Kiwi Yachting

What Kiwi Yachting does

Kiwi Yachting is a privately held New Zealand marine equipment retailer and authorized distributor, founded in 1988 and headquartered at 4/118 Asquith Ave, Mount Albert, Auckland. The company supplies anchoring systems, sail furling units, marine hardware, lifejackets and flotation, navigation equipment, rigging, marine blinds, and inflatable boats to boat builders, yacht restorers, recreational boaters, and marine dealers/chandlers throughout New Zealand. Its product portfolio is built on authorized distribution partnerships with established global marine brands including LEWMAR, PROFURL, BALTIC, WICHARD, SILVA, RAILBLAZA, SEAVIEW, FACNOR, DOMETIC, SECUMAR, AUGUST RACE, and SPB Boats. The company also markets its own VIPER brand of electric drum winches spanning 1000W to 2500W power classes.

The business operates a dual-channel model: a direct-to-consumer e-commerce storefront with a dealer login for tiered wholesale pricing, plus an online catalog and contact-driven professional advisory service for boat builders and restorers. GTM is described as B2C e-commerce supported by a New Zealand dealer network. Revenue is generated predominantly through one-time product sales of marine hardware and equipment, with prices not publicly disclosed (dealer login required). The company acquired Auto Anchor in December 2011, extending its offering into rope and chain counters and anchoring automation accessories, and received NZD 69,855 from Callaghan Innovation in June 2016, consistent with a public R&D/innovation grant rather than private capital.

Kiwi Yachting operates from a single Auckland location, employs between 11 and 50 staff, and confines its activities to the New Zealand domestic market with no documented international footprint. Revenue, ownership, and corporate structure are not publicly disclosed; the company appears independently owned with no parent entity, subsidiaries, institutional investors, or M&A activity beyond the 2011 Auto Anchor transaction in the available data.

Name

Kiwi Yachting

Legal name

Kiwi Yachting

Website

https://kiwiyachting.co.nz

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiwi Yachting is a New Zealand-based marine equipment distributor founded in 1988, supplying anchoring systems, sail furlers, lifejackets, navigation equipment, and marine hardware to boat builders, yacht restorers, recreational boaters, and marine dealers across New Zealand.

Ownership category

akta.pro rank

Product category

Marine Equipment Distribution

NAICS

Boat Dealers (441222)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI), Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG), Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)

Keywords

• Marine equipment distribution
• Yacht hardware retail
• Boat anchoring systems
• Sail furling equipment
• Marine safety equipment

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail and wholesale sales of marine hardware and equipment through e-commerce storefront. Products include anchoring systems, winches, furling units, safety equipment, life jackets, marine blinds, compasses, and rigging hardware.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Kiwi Yachting distributes and retails marine hardware and equipment for boat building, yacht restoration, and recreational boating across New Zealand. The company offers anchoring systems, sail furling units, lifejackets and safety equipment, navigation compasses, marine hardware, rigging, marine blinds, and inflatable boats from major marine brands, supported by a dealer login system for wholesale pricing and a physical Auckland showroom offering professional advice.

Product overview

Kiwi Yachting is a New Zealand-based marine equipment retailer and distributor operating since 1988. The company offers a comprehensive portfolio of yachting equipment and marine hardware through multiple product categories: sail furling systems (Profurl electric and manual furlers, NEX flying sail furlers), anchor winches (Viper Micro, Rapid, Gravity, 1500W, and 2500W models), marine hardware (stainless steel hawse pipes), marine blinds (SEASCREEN Integrated, Roller, and Pleated systems), navigation equipment (SILVA 125FTC and 125T compasses), and life safety products (Baltic inflatable lifejackets including Force, Legend, Winner, Poseidon, Hybrid, and Argus lines). The product portfolio is organized around core marine systems for anchoring, sail handling, safety, and navigation, serving both recreational and professional marine customers throughout New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Profurl Electric Furlers

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• LEWMARcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of LEWMAR marine hardware including manual and electric winches, windlasses, thrusters, hatches, and hardware components. Extensive LEWMAR product catalog with full spares and accessories support.
• PROFURLcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of PROFURL furling systems including manual furlers, electric furlers, and NEX flying sail furlers. Products range from C260 to C530 models for various boat sizes.
• BALTICcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of BALTIC life jackets, buoyancy aids, flotation clothing, and inflatable lifejackets. Products include harnesses, spray hoods, and safety equipment for sailing.
• WICHARDcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of WICHARD marine hardware including shackles, blocks, snap shackles, pad eyes, and deck accessories in marine-grade stainless steel.
• SILVAcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of SILVA marine compasses and binoculars including flush mount, bulkhead, pedestal, and handheld models for sail boats and power boats.
• RAILBLAZAcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of RAILBLAZA mounting systems, accessories, and spare parts for marine applications.
• SEAVIEWcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of SEAVIEW marine blinds including integrated, roller, and pleated styles for marine hatches.
• FACNORminorChannel Partner/ Reseller/ DistributorAuthorized distributor of FACNOR furling systems for sailing applications.
• SPB BoatsminorChannel Partner/ Reseller/ DistributorAuthorized distributor of SPB inflatable boats including HYPALON RIBS, TPU RIBS, and PVC/TPU RIBS.
• DOMETICminorChannel Partner/ Reseller/ DistributorAuthorized distributor of DOMETIC end-of-line marine products including marine blinds.
• VIPER WinchescoreChannel Partner/ Reseller/ DistributorAuthorized distributor of VIPER electric drum winches including Micro, Rapid, Gravity Feed, and 1500W/2500W models for anchoring applications.
• SECUMARminorChannel Partner/ Reseller/ DistributorAuthorized distributor of SECUMAR life-saving equipment and inflatable lifejackets.
• AUGUST RACEminorChannel Partner/ Reseller/ DistributorAuthorized distributor of AUGUST RACE marine cleaning and protection products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Force 4 Chandlery: Force 4 is a long-established UK marine chandlery retailer with both physical stores and a strong online catalog covering anchoring, safety, rigging and navigation. Regionally distinct (UK vs NZ) but a comparable chandlery model to Kiwi Yachting.

Direct peers

• Sailrite: Sailrite is a US-based sailmaker and marine retailer specializing in sail hardware, rigging, canvas and DIY boatbuilding supplies. Comparable to Kiwi Yachting through its depth in rigging hardware and its dual retail/diy-customer orientation.
• Fisheries Supply: Fisheries Supply is a long-running Pacific Northwest marine distributor and retailer serving commercial and recreational boaters. Comparable to Kiwi Yachting as a multi-brand distributor/retailer of marine hardware, safety and rigging in a defined regional market.
• Bainbridge International: Bainbridge is a global distributor of sailcloth, hardware and rigging for sailmakers and boatbuilders. Comparable to Kiwi Yachting as a technical marine hardware distributor to boatbuilders and yacht riggers.
• Burnsco: Burnsco is New Zealand's largest marine and chandlery retailer with multiple branches across the country, selling anchoring, safety, electronics and deck hardware to recreational boaters. It is the closest direct competitor to Kiwi Yachting in NZ marine parts and chandlery.
• Boating & Outdoors: Boating & Outdoors is a New Zealand-based multi-channel marine retailer covering parts, accessories and safety equipment for recreational boat owners. Comparable to Kiwi Yachting in product breadth and in targeting NZ recreational boaters.
• Jamestown Distributors: Jamestown Distributors is a US marine supplies specialist focused on boatbuilders and DIY boat restoration, selling hardware, epoxy, composites and rigging. Comparable to Kiwi Yachting through its boatbuilder/restorers customer base and technical advisory positioning.

Broad incumbents

• West Marine: West Marine is the largest specialty retailer of boating supplies and accessories in North America with hundreds of stores plus a strong online channel. It is a broad incumbent peer given overlapping categories (anchoring, safety, electronics, rigging) and direct competition for international brand distribution rights.
• Defender Marine: Defender is one of the largest mail-order and online marine supply retailers in the United States, carrying thousands of SKUs across anchoring, safety, navigation and rigging. While US-based, it competes globally via shipping in the same product categories Kiwi Yachting distributes.

Emerging players

• Mustang Survival: Mustang Survival designs and manufactures inflatable lifejackets, flotation and marine safety equipment. Comparable to Kiwi Yachting through overlapping safety product categories where Kiwi Yachting is a distributor of Baltic and Secumar.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kiwiyachting
• LinkedInlinkedin.com/company/kiwi-yachting-consultants-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiwi Yachting