Midland Scientific, Inc.
Midland Scientific is a woman-owned, full-line B2B distributor of laboratory supplies, chemicals, and equipment, representing over 300 manufacturers across more than 500,000 SKUs and serving research, food and beverage, water/wastewater, and agricultural laboratories throughout the United States via four distribution centers and a regional field sales force.
- Company typePrivate
- Founded1975
- HeadquartersLa Vista, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Midland Scientific, Inc. does
Midland Scientific, Inc. is a privately held, woman-owned (WBENC-certified) full-line distributor of laboratory supplies headquartered in La Vista, Nebraska. Founded in 1975 by John and Maggie Gondring and acquired by current owner Vivian Pappel in 2007, the company represents over 300 manufacturers and lists more than 500,000 products on its e-commerce platform at midlandsci.com, spanning chemicals, chromatography, cleanroom supplies, consumables, equipment, filtration, furniture, life science, and liquid handling. The company operates four strategically located distribution centers in San Antonio TX, Davenport IA, Rapid City SD, and Omaha NE, which support same-day shipment across the contiguous United States, and runs a dedicated regional field sales force covering all 50 states plus Ontario, Canada. Revenue is generated through B2B product distribution with quote-based pricing and Net 30 payment terms for approved customers.
The business serves four primary verticals — Research and Education, Food and Beverage, Water and Wastewater, and Agricultural — with secondary exposure to Ethanol and Petroleum and general Industrial applications. In addition to third-party distribution, Midland Scientific sells its own MSI Brand private-label line across nine sub-brand categories, providing a higher-margin captive offering alongside agency products. Certifications include ISO 9001:2015 (verified by NSF-ISR), which qualifies the company for institutional and government procurement. The 2017 acquisition of BVA Scientific extended its footprint into the southern United States, and the company maintains memberships in industry associations including the Allied Laboratory Dealer Network (ALADN), Water Environment Federation (WEF), and Omaha Agri-Business Group to support vertical-specific demand generation.
Midland Scientific, Inc. firmographics
Firmographics- Name
- Midland Scientific, Inc.
- Legal name
- Midland Scientific, Inc.
- Website
- https://midlandsci.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Midland Scientific is a woman-owned, full-line B2B distributor of laboratory supplies, chemicals, and equipment, representing over 300 manufacturers across more than 500,000 SKUs and serving research, food and beverage, water/wastewater, and agricultural laboratories throughout the United States via four distribution centers and a regional field sales force.
- Ownership category
- akta.pro rank
Midland Scientific, Inc. industry classification
Industry- Product category
- Laboratory Supplies Distribution
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Laboratory Analytical Instruments (3826), Laboratory Apparatus & Furniture (3821)
- akta.pro primary industry
- Test, Measurement & Lab Equipment Retail (CRACAKAH)
- akta.pro secondary industry
- Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces) (EDAEAIAC)
Keywords
Where Midland Scientific, Inc. is headquartered
LocationHeadquarters
- HQ city
- La Vista
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Midland Scientific, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Laboratory Products Distribution: Midland Scientific operates as a full-line distributor of laboratory products including chemicals, instrumentation, general lab supplies, glassware, lab consumables, media, measurement equipment, plasticware, reagents, and solutions. They represent over 300 manufacturers and carry over 500,000 products on their website. Revenue is generated through product sales with various payment methods including purchase orders, credit cards, and Net 30 terms for approved customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard B2B pricing for laboratory supplies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Midland Scientific, Inc. product offering
Product offeringCore offering
Midland Scientific, Inc. is a full-line distributor of laboratory supplies, representing over 300 manufacturers and offering more than 500,000 products through its e-commerce platform and direct sales force. Its catalog spans chemicals, reagents, instrumentation, general lab supplies, glassware, plasticware, consumables, media, measurement equipment, chromatography, cleanroom, life science, and safety products. The company also sells its own MSI Brand private-label line of laboratory products across nine sub-categories.
Product overview
Midland Scientific, Inc. is a woman-owned, full-line laboratory products distributor offering over 500,000 products from more than 300 manufacturers plus its own MSI Brand private label line. The company's product portfolio centers on its MSI Brand sub-brands (Chemicals, Chromatography, Cleanroom & Controlled Environments, Consumables, Equipment, Filtration, Furniture, Life Science, and Liquid Handling), complemented by featured third-party brands like Whirl-Pak sampling bags, Environmental Express BOD bottles, and Bellco Glass CellBIND products. The company serves agricultural, educational, food, industrial, research, ethanol, petroleum, food and beverage, and water/wastewater markets through distribution centers in San Antonio, Texas; Davenport, Iowa; Rapid City, South Dakota; and Omaha, Nebraska.
Differentiator
Problem solved
Functional benefit
Brands
- MSI Brand: Private label line of laboratory products including chemicals, chromatography, cleanroom supplies, consumables, equipment, filtration, furniture, life science, and liquid handling products.
Products and services
- MSI Brand Private Label Products Private label line of laboratory products covering nine sub-categories: chemicals, chromatography, cleanroom and controlled environments, consumables, equipment, filtration, furniture and fixtures, life science, and liquid handling. Sold through the Midland Scientific e-commerce storefront.
- Laboratory Chemicals and Reagents Acids, bases, analytical chemicals, biochemical reagents, Karl Fischer reagents, chemical indicators, standards, solvents, buffers, salts, microbiology media, and high-purity water for laboratory and industrial testing.
- Chromatography Products
Companies that use Midland Scientific, Inc.
Customer profileSegments6 records
Ideal customer profiles6 records
Midland Scientific, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Midland Scientific, Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Allied Laboratory Dealer Network (ALADN)minorMSI is a member of the Allied Laboratory Dealer Network (ALADN). This membership allows them to provide more products to customers more efficiently and quickly through the network.
- Water Environment Federation (WEF)minorMSI is a member of the Water Environment Federation (WEF), a group of associations representing water quality professionals around the world. MSI provides testing equipment and supplies to many of these organizations.
- Omaha Agri-Business GroupminorMSI is a member of the Omaha Agri-Business Group which includes all facets of the agriculture industry in the Nebraska and Western Iowa area.
- 300+ ManufacturerscoreMidland Scientific represents over 300 manufacturers as a distributor, including brands like Corning, DWK Life Sciences (Kimble), Erlab, Finneran, Globe Scientific, Hach Chemical, Hamilton, Mettler Toledo, Neogen, Ricca Chemical, Thermo Chemicals, Whirlpak, and Fritsch. Originally known for selling Mallinckrodt Laboratory Chemicals.
- BVA ScientificcoreIn 2017, Midland Scientific, Inc. acquired BVA Scientific, expanding its ability to serve customers in the southern United States.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Midland Scientific, Inc. competitors and assessment
Company assessmentDirect peers
- Cole-Parmer (Antylia Scientific): Distributor and manufacturer of laboratory instruments, equipment, and consumables serving industrial, life-science, and environmental labs. Overlaps directly with Midland's equipment, liquid handling, and chromatography categories.
- Spectrum Chemical: Specialty US distributor of laboratory chemicals, reagents, and analytical supplies with a strong catalog and direct-to-customer fulfillment. Overlaps directly with Midland's chemicals, buffers, solvents, and reagent SKUs.
- Hach (Danaher): Danaher subsidiary specializing in water quality testing instruments, reagents, and consumables. Directly comparable to Midland's water/wastewater lab business and is also listed as one of Midland's 300+ manufacturer partners, illustrating dual supplier/competitor dynamics.
- Avantor (VWR): One of the largest global laboratory supplies and distribution companies, offering chemicals, consumables, equipment, and services across virtually the same end-markets Midland serves. Provides the closest direct comparable as a full-line, multi-channel lab distributor.
- Thomas Scientific: US-based distributor of laboratory supplies, equipment, and chemicals serving research, education, environmental, and industrial customers. Closely comparable in scale, channel mix (e-commerce + field sales), and product breadth to Midland.
Broad incumbents
- Fisher Scientific (Thermo Fisher Scientific): The largest US lab products distributor, operated as a channel within Thermo Fisher. Overlaps with Midland across chemicals, instruments, and consumables, but offers unmatched scale, global fulfillment, and preferred-vendor agreements — making it the dominant broad incumbent.
- Grainger: Broad-line industrial MRO distributor with a sizable lab and cleanroom supply catalog and a powerful e-commerce platform. Competes with Midland on commodity consumables and small equipment across the same industrial and institutional buyer base.
Emerging players
- Reagecon: Specialty manufacturer/distributor of analytical chemistry standards, reagents, and certified reference materials. Overlaps with Midland's standards, Karl Fischer reagents, and analytical chemicals categories from a niche position.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Midland Scientific, Inc. social profiles
Digital presenceMidland Scientific, Inc. compliance and trust
Trust signalCompliance2 records
Midland Scientific, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midland Scientific, Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Midland Scientific, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Midland Scientific, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midland Scientific, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midland Scientific, Inc.
What does Midland Scientific, Inc. do?
Midland Scientific, Inc. is a full-line distributor of laboratory supplies, representing over 300 manufacturers and offering more than 500,000 products through its e-commerce platform and direct sales force. Its catalog spans chemicals, reagents, instrumentation, general lab supplies, glassware, plasticware, consumables, media, measurement equipment, chromatography, cleanroom, life science, and safety products. The company also sells its own MSI Brand private-label line of laboratory products across nine sub-categories.
Is Midland Scientific, Inc. a public or private company?
Midland Scientific, Inc. is a private company. It is classified as family owned and is currently operating.
When was Midland Scientific, Inc. founded?
Midland Scientific, Inc. was founded in 1975. It employs 51 to 100 people.
Where is Midland Scientific, Inc. based?
Midland Scientific, Inc. is headquartered in La Vista, United States, in the North America region.
How does Midland Scientific, Inc. make money?
One revenue line is on record: laboratory Products Distribution.
Who are Midland Scientific, Inc.'s main competitors?
Direct peers on record are Cole-Parmer (Antylia Scientific), Spectrum Chemical, Hach (Danaher), Avantor (VWR) and Thomas Scientific. Broad incumbents are Fisher Scientific (Thermo Fisher Scientific) and Grainger. Reagecon is listed as an emerging player.
Does Midland Scientific, Inc. have an API?
No public API is recorded for Midland Scientific, Inc..
What industry is Midland Scientific, Inc. in?
Midland Scientific, Inc.'s product category is Laboratory Supplies Distribution. Its primary akta.pro industry code is CRACAKAH, Test, Measurement & Lab Equipment Retail, with a secondary code of EDAEAIAC, Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces). Its NAICS code is 3345 and its SIC code is 3826.