What Chocolate does

Chocolate, operated by SilverPush Global Pte Ltd., is a programmatic video advertising platform functioning as a Supply-Side Platform (SSP) / video ad exchange for publishers and advertisers across mobile app, mobile web, desktop, and Connected TV (CTV). The company positions itself as the world's first 100% server-side video SSP, processing 20B+ monthly video ad auctions through a multi-layer RTB engine with sub-millisecond response times, eliminating client-side header bidding latency. Its product suite comprises six components: a Real-Time Ad Exchange, the SupplyIntel supply intelligence and analytics platform, AI-powered bid optimization running server-side, a self-serve publisher onboarding portal with automated Google Open Bidding integration, an Admin Portal, and a BigQuery-powered Data Intelligence pipeline.

The company monetizes via take rates on programmatic video transactions between its 35+ premium demand partners and 125+ premium publishers spanning 7,700+ apps and web properties, reaching 120M+ unique US users at 80%+ viewability. Pricing is quote-based and not publicly disclosed, with multi-year contracts for premium tiers and a value proposition of 15-20% cost savings for programmatic buyers. Go-to-market combines enterprise field sales (Request a Demo, Contact Sales CTAs) with a self-serve publisher portal, supported by automated Google AdMob and Google Ad Manager integration. An invite-only Chocolate Premium tier layers enhanced SupplyIntel analytics and AI bid optimization on top of the standard SSP.

Chocolate is headquartered in Singapore with offices in San Francisco, New York, and Gurugram, India. Total disclosed funding is approximately $13 million across four rounds since 2008, led by Nexus Venture Partners. The company is led by co-founder and CEO Saurabh Bhatia, with Yusuke Watanabe as Chairman, and has no disclosed venture or private equity backing beyond the 2014 round. No revenue, ARR, or valuation figures are disclosed in the source data.

Name

Chocolate

Legal name

SilverPush Global Pte Ltd.

Website

https://chocolateplatform.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Chocolate is a programmatic video SSP operated by SilverPush Global Pte Ltd. that runs 100% server-side auctions for 125+ premium publishers, 7,700+ apps and web properties, and 35+ demand partners across mobile, web, desktop, and CTV.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Programmatic Video Advertising Auctions: Chocolate operates as a Supply-Side Platform (SSP) / video ad exchange, facilitating programmatic auctions between publishers (supply) and advertisers (demand). Revenue is generated through take rates on transactions processed through the platform, connecting 35+ premium demand partners with 125+ premium publishers across 7,700+ apps and web properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Chocolate operates a global programmatic video advertising Supply-Side Platform (SSP) and real-time ad exchange that connects premium publishers (app developers, web publishers, CTV providers) with premium demand partners. The platform processes 20B+ monthly video auctions entirely server-side, using an AI/ML bid optimization engine and SupplyIntel analytics to maximize publisher CPMs and deliver 15–20% cost savings to programmatic buyers. Chocolate Premium is offered as an invite-only tier for quality-curated inventory.

Product overview

Chocolate is an end-to-end programmatic video advertising platform offering a unified suite of six core products: Real-Time Ad Exchange (multi-layer RTB engine), SupplyIntel (supply intelligence and analytics), AI Bid Optimization (ML-powered bid scoring), Publisher Onboarding (self-serve portal), Admin Portal (platform management), and Data Intelligence (BigQuery-powered data pipeline). These products are available both as part of the general platform and through Chocolate Premium, an invite-only tier offering enhanced intelligence capabilities. The platform connects premium publishers with premium advertisers across mobile app, mobile web, desktop, and CTV, processing 20B+ monthly video auctions with 100% server-side execution.

Differentiator

Problem solved

Functional benefit

Brands

• Chocolate Premium: Invite-only video SSP powered by SupplyIntel analytics and AI bid optimization — delivering premium programmatic video at scale.

Products and services

• Chocolate Platform (Real-Time Ad Exchange / SSP)

Quantifiable outcome

• 80%+ viewability rate
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Google Open BiddingcoreTechnology or IntegrationAutomated integration with Google Open Bidding enables publishers to activate programmatic video monetization through Chocolate's SSP. Publishers using AdMob or Google Ad Manager can seamlessly integrate without SDK requirements.
• Google AdMobcoreTechnology or IntegrationPublisher AdMob account is mandatory for onboarding. Chocolate supports AdMob Mediation Open Bidding for app developers to monetize video inventory.
• Google Ad ManagercoreTechnology or IntegrationPublishers using Google Ad Manager can integrate with Chocolate's video SSP for programmatic video ad auctions through Open Bidding.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Unity (Unity Ads): Unity Ads operates a mobile video ad network and exchange focused on gaming app developers. It overlaps with Chocolate on mobile app video SSP functionality but is concentrated on the gaming vertical, making it a partial peer.

Direct peers

• Magnite: Magnite is the largest independent omnichannel SSP following the Rubicon Project–Telaria merger, with deep CTV and video ad serving capabilities. It is the most directly comparable public SSP competitor to Chocolate's video exchange business, competing for the same premium publisher and demand partner relationships.
• PubMatic: PubMatic is a public independent SSP focused on premium publisher monetization across display, video, mobile, and CTV. It directly competes with Chocolate for premium publisher inventory and demand partner integrations, with similar supply-path-optimization and header-bidding technology.
• Index Exchange: Index Exchange is a large independent SSP operating a global ad exchange with strong publisher-side technology. It competes head-to-head with Chocolate for premium video supply and demand, especially in server-side header bidding and supply-path optimization.
• OpenX: OpenX is an independent SSP that processes billions of programmatic ad requests across CTV, video, and mobile. It is a direct peer in the supply-side platform category, competing for similar publisher and DSP relationships in programmatic video.
• FreeWheel: FreeWheel, owned by Comcast, is a video ad serving and SSP platform focused on premium video and CTV inventory. It is a direct competitor in the video SSP space, particularly for premium publisher and broadcaster supply that Chocolate also targets.
• InMobi: InMobi is a global mobile ad tech platform with a programmatic exchange, video ad units, and APAC roots similar to Chocolate. It competes in mobile video SSP and demand mediation, especially across emerging markets and Asia.
• ironSource: ironSource (now under Unity) is a mobile ad tech platform with a programmatic video mediation and exchange business. It directly competes with Chocolate's mobile app video SSP and AdMob-mediated onboarding flows, especially for app developers.

Broad incumbents

• AppLovin: AppLovin is a broad mobile ad tech and monetization platform with significant video ad demand and exchange capabilities. It overlaps with Chocolate on mobile video programmatic, but spans a much wider portfolio of tools and formats beyond pure SSP.

Regional players

• Verve Group (Smaato): Verve Group, parent of Smaato, operates an omnichannel SSP with strong European and APAC mobile ad exchange presence. It is comparable to Chocolate as a programmatic video and mobile SSP with international coverage, though its geographic mix differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Video_Chocolate
• Facebookfacebook.com/ChocolateVideoAds
• LinkedInlinkedin.com/company/chocolate-platform

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chocolate