OpenHomes
OpenHomes is a Wisconsin-based virtual real estate brokerage offering a 1% self-service listing tier (ONE), a 3% full-service tier (LUXE), and buyer agency representation, serving cost-conscious and full-service home sellers and buyers in south-central Wisconsin through an online listing platform and MLS syndication.
- Company typePrivate
- Founded2013
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What OpenHomes does
OpenHomes is a Wisconsin-based virtual real estate brokerage founded in 2013 that serves home sellers and buyers in south-central Wisconsin, operating from a Madison headquarters with no traditional brick-and-mortar retail footprint. The company runs two distinct service tiers: OpenHomes ONE, a 1% listing commission product (minimum $5,000) in which sellers use OpenHomes' online tool to create their own listing, upload photos, and manage showings via automated text/email workflows while licensed agents handle MLS syndication, contracts, negotiations, and closing; and OpenHomes LUXE, a 3% full-service tier that adds staging, professional photography, drone, 3D/video tours, marketing materials, open houses, and end-to-end agent management. The technology stack centers on a self-service listing creation tool, an automated showing management and buyer-feedback system, combination lockboxes for agent access, and Showcase IDX-powered property search integrated with the South Central Wisconsin MLS. The platform also offers an OpenHomes Buyer Agency service for buyer-side representation.
OpenHomes firmographics
Firmographics- Name
- OpenHomes
- Legal name
- OpenHomes Inc.
- Website
- https://openhomesrealty.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OpenHomes is a Wisconsin-based virtual real estate brokerage offering a 1% self-service listing tier (ONE), a 3% full-service tier (LUXE), and buyer agency representation, serving cost-conscious and full-service home sellers and buyers in south-central Wisconsin through an online listing platform and MLS syndication.
- Ownership category
- akta.pro rank
OpenHomes industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where OpenHomes is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
OpenHomes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- OpenHomes ONE Commission: 1% commission on home sales (minimum $5,000) when the property sells. Includes MLS listing, web syndication, yard sign, and lockbox. Seller pays buyer agent commission separately (typically 2.4-3% in Wisconsin regions). Revenue is transaction-based and only earned when sale closes.
- OpenHomes LUXE Commission: 3% listing commission plus 2.4-3% allowance for buyer agent depending on region. Full brokerage services from pre-listing to closing with agent handling all contracts and negotiations.
- Buyer Agent Commission Coordination: Sellers decide what percentage to offer buyer agents. Average total commission (OpenHomes 1% plus buyer agent) is 2.8%, reflecting company's ability to bring buyers directly to homes without agent involvement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | OpenHomes ONE - 1% commission tier for engaged sellers |
| Transaction based/ take rate | Pay-as-you-go | OpenHomes LUXE - Full-service 3% commission tier |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
OpenHomes product offering
Product offeringCore offering
OpenHomes is a Wisconsin-based virtual real estate brokerage offering two distinct service tiers: OpenHomes ONE (1% commission self-service listing where sellers create and manage their own listings via an online platform) and OpenHomes LUXE (3% commission full-service brokerage with agent-managed staging, photography, marketing, negotiations, and closing). The company also provides buyer agency representation and uses technology to syndicate listings to MLS and major real estate portals including Zillow, Trulia, and Realtor.com.
Product overview
OpenHomes is a Wisconsin-based real estate brokerage offering two distinct service tiers: OpenHomes ONE (1% commission, seller-driven with technology tools for creating listings and managing showings) and OpenHomes LUXE (3% full-service with agent-managed staging, photography, marketing, and transactions from listing through closing). The platform also provides buyer agency services. Key technology components include an online listing creation tool, automated showing management system, and MLS syndication to hundreds of real estate websites.
Differentiator
Problem solved
Functional benefit
Brands
- OpenHomes ONE: 1% listing commission service where sellers create their own listing and manage showings with technology support, while OpenHomes handles MLS listing, contracts, negotiations, and closing.
- OpenHomes LUXE
- OpenHomes Buyer Agency
Products and services
- OpenHomes ONE A self-service listing option charging a 1% commission (minimum $5,000) where sellers create their own listing, manage showings via automated technology, and OpenHomes handles MLS syndication, contracts, negotiations, and closing coordination. Designed for cost-conscious home sellers willing to be actively involved in the selling process.
- OpenHomes LUXE Full-service brokerage offering charging 3% listing commission plus 2.4-3% buyer agent allowance, providing comprehensive support from pre-listing staging advice through closing, including professional photography, drone footage, 3D tours, marketing materials, open houses, negotiations, and document drafting. Aimed at homeowners who prefer white-glove service.
- OpenHomes Buyer Agency Real estate agent representation for home buyers, providing negotiation experience, market knowledge, and assistance navigating competitive buying conditions to help offers get accepted while protecting buyer rights and finances.
Quantifiable outcome
- Average 9 days to receive offers on listings
- +4 more outcomes
Companies that use OpenHomes
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
OpenHomes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
OpenHomes partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
OpenHomes competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OpenHomes social profiles
Digital presenceOpenHomes financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenHomes leadership team
Management profileNumber of profiles
Profiles3 records
OpenHomes funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenHomes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenHomes
What does OpenHomes do?
OpenHomes is a Wisconsin-based virtual real estate brokerage offering two distinct service tiers: OpenHomes ONE (1% commission self-service listing where sellers create and manage their own listings via an online platform) and OpenHomes LUXE (3% commission full-service brokerage with agent-managed staging, photography, marketing, negotiations, and closing). The company also provides buyer agency representation and uses technology to syndicate listings to MLS and major real estate portals including Zillow, Trulia, and Realtor.com.
Is OpenHomes a public or private company?
OpenHomes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OpenHomes founded?
OpenHomes was founded in 2013. It employs 1 to 10 people.
Where is OpenHomes based?
OpenHomes is headquartered in Madison, United States, in the North America region.
How does OpenHomes make money?
Three revenue lines are on record. OpenHomes ONE Commission is the primary driver. The others are openHomes LUXE Commission and buyer Agent Commission Coordination.
Does OpenHomes have an API?
No public API is recorded for OpenHomes.
What industry is OpenHomes in?
OpenHomes's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 531210 and its SIC code is 6531.