VELTRA

What VELTRA does

VELTRA Corporation (ベルトラ株式会社) is a Tokyo-headquartered, publicly listed online travel agency (Tokyo Stock Exchange Growth Market, ticker 7048) founded in 1991 that operates a global marketplace for tours, activities, and on-destination experiences. Its core platform VELTRA.com lists over 22,000 activities across 150+ countries supported by 9,000+ activity providers, 2.85 million registered members, and 600,000+ traveler reviews, with the site operated in English, Chinese, and Japanese by native-speaker editors and supporting 40+ currencies. The business operates a free-listings, commission-on-confirmed-bookings marketplace model with no upfront fees for suppliers, complemented by a B2B arm via wholly-owned subsidiary Linktivity (リンクティビティ株式会社) that provides a QR-code based touring pass and DX platform connecting 183 Japanese transportation operators and tourism facilities with global travel agencies.

Beyond the core OTA, VELTRA runs an extended platform ecosystem including VELTRA Cruise (cruise bookings), HAWAII ACTIVITIES (US-market Hawaii tours), VELTRA Store (specialty food e-commerce), VELTRA Yokka (hobby/activity content), and Colorier (guide-matching service), supported by regional subsidiaries in Malaysia and Hawaii. FY2025 consolidated revenue was ¥9.323 billion, with the company returning to full-year profitability and the OTA segment delivering 23% operating profit margin while LINKTIVITY grew at a 36.2% two-year CAGR. The company holds the JTB capital and business partnership (2024), is the first Japanese OTA member of the Global Sustainable Tourism Council, and operates as a partner of Japan's Ministry of the Environment for national park experiences.

Name

VELTRA

Legal name

ベルトラ株式会社

Website

https://veltra.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

VELTRA is a publicly listed Japanese online travel agency operating a global marketplace for booking 22,000+ tours and activities across 150+ countries, serving 2.85 million members through VELTRA.com, Cruise, Hawaii, and a B2B LINKTIVITY platform for Japanese tourism infrastructure.

Ownership category

akta.pro rank

Product category

Online Travel Agency / Tour and Activity Marketplace

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520), Tour Operators (56152), All Other Travel Arrangement and Reservation Services (561599)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTHALAFAK

Destination & Local Services Marketplaces (Transfers, Guides, City Passes)

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

SECONDARYTHALAMAA

Online Booking & Reservation Platforms (B2B/B2C)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

SECONDARYTHAKAJAF

Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Travel Consolidators & Wholesalers

SECONDARYTHALAJAO

Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Connectivity, APIs & Aggregators (Content, Inventory, Interlining)

Keywords

• Online tour marketplace
• Activity booking platform
• Travel experiences OTA
• B2B tourism technology
• Multilingual booking engine

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission on Bookings: VELTRA operates on a commission-only basis. Activity providers can post their business on VELTRA for free with no upfront fees. VELTRA takes a mutually-agreed commission only once a reservation is successfully confirmed. This marketplace commission model aligns incentives between the platform and providers.
2. B2B Platform Services (LINKTIVITY): LINKTIVITY provides DX solutions for Japanese transportation operators and tourism facilities, connecting them with global travel agencies. Revenue generated from B2B platform services and transaction facilitation.
3. Cruise Booking (VELTRA Cruise): Cruise travel booking platform offering worldwide cruise reservations through a mobile-first online booking experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

VELTRA operates a global online marketplace where approximately 9,000 local tour operators and activity providers list tours, activities, and travel experiences across 150+ countries, and individual travelers book them directly through the platform. The company takes a commission on each confirmed reservation, with no upfront listing fees for providers. VELTRA also operates the LINKTIVITY B2B platform that connects Japanese transportation operators and tourism facilities with global travel companies through QR-code based digital passes.

Product overview

VELTRA operates as a multi-platform tourism experience ecosystem consisting of a core OTA business (VELTRA.com, VELTRA Cruise, HAWAII ACTIVITIES) and a B2B tourism IT business (LINKTIVITY). The main VELTRA.com platform serves as a global marketplace for booking 22,000+ tours and activities across 150+ countries, while VELTRA Cruise focuses on cruise bookings. HAWAII ACTIVITIES targets the English-speaking market for Hawaii experiences. Supporting these are VELTRA Store (food e-commerce), VELTRA Yokka (hobby content platform), Colorier (guide matching service), and LINKTIVITY (B2B platform for transportation and tourism facility operators). The company serves 2.85 million members and partners with 9,000+ activity providers globally.

Differentiator

Problem solved

Functional benefit

Brands

• VELTRA.com: Online marketplace for booking tours, activities, and travel experiences in popular destinations worldwide, serving Japanese and international travelers with over 1 million members and 13,000+ activities.
• VELTRA Cruise
• HAWAII ACTIVITIES
• Colorier (コロリエ)
• LINKTIVITY
• VELTRA Store
• VELTRA Yokka

Products and services

• VELTRA.com Global Activity Marketplace Global online marketplace where individual travelers discover and book 22,000+ tours, activities, and travel experiences across 150+ countries, with multi-language support (English, Chinese, Japanese), 40+ currency support, customer service, point rewards, and verified reviews.
• VELTRA Cruise Dedicated cruise booking platform for worldwide cruise reservations, accessible via smartphone app and cruise.veltra.com, allowing users to complete cruise bookings online.
• HAWAII ACTIVITIES English-language Hawaii-focused tour and activity booking platform targeting English-speaking residents in the United States, with over 200,000 members and on-the-ground local staff in Honolulu.
• LINKTIVITY B2B Platform B2B platform operated by Linktivity Co., Ltd. that connects Japanese transportation providers (railways, buses) and tourism facilities with global travel companies, enabling QR-code based touring passes, system integration, and seamless digital access for inbound tourists.
• VELTRA Store E-commerce site for specialty food products and travel-inspired regional goods from destinations in Japan and worldwide, allowing users to purchase gourmet items and local delicacies online.
• VELTRA Yokka Hobby and activity idea magazine platform that aggregates travel and hobby-related content, helping users discover activities and experiences across Japan.
• Colorier (コロリエ) Tour guide and experience provider matching service that connects travelers with local guides, instructors, and activity providers, branded as people who 'color' (enhance) travel experiences.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SDGパートナーズ (SDG Partners)coreStrategic or Co-development Partner · 1 June 2023Joint development of '大人的修学旅行' (Adult Study Trip) sustainable tourism series. First tour in Okinawa Onna Village focuses on coral conservation and SDGs education. Combines pre-trip online learning with on-site conservation activities.
• グローバル・サステナブル・ツーリズム協議会 (GSTC)coreStrategic or Co-development Partner · 1 November 2022First Japanese online travel company to join GSTC. Commits to implementing GSTC Criteria for sustainable tourism and collaborating with member organizations on sustainable tourism initiatives.
• 環境省 (Ministry of the Environment, Japan)coreStrategic or Co-development Partner · 31 March 2022National Park Official Partnership to expand nature-focused activities in Japan's 34 national parks. Aims to become the largest platform for nature experiences and outdoor activities in Japan. Promotes peace tourism in areas affected by natural disasters.
• 東京トラベルパートナーズ (Tokyo Traveler Partners)coreStrategic or Co-development Partner · 6 February 2019Partnership to offer barrier-free tours for travelers requiring wheelchair assistance or nursing care. Tours feature lift-equipped vehicles and drivers with care worker qualifications. Partnership expanded to include English-language tours for inbound visitors.
• エアトリ, AMADEUS, ANA, 近畿日本ツーリスト, JTB, JAPAN AIRLINES, KOREAN AIR, Rakuten, and 15+ othersminorGTM or Marketing PartnerCorporate partners including major travel companies, airlines, and platforms for referral traffic, joint marketing, and business development. Alphabetically listed on company about page.
• 特定非営利活動法人ユニバーサルツーリズム総合研究所 (Universal Tourism Research Institute)minorStrategic or Co-development PartnerConducted universal tourism training for staff including wheelchair experience and visual impairment simulation to improve accessible tour offerings.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GetYourGuide: Berlin-based global tour and activity marketplace with the most directly comparable business model to VELTRA: an online marketplace connecting travelers with local tour operators worldwide, taking commissions on confirmed bookings. Both operate multi-language platforms and emphasize authentic local experiences.
• Viator (Tripadvisor): Tripadvisor's tour and activity booking marketplace is the largest direct competitor globally, offering comparable inventory of tours, activities, and attractions with a commission-based model. Both serve travelers booking destination experiences and rely on review content as a key differentiation lever.
• Klook: Asia-focused tour and activity OTA headquartered in Hong Kong, operating a marketplace model similar to VELTRA with strong presence in Japan, Hong Kong, Singapore, and other APAC destinations. Both serve the Asia inbound/outbound traveler and compete for the same supplier relationships.
• KKday: Taiwan-headquartered tour and activity OTA operating across Asia with a marketplace model closely matching VELTRA's, including destination tours, airport transfers, and unique local experiences. Both target Asian travelers with multilingual platforms.

Broad incumbents

• Booking.com (Experiences): The experiences and attractions arm of Booking Holdings, the world's largest accommodation OTA. While Booking's core is lodging, its Experiences product directly competes with VELTRA for activity bookings, and its scale, traffic, and supplier relationships dwarf smaller OTAs.
• Airbnb Experiences: Airbnb's Experiences product offers host-led activities and tours alongside its core accommodation marketplace. While integrated into a much broader platform, it competes directly for tour bookings and uses a similar host/supplier-led model with online booking.
• Trip.com Group: One of the largest online travel agencies globally (parent of Trip.com, Ctrip, Skyscanner, Qunar). Operates tour and activity booking within a much broader travel portfolio. Comparable for the activities and tours business line that overlaps with VELTRA's marketplace, particularly across APAC.

Others

• JTB Corporation: Japan's largest travel agency and VELTRA's strategic capital and business partner since January 2024. Operates retail travel agencies, corporate travel management, and inbound tourism services. Comparable as a Japanese travel distribution leader, though JTB's traditional agency model differs from VELTRA's marketplace approach.

Regional players

• H.I.S. Co., Ltd. Major Japanese travel agency operating package tours, OTA services, and inbound/outbound travel across Asia. Comparable as a Japanese travel company competing in similar end markets, though H.I.S. emphasizes traditional package tours while VELTRA focuses on destination activities.

Emerging players

• Peek.com: US-based tours and activities platform offering direct booking technology for tour operators and a curated consumer marketplace. Comparable as a tours and activities OTA, with a stronger emphasis on operator software tools than VELTRA's pure marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VELTRA_official
• Facebookja-jp.facebook.com/VELTRA.JP
• Instagraminstagram.com/veltra_official/?hl=ja

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VELTRA