MTV
MTV Oy is a Finnish commercial broadcaster operating 10+ linear TV channels and the MTV Katsomo streaming platform, serving Finnish consumers with Finnish-language news, entertainment, and premium sports content via freemium, subscription, and telco distribution.
- Company typePrivate
- Founded1957
- HeadquartersHelsinki, Finland
- Headcount251–500
- GTM typeB2C
- OfferingServices
What MTV does
MTV Oy is a Finnish commercial television broadcaster and streaming operator, founded in 1957 and owned by Norwegian media conglomerate Schibsted, headquartered in Helsinki with 251-500 employees. It operates 10+ linear TV channels (MTV3, MTV Sub, MTV Ava, MTV Viihde, MTV Aitio, MTV Juniori, MTV Urheilu 1/2/3, MTV Max, Ralli-TV) and the MTV Katsomo streaming platform available via web, iOS, and Android, targeting exclusively the Finnish market with Finnish-language news, entertainment, and premium sports content.
The core product stack is the MTV Katsomo ecosystem. A free ad-supported tier provides news, entertainment, and selected on-demand content; MTV Katsomo+ (€6.95-€11.95/month) adds live TV channels, original Finnish productions, advance episodes, Hayu reality series, offline viewing, and broader international licensed content; MTV Katsomo+ Urheilu (€38.95-€43.95/month) layers in exclusive sports rights including Liiga (Finnish ice hockey under a 5-year deal through 2031-32), NHL, Champions League, Serie A, ATP Tennis, WRC and EM Rally, and Diamond League athletics. The technical stack includes DRM-protected live TV streaming across web and native mobile apps, with cookie-based personalized advertising on 57-66 partner integrations.
MTV generates revenue through three streams: subscription recurring (SVOD via MTV Katsomo+ tiers, including 12-month fixed-term and open-ended contracts), advertising (AVOD on the free tier), and licensing/distribution fees from telecommunications operators such as Elisa, which carries MTV's channels on its cable TV and Elisa Viihte entertainment service. Go-to-market is direct-to-consumer via web and app stores with mid-funnel partner marketing through telco distribution. The company's CEO is Johannes Leppänen, and the customer base spans general Finnish viewers, sports fans, and premium streaming subscribers across Finnish demographics.
MTV firmographics
Firmographics- Name
- MTV
- Legal name
- MTV Oy
- Website
- https://mtv.fi
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MTV Oy is a Finnish commercial broadcaster operating 10+ linear TV channels and the MTV Katsomo streaming platform, serving Finnish consumers with Finnish-language news, entertainment, and premium sports content via freemium, subscription, and telco distribution.
- Ownership category
- akta.pro rank
MTV industry classification
Industry- Product category
- Video Streaming and Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- Sports OTT & League Pass Streaming Channels (MPABAHAJ), Sports Streaming Platforms (MPACAAAE)
Keywords
Where MTV is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
MTV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Others, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription Video on Demand (SVOD): MTV Katsomo+ and MTV Katsomo+ Urheilu subscription tiers provide ad-free or ad-supported access to live TV channels and on-demand content. Revenue generated from monthly recurring subscriptions with options for 12-month fixed-term contracts or open-ended subscriptions.
- Advertising (AVOD): Free MTV Katsomo tier monetized through advertising. The platform uses cookie-based targeting and consent management for personalized advertising delivery across 57-66 partner integrations.
- Distribution Fees: Revenue from distribution agreements with telecommunications operators like Elisa, where MTV receives compensation for broadcasting its channels and content on their platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | MTV Katsomo (Free tier with advertising) |
| Subscription | Monthly | MTV Katsomo+ (Premium entertainment) |
| Subscription | Monthly | MTV Katsomo+ Urheilu (Sports bundle) |
| Subscription | Multi-year contract | Promotional Offer - Series Summer |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
MTV product offering
Product offeringCore offering
MTV operates a tiered Finnish-language streaming and linear television service anchored by the MTV Katsomo platform, offering a free ad-supported tier, a premium entertainment subscription (MTV Katsomo+), and a premium sports bundle (MTV Katsomo+ Urheilu) covering ice hockey, football, tennis, rally, and athletics. The company also broadcasts 10+ owned linear TV channels including flagship MTV3, MTV Sub, and MTV Ava, with content delivered across web, iOS, and Android. Revenue is generated from consumer subscriptions, advertising on the free tier, and distribution licensing fees from telecom operators.
Product overview
MTV operates a tiered streaming and linear TV platform centered on MTV Katsomo. The offering consists of a free ad-supported MTV Katsomo tier (free access to news, domestic entertainment, selected series, movies, and children's content), an upgraded MTV Katsomo+ subscription (€6.95–€11.95/month) adding original productions, advance episodes, Hayu reality series and broader international content, and a premium MTV Katsomo+ Urheilu sports tier (€38.95–€43.95/month) covering motorsport (WRC, WRC, Super Formula), football (Champions League, Serie A, Allsvenskan), athletics (Timanttiliiga, Continental Tour), tennis (ATP), ice hockey (Liiga, NHL, SHL, Swiss League, Mestis), and rally (EM-ralli). Linear TV channels (MTV3, MTV Sub, MTV Ava, MTV Viihde, MTV Aitio, MTV Juniori, MTV Urheilu 1/2/3, MTV Max, Ralli-TV) are accessible via subscription. The service is available via web, Android and iOS apps.
Differentiator
Problem solved
Functional benefit
Brands
- MTV Katsomo+: Premium subscription streaming service offering live TV channels, on-demand series, movies, and sports content
Products and services
- MTV Katsomo Free ad-supported video-on-demand and catch-up service for Finnish consumers, providing access to MTV's news programming, domestic entertainment shows, reality series, selected international series, movies, and children's programming. Does not include live TV channels.
- MTV Katsomo+ Premium subscription streaming tier for Finnish consumers, priced at €6.95/month with advertising or €11.95/month without, offering MTV original series, premiere episodes of entertainment shows, extensive domestic and international series, movies, documentaries, Hayu reality series, and offline viewing capability.
- MTV Katsomo+ Urheilu Premium sports subscription bundle for Finnish consumers, priced at €38.95/month with ads or €43.95/month without, providing live coverage of Liiga and Mestis ice hockey, NHL, SHL, Swiss League, Champions League football, Serie A, Allsvenskan, WRC and EM Rally, Super Formula, Diamond League athletics, and ATP Tennis.
- MTV TV Channels Portfolio of 10+ linear TV channels broadcast by MTV in Finland, including flagship MTV3, MTV Sub, MTV Ava, MTV Viihde, MTV Aitio, MTV Juniori, MTV Urheilu 1/2/3, MTV Max, and Ralli-TV, distributed via cable networks, IPTV, and online streaming.
- MTV Katsomo Mobile App Native iOS and Android mobile applications for Finnish consumers, providing on-demand video streaming and live TV viewing of MTV Katsomo, MTV Katsomo+, and MTV Katsomo+ Urheilu content on smartphones and tablets.
Quantifiable outcome
- Liiga programming reached approximately 4.2 million Finnish viewers last season
- +1 more outcomes
Companies that use MTV
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
MTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MTV partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ElisacoreElisa is a Finnish telecommunications company that serves as a major distribution partner for MTV. The companies reached a new distribution agreement in July 2026 after resolving a dispute that had resulted in approximately 1.5 months of channel blackout. MTV's channels (MTV3, MTV Sub, MTV Ava) resumed broadcasting on Elisa Viihte entertainment service and Elisa's cable television network on 3 July 2026. The new agreement establishes a sustainable foundation for content development and requires Elisa to pay compensation for broadcasting MTV's channels.
- SM-liiga (Liiga)coreMTV and Finland's SM-liiga ice hockey league signed a new five-year exclusive media rights agreement covering games through the end of the 2031-32 season. The deal includes matches from both league tiers as the league transitions to a two-tier system starting in 2027-28 with direct promotion and relegation between divisions. Liiga programming reached approximately 4.2 million Finnish viewers last season according to MTV CEO Johannes Leppänen.
- Yle (Yleisradio)minorYle's board chairman Kari Kivelä expressed openness to greater collaboration with commercial media, citing the successful football World Cup partnership with MTV as a model. Yle is Finland's public broadcaster undergoing organizational changes. The cooperation with MTV for the expanded Football World Cup (48 countries, three host nations) was described as looking 'very good' and a 'really sensible foundation.'
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
MTV competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
MTV social profiles
Digital presenceMTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTV leadership team
Management profileNumber of profiles
Profiles1 record
MTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTV
What does MTV do?
MTV operates a tiered Finnish-language streaming and linear television service anchored by the MTV Katsomo platform, offering a free ad-supported tier, a premium entertainment subscription (MTV Katsomo+), and a premium sports bundle (MTV Katsomo+ Urheilu) covering ice hockey, football, tennis, rally, and athletics. The company also broadcasts 10+ owned linear TV channels including flagship MTV3, MTV Sub, and MTV Ava, with content delivered across web, iOS, and Android. Revenue is generated from consumer subscriptions, advertising on the free tier, and distribution licensing fees from telecom operators.
Is MTV a public or private company?
MTV is a private company. It is classified as corporate owned and is currently operating.
When was MTV founded?
MTV was founded in 1957. It employs 251 to 500 people.
Where is MTV based?
MTV is headquartered in Helsinki, Finland, in the Europe region.
How does MTV make money?
Three revenue lines are on record. Subscription Video on Demand (SVOD) is the primary driver. The others are advertising (AVOD) and distribution Fees.
Does MTV have an API?
No public API is recorded for MTV.
What industry is MTV in?
MTV's product category is Video Streaming and Broadcasting. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPABAHAJ, Sports OTT & League Pass Streaming Channels. Its NAICS code is 516120 and its SIC code is 4833.