The Gents Place

What The Gents Place does

The Gents Place is a privately held, Texas-incorporated (TGP Franchising LLC, San Antonio) men's grooming franchise that operates a hybrid "Barber & Business Club" concept combining premium barber services with professional networking amenities. Its core service offering is structured into three membership tiers — 3 Course Club (~35 minutes), 5 Course Club, and 7 Course Club (~60 minutes) — sold as recurring annual subscriptions, alongside à la carte hair, shave, waxing, and hand-care services. The company also monetizes a reservable meeting lounge for business meetings and events, a Shopify-powered retail storefront (GentsStore), corporate events (sponsored happy hours, spirits tastings, client appreciation events), and franchise fees/royalties from new club openings.

The technology backbone is composed of commodity, third-party SaaS: Meevo for appointment booking (login.meevo.com/gents/ob), Shopify for the GentsStore e-commerce site, SMS marketing automation, and a proprietary membership management system. The company does not disclose any proprietary AI, machine learning, or data platform; its differentiation rests on the club concept, brand, in-club experience, and franchise distribution rather than technology IP. Distribution is primarily through a franchise model that has scaled to 14 active locations across Texas, Arkansas, Illinois, and Nevada, including a dedicated on-campus club at the Walmart corporate campus in Bentonville, AR (grand opening 2025-11-13).

The Gents Place serves three customer segments: (1) affluent professional/business men who purchase recurring memberships for premium grooming and networking; (2) corporate and enterprise clients who use the meeting lounge and host events for employee/client entertainment; and (3) franchisees/entrepreneurs who operate individual club locations. Pricing is not publicly disclosed (location-dependent), membership billing is annual, and corporate events are quote-based. Marketing relies on an extensive owned content library (66+ blog pages), email/SMS, organic social, earned media in Forbes/Men's Health/GQ/Inc./CNBC, and community-oriented CSR programs (Haircuts for Our Homeless, Meals to Homeless Veterans, Operation Gentlemen).

Name

The Gents Place

Legal name

TGP Franchising LLC

Website

https://thegentsplace.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

The Gents Place is a privately held franchise that operates premium men's grooming clubs combined with business networking lounges across 14 locations in Texas, Arkansas, Illinois, and Nevada, serving affluent professional men, corporate clients, and franchisee owners.

Ownership category

akta.pro rank

Product category

Premium Men's Grooming Services

NAICS

Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury/High-End Barber Lounges (HSALABAH)

akta.pro secondary industries

Men's Hair Salons (HSALAAAB), Men’s Grooming Gift Sets & Bundles (CRABAGAL)

Keywords

• Men's grooming services
• Luxury barber franchise
• Business club memberships
• Men's haircare retail
• Franchise grooming services

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Recurring annual memberships with tiered service packages (3, 5, 7 Course Club) sold on weekly, bi-weekly, tri-weekly, monthly, and 5-week frequencies. Membership provides access to grooming services, business lounge, and member events.
2. Individual Services: Non-member customers can book individual grooming services including haircuts, shaves, waxing, and hand care treatments
3. Retail Products: E-commerce sales of luxury men's grooming products and essentials through thegentsstore.com
4. Corporate Events: B2B revenue from hosting corporate events, sponsored happy hours, client appreciation events, and curated spirits tastings
5. Franchise Fees: Revenue from franchise development including franchise fees and ongoing royalty structure for new club openings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Gents Place operates a franchise network of premium men's grooming and "Barber & Business Club" locations offering tiered membership-based grooming services (3, 5, and 7 Course Club), individual hair, shave, waxing, and hand care services, reservable business meeting lounges, and curated networking events. The company sells men's grooming products through its own Shopify-powered e-commerce store and licenses its brand to franchisees who open new club locations.

Product overview

The Gents Place operates as a premium men's grooming and business club concept, combining luxury barber services with professional networking amenities. The core offering consists of three membership tiers (3 Course Club, 5 Course Club, and 7 Course Club) that provide varying levels of grooming services from basic haircuts to full-service experiences including shaves, hand care, and massage. Additional services include individual hair, shave, waxing, and hand care services, along with meeting lounge facilities for business networking events. The company also operates a retail store (GentsStore) for luxury grooming products, offers a franchise program for expansion, and maintains community initiatives through its We Give Back program supporting homeless veterans.

Differentiator

Problem solved

Functional benefit

Brands

• 3-Course Club: Basic grooming service including personal consultation, cut, style with hot lather neck shave, relaxing shampoo and conditioning, eucalyptus steamed towel and brief scalp massage.
• 5-Course Club
• 7-Course Club
• Meeting Lounge
• GentsTV
• Gents Store

Products and services

• 3 Course Club Membership

Quantifiable outcome

• 63,669+ meals served to homeless veterans
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WalmartcoreStrategic or Co-development PartnerThe Gents Place opened a location at the Walmart Campus in Bentonville, Arkansas, with grand opening announced for November 13th. This strategic location targets Walmart employees and executives with exclusive grooming and business club services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fellow Barber: Fellow Barber operates luxury men's grooming salons in NYC with a hospitality-forward experience and retail product line—directly comparable to The Gents Place's premium positioning and service-plus-retail model.
• The Art of Shaving: The Art of Shaving is a luxury men's grooming brand combining retail shave/skincare products with in-store barbershop services—matching The Gents Place's hybrid grooming-plus-retail concept at the premium end of the category.
• Roosters Men's Grooming Center: Roosters operates as a men's grooming franchise with full-service haircare, shaving, and skincare offerings—directly comparable business model (franchise men's grooming) and customer target to The Gents Place.
• V's Barbershop: V's Barbershop is a chain of upscale men's salons offering classic barbering services in a refined atmosphere—closely aligned with The Gents Place's premium barbershop positioning and membership-friendly service model.
• Blind Barber: Blind Barber combines a men's grooming salon with a hidden speakeasy bar—mirroring The Gents Place's 'barbershop meets social club' hybrid concept and appealing to the same affluent young professional demographic.
• Hammer & Nails: Hammer & Nails is a men's grooming franchise offering haircuts, shaves, and manicure/pedicure services in a members-club atmosphere—a direct franchise-model peer targeting the same premium men's grooming segment.
• The Grooming Lounge: The Grooming Lounge is a luxury men's grooming spa in the Washington D.C. area offering haircuts, shaves, and spa-style services—comparable premium positioning and service breadth to The Gents Place.

Broad incumbents

• Sport Clips: Sport Clips is the largest men's haircut franchise (~1,800+ U.S. locations) operating in the same men's grooming category but at a mass-market price point—relevant as the scaled incumbent The Gents Place competes against for share of wallet.
• Great Clips: Great Clips is the largest U.S. hair salon franchise (~4,000+ locations) including a significant men's haircut customer base—provides a relevant scale benchmark even though its value positioning is well below The Gents Place's premium niche.

Emerging players

• Bishops Cuts/Color: Bishops Cuts/Color is an emerging hair salon franchise with stylish, design-forward locations targeting younger professionals—comparable experiential positioning and franchise expansion playbook, though unisex rather than men-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thegentsplace
• Facebookfacebook.com/thegentsplace
• LinkedInlinkedin.com/company/666898
• Instagraminstagram.com/thegentsplace

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gents Place