Game Play Network, Inc.

What Game Play Network, Inc. does

Game Play Network, Inc. (DBA b Spot) is a real-money online gaming platform headquartered in Culver City, California, founded by David Marshall and Russell Fine — pioneers of online pari-mutuel wagering who previously sold Youbet.com to Churchill Downs. The company operates under the U.S. pari-mutuel horse racing regulatory framework as a licensed advance-deposit wagering (ADW) hub, holding a master license in Oregon plus direct licenses in multiple states, and is currently live in 18 U.S. states covering 36% of the U.S. population.

The core technology is the GPN Gaming Platform, powered by "Patented Reveal Technology," which uses live horse racing results to generate outcomes for casino-style games such as slots, keno, video poker, bingo, and table/card games. The platform is protected by more than 39 U.S. patents and is continuously fed by GPN Racing Operations, which runs 24/7/365 and executes over 100,000 races per year. The platform exposes a proprietary API for trusted third-party integrations and is distributed via the Horseplay consumer brand (iOS app and horseplay.com), B2B licensing to gaming operators, GPN Interactive for game developers and social gaming publishers, and proprietary physical gaming devices deployed in casinos, racetracks, restaurants, bars, and hotels.

GPN runs a hybrid B2C/B2B revenue model: consumer wagering generates transaction-fee revenue on real-money bets on horse races and casino-style games; B2B platform licensing produces licensing/royalty income from third-party brands that white-label the technology to enter regulated real-money gaming markets; and physical-device deployments monetize land-based venues through hardware, licensing, or revenue-share arrangements. The Horseplay iOS app carries a 4.4-star average rating with more than 150 game titles and new releases monthly, supported by publishing relationships with game developers worldwide. The company is privately held and founder-led, with disclosed funding of approximately $16 million raised across multiple rounds between 2012 and 2023.

Name

Game Play Network, Inc.

Legal name

Game Play Network, Inc.

Website

https://gameplaynetwork.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Game Play Network operates a licensed real-money gaming platform that uses patented technology to map live horse-racing outcomes to casino-style games. It serves U.S. consumers via the Horseplay brand in 18 states and licenses the platform to gaming operators, game developers, and land-based venues.

Ownership category

akta.pro rank

Product category

Real Money iGaming Platform

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• Real money iGaming platform
• Parimutuel wagering technology
• Online casino-style games
• Licensed ADW hub
• Gaming platform licensing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Consumer Wagering (Horse Racing): GPN generates revenue from real money wagers placed on live horse racing through its ADW (Advance Deposit Wagering) platform. Players deposit funds and place bets on horse races running across the world, with GPN taking a portion of the wagering activity.
2. Consumer Gaming (Casino-Style Games): Players place wagers and play casino-style games (slots, keno, video poker, etc.) with outcomes tied to live horse racing results. The company generates revenue from player wagering activity on these games.
3. B2B Platform Licensing: GPN licenses its patented technology platform to third-party gaming brands, enabling them to offer real money games in regulated markets. This includes access to the GPN Gaming Platform, game content, and regulatory compliance infrastructure.
4. Physical Device Deployment: GPN deploys proprietary physical gaming devices to land-based operators (casinos, racetracks, restaurants, bars, hotels). Revenue may come from device sales, licensing, or revenue-sharing arrangements with venue operators.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Game Play Network, Inc. operates the GPN Gaming Platform, a patented real-money iGaming platform whose Patented Reveal Technology uses live horse racing results to drive outcomes for casino-style games such as slots, keno, and video poker. The company delivers this directly to U.S. players through the Horseplay consumer brand (horseplay.com web platform and iOS app) and licenses the same platform, including proprietary physical gaming devices and a publishing layer for game developers, to third-party gaming brands, land-based operators, and social game publishers across 18 states.

Product overview

Game Play Network, Inc. (DBA b Spot) operates a platform-plus-modules architecture centered on the GPN Gaming Platform powered by Patented Reveal Technology. The platform enables real-money gaming outcomes based on live horse racing results, legally operating under the Federal Interstate Horseracing Act. The consumer-facing Horseplay brand (via iOS app and horseplay.com) provides access to 150+ casino-style games including slots, bingo, table/card games, scratchers, and pachinko. B2B offerings include the GPN Gaming Platform for partners, Physical Devices for land-based venues, and GPN Interactive for mobile/social game publishers. GPN Racing Operations supports the platform with 100,000+ annual races. The company holds ADW licensing and operates across 18 U.S. states with expansion capability to 40 states.

Differentiator

Problem solved

Functional benefit

Brands

• Horseplay: Consumer brand for real money online gaming platform powered by GPN Gaming Platform. Features more than 150 game titles including slots, bingo, table/card games, scratchers, and pachinko. Available on web and mobile across 18 U.S. states.

Products and services

• GPN Gaming Platform Core real-money iGaming platform powered by Patented Reveal Technology, licensed to B2B gaming brands, casinos, racetracks, and operators so they can offer real-money games in regulated U.S. markets under the Federal Interstate Horseracing Act and ADW licensing.
• Horseplay Consumer Brand (web and iOS app) Consumer-facing real-money gaming brand for U.S. players in 18 states, featuring 150+ casino-style game titles accessible via horseplay.com web platform and iOS mobile app with 4.4-star average rating.
• GPN Physical Gaming Devices Proprietary physical gaming devices that bring the GPN Gaming Platform into land-based venues including casinos, racetracks, restaurants, bars, hotels, dedicated venues, and pop-up experiences for real-money play beyond traditional gaming walls.
• GPN Interactive B2B division that integrates the GPN Gaming Platform with mobile and social game publishers, enabling game developers worldwide to offer real-money mechanics and target emerging platforms like VR/AR, Smart TVs, and automobiles.

Quantifiable outcome

• 36% of U.S. population coverage through 18 states
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Gaming BrandscoreChannel Partner/ Reseller/ DistributorGPN works with gaming brands seeking to offer real money games through the GPN Gaming Platform, enabling them to access regulated markets through patented technology and licensing agreements.
• Payment ProcessorscoreTechnology or IntegrationGPN integrates with payment processors to facilitate real money deposits and withdrawals for players engaging in wagering activities on the platform.
• Game Developers WorldwidecoreStrategic or Co-development PartnerGPN works with game developers worldwide to expand the Horseplay game catalogue, publishing games developed by top developers covering casino, slots, bingo, table/card, scratchers, and pachinko genres.
• CasinoscoreChannel Partner/ Reseller/ DistributorGPN provides casino operators with access to its patented gaming platform through B2B licensing and physical gaming device deployment for land-based operations.
• RacetrackscoreChannel Partner/ Reseller/ DistributorGPN partners with racetracks as part of its pari-mutuel wagering operations, operating as an ADW hub authorized under the Federal Interstate Horseracing Act.
• Social Gaming CompaniescoreStrategic or Co-development PartnerGPN Interactive focuses on integrating the GPN Gaming Platform with publishers operating in the U.S. mobile and online social games market, unlocking new monetization verticals for freemium players.
• Land-Based Venues (Restaurants, Bars, Hotels, Dedicated Venues)minorChannel Partner/ Reseller/ DistributorGPN-powered physical devices can be deployed in land-based venues including restaurants, bars, hotels, and dedicated venues, providing new revenue streams and customer engagement.
• New InnovatorsminorStrategic or Co-development PartnerGPN seeks partnerships with new innovators in the gaming space to expand its ecosystem and bring innovative gaming experiences to players.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rush Street Interactive (BetRivers): Public iGaming and online sports betting operator behind BetRivers and PlaySugarHouse. Mid-size broad incumbent operating in multiple U.S. states, often adjacent to or overlapping with GPN's footprint.
• DraftKings: Leading U.S. online sports betting and iCasino operator with national brand recognition. Broad incumbent competing for the same regulated real-money gaming consumer, particularly as more states legalize online casino play.
• BetMGM (MGM Resorts / Entain JV): Joint venture between MGM Resorts and Entain offering online sports betting and iCasino in legalized U.S. states. Broad incumbent directly competing for the same real-money gaming consumer as GPN's Horseplay.
• Caesars Digital: Digital arm of Caesars Entertainment providing online sports betting and iCasino in legalized U.S. states. Broad incumbent with a large loyalty database and casino brand — direct competitor for GPN's target consumer.
• Flutter Entertainment (FanDuel): Global iGaming and sports betting operator behind FanDuel, the largest U.S. online sportsbook and a growing iCasino brand. A broad incumbent competing for the same U.S. real-money gaming wallet with much larger scale and marketing spend.

Direct peers

• GAN (now part of Sega Sammy): B2B iGaming platform and content provider powering real-money gaming for operators in regulated U.S. and international markets. Directly comparable to GPN's B2B platform licensing and Player Account Services offering.
• TVG (Betfair US / FanDuel Racing): Long-standing U.S. ADW and horse racing media brand, now part of Flutter Entertainment's racing portfolio. Directly comparable as a consumer-facing ADW operator leveraging pari-mutuel wagering frameworks similar to GPN's Horseplay.
• Churchill Downs Incorporated: Operates TwinSpires, a leading U.S. advance-deposit wagering (ADW) platform for horse racing, and is the acquirer of GPN founders' previous company Youbet.com. Overlaps directly with GPN in pari-mutuel horse race wagering and the broader U.S. racing ecosystem.
• NYRA Bets: ADW platform operated by the New York Racing Association that accepts online wagers on horse races across the U.S. Directly comparable to GPN's pari-mutuel wagering mechanics and licensed multi-state ADW footprint.
• 1/ST BET (Stronach Group): ADW platform tied to the Stronach Group's racetracks, offering online pari-mutuel wagering on horse racing. Competes head-to-head with GPN for the same horse-racing-bettor consumer and uses similar licensed-ADW infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bspotgames
• Facebookfacebook.com/bspotgames
• LinkedInlinkedin.com/company/gameplaynetwork

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game Play Network, Inc.