individuals including Medicare Advantage plans, Medicare Supplement (Medigap) Plans A, C, F, and K, and Medicare Part D prescription drug plans. Plans often have low or no monthly premiums for Advantage; Part D premiums vary by drug coverage tier.
- Employer and Group Plans Medical and dental plans for Kansas-based employers with one or more employees, including group retiree plans. Tailored by employer size with premiums split between employer and employee contributions, available with various deductible and copay structures.
- Dental Plans Standalone dental insurance for individuals, families, and employees, available as standalone coverage or bundled with medical plans. Options for preventive, basic, and major dental services.
- Travel Health Plans Customizable short- or long-term health insurance plans for individuals traveling or living abroad, leveraging the Blue Cross Blue Shield international network.
- Disability and Life Insurance Individual life insurance, individual short-term disability insurance, employer life insurance, and employer short- and long-term disability insurance products for Kansas residents and employer groups.
- Cancer and Hospital Insurance Cancer coverage plans for individuals and employees, plus hospital indemnity coverage to offset out-of-pocket costs not covered by major medical insurance.
- Vision Insurance Vision coverage plans offered to Kansas-based employees as part of employer group benefits packages.
- BlueRx Prescription Drug Coverage Prescription drug benefit program (BlueRx) administered through Prime Therapeutics for retail pharmacy network access and Express Scripts Pharmacy for mail-order prescriptions, including drug formulary management, specialty pharmacy, and utilization review.
- Health and Wellness Programs Integrated member wellness services including behavioral health, case management, health coaching, worksite wellness, Strive by WebMD One personalized well-being platform, healthy lifestyles programs, telehealth virtual visits, preventive health services, YMCA 360 virtual fitness, and member wellness resources.
Quantifiable outcome
- URAC Health Equity Accreditation achieved as the first health plan to earn this distinction, with maternal health programs covering all 105 Kansas counties.
- +1 more outcomes
Companies that use Blue Cross and Blue Shield of Kansas
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Blue Cross and Blue Shield of Kansas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Blue Cross and Blue Shield of Kansas partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Park City, Kansas (City Government)minorBlue Cross and Blue Shield of Kansas partnered with Park City, Kansas to build a new outdoor fitness park featuring seven body-weight exercise stations with posted instructions. The project is part of a broader community wellness initiative to expand free access to workout equipment across Kansas communities, promoting healthy living in Sedgwick County.
- Prime Therapeutics LLCcorePrime Therapeutics administers the BlueRx retail prescription drug products for BCBSKS in partnership. Prime Therapeutics provides pharmacy benefit management services including formulary management, network pharmacy access, and drug utilization review through the myprime.com pharmacy locator tool.
- Express Scripts (Pharmacy)coreBCBSKS partners with Express Scripts to administer its BlueRx mail prescription drug program. Members can order mail-order prescriptions online through express-scripts.com, check prescription status, and manage refills through the Express Scripts platform.
- Blue Cross Blue Shield Association (BCBSA)coreBCBSKS operates as an independent licensee of the Blue Cross Blue Shield Association. This affiliation provides access to the BlueCard national provider network, Blue Shield brand rights, shared clinical programs, and the broader BCBS brand recognition. The association coordinates national standards and benefits across all BCBS affiliates.
- YMCA of KansasminorBCBSKS offers YMCA 360, a virtual YMCA programming resource, to its members as part of its wellness and fitness offerings. This partnership extends fitness and wellness programming accessibility for members beyond physical YMCA locations across Kansas.
- Sapphire Care SelectcoreBCBSKS utilizes the Sapphire Care Select platform as its provider and facility search directory, enabling members to find in-network doctors, hospitals, mental health providers, and dental providers. This is the primary digital tool for provider network navigation.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Blue Cross and Blue Shield of Kansas competitors and assessment
Company assessmentRegional players
- Medica: Regional health plan with multi-state commercial and Medicare footprint across the Midwest; comparable scale, employer group focus, and product breadth to BCBSKS.
- Blue Cross Blue Shield of Oklahoma: Adjacent state BCBS licensee serving a similarly rural-heavy population base; comparable product portfolio and mutual-style local governance, relevant for benchmarking Kansas-specific performance.
Emerging players
- Centene: Large managed care company with growing commercial and Medicare presence; relevant peer for ACA marketplace individual plans and Medicaid-adjacent populations in Kansas, where BCBSKS also competes on exchange products.
Direct peers
- Blue Cross and Blue Shield of Kansas City: Independent BCBS licensee serving the Kansas City metro area including the Johnson and Wyandotte counties where BCBSKS is excluded. Most directly comparable as a same-state BCBS competitor with overlapping product lines and broker channels.
- Blue Cross Blue Shield of Nebraska: Neighboring state-based BCBS licensee with a comparable rural-dominant footprint, similar mutual structure, and parallel employer group, Medicare, and individual product mix. Highly comparable as a regional BCBS mutual.
- Aetna (CVS Health): Direct competitor actively bidding against BCBSKS for the Kansas state employee contract with a 13% lower price; same commercial group, Medicare Advantage, and individual product categories competing head-to-head in Kansas.
Broad incumbents
- Elevance Health (Anthem): National health insurance incumbent that licenses BCBS brands in multiple states; overlaps with BCBSKS on commercial, Medicare, and individual ACA products, with far greater capital, technology, and national account capabilities.
- UnitedHealthcare: Largest U.S. health insurer offering commercial, Medicare Advantage, and individual plans nationwide; competes with BCBSKS on large Kansas employer groups and through UnitedHealthcare's broader provider network footprint.
- Humana: National incumbent with leading Medicare Advantage scale; comparable to BCBSKS on the Medicare Advantage and Medicare Supplement product lines, particularly relevant given Kansas's aging population.
- Cigna Group: National health and benefits carrier competing on Kansas employer group accounts and stop-loss/ASO arrangements; comparable commercial and specialty product overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Blue Cross and Blue Shield of Kansas social profiles
Digital presenceBlue Cross and Blue Shield of Kansas compliance and trust
Trust signalCompliance1 record
Blue Cross and Blue Shield of Kansas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Cross and Blue Shield of Kansas leadership team
Management profileNumber of profiles
Profiles1 record
Blue Cross and Blue Shield of Kansas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Cross and Blue Shield of Kansas M&A and investment
M&A and investmentM&A
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Cross and Blue Shield of Kansas
What does Blue Cross and Blue Shield of Kansas do?
Blue Cross and Blue Shield of Kansas is a mutual health insurance company that underwrites and administers medical, dental, vision, Medicare Advantage/Supplement/Part D, prescription drug, life, disability, cancer, hospital indemnity, and travel health insurance products for Kansas individuals, families, and employer groups. The company also delivers integrated wellness programs including telehealth, behavioral health, health coaching, case management, and digital tools via the BlueAccess member portal.
Is Blue Cross and Blue Shield of Kansas a public or private company?
Blue Cross and Blue Shield of Kansas is a private company. It is classified as unknown and is currently operating.
When was Blue Cross and Blue Shield of Kansas founded?
Blue Cross and Blue Shield of Kansas was founded in 1942. It employs 1,001 to 5,000 people.
Where is Blue Cross and Blue Shield of Kansas based?
Blue Cross and Blue Shield of Kansas is headquartered in Kansas City, United States, in the North America region.
How does Blue Cross and Blue Shield of Kansas make money?
One revenue line is on record: health Insurance Premiums.
Who are Blue Cross and Blue Shield of Kansas's main competitors?
Regional players on record are Medica and Blue Cross Blue Shield of Oklahoma. Centene is listed as an emerging player. Direct peers are Blue Cross and Blue Shield of Kansas City, Blue Cross Blue Shield of Nebraska and Aetna (CVS Health). Broad incumbents are Elevance Health (Anthem), UnitedHealthcare, Humana and Cigna Group.
Does Blue Cross and Blue Shield of Kansas have an API?
No public API is recorded for Blue Cross and Blue Shield of Kansas.
What industry is Blue Cross and Blue Shield of Kansas in?
Blue Cross and Blue Shield of Kansas's product category is Health Insurance. Its primary akta.pro industry code is HLAEACAH, MA Employer Group Waiver Plans (EGWP), with a secondary code of FSAIAIAA, Individual Disability Income Insurance (Non-Group). Its NAICS code is 52411 and its SIC code is 6321.